1937 Packard 1508 Twelve

Packard built their first automobile in 1899, and the company began its existence as the Ohio Automobile Company of Warren, Ohio, before becoming the Packard Motor Car Company in 1902 and moving to Detroit a year later. With the cylinder wars in fully swing by the 1930s, Packard responded with their new V12 in 1932. It displaced 473.3 cubic-inches and offered 175 horsepower with a Stromberg dual downdraft carburetor and a three-speed transmission with vacuum assisted clutch. Packard advertised it as having a top speed of 85 mph, however it was reportedly over 100 mph.

New streamlined bodies were introduced in 1935.

Over 1,300 examples of the Fifteenth Series Twelve Packard's were built in 1937, a dramatic increase over the 682 for the Fourteenth Series. Total Packard production for 1937 topped 87,000 units. The 1936 models were virtually unchanged, however the 15th Series had brought a comprehensive series of mechanical improvements. The 1937 Packard was truly a luxury automobile with smooth, quiet, and powerful operation. 1937 was the first year for hydraulically assisted brakes and independent coil spring suspension.

15th Series production began in September of 1936 when company literature proclaimed, 'the new models include Packard Safety Plus bodies of hardwood and steel, new Double Trussed frames which are 400 percent more rigid than before, the exclusive Safe-T-flex independent front wheel suspension, built-in trunks and Servo Sealed hydraulic brakes.'

Packard's largest and most expensive offering in 1937 was the Model 1508 resting on an imposing 144-inch wheelbase. This would be the final year for the Senior 144-inch wheelbase Twelve, which also benefited from the return to disc-type steel wheels and the elimination of the aged Bijur central-chassis lubrication system.


by Daniel Vaughan | Dec 2019

Related Reading : Packard Twelve History

The Packard Twelve was produced from 1933 to 1939 with over 35,000 examples produced. It is considered by many to be one of the finest automobiles produced by Packard and one of the most significant creations of the classic car era. The long and flowing front hood hid a 445 cubic-inch side-valve twelve cylinder engine that was refined, powerful, smooth, and quiet. The engine was originally....
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1937 Vehicle Profiles

1937 Packard 1508 Twelve vehicle information

Convertible Sedan
Designer: Dietrich

Chassis Num: 1073-236

The Packard V12, initially called the 'Twin Six', was the flagship of the line. The design of the engines were quite different from the prior 'Twin Six' models, so the name was updated to 'Twelve' from 1933 onwards. There was a plethora of bodystyl....[continue reading]

1937 Packard 1508 Twelve vehicle information

Convertible Sedan
Designer: Dietrich

The car was first sold and was garaged in N.Y. City from 1937 until 1939. It was then sold and used primarily as a parade vehicle in N.Y. It was during that period of time it was fitted with a rear seat heater.....[continue reading]

1937 Packard 1508 Twelve vehicle information

Touring Sedan

Sold new in Richmond, Virginia, by Mooers Motor Car Company to Miss Mary Martin - heir to Home Beneficial Life Insurance Company of Richmond, Virginia. The car remained in Richmond changing hands three times, until it was sold to Mr. Reggie Nash of ....[continue reading]

1937 Packard 1508 Twelve vehicle information

Convertible Sedan
Designer: Dietrich

This 1937 Packard V12 Convertible Sedan has coachwork by Dietrich and rides on a wheelbase that measures 144-inches. It was sold new in Boston and spent much of its life in Rhode Island and Arizona. The car was purchased in 2003 by its current owne....[continue reading]

1937 Packard 1508 Twelve vehicle information

Art Carved Hearse
Designer: Miller

Packard added independent front suspension and hydraulic brakes in 1937. They produced a whopping 1300 V-12 cars that year. This car weighs approximately 5525 pounds.....[continue reading]

1937 Packard 1508 Twelve vehicle information

Flower Car
Designer: Miller

This 1937 Packard twelve Flower Car is the companion to the nearby 1937 Packard 'Art Carved' Hearse, this Packard was original built in Detroit as a Fifteenth Series, Super 8 before being customized into a flower car.....[continue reading]

1937 Packard 1508 Twelve vehicle information

Convertible Sedan
Designer: Dietrich

Chassis Num: 1073239

Packard was a leading luxury marque at the start of the Classic era and was also one of the oldest car companies in America. The first Packard had been built in 1899. The company began life as the Ohio Automobile Company of Warren, Ohio before becomi....[continue reading]

1937 Packard 1508 Twelve vehicle information

All Weather Town Car
Coachwork: LeBaron

Chassis Num: 1508216

Packard's 'Twin Six' was launched in 1932 and was the company's flagship status and became an instant legend. The following year, the model was renamed as the 'Packard Twelve', and was offered in a myriad of body styles, including standard production....[continue reading]

