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 Rolls-Royce Phantom I photo

1929 Rolls-Royce Phantom I

The Rolls-Royce Phantom, now known as the Phantom I, was introduced in 1925 as a replacement for the aging Silver Ghost which had a long and prestigious career. The Phantom I was given a new overhead-valve six-cylinder engine that displaced 7668cc and adopted a disc-type clutch and adjustable radiator shutters. This is where change stopped; the rest of the Phantom I was basically a Silver Ghost. Complete changes would not occur until 1929, with the introduction of the Phantom II.

Rolls-Royce of America had been established in December of 1919 after Rolls-Royce of England purchased the American Wire Wheel Company's plant in Springfield, Massachusetts. In 1926, the Springfield location began production of the Phantom I, and within three years, production had risen to 12 cars per week.

As the beginning of the 1930s came into sight, the fortunes of the Springfield plant began to dissipate. The onset of The Great Depression was beginning to cripple many luxury brand marques, and wreak havoc on businesses, leaving many out-of-production in its wake. The Springfield's future was sealed when the high-expenses of re-tooling for Phantom II production were too great for the company.

Though the British and American plants produced the same product, there were many differences between the two. The American version could be ordered with 'factory' bodywork, mostly by Brewster which had been taken over by Rolls-Royce in December of 1925.


by Daniel Vaughan | Nov 2019

Related Reading : Rolls-Royce Phantom I History

Although the Silver Ghost had been constantly improved over its life span, by the 1920s other manufacturers had begun to close the performance gap, and the decision was made to produce a new car. By 1925, the New Phantom (retrospectively called the Phantom I when the Phantom II was introduced in 1929) was ready. A new chassis had not been built so the car used the Ghost chassis. This meant that....
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Related Reading : Rolls-Royce Phantom I History

Rolls Royce launched the new Phantom in May of 1925. Rolls-Royces replacement for the original Silver Ghost, the Phantom was built in both the U.K. and the U.S. following a year later in introduction and two years in replacement. Usually listed as Phantom I, it featured a new pushrod-OHV straight- 6 engine, which was a vast improvement over the Silver Ghost. The engine was constructed with three....
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Background

Frederick Henry Royce was an engineer and the Honorable Charles Stewart Rolls was a man with many talents. He was an aviator, driver, and automobile enthusiasts. In the world of business, he excelled at marketing. The Rolls-Royce Company began its distinguished career in the early 1900s, focusing on quality and performance. During 1905 and 1906, forty vehicles were produced, all with four-cylinder....
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1929 Vehicle Profiles

1929 Rolls-Royce Phantom I vehicle information

Derby Speedster
Coachwork: Brewster

Chassis Num: S158FR
Engine Num: 21588

Of all the classic Rolls Royce body styles ever offered, one of the most infectious and appealing would have a touch of Yankee blood in it. At a time in Western society when the affluent were beginning to take to the wheel of luxuriously-appointed, s....[continue reading]

1929 Rolls-Royce Phantom I vehicle information

Henley Convertible Coupe
Coachwork: Brewster

Chassis Num: S182PM
Engine Num: B6004

This 1929 Rolls-Royce Springfield Phantom I Henley Convertible Coupe has chassis number S182PM and body number B6004. It is in right-hand drive configuration and was constructed in December of 1926 - January of 1927. When it emerged from the factory,....[continue reading]

1929 Rolls-Royce Phantom I vehicle information

Lonsdale Limousine
Coachwork: Brewster

Chassis Num: 5290 KR
Engine Num: 20909

Many of the Rolls-Royce cars produced at the Springfield, Massachusetts factory were bodied by Brewster & Company. Rolls-Royce had purchased the New York coachbuilder in 1925. Brewster's catalog consisted of 28 body styles for the Phantom I chassis, ....[continue reading]

1929 Rolls-Royce Phantom I vehicle information

York Roadster
Coachwork: Brewster

In 1919, Rolls-Royce established an American subsidiary in Springfield, MA, with the express intent of increasing sales through the avoidance of high customs duties on imported vehicles. The majority of these cars were bodied by Brewster, and the Yo....[continue reading]

1929 Rolls-Royce Phantom I vehicle information

Ascot Phantom
Coachwork: Brewster

Chassis Num: S364LR
Engine Num: 21649

In 1921, Rolls-Royce chose Springfield, Massachusetts to begin building their US-built Rolls-Royce automobiles. It was chosen for its proximity to major northeastern markets and important suppliers as well as the supply of skilled craftsmen trained i....[continue reading]

1929 Rolls-Royce Phantom I vehicle information

From 1921 to 1931 Rolls-Royce built cars both in England and Springfield, Massachusetts of which 2944 Rolls-Royces were built in the United States.....[continue reading]

1929 Rolls-Royce Phantom I vehicle information

St Andrew Town Car
Coachwork: Brewster

This is a 1929 Rolls-Royce Phantom I St. Andrews Town Car with coachwork by Brewster. The St. Andrews body style was a seven-passenger limousine. An example was on display at the 1930 Chicago Salon, along with seven other Rolls-Royce's with coachwork....[continue reading]

