THE SMALLEST, LIGHTEST, MOST FUEL-EFFICIENT RANGE ROVER EVER PRODUCED
•Luxurious cross-coupé design with a compact and more efficient footprint
•Attracting a new group of customers to the Range Rover brand
•Bold exterior design is an evolution of Range Rover design language
•Strong, clean interior architecture with a contemporary and sporting feel
•Premium cabin with same high quality materials as the larger Range Rovers
•Available with full-sized glass panoramic roof that floods the interior with natural light
•Class-leading sustainability – efficient powertrains and advanced lightweight materials
•Smaller – 430 mm shorter and 187 mm lower – than the Range Rover Sport
•Available in both four-wheel-drive and front-wheel-drive versions
•Fuel-efficient, turbocharged, four-cylinder petrol and diesel engines deliver excellent performance with low CO2 emissions •Front-wheel-drive, 2.2-litre turbodiesel (150PS eD4) offers impressive 58mpg* and sub 130g/km* CO2 emissions •Two derivatives of the 2.2-litre turbodiesel (150PS TD4 and 190PS SD4)
•A new, 240PS, 2.0-litre Si4 petrol engine combining six-cylinder refinement and performance with four-cylinder fuel economy
•Stop-start technology on all diesel manual derivatives
•Both diesel and petrol engines are offered with an updated six-speed auto transmission
•All-new chassis specification delivers dynamic and agile handling across all terrains, aided by Adaptive Dynamics featuring MagneRide™
•Class-leading all-weather, all-surface capability with legendary Land Rover Terrain Response™ •Front-wheel-drive option optimised for rewarding on-road dynamics
•Extensive selection of Range Rover technologies, including the latest Park Assist function, dual-view display for eight-inch touch-screen, Bluetooth audio streaming and Surround Camera System
•To be sold in 160 countries worldwide, with deliveries from summer 2011
Paris, France 30th September 2010 – The groundbreaking, all-new Range Rover Evoque makes its global public debut at the 2010 Paris Motor Show.Dr Ralf Speth, CEO, Jaguar Land Rover, said: 'These are exciting times for our business as we continue to widen our portfolio with this all-new addition to the Range Rover line-up. Not only will the Range Rover Evoque increase our worldwide market share, but it demonstrates our commitment to building sustainable, yet highly desirable products.'Dr Speth continued: 'The Evoque helps to define a new segment for premium compact SÚVs that are more sporting and stylish. It makes a strong statement about the future direction of the Range Rover brand and will have a powerful emotional appeal to a very broad range of premium car buyers.' The Range Rover Evoque has turned the much-acclaimed LRX concept car into reality, faithfully capturing the spirit of its landmark cross-coupé design.True to the Range Rover brand, the Evoque effortlessly delivers premium levels of craftsmanship, luxury and performance, but shrink-wrapped into a more compact package.The lightest and most fuel-efficient Range Rover ever, the Evoque demonstrates the marque's commitment to environmental sustainability, bringing sub-130g/km* CO2 capability to the premium SÚV class.Phil Popham, managing director of Land Rover, said: 'The groundbreaking, all-new Range Rover Evoque takes the brand into exciting new territory. Highly relevant and contemporary, the Evoque will appeal to a whole new group of customers who may not have considered a Range Rover before.'For this highly distinctive product, we have chosen a distinctive name. The all-new Range Rover Evoque will be sold in over 160 countries worldwide and its name will be instantly recognisable across language and cultural boundaries throughout the world. Evoque implies exclusivity and arouses emotions, and has a sophisticated aura that matches the car's urban elegance,' he added.Dr Speth continued: 'This vehicle has been designed, engineered and will be manufactured in the ÚK, allowing the creation of more than 1,000 jobs at our multi award-winning Halewood plant in Merseyside. This employment boost, paired with the fact that over 80 per cent of Range Rover Evoque production is planned for export, will be a fantastic support to the ÚK economy.'Evolution of Range Rover designThe all-new Range Rover Evoque takes its inspiration directly from the LRX concept car, which drew worldwide acclaim for its exciting new interpretation of classic Range Rover design cues.Smart design in conjunction with meticulous engineering allowed the spirit of the LRX concept to be turned into reality without compromising the core Range Rover values of interior luxury, refined performance and all-terrain capability.Gerry McGovern, Land Rover design director, said: 'The Range Rover Evoque marks a bold evolution of Range Rover design by adopting new interpretations of classic Range Rover design cues and staying true to the core Range Rover values. 'With its dramatic rising beltline, a muscular shoulder running the length of the car, and a distinctive taper to the floating roofline, the Evoque adopts a very dynamic profile with a powerful and athletic stance.'Pushing the wheels out to the four corners helps give the car its purposeful stance. The wheelarches are wide, but softly integrated into the body, while the carefully sculpted corners dramatically reduce the car's visual overhangs front and rear.Impeccably crafted luxury interior
Beneath its dramatic exterior, the Range Rover Evoque provides customers with an impeccably crafted luxury cabin, incorporating the premium quality materials and elegant design expected of a Range Rover interior.
