1936 Cord 810

The Cord 810 is one of the few automobiles on permanent display in the Museum of Modern Art in New York. It made its debut in November of 1935 and was the work of a team headed by Duesenberg designer Gordon Buehrig. The 810 styling was devoid of running boards, had streamlined wings, 'step-down' floor, hidden door hinges, unitary construction, and a louvered 'coffin nose without the traditional upright radiator. It made its debut at the November 1935 New York Auto Show.

Errett Lobban Cord had introduced the L29 in 1929 as a fill-gap model priced between the lower-priced Auburn and the Duesenberg. Produced until 1931, it had front wheel drive and a Lycoming straight eight engine. Its front-drive layout allowed for a low-slung frame and offered unique creativity for coachbuilders to work their craft.

The Cord 810, in similar fashion to its predecessor, had front-wheel drive but a more compact Lycoming V8 engine mated to a four-speed operated by pressing a European-style pre-selector switch on the steering column. The engine was placed further back in the chassis, giving it better balance. In standard trim the engine offered 125 horsepower. With the help of a supercharger, that figure rose to 170 bhp.

The Cord 810 was available as a Sportsman, Phaeton, and two sedan models - the Westchester and the up-market Beverly. The two sedans were differentiated by their interiors - the Beverly had pleated cloth while the Westchester had flat broadcloth seats. The early examples of the production Beverlys had a unique 'armchair' interior arrangement, with fixed armrests in the front and back. Custom sedans on a longer wheelbase joined the four-model 812 range for 1937.

The Cord 810/812 were competitively priced in the $2,000 - $3,000 range. Unfortunately, production delays and the Depression the Cord Corporation and sent them in deep financial trouble; when its proprietor sold up in August 1937, it marked the end for Cord, Auburn and Duesenberg.


by Daniel Vaughan | May 2019

Related Reading : Cord 810/812 History

The Cord was owned by Auburn, Cord, and Duesenberg. Thus their similarities in vehicle design. These three firms also owned the Lycoming engine manufacturing company. This company supplied the 289 cubic-inch V8 engine that gave this vehicle life. The engine was rated at 125 horsepower, with the supercharger the horsepower increased to 170 bhp. The 125hp engine was capable of 90 miles-per-hour with....
Continue Reading >>

1936 Vehicle Profiles

1936 Cord 810 vehicle information

Convertible Phaeton Sedan
Designer: Gordon Buehrig

Chassis Num: FB1703

Designed by the legendary car designer Gordon Buehrig, the Cord 810 created a sensation when it debuted at the 1935 New York Auto Show. Also known as the Baby Duesenberg, it was Cord's attempt to market a car priced between the Auburn and the Duesen....[continue reading]

1936 Cord 810 vehicle information

Sedanca de Ville
Coachwork: Derham
Designer: Gordon Buehrig

In those early days car companies came and went. Only the strong survived. And so it was that when the Auburn Motor Company found itself in dire straits in 1924 a young Erret (EL) Lobban Cord was brought in to fix the beleaguered company. Cord, forme....[continue reading]

1936 Cord 810 vehicle information

Beverly Sedan
Designer: Gordon Buehrig

The new car caused a sensation at the 1936 New York Auto Show in November. The crowds around the 810 were so dense, attendees stood on the bumpers of nearby cars to get a look. This was the car of the future. The body design of the Cord 810 was the w....[continue reading]

1936 Cord 810 vehicle information

Convertible Phaeton Sedan
Designer: Gordon Buehrig

Chassis Num: 2729H
Engine Num: 1562

The Cord 810 Phaeton was an impressive vehicle, complete with front wheel drive, pre-selector pneumatic steering and retractable headlights. The radio antenna was hidden adding the vehicles clean lines. ....[continue reading]

1936 Cord 810 vehicle information

Westchester Sedan
Designer: Gordon Buehrig

Chassis Num: 2307A

The Cord 810 Sedan was named the Westchester after the New York City suburb which, during the 1930s, was synonymous with wealth and good taste. It had very unique styling and was well ahead of its time. It was aerodynamic and elegant, and caused a ....[continue reading]

1936 Cord 810 vehicle information

Westchester Sedan
Designer: Gordon Buehrig

When introduced at the 1935 New York Auto Show, the 810 created such a sensation and crowds, that attendees stood on the bumpers of the other display cars just to get a glimpse of the future. Today, the Museum of Modern Art has named the 810/812 as ....[continue reading]

1936 Cord 810 vehicle information

Cabriolet
Designer: Gordon Buehrig

E.L. Cord was the founder of the Cord automobile. The L-29 would be his first car to be manufactured in 1929. Soon after, the stock market would crash and plans for the new project, known as the 'Baby Duesenberg' would be put on hold until 1936.....[continue reading]