1929 Rolls-Royce Phantom I vehicle information

Limousine Sedan
Coachwork: Brewster

In 1904, Frederick Henry Royce built his first car, a Royce, in his electric motor factory. He met Charles Stewart Rolls on May 4th of that year and the pair agreed to an arrangement where Royce would manufacture cars to be sold exclusively by Rolls....[continue reading]

1929 Rolls-Royce Phantom I vehicle information

Ascot Tourer
Coachwork: Brewster

This 1929 Rolls-Royce Phantom I Ascot Tourer was built in 1928 by Brewster of Springfield, MA, and the last was built in 1930. Of the 24 built, 22 have survived; one was wrecked and one burned. The Phantom I was officially known as the 'New Phantom,'....[continue reading]

1929 Rolls-Royce Phantom I vehicle information

Ascot Tourer
Coachwork: Brewster

Chassis Num: S178FR
Engine Num: 21788

This Rolls-Royce Phantom I Ascot Tourer is one of just 28 Ascots built. It was sold new through J.S. Inskip to R. Griffin of Jersey City, New Jersey in August of 1929. It is believed that it was later traded for a Phantom II number 255 AJS, at which ....[continue reading]

1929 Rolls-Royce Phantom I vehicle information

Sport Phaeton
Coachwork: Murphy

Chassis Num: S 287 FP
Engine Num: 22877

This left-hand drive Sports Phaeton is one of just 16 Murphy bodied Phantom I's, and one of just two with the Sport Phaetons coachwork. ....[continue reading]

1929 Rolls-Royce Phantom I vehicle information

Springfield Tourer
Coachwork: Brewster

The first Rolls-Royce to reach the United States from England following the end of World War I arrived in October of 1919. Within two months, the British automaker announced that due to their three-year backlog of orders, Rolls-Royces would also be b....[continue reading]

1929 Rolls-Royce Phantom I vehicle information

Ascot Tourer
Coachwork: Brewster

Chassis Num: S346KP
Engine Num: 20468

Ascot-bodied cars were among the most expensive automobiles constructed in America during the late 1920s. They were sought after for their sporting flair, superb proportions, and refined details. They had sporting raked windscreens, flowing fenders, ....[continue reading]

1929 Rolls-Royce Phantom I vehicle information

Convertible Coupe
Coachwork: Murphy

Chassis Num: S293FP
Engine Num: 22937

S293FP is a short wheelbase model that was ordered in the spring of 1928 by A.H. Chapin of Springfield, Massachusetts. It was delivered in late 1928, fitted with engine number 22937. Virtually every applicable mechanical component, including axles, e....[continue reading]

1929 Rolls-Royce Phantom I vehicle information

Sedanca De Ville

Perhaps the best-known luxury carmaker of all time, Rolls-Royce, began making cars in 1906 and they continue in production today. Henry Rolls, an electrician and mechanical engineer who had built a car independently in 1904, an Charles Stewart Rolls,....[continue reading]

1929 Rolls-Royce Phantom I vehicle information

Newmarket Convertible Sedan
Coachwork: Brewster

Chassis Num: S210KR

This Rolls-Royce Phantom I Newmarket was sold new in September of 1929 to W.R. Thorsen. L.B. Melzer owned the car for a brief time before selling it to Stanley Stewart of Portland, Oregon acquired the car in 1942. By late 1948, the car returned to Ca....[continue reading]

1929 Rolls-Royce Phantom I vehicle information

Ascot Tourer
Coachwork: Brewster

Chassis Num: S398KP
Engine Num: 20988

Production of Rolls-Royce automobiles in Springfield, Massachusetts began in 1921. The location where the cars were built was close to major northeastern markets and important suppliers, as well as strategically located near a large supply of skilled....[continue reading]

1929 Rolls-Royce Phantom I vehicle information

Convertible Sedan
Coachwork: Hibbard and Darrin

Chassis Num: S235KR

This Rolls-Royce Phantom I Convertible Sedan was built in Springfield, Massachusetts at a time when Rolls-Royce thought it prudent to have a factory in this country. The venture began shortly after the First World War and ended following the effects ....[continue reading]

1929 Rolls-Royce Phantom I vehicle information

Riviera Town Car
Coachwork: Brewster

Chassis Num: S390LR
Engine Num: 21909

This is one of only 10 Rolls-Royce Phantom I Brewster Riviera Town Cars bodied by Brewster & Company. The interior features marquetry panels on the division and rear doors, with walnut and mahogany mouldings around the top edge. The canework on the r....[continue reading]

1929 Rolls-Royce Phantom I vehicle information

Ascot Tourer
Coachwork: Brewster

Chassis Num: S368LR
Engine Num: 21689

There were 28 genuine Ascot Phaetons built. They had a raked single-piece windscreen, flowing fenders, sporting flair, superb proportions, and concave accents. This particular example, chassis number S368LR, is a late example that is fitted with seve....[continue reading]

1929 Rolls-Royce Phantom I vehicle information

Transformal Phaeton
Coachwork: Hibbard and Darrin

Chassis Num: S319KP
Engine Num: 20198

America became the most significant foreign market for Rolls-Royce, and its product appealed to newly wealthy American financiers and industrialists due to its reputation, reliability, luxury, and quality. After World War I, Rolls-Royce purchased the....[continue reading]