The driver adopts a lower seating position than in one of the larger Range Rovers, offering a more sporting feel but retaining the important Command Driving Position. The result is more generous headroom than is traditionally found in many sporting saloons, despite the low-profile coupé roofline.Drivers who take their Range Rover Evoque off-road will be reassured to know that in addition to extremely generous ground clearance, the car has a significantly better breakover angle, approach angle and departure angle than other premium compact SÚVs.Dynamic handling and effortless, refined performance
Land Rover engineers have developed the Range Rover Evoque to provide customers with a polished driving experience that combines dynamic and sporty handling with responsive, effortless performance and refinement.Murray Dietsch, director of Land Rover programmes, said: 'We've tuned the Evoque's chassis and Electric Power-Assisted Steering (EPAS) to deliver precise and responsive steering at lower speeds, making the car nimble and fun to drive in the city. As the Evoque is lighter, with a compact footprint, it reacts quickly and positively to driver inputs at higher speeds, ensuring that enthusiastic drivers are offered the agility they want from a car.'This engaging and sporting character has not been achieved at the expense of harshness or poor comfort and refinement. Adaptive Dynamics uses advanced MagneRide™ dampers which provide a particularly good balance of confident, nimble handling and supple, controlled ride. The suspension delivers even tighter body control, with flatter handling and sharper responses.As a true Range Rover, the Evoque delivers the all-weather, all-surface capability that is a hallmark of the brand. In common with its larger siblings, the new model provides formidable all-terrain potential, enhanced by the latest version of the company's signature Terrain ResponseTM system.The Evoque will be the first Range Rover to offer customers a choice between the standard, full-time, intelligent, four-wheel-drive system, which delivers outstanding performance and traction on all surfaces, and a low-carbon, two-wheel-drive option for further enhanced fuel economy.The turbocharged powertrain line-up offers smooth and responsive performance. Customers can choose from the comprehensively updated 2.2-litre turbodiesel with 190PS or 150PS derivatives. The four-wheel-drive version combined with the 150PS 2.2-litre will offer up to an impressive 50mpg* and 145g/km* CO2. The state-of-the-art new 240PS, 2.0-litre Si4 petrol engine combines direct fuel injection, turbocharging and twin variable valve timing for exceptional driveability and fuel efficiency.Murray Dietsch continued: 'The state-of-the-art, four-cylinder, turbocharged engines combine six-cylinder refinement and performance with fuel economy figures of up to 58mpg* and emissions of sub 130g/km* CO2. These impressive figures have been achieved by the product development team's commitment to delivering a compact and weight-efficient product, with no compromise on durability and robustness.'Serious about sustainability
The Range Rover Evoque sends a powerful message that the brand is determined to deliver relevant new products that are not only desirable, but also significantly more sustainable.
•Lightweight technologies – advanced materials used throughout the body and chassis
•Efficient powertrain – state-of-the-art petrol and diesel engines, with high-efficiency features such as direct injection and stop-start
•Low CO2 technologies – including Electric Power-Assisted Steering (EPAS), smart regenerative charging and optimised transmissions •Availability of front-wheel-drive – reducing weight and minimising driveline losses
•Recycling and re-use – maximising use of sustainable and recycled materials, plus optimising end-of-life recyclability
The result is a Range Rover that sets new standards in the premium compact SÚV segment for fuel economy and CO2 emissions, with the two-wheel-drive diesel capable of an exceptional sub 130g/km* CO2.Distinctively Evoque
Land Rover designers and engineers have developed a host of distinctive and innovative features, to ensure the Range Rover Evoque stands out from the crowd. Lighting plays a big part in the Evoque's distinctive appeal. First to catch the eye is the powerful signature graphic in the front running lights, created by innovative LED light-blade technology. A similar graphic is repeated in the LED rear lights, with their jewel-like 3D petal design.Approach the car at night and you will also see a bold vehicle graphic alongside the front doors, illuminated by the ‘puddle lights' that shine from the mirrors.More special touches greet you when you enter the car. The interior displays come to life with a choreographed animated start-up sequence, while the rotary auto shifter completes the ‘greeting' as it rises silently into the driver's hand.LED ambient lighting provides sophisticated and precise illumination within the cabin; a range of colours can be chosen by the driver to suit their mood. Select Dynamic mode, however, and a sporting red colour scheme fills the interior as well as the instrument dials and cluster display.Completing the range of features, the first panoramic roof ever fitted to a Range Rover can be specified, providing an all-round vista which helps to make every journey a special occasion.There are three main vehicle design themes, each of which has its own distinctive character, exterior treatment and carefully co-ordinated interior package. The three themes are:• Pure – combining the stunning concept-car exterior with a stylish, clean interior in neutral colours to highlight the pure, simple forms of the cabin architecture. Soft-touch, wrapped materials on the major surfaces contrast with the real-metal brushed aluminium trim. • Prestige – ultimate Range Rover luxury, combining a bespoke exterior that includes unique, 19-inch wheels and sparkling metallic details with an indulgent interior that is almost entirely leather-wrapped. Luxurious duo-tone colour schemes are embellished by premium leather, twin-needle stitching and real wood and metal finishes. • Dynamic – bold exterior with 20-inch wheels and unique bumpers, sills, grille and tailpipes for a more assertive, confident stance. Contrasting roof and spoiler colour is a no-cost option, while the premium sports interior offers a darker environment with splashes of bright contrast colour, together with perforated leather seats and unique sports detailing. Packed with premium technologies
The Evoque benefits from the same comprehensive selection of the latest technologies as the larger Range Rovers, in terms of controls, connectivity, comfort and convenience for all occupants.From the driving wheel, the Range Rover Evoque is distinguished by a carefully conceived system of controls and displays that combines a stylish, uncluttered layout, state-of-the-art functionality and class-leading ease of use.At the heart of the control system is Range Rover's much-acclaimed, eight-inch, high-definition touch-screen display with its crisp graphics and simple, intuitive menu structure. The display is available with the innovative dual-view technology, so that driver and passenger can view completely independent content.Tech-savvy customers get the connectivity they demand with a comprehensive package that includes Bluetooth hands-free mobile phone use and audio streaming, plus a range of ÚSB and auxiliary inputs for iPods and other portable devices.The Evoque is the first Range Rover to offer breathtaking new sound systems developed in partnership with the high-end audio specialist Meridian. The premium Meridian offering is an 825W, 17-speaker system that delivers the ultimate in surround-sound performance.Other features available to Range Rover Evoque customers include:•Park Assist for automated parallel parking