1937 Packard 1508 Twelve vehicle information

Touring Sedan

Chassis Num: 1034-434

For 1935, Packard received new, more streamlined bodies in 1935. The Twelve Series gained aluminum heads and a quarter-inch of stroke. For 1937, hydraulic brakes and coil spring independent suspension were extended from the less expensive series to t....[continue reading]

1937 Packard 1508 Twelve vehicle information

Convertible Sedan
Designer: Dietrich

New for 1937 on the Packard Twelve were hydraulic brakes and an independent front suspension system. This gave the proven performance of the now 473 cubic-inch V-12 greater driving ease and helped lead Packard to record sales of 12-cylinder cars with....[continue reading]

1937 Packard 1508 Twelve vehicle information

Convertible Sedan
Designer: Dietrich

Chassis Num: 1073-237
Engine Num: 906736

This Packard 1508 Convertible Sedan was acquired by its present long-time enthusiast owner from the estate of the car's second owner. It is believed that he purchased it in 1961, but was never able to embark on a comprehensive restoration. The new ow....[continue reading]

1937 Packard 1508 Twelve vehicle information

Convertible Sedan
Designer: Dietrich

This Convertible Sedan was Packard's largest and most expensive production-bodied offering in 1937 and brought a comprehensive series of mechanical improvements. Most notably, the introduction of 'Safe-T-Flex' independent suspension on 'Senior' Packa....[continue reading]

1937 Packard 1508 Twelve vehicle information

Convertible Victoria
Coachwork: Rollston & Company

Engine Num: 906331

Having led the luxury car market throughout the first three decades of auto production, Packard was reaching its peak by the late 1930's. Having survived the Great Depression building some less expensive and ostentatious automobiles alongside traditi....[continue reading]

1937 Packard 1508 Twelve vehicle information

Convertible Sedan
Designer: Dietrich

Built in Detroit from 1899 until 1958, Packard was long considered to be the premier luxury automobile. Along with Peerless and Pierce-Arrow, Packard was often referred to as one of the 'Three P's' of American motor car Royalty. During the 1930s, whe....[continue reading]

1937 Packard 1508 Twelve vehicle information

Convertible Sedan
Designer: Dietrich

The Packard 1508 Twelve Convertible Sedan was the company's largest and most expensive production-bodied offering of 1937. This particular example is believed to have been delivered by the Packard Westchester Company of White Plains, New York. It was....[continue reading]

Convertible Sedan
Chassis #: 1073-236 
Convertible Sedan
 
Touring Sedan
 
Convertible Sedan
 
Art Carved Hearse
 
Flower Car
 
Convertible Sedan
Chassis #: 1073239 
All Weather Town Car by LeBaron
Chassis #: 1508216 
Touring Sedan
Chassis #: 1034-434 
Convertible Sedan
 
Convertible Sedan
Chassis #: 1073-237 
Convertible Sedan
 
Convertible Victoria by Rollston & Company
 
Convertible Sedan
 
Convertible Sedan
 

  • Added vacuum-assisted brakes
  • Added vacuum-assisted clutch
  • All-new coil-sprung independent front suspension
  • New hydraulic brakes
  • Recent Vehicle Additions

    Performance and Specification Comparison

    Price Comparison

    $152-$3,900
    1937 1508 Twelve
    $5,923-$12,075
    1937 Packard 1508 Twelve Price Range: $3,900 - $5,923

    $1,150 - $1,600
    $1,355 - $1,450

    Model Year Production

    #1#2#3Packard
    1942Chevrolet (254,885)Ford (160,432)Plymouth (152,427)33,776
    1941Chevrolet (1,008,976)Ford (691,455)Plymouth (522,080)
    1940Chevrolet (764,616)Ford (541,896)Plymouth (430,208)
    1939Chevrolet (577,278)Ford (487,031)Plymouth (423,850)24,350
    1938Chevrolet (465,158)Ford (410,263)Plymouth (285,704)55,718
    1937Ford (942,005)Chevrolet (815,375)Plymouth (566,128)122,593
    1936Ford (930,778)Chevrolet (918,278)Plymouth (520,025)
    1935Ford (820,253)Chevrolet (548,215)Plymouth (350,884)788
    1934Ford (563,921)Chevrolet (551,191)Plymouth (321,171)
    1933Chevrolet (486,261)Ford (334,969)Plymouth (298,557)4,800
    1932Chevrolet (313,404)Ford (210,824)Plymouth (186,106)4,844

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