1936 Cord 810 vehicle information

Convertible Phaeton Sedan
Designer: Gordon Buehrig

It was Gordon M. Buehrig and his team of stylists who designed the body for the Cord 810. Virtually devoid of chrome, the new car was so low it required no running boards. Pontoon fenders were featured, complete with headlights that disappeared via....[continue reading]

1936 Cord 810 vehicle information

Convertible Coupe
Designer: Gordon Buehrig

Chassis Num: FB2540

This 1936 Cord 810 Convertible Coupe was purchased by Dr. Atwood from a California owner in 1984. A restoration soon followed bringing it back to sound mechanical and cosmetic condition. After the work, the car earned its AACA National First Junior....[continue reading]

1936 Cord 810 vehicle information

Beverly Sedan
Designer: Gordon Buehrig

The Cord 810 featured disappearing headlights, a 'coffin nose' hood, and an aircraft-style instrument panel. Thanks to its low profile, it did not have running boards. It was built by the Auburn Automobile Company, which was owned by E.L. Cord.....[continue reading]

1936 Cord 810 vehicle information

Beverly Sedan
Designer: Gordon Buehrig

President Roosevelt requested that the 1936 automobile show be moved up to mid-November from the scheduled mid-January dates. As the Auburn Automotive Company had chosen their new 810 Cord to make its debut at the show, the company now had only seven....[continue reading]

1936 Cord 810 vehicle information

Convertible Coupe
Designer: Gordon Buehrig

Cord produced approximately three thousand 1936 and 1937 Cords, and only three of them were hardtop coupes and only one of them was like this vehicle. Robert A. Stranahan, Sr., President and founder of Champion Sparkplugs, commissioned this one-of-a-....[continue reading]

1936 Cord 810 vehicle information

Westchester Sedan
Designer: Gordon Buehrig

The Cord 810 made its introduction at the 1936 auto shows in New York, Los Angeles and Chicago. Show rules required that 100 cars had to be produced in order to be displayed. Auburn built the 100 cars in 116 days, just in time for New York. The show ....[continue reading]

1936 Cord 810 vehicle information

Convertible Phaeton Sedan
Designer: Gordon Buehrig

The descendent of the L-29, the Cord 810, was intended to be a 'baby Duesenberg.' Its 1935 debut featured the iconic 'coffin-nose' hood. The Gordon Buehrig design was sleek, stylish and unique.....[continue reading]

1936 Cord 810 vehicle information

Westchester Sedan
Designer: Gordon Buehrig

Chassis Num: 810 1376A
Engine Num: FB 2609

The Cord 810 was powered by a Lycoming V-8 engine and mated to a four-speed, electrically-shifted, pre-selector transmission. This was actually E.L. Cord's second attempt at a front-wheel drive automobile. It wore a body designed by Gordon Buehrig wh....[continue reading]

1936 Cord 810 vehicle information

Convertible Phaeton Sedan
Designer: Gordon Buehrig

This Cord Convertible Phaeton is one of about 600 built. The Gordon Buehrig designed body was a bold step forward in automotive design. Its blunt louvered 'coffin nose' hood, retractable headlights and the absence of running boards were revolutionary....[continue reading]

1936 Cord 810 vehicle information

Westchester Sedan
Designer: Gordon Buehrig

Chassis Num: 1113A
Engine Num: FB24F

This Cord 810 Westchester is finished in Ivory White with an interior done in shades of dark blue with gray broadcloth. It appears to have been treated to a cosmetic restoration several years ago and is quite presentable today.....[continue reading]

1936 Cord 810 vehicle information

Sportsman

Chassis Num: 810 2533 F
Engine Num: 1879

This Cabriolet Sportsman was discovered behind a gas station in North Portland in 1971. It was given a restoration and finished in Cigarette Cream over black leather. The car was fitted with the improved front axle U-Joints that allowed for comfort a....[continue reading]

1936 Cord 810 vehicle information

Westchester Sedan
Designer: Gordon Buehrig

Errett Lobban Cord's ultimate creations were the Cord 810 and the supercharged 812, both of which featured a front-wheel-drive system pioneered by Harry Miller on the racing circuit. The Cord 810 debuted to rapturous reviews in November 1935, and an ....[continue reading]

1936 Cord 810 vehicle information

Convertible Phaeton Sedan
Designer: Gordon Buehrig

Chassis Num: 1247
Engine Num: FB 1547
Gearbox Num: T2437
Build Num: Supercharger no. V1495

This Cord 810 Phaeton has an ownership history that is known back to the early 1960s, when it was owned by Robert McCullagh. It had been built midway through the production year of 1936, as distinguished by its trunk lid, which is cut out to clear th....[continue reading]

1936 Cord 810 vehicle information

Convertible Phaeton Sedan
Designer: Gordon Buehrig

The styling of the Cord 810 is credited to designer Gordon M. Buehrig and his team of stylists. It is the first American front-wheel-drive car that features intendent front suspension. It is powered by a 289 cubic-inch Lycoming V8 engine that produce....[continue reading]