•Blind Spot Monitoring system
•Surround Camera System with five digital cameras, including a reversing system
•Full dual-zone automatic climate control, featuring a Timed Climate park heater facility
•Hard-drive navigation system
•DAB/FM/AM/Sirius tuners, with hard-drive virtual 10xCD multiplayer
•Digital and Satellite TV, and DVD playback
•Rear-seat entertainment package, with eight-inch video screens, digital wireless headphones and touch-screen remote control
•Keyless entry system and powered tailgate
•Adaptive headlamps with auto headlamp dipping
•Heated windscreen, front seats and steering wheel
Sold in 160 markets worldwide from summer 2011The Range Rover Evoque will be manufactured in the multi award-winning plant at Halewood in Merseyside, ÚK. The car has been engineered for all global markets, and will go on sale in more than 160 countries worldwide from summer 2011.Phil Popham said: 'The launch of the Range Rover Evoque is a significant step forward for the Range Rover brand. This groundbreaking car brings new excitement and relevance to the marque, but remains true to the values of premium luxury and performance that have made Range Rover such an enduring success story over the past 40 years.'1. GROÚNDBREAKING DESIGN
The all-new Range Rover Evoque has turned the LRX concept into reality, marking a bold evolution of Range Rover design, and providing customers with a compact, premium and highly desirable SÚV.A groundbreaking and original cross-coupé, the Evoque captures – almost to the millimetre – the stunning design of the LRX concept. With its cutting edge lines and sporty, dynamic profile, the Range Rover Evoque creates a new segment for a premium off-road coupé.Gerry McGovern, Land Rover design director said: 'The incredibly positive worldwide reception for the LRX concept in 2008 made us determined to develop a production car which captured the same exciting spirit. Starting with the concept, however, and trying to turn it into a practical and desirable production reality, was a tremendous challenge for our designers and engineers, but one which they embraced with impressive energy and passion.'Classic Range Rover design cues, with a bold new interpretation
The Evoque's bold exterior features exciting new interpretations of classic Range Rover design cues, including the signature clamshell bonnet, the floating roof and the solid 'wheel-at-each-corner' stance.Únlike any previous Range Rover, the Evoque adopts a very dynamic profile with its dramatic rising beltline, a muscular shoulder running the length of the car, and a distinctive taper to the floating roofline. The bold design graphic created by the exaggerated wedge of the window line is emphasised by the black pillars.Pushing the wheels out to the four corners helps give the car its purposeful stance; the wheelarches are wide, but softly integrated into the body. The carefully sculpted corners dramatically reduce the car's visual overhangs front and rear.The front-end design makes a powerful statement of Range Rover's identity with the bold horizontal graphic created by the perforated two-bar grille and distinctive headlamps.The stylish body exudes a strong sense of premium quality with its precise, tight shut-lines, striking details like the bonnet vents and side vents, and the jewel-like quality of the slim front and rear lamps with their LED signature lighting and tapering blade indicator clusters.'The execution of the design will provoke a strong emotional reaction. Its unique style will attract a new generation of Range Rover customers who have never considered an SÚV before, such as premium coupé buyers who would like to make a bold new statement,' added McGovern.Modern and sporting premium interior
The Evoque's interior takes the strong, clean architecture and premium quality materials of a traditional Range Rover, and applies them in a more contemporary and sporting fashion.As in larger Range Rovers, the centrepiece of the cabin is the bold intersection between the solid horizontal elements of the instrument panel and the powerful vertical lines of the centre console.Designers have also taken inspiration from the stylish forms of the LRX concept interior, capturing the dramatic slope of the centre console and the pure, elegant lines of the instrument panel. The design retains the concept's distinctive stowage area beneath the sloping console, the open structure echoing the themes of lightness and efficiency found elsewhere in the car.The exquisite quality and craftsmanship of the materials is highlighted by the very contemporary, clean treatment of the interior surfaces, including the flush treatment of the air vents and horizontal roller shutter in the centre console.Housed under a compact curved binnacle, the instrument cluster enhances the sporting, premium feel of the interior. The twin dials have an expressive three dimensional form with chunky illuminated chaplets and needles, and are set deep in sporty circular housings finished with bright chrome rims.An optional full glass fixed panoramic roof enhances the sense of room and freedom within the deceptively spacious cabin, flooding the interior with natural light.Gerry McGovern explained: 'The luxurious, contemporary feel to the cabin is the perfect complement to the concept car exterior. The exquisite materials and craftsmanship, and the pure, elegant design, tell you that this is a true Range Rover interior, but one with a more sporting flavour.'Range Rover craftsmanship, and Range Rover materials
The Evoque delivers Range Rover levels of quality and craftsmanship in every detail of the car. Particular attention has been given to selecting only the best, premium quality materials, and applying those materials with impeccable taste and care.Perhaps the most visible example is the luxurious wrapped finish of the upper instrument panel. High series models use premium Windsor leather – beautifully soft high-grade hides which have been hand-picked for their exceptional touch and appearance – impeccably hand-finished with twin-needle stitching.The fascia mid-section is also leather wrapped; this, together with the lavish leather trim on the door panels and seats, creates the ultimate luxury ambience. In total, over 10m2 of leather – equivalent to more than three full hides – is required to complete each vehicle. Every aspect of the stitching, even down to the size and shape of the needle, is also specified by Range Rover experts, to guarantee an immaculate finish, every time.Even on models where leather is not specified, the instrument panel is still wrapped with a premium quality, soft-touch textured material with twin-needle stitching, for a sumptuous interior experience.In bold contrast to the opulent leather and soft-touch surfaces, strong visual highlights are provided by authentic metal finishes on the horizontal strip on the fascia, the surrounds to the vent controls, and the striking curved elements each side of the centre console. Cold to the touch and exquisitely crafted, the metal finishes are a tactile and visual reminder of the superior interior quality.The fastidious attention to detail in every facet of the Range Rover Evoque's construction can also be illustrated by the thousands of man hours spent finessing the way that all visible parts fit together, ensuring an impeccable quality and consistency of finish.Turning the LRX Concept into reality