1929 Rolls-Royce Phantom I vehicle information

Henley Roadster

Chassis Num: S303LR
Engine Num: 21039

The Henley Roadster bodystyle featured distinctive 'dipped' door lines, low vee'd windshield, and svelte tail, concealing a rumble seat that has its own pair of tiny doors. Between 1929 and 1933, Brewster built 11 examples of the Henley Roadster. Of ....[continue reading]

1929 Rolls-Royce Phantom I vehicle information

Ascot Tourer
Coachwork: Brewster

Chassis Num: S203KR
Engine Num: 20039

Rolls-Royce first began building automobiles for the American market in 1921 in Springfield, Massachusetts. After the acquisition of the Brewster Body Company in 1926 Rolls-Royce offered a selection of standard Brewster-built coachwork on its New Pha....[continue reading]

1929 Rolls-Royce Phantom I vehicle information

Drophead Coupe
Coachwork: Fleetwood

Chassis Num: S317LR

This Rolls-Royce Phantom I was originally built in 1929 at the Springfield, Massachusetts, factory for a Mrs. J. Welz of Brooklyn, and it was first fitted with a formal Lonsdale-style limousine body by Brewster. Then, as was common in that era, rathe....[continue reading]

1929 Rolls-Royce Phantom I vehicle information

York Roadster
Coachwork: Brewster

Chassis Num: S148PR

Like its Rolls-Royce predecessor, the Silver Ghost, many New Phantoms were built by Rolls-Royce of America in Springfield, Massachusetts. Springfield began work on the New Phantom as it was then called, in 1926, and by the second half of 1929 product....[continue reading]

1929 Rolls-Royce Phantom I vehicle information

York Roadster
Coachwork: Brewster

Chassis Num: S381LR

The York Roadster body style is probably the most sporting found on any Rolls-Royce; it was one of Brewster's final designs for the Springfield Phantom I and features flared, open fenders, doors that curve deeply into the sill, and a short tail with ....[continue reading]

1929 Rolls-Royce Phantom I vehicle information

Riviera Town Car
Coachwork: Brewster

Chassis Num: S268KR
Engine Num: 20689

Like its predecessor, the 40/50 hp Silver Ghost, all of the New Phantoms destined for American owners were built at the Rolls-Royce factory in Springfield, Massachusetts. Many Springfield-built cars were bodied in house by Rolls-Royce Custom Coachwor....[continue reading]

Derby Speedster by Brewster
Chassis #: S158FR 
Henley Convertible Coupe by Brewster
Chassis #: S182PM 
Lonsdale Limousine by Brewster
Chassis #: 5290 KR 
York Roadster by Brewster
 
Ascot Phantom by Brewster
Chassis #: S364LR 
 
St Andrew Town Car by Brewster
 
Limousine Sedan by Brewster
 
Ascot Tourer by Brewster
 
Ascot Tourer by Brewster
Chassis #: S178FR 
Sport Phaeton by Murphy
Chassis #: S 287 FP 
Springfield Tourer by Brewster
 
Ascot Tourer by Brewster
Chassis #: S346KP 
Convertible Coupe by Murphy
Chassis #: S293FP 
Sedanca De Ville
 
Newmarket Convertible Sedan by Brewster
Chassis #: S210KR 
Ascot Tourer by Brewster
Chassis #: S398KP 
Convertible Sedan by Hibbard and Darrin
Chassis #: S235KR 
Riviera Town Car by Brewster
Chassis #: S390LR 
Ascot Tourer by Brewster
Chassis #: S368LR 
Transformal Phaeton by Hibbard and Darrin
Chassis #: S319KP 
Henley Roadster
Chassis #: S303LR 
Ascot Tourer by Brewster
Chassis #: S203KR 
Drophead Coupe by Fleetwood
Chassis #: S317LR 
York Roadster by Brewster
Chassis #: S148PR 
York Roadster by Brewster
Chassis #: S381LR 
Riviera Town Car by Brewster
Chassis #: S268KR 


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Performance and Specification Comparison

Model Year Production

#1#2#3Rolls-Royce
1934Ford (563,921)Chevrolet (551,191)Plymouth (321,171)
1933Chevrolet (486,261)Ford (334,969)Plymouth (298,557)
1932Chevrolet (313,404)Ford (210,824)Plymouth (186,106)
1931Chevrolet (619,554)Ford (615,455)Buick (138,965)
1930Ford (1,140,710)Chevrolet (640,980)Buick (181,743)
1929Ford (1,507,132)Chevrolet (1,328,605)Buick (196,104)
1928Chevrolet (1,193,212)Ford (607,592)Willys Knight (231,360)
1927Chevrolet (1,001,820)Ford (367,213)Buick (255,160)
1926Ford (1,669,847)Chevrolet (547,724)Buick (266,753)
1925Ford (1,669,847)Chevrolet (306,479)Dodge (201,000)
1924Ford (1,922,048)Chevrolet (264,868)Dodge (193,861)

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