Convertible Phaeton Sedan
Chassis #: FB1703 
Sedanca de Ville by Derham
 
Beverly Sedan
 
Convertible Phaeton Sedan
Chassis #: 2729H 
Westchester Sedan
Chassis #: 2307A 
Westchester Sedan
 
Cabriolet
 
Convertible Phaeton Sedan
 
Convertible Coupe
Chassis #: FB2540 
Beverly Sedan
 
Beverly Sedan
 
Convertible Coupe
 
Westchester Sedan
 
Convertible Phaeton Sedan
 
Westchester Sedan
Chassis #: 810 1376A 
Convertible Phaeton Sedan
 
Westchester Sedan
Chassis #: 1113A 
Sportsman
Chassis #: 810 2533 F 
Westchester Sedan
 
Convertible Phaeton Sedan
Chassis #: 1247 
Convertible Phaeton Sedan
 


1936 Cord Concepts

Concepts by Cord

Similarly Priced Vehicles



Recent Vehicle Additions

Performance and Specification Comparison

Price Comparison

$188-$2,000
1936 810
$2,200-$6,800
1936 Cord 810 Price Range: $2,000 - $2,200

Model Year Production

#1#2#3Cord
1941Chevrolet (1,008,976)Ford (691,455)Plymouth (522,080)
1940Chevrolet (764,616)Ford (541,896)Plymouth (430,208)
1939Chevrolet (577,278)Ford (487,031)Plymouth (423,850)
1938Chevrolet (465,158)Ford (410,263)Plymouth (285,704)
1937Ford (942,005)Chevrolet (815,375)Plymouth (566,128)1,764
1936Ford (930,778)Chevrolet (918,278)Plymouth (520,025)1,764
1935Ford (820,253)Chevrolet (548,215)Plymouth (350,884)
1934Ford (563,921)Chevrolet (551,191)Plymouth (321,171)
1933Chevrolet (486,261)Ford (334,969)Plymouth (298,557)
1932Chevrolet (313,404)Ford (210,824)Plymouth (186,106)58
1931Chevrolet (619,554)Ford (615,455)Buick (138,965)1,243

Related Automotive News

The World's Best Packard: Pebble Beach Best Of Show-Winning 1934 Packard Set For RM Sotheby's Monterey Stage

The World's Best Packard: Pebble Beach Best Of Show-Winning 1934 Packard Set For RM Sotheby's Monterey Stage

RM Sothebys announces two Pebble Beach award-winning cars from collection of Judge Joseph and Margie Cassini for flagship Monterey sale, 24-25 August 1934 Packard Twelve Individual Custom Convert...
American Classics, European Convertibles, and Cars of the Stars: SoCal Car Culture Comes to RM Sotheby's Santa Monica

American Classics, European Convertibles, and Cars of the Stars: SoCal Car Culture Comes to RM Sotheby's Santa Monica

RM Sothebys presents latest featured entries for its now single-day Santa Monica sale, 24 June at the historic Barker Hangar Highlights include a highly original, California-bred 1929 Duesenberg...
RM Auctions Amelia Island Preview - 2014

RM Auctions Amelia Island Preview - 2014

0 RM Auctions, the worlds largest auction house for investment-quality automobiles, will hold its Amelia Island, Florida, sale on March 8th at the Ritz-Carlton. As the official auction house...
1953 FERRARI 375 MM SPIDER LEADS LATEST HIGHLIGHTS FOR RM'S MULTI-MILLION-DOLLAR MONTEREY SALE

1953 FERRARI 375 MM SPIDER LEADS LATEST HIGHLIGHTS FOR RM'S MULTI-MILLION-DOLLAR MONTEREY SALE

RM Auctions secures a championship-winning 1953 Ferrari 375 MM Spider competition car for its flagship Monterey, California, sale, August 16–17, after single ownership for 45 years Also announced...
Lincoln at Los Angeles Auto Show Press Days: Celebration of Its Past and Future As Brand Rolls Out Its Reinvention

Lincoln at Los Angeles Auto Show Press Days: Celebration of Its Past and Future As Brand Rolls Out Its Reinvention

The brand pays tribute to its heritage today, displaying seven of the most influential Lincoln designs Thursday sees a display full of the all-new MKZ premium midsize sedan and MKZ Hybrid, the future...

© 1998-2020. All rights reserved. The material may not be published, broadcast, rewritten, or redistributed.


Vehicle information, history, and specifications from concept to production.

Follow ConceptCarz on Facebook Follow ConceptCarz on Twitter RSS News Feed

Conceptcarz.com
© 1998-2020 Conceptcarz.com Reproduction or reuse prohibited without written consent.