The Range Rover Evoque is completely faithful to the style of the stunning LRX Concept, capturing its design almost to the millimetre.During the development process, maintaining the integrity of the LRX design was given the highest priority, and led to the adoption of new technologies and smart engineering solutions to maintain the concept car appearance.Some of the features that helped to preserve the LRX Concept design include:•All-new body structure and suspension subframes, delivering the sleek, low profile of the LRX while providing excellent interior space and the traditional elevated Command driving position, with the full wheel travel required for comfort on- and off-road
•Adoption of ultra-high-strength Boron steels in the A- and B-pillars to retain the slim profile of the pillars without compromising strength or safety
•Detailed optimisation of the interior package including pedal positions, fuel tank height and door structures to deliver generous interior legroom and headroom while retaining the low coupé roofline
•Integrating the radio antennae into the rear spoiler, to avoid the fitment of exterior aerials
Groundbreaking design with total comfort and practicality
The vehicle package successfully provides a unique blend of coupé styling and capable off-road geometry and ground clearance. The interior offers excellent accommodation for passengers and luggage, while retaining the core elements of the classic Range Rover Command Driving Position.Gerry McGovern said: 'The Range Rover Evoque really does give you the best of both worlds – concept car looks combined with day-to-day comfort and practicality. From its deceptively spacious cabin to its deep, accommodating trunk, this is a car which is ideally suited to our customers' busy and active lifestyles.'Sitting slightly lower than in one of the larger Range Rovers, the driver adopts a Sports Command Driving Position, which offers a more sporting feel but retains the important sensation of control and command. The result is more generous headroom than traditionally found in many sporting saloons, despite the low profile coupé roofline.Drivers who take their Range Rover Evoque off-road will be reassured to know that in addition to extremely generous ground clearance, the car has significantly better breakover angle, approach angle and departure angle than other premium SÚVs.2. PREMIÚM DRIVING EXPERIENCE The all-new Range Rover Evoque has been designed and engineered to provide drivers with a finely judged balance of sporting driving dynamics, responsive performance and sophisticated refinement.This polished driving experience is true to the values of the Range Rover brand, but adds a more dynamic and sporting character which is consistent with the exciting promise of the Evoque's bold, concept car design.David Mitchell, Chief Programme Engineer, explained: 'Market research indicates that the more youthful target customers for this car favour a more sporting driving character. This has encouraged us to deliver driving dynamics with a more engaging and connected feel, without losing the poise and refinement which is an important characteristic of the Range Rover brand.'Engaging and sporty driving dynamics
Achieving the desired dynamic character in the Evoque required an evolution of the Range Rover DNA. Starting with the driving dynamics of the Range Rover Sport, which has a similar DNA to a luxury sports saloon, Range Rover dynamics specialists set out to deliver a more agile and connected drive.Particular objectives were to increase steering precision and agility at lower speeds, so that the car was more responsive and fun-to-drive in typical urban driving conditions.While the Evoque's lighter weight, more compact footprint and lower centre of gravity helped to achieve a more agile character, key engineering changes were required to deliver the required responses.Range Rover engineers initially focused on optimising the stiffness of the chassis systems and body structure, followed by meticulous tuning of the suspension components and Electric Power-Assisted Steering (EPAS) system.Starting with the fully independent suspension – featuring long-travel coil-sprung struts front and rear – revised rear suspension geometry was adopted to raise the rear roll centre.The variable-ratio speed-sensitive EPAS system was tuned for immediate responses around the straight-ahead position, and a precise, linear character. To enhance the precision and feedback, the steering rack is solidly mounted on the front subframe.Although these changes delivered greater agility, the Evoque has handling responses which remain flattering and predictable, without any nervous reactions.To make sure the Evoque retained the poise and stability which is typical of long-travel Range Rover suspension systems, engineers tuned the car to retain the same comfortable yet connected ride of the Range Rover Sport, with excellent control of body motions and low levels of body roll.This meticulous tuning of suspension bushes and spring and damper rates has ensured the Evoque's more sporting character has not compromised comfort and refinement.Adaptive Dynamics
Range Rover Evoque customers have the opportunity to specify a state-of-the-art new Adaptive Dynamics feature which uses advanced MagneRide™ continuously variable dampers.With the MagneRide™ dampers – which are more typically fitted to high performance sports cars – the Adaptive Dynamics system provides an optimum balance between confident, nimble handling and a supple, well-controlled ride.MagneRide™ dampers offer infinitely variable damper settings between soft (comfort) and hard (sports) extremes, and operate by using a special damping fluid which contains magnetic particles. When subjected to a magnetic field, the fluid becomes more viscous, thus increasing the damping.Compared to a conventional valve-based continuously variable damper, MagneRide™ can change damper settings much more quickly and has a wider operating range, delivering more stable and confident dynamics.The Adaptive Dynamics system monitors vehicle movements at least 1000 times/second*, reacting to driver or road inputs virtually instantaneously to give greater control and minimise body roll, providing a balanced, flat ride. The system will even sense off-road conditions, and optimise damping accordingly.Drivers can also select a Dynamic Mode via the Terrain ResponseTM system, which modifies the damper settings to deliver even tighter body control, with flatter handling and sharper responses.All-weather, all-surface capability
Like a true Range Rover, the Evoque delivers the all-weather, all-surface capability which is a hallmark of the brand. In common with its larger siblings, the new model provides formidable off-road potential, which is enhanced by the company's signature Terrain ResponseTM system.The standard four-wheel-drive transmission is an innovative full-time intelligent system which continuously varies the front/rear torque split using an electronically-controlled Haldex centre coupling to deliver optimum grip and balance for the current driving conditions.The Haldex coupling has been specially calibrated to suit the Evoque's nimble and responsive dynamic character, and to ensure it delivers a fun-to-drive experience at all speeds.For customers who do not require Range Rover's legendary all-terrain capability, a two-wheel-drive model is available which delivers even better fuel consumption. The two-wheel-drive system has been carefully optimised to offer the same agile and fun-to-drive handling as the four-wheel-drive model.Responsive all-turbocharged powertrain line-up
The Range Rover Evoque has an all-turbocharged engine line-up with a choice of state-of-the-art petrol and diesel power units. Both petrol and diesel powertrains are impressively refined, delivering strong, torquey performance with ample power in reserve.These advanced engines are hushed and relaxed when cruising at speed, but are tuned to deliver an enjoyable, sporty note during more spirited driving. The engines are twinned with sophisticated and efficient six-speed transmissions – automatic only for the petrol engine, and automatic or manual for the diesel.240PS 2.0-litre Si4 Petrol Engine
Petrol models feature the state-of-the-art new downsized 240PS 2.0-litre Si4 engine, which combines six-cylinder refinement and performance with four-cylinder fuel economy.The latest powertrain technologies – including advanced turbocharging, high-pressure direct fuel-injection and twin variable valve timing – are combined to provide outstanding driveability, with very strong bottom-end performance and an extremely broad, torquey power band.The Si4's highly efficient combustion system enables it to achieve significant reductions in fuel consumption and CO2 emissions: the downsized 2.0-litre unit cuts CO2 emissions by up to 20 per cent* compared to traditional larger capacity petrol engines of the same power.The compact all-aluminium four-cylinder engine is also substantially lighter than conventional engines with a similar output. For example, the 240PS 2.0-litre Si4 unit weighs around 40kg* less than Land Rover's 233PS 3.2-litre i6 engine.Other key engine technologies include a Mahle sound generator for a rich, powerful engine note during strong acceleration, a unique fabricated sheet metal exhaust manifold (for quicker warm-up and lower emissions), optimised low-friction design with special treatments for the piston rings and tappets, and a state-of-the-art electronic management system.Twin balancer shafts and an optimised all-alloy engine construction ensure superior refinement with smooth, sophisticated performance.190PS/150PS 2.2-litre Turbodiesel
Diesel Evoque models feature the latest 2.2-litre turbodiesel, available in 190PS (SD4), 150PS (TD4) and high-economy 150PS (eD4) derivatives, which delivers an excellent balance of strong, high-torque performance, impressive refinement and outstanding fuel economy.The 2.2 turbodiesel range has been comprehensively updated to provide significantly more power, a very broad torque curve, further reduced noise levels and lower CO2 emissions. Over 60 per cent* of components are either all-new or significantly modified.The sophisticated power unit engine features high-pressure common-rail fuel injection with piezoelectric injectors, a variable nozzle turbine (VNT) turbocharger, a variable swirl system and an uprated engine management system for optimum combustion efficiency.Very low noise levels and impressive smoothness are achieved through technologies like a double-walled cylinder block and twin balancer shafts.Innovations introduced in the latest version include new low-noise injectors, a water cooled turbo for improved performance, reduced piston friction for optimised efficiency, new EGR system for lower particulates, lighter engine components, faster glow plug operation, and enhanced NVH measures.Cars with a manual transmission feature a stop-start function to reduce fuel consumption and CO2 emissions by a further eight per cent*.Paired with its M66 six-speed manual transmission, the SD4 version also achieves outstanding fuel economy and CO2 emissions, with a CO2 output of 149g/km*.For the ultimate in low carbon performance, customers can specify a two-wheel-drive manual car with the high-economy eD4 variant of the engine, to deliver a class-leading sub 130g/km* CO2.Refined and harmonious sound quality
Range Rover engineers have applied meticulous attention to detail to ensure that the Evoque displays a refined and harmonious sound quality under all driving conditions.Innovative technologies, including advanced computer simulations and painstaking optimisation using state-of-the-art analysis tools like sophisticated acoustic cameras, have been used to identify and remove all undesirable sounds.The advanced turbocharged petrol and diesel power units are both inherently quiet and smooth, but further careful optimisation of the engine installations has made it possible to reduce powertrain sound levels to best-in-class levels. All sources of unwanted noise have been isolated or eliminated, resulting in a refined sound quality across the full operating range.Wind noise has been minimised through analysis with computational fluid dynamics, and exhaustive wind tunnel tests. Key areas, such as the shape of the A-pillar and door mirrors, were optimised very early in the development process.A special acoustic windscreen lamination, as used on the larger Range Rovers, further reduces wind noise and also helps to eliminate high-frequency combustion noise.Road noise in the Evoque has been comprehensively managed through the use of stiff, lightweight alloy suspension components, along with carefully optimised bushes. These features work in conjunction with extremely stiff suspension attachment points within the bodyshell and accurately applied sprayed insulation material, to further minimise NVH.All other operating sounds within the car, from door closing sounds to the noises made by switches and motors, have been analysed and refined during the development process to create a harmonious and premium sound quality for all occupants.David Mitchell said: 'It was critical that the Range Rover Evoque met the same standards of refinement as the larger models in the line-up. When drivers experience the new model, they will recognise the characteristic Range Rover qualities of relaxed and effortless performance and the tranquil interior environment.'3. SÚSTAINABLE PERFORMANCE
The all-new Range Rover Evoque sends a powerful message that the company is serious about sustainability, and determined to deliver products which are both relevant and highly desirable.As a smaller, lighter and more efficient new Range Rover, the Evoque addresses the growing consumer need for more environmentally friendly vehicles.While the Evoque offers the premium levels of luxury and performance customers expect from a new Range Rover, it also demonstrates the kind of efficiency and responsible design that make it one of the most sustainable cars in its class.David Mitchell said: 'The greener credentials of the Range Rover Evoque stem from a comprehensive approach to reducing its environmental impact, not just during customer use, but throughout the entire life-cycle of the car. This whole-life approach allows us consider the best ways of minimising the overall carbon footprint, taking account of development, manufacturing and end-of-life recycling, so that we can make the smartest, most sustainable decisions'Smallest ever Range Rover
The first step in creating a more sustainable Range Rover was to make it smaller. Following the lead of the LRX concept, the Range Rover Evoque is the smallest Range Rover ever, packing the same level of luxury and technology but shrink-wrapped into a much more compact and efficient footprint.Despite its imposing presence on the road, at 4,350mm long, the Evoque is a massive 430mm shorter than the Range Rover Sport, and with its dramatic coupé roofline, it sits over 180mm lower too. The efficiency of the Evoque's footprint can also be demonstrated by comparing it in size to any typical medium saloon. A smaller vehicle is a more sustainable vehicle, and the compact size of the Range Rover Evoque has helped engineers minimise its weight, improve aerodynamic performance and reduce the quantity of materials required to produce it.The more efficient architecture also creates the opportunity to benefit from lightweight, downsized high-efficiency four-cylinder turbocharged petrol and diesel engines, leading not only to superior performance, but also to minimised fuel consumption and CO2 emissions.It is worth noting that the Evoque's compact footprint has not been achieved at the expense of traditional Range Rover virtues. The car retains generous interior legroom and headroom, a very practical trunk, plus highly capable off-road geometry and ground clearance.Advanced lightweight materials
Weight saving was a primary objective in the development of the Range Rover Evoque, and engineers have applied a range of advanced lightweight materials to make this the lightest Range Rover ever, with weights starting at just 1600kg*. Reducing weight creates a virtuous circle, as lighter weight in one area of the car makes it possible to introduce lighter components in another, and so on. As the overall weight drops, performance improves and both fuel consumption and CO2 emissions can be significantly reduced.Weight-saving technologies can be found throughout the bodyshell and chassis of the Range Rover Evoque, including:•Optimised steel body structure with over 18 per cent* of Boron/High Strength Steels in key load-bearing areas
•Plastic front fenders and tailgate assembly
•Aluminium hood and roof panels
•Magnesium cross car beam
•Aluminium front lower control arms and front/rear suspension knuckles
Smaller weight savings have been achieved by smart engineering decisions in all areas of the car, ranging from a thinner windscreen with acoustic lamination and lighter weight alloy wheels, to lightweight laser-welded seat structures and optimised sprayed insulation materials.Petrol cars benefit from the introduction of the all-new lightweight, downsized 240PS 2.0-litre Si4 engine, which weighs around 40kg* less than Land Rover's i6 engine with a similar power output.For the ultimate in weight saving, the two-wheel-drive Range Rover Evoque is 75kg* lighter than the four-wheel-drive version, and delivers superior fuel economy and CO2 emissions for customers who do not require four-wheel-drive all-terrain capability.Fuel-efficient powertrains
The state-of-the-art petrol and diesel engines featured in the Range Rover Evoque have been completely optimised using the latest powertrain technology to deliver outstanding fuel efficiency and minimised CO2 emissions.The all-new lightweight, downsized 2.0-litre Si4 petrol engine employs the latest generation of high pressure direct-injection technology, together with low-inertia turbocharging and twin independent variable valve timing, to create an exceptionally efficient combustion system.Compared to conventional larger capacity engines with a similar power output, the new Si4 engine can reduce CO2 emissions by up to 20 per cent*.For diesel customers, the latest TD4 turbodiesel engine has been comprehensively updated to achieve reduced fuel consumption and CO2 emissions, with 60 per cent* of components either all-new or significantly modified.The new TD4 features high-pressure common-rail fuel injection with piezoelectric injectors, a variable nozzle turbocharger, a variable swirl system and an uprated engine management system for optimum combustion efficiency.The high economy 150PS eD4 version has a completely recalibrated fuel injection system with reduced fuel flow rates for enhanced fuel efficiency.On diesel cars with a manual transmission, the Evoque becomes the first Range Rover to offer a stop-start function, which reduces fuel consumption and CO2 emissions by a further eight per cent*.Automatic models benefit from the latest generation AW F-21 six speed transmission, which has been extensively revised to improve its operational efficiency, including gear train optimisation, advanced idle control, and the adoption of low viscosity transmission fluid.Eliminating inefficiencies
Range Rover engineers have rigorously eliminated parasitic losses from every area of the Evoque, to ensure that the car delivers the lowest possible fuel consumption.While much of the effort has focused on the drivetrain, significant improvements have been achieved throughout the car. Key areas of attention included:•Chassis – introduction of Electric Power Assisted Steering (EPAS), and adoption of low rolling resistance tyres
•Electrical – smart regenerative charging system to capture wasted energy during vehicle deceleration, and use of mist sensing heated windscreen
•Interior – use of clutchless air compressors in air conditioning system
•Body design – reduced aerodynamic drag through smaller frontal area and detailed optimization
•Petrol and diesel engines – reduction of engine internal friction through low friction coatings
•Automatic transmission – gear train optimisation, advanced idle control, adoption of low viscosity transmission fluid
•Manual transmission – adoption of low viscosity transmission fluid
•Driveline – introduction of two-wheel-drive in high-economy eD4 version
Introducing two-wheel-driveThe Evoque breaks new ground by being the first Range Rover to offer the option of two-wheel-drive for customers who do not require the brand's legendary all-terrain capability, but who wish to minimise their carbon footprint through further reduced fuel consumption and CO2 emissions.The availability of two-wheel-drive reinforces the green credentials of the Range Rover Evoque, and highlights the enhanced efficiency and responsible design that make it one of the most sustainable cars in its class.Contributing an additional weight reduction of 75kg* and improving the overall driveline efficiency, the two-wheel-drive version enables the Range Rover Evoque to achieve class-leading CO2 emissions of sub 130g/km*.The two-wheel-drive sub 130g/km* model features the high-economy eD4 150PS diesel engine, and provides diesel customers with a convincing alternative to hybrid competitors.Maximising the use of sustainable materials
As part of the comprehensive effort to minimise the car's ecological impact, the Range Rover Evoque has been designed to maximise the use of more sustainable materials.Recycled materials have been used wherever possible. Each car uses 16kg* of recycled plastic material, diverting over 1,100* tonnes of plastic from landfill during the car's lifetime.Parts with recycled content include: headliner, seat covers, centre console, wheel arch liners, air cleaner, cooling fan and shroud, air ducting, side under trays, parcel shelf, engine cover and subwoofer box.High quality natural and renewable materials, such as leather, cotton, cardboard and rubber, are used extensively, amounting to 21kg* of material in every vehicle. Key examples include the generous quantities of leather used on the seats, instrument panel and door casings, and natural materials used in the carpets and body insulation.Some notable innovations in the use of recycled material include:•High quality Morzine trim fabric used on the headlining and pillars is entirely produced from recycled polyester sourced from recycled bottles and fibres. Úsing recycled material for this fabric results in a 66 per cent* lower energy demand and 54 per cent* lower carbon footprint during production.
•Pure series models feature the sophisticated Dinamica® trim material which uses 100% recycled polyester in its construction. The recycled material is primarily sourced from post consumer waste, so that each car uses the equivalent of 35 full-size plastic bottles. Compared with virgin polyester, producing the recycled polyester fibre requires 64 per cent* less energy and has a 60 per cent* lower carbon footprint.
•Authentic metal interior finishes used on all models on the centre console and the fascia strip are produced from 95%* recycled aluminium, significantly reducing the energy requirement in production. 4. RANGE ROVER TECHNOLOGIES
The all-new Range Rover Evoque has been designed and engineered to provide customers with the same comprehensive range of premium technologies they expect from a true Range Rover, just shrink-wrapped into a more compact package.To maximise control, comfort and enjoyment on board for the driver and passengers, the Evoque is packed with a host of desirable and intuitive technologies which are normally associated with much larger, more expensive models.The unrivalled array of premium Range Rover equipment comprises the latest technologies for controls, connectivity, comfort and convenience, including some highly distinctive and original signature features plus stunning new high-end Meridian audio systems.David Mitchell said: 'The Evoque provides the complete Range Rover experience, but packaged into a smaller, more attainable car. Many of the new customers will be more youthful, tech-savvy buyers, whose expectations will be exceeded with the rich array of premium features that will make ownership a real pleasure.'Smart, intuitive controls
From the driving wheel, the Range Rover Evoque is distinguished by a carefully conceived system of controls and displays which combines a stylish, uncluttered layout, state-of-the-art functionality and class-leading ease-of-use.At the heart of the control system is Range Rover's much acclaimed eight-inch high-definition touch-screen display with its crisp, elegant graphics and simple, highly intuitive menu structure.The large eight-inch touch-screen provides the primary control and display system for a wide range of features including audio, video, navigation and phone. The screen graphics have been precisely honed, giving the impression of three-dimensional buttons, beautifully lit with subtle chrome detailing.With fewer rows of information, the latest generation of the display has been designed for improved usability with bigger buttons and greater separation. Simple hard keys on either side of the display provide convenient short-cuts to the most commonly used screens, such as Home, Audio/Video, Nav and Phone.The eight-inch display can also be specified with the innovative Dual View technology. This enables the driver and front passenger to view completely independent content, so that, for example, the passenger can watch a DVD while the driver follows route navigation instructions.Complementing the touch-screen, a full colour five-inch display between the two instrument dials presents the primary vehicle-related information, such as temperature and fuel levels, gear position, Terrain ResponseTM mode, and cruise control/hill descent information.Other highly intuitive controls include the simplified HVAC dials, twin five-way toggle switches on the steering wheel, and a highly sophisticated voice control system which provides ‘Say What You See' prompts in the cluster display to help the driver input the required commands.Source - Land Rover
Seamless connectivity
Tech-savvy customers will appreciate the capabilities of a comprehensive state-of-the-art connectivity package, which enables them to enjoy the benefits of a wide variety of portable devices and mobile phones while travelling in the car.Hands-free mobile phone use is enabled by Bluetooth connectivity, which allows a compatible handset to communicate with the car's in-built phone system. The phone can be controlled via the eight-inch touch-screen or the steering wheel controls, and the system automatically downloads the latest phonebook contacts, so that making a call is simple and safe.The Range Rover Evoque also supports Bluetooth audio streaming, so that customers can enjoy music stored on their phone, or other portable Bluetooth device, via the car's audio system.Essential connectivity for iPods and other portable MP3 players or memory sticks is provided by a comprehensive range of inputs including a direct iPod connection, ÚSB sockets and an auxiliary input. The primary iPod functions can be easily controlled through the eight-inch touch-screen display.Distinctively Evoque
To complement the groundbreaking style of the exterior, Range Rover designers and engineers have made sure the Evoque has a host of other distinctive technologies which bring an added dash of cool to the ownership experience.
For the audiophile, the Evoque is the first Range Rover to offer breathtaking new sound systems developed in partnership with the specialists Meridian, a world leader in audio technologies and digital sound processing.This level of Meridian audio technology is exclusive to the next generation of Range Rovers, and promises sound quality which equals the company's high-end home systems.The Evoque is available with two high end Meridian sound systems. A powerful 380W 11-speaker arrangement is offered as standard, while a top of the range 825W 17-speaker system with full surround sound comes as an option. Both offer super sharp, crystal clear sound quality and their peak power outputs are based on the 0.2 percent Total Harmonic Distortion with Noise (THD+N) rating.State-of-the-art amplifiers incorporate Meridian's latest digital processing technology to ensure perfectly optimised sound quality, while both systems feature branded Meridian high-efficiency speakers with lightweight neodynium rare earth magnets for exceptional clarity and dynamics.Range Rover and Meridian audio specialists have also applied the sophisticated Meridian Trifield surround staging technology, along with Dolby Pro Logic IIx and DTS Neo:6; finally Audyssey MultEQ XT audio tuning system, which digitally corrects any imperfections created by the cabin environment to deliver accurate, enveloping, and distortion-free sound for all seating positions.To complete the entertainment options, the Range Rover Evoque is also available with Digital and Satellite TV, DVD playback capability, a hard drive virtual 10 CD multiplayer, and DAB/FM/AM/Sirius tuners with a high performance twin antennae system.For rear seat passengers, there is a comprehensive entertainment package which features full eight-inch video screens in the front headrests, a dedicated touch-screen remote control, and state-of-the-art digital infrared wireless headphones which provide stunning DVD-level sound quality.Eliminating stress at the wheel
The Range Rover Evoque is equipped with the latest generation of smart driver assistance technologies to help make life behind the wheel as safe and stress-free as possible in today's congested driving conditions.The key technologies include:•Park Assist – Applied for the first time in a Range Rover, this automated technology helps drivers parallel park their car in tight urban parking spots. The Evoque has a latest generation system which can park in a very short space (just 1.2 times the length of the car); when required, the system allows the driver to shuffle backwards and forwards to achieve an optimum parking position. Once the system has identified a park space using its ultrasonic sensors, the system automatically steers the car into place while the driver operates the accelerator, brake and clutch. Informative graphics and messages are displayed in the cluster screen, to guide the driver through each stage of the manoeuvre.•Blind Spot Monitoring – The system alerts the driver when a vehicle enters it hidden blind-spot zones on either side of the vehicle. Two sophisticated radar sensors mounted in the rear bumper monitor both sides of the car, and the system illuminates a warning light in the corresponding wing mirror when a vehicle enters a blind spot zone. The system is optimised to work at the lower speeds commonly encountered in urban conditions or on congested motorways. •Surround Camera System – One of Range Rover's signature features, the system uses five digital cameras, discreetly placed around the car, providing a 360 degree, real-time view of the surrounding area on the touch-screen display. The driver can display the camera images independently or in combination, depending on the requirements in the current driving conditions. The rear camera can be used to assist with hitching and unhitching trailers. The tailgate camera is also designed to operate independently as part of the reversing camera system, which presents the camera image on the touch-screen display, with special graphics overlaid to show the current vehicle trajectory and the distance from any fixed objects. •Adaptive/Auto-Dipping Headlights – The Evoque is available with xenon headlamps with an adaptive feature which follows the curves in the road, and provides additional illumination in tight bends. An auto-dipping function detects ambient light levels and the presence of oncoming traffic, and switches automatically between high and dipped beam. Added comfort and convenienceThose small extra touches can make a real difference to comfort and wellbeing during day-to-day driving, and the Range Rover Evoque offers a generous selection of thoughtful and relevant features which help to make ownership a true pleasure.The comfort and convenience technologies include:•Timed climate control – The Evoque is available with full dual-zone automatic climate control, which includes a Park Heater facility that allows the car to be pre-heated or cooled as required. The timer can be set using a recurring 7-day calendar, or as a single event up to 16 days in advance. •Heated front screen, seats and wheel – For those cold winter mornings, the Evoque offers the convenience and safety of a heated front screen, plus the comfort of individually adjustable heated front seats and a heated steering wheel rim. •Keyless entry system and powered tailgate – The Range Rover Smart Key system enables keyless entry and start. The powered tailgate provides added practicality when laden with bags of shopping, and can be opened remotely using the key fob. •Hard drive navigation system – The latest generation of hard drive based satellite navigation system is available in the Evoque, and feature advanced functionality including turn-by-turn directions in the cluster display. 5. RANGE ROVER ENGINEERING
The all-new Range Rover Evoque has been engineered, developed and tested to the same exacting standards as the larger models in the Range Rover line-up.
The Range Rover Evoque features an all-new structure and suspension system which have been developed to deliver outstanding dynamics both on- and off-road, while preserving the stunning sporting profile of the original LRX concept car.The exceptionally strong, lightweight steel monocoque body structure has been developed to deliver outstanding stiffness and refinement together with excellent crash performance. The structure was optimised using the latest state-of-the-art computer multi-dimensional simulation tools, and uses 18 per cent* of special high-strength and Boron ultra-high-strength steels in strategic load-bearing areas.Mounted to this incredibly stable structure, the Evoque's fully independent suspension system features coil sprung struts front and rear together with isolated front and rear subframes.The supple, long-travel suspension design, large-diameter gas damper struts, and extremely stiff isolated subframes all contribute to the Evoque's well-controlled and absorbent ride, and its confidence in challenging off-road conditions.Strong and stable safety cell
The Range Rover Evoque's optimised steel structure protects occupants using an incredibly strong and stable safety cell, which is complemented by a comprehensive system of airbags and restraints.The ultra-high-strength Boron steel has been used in key parts of the crash safety cell to resist deformation and intrusion during impacts, including the A- and B-pillars and the sills.The occupant safety package includes a carefully optimised restraint system including driver and passenger airbags, knee airbags, and side curtain and thorax airbags.Pedestrian safety was given a very high priority, with the design for the front-end, bumpers, bonnet and cowl area undergoing intensive optimisation to ensure that the structure minimised potential injuries.Powerful and sophisticated braking system
The Range Rover Evoque features a powerful all-disc braking system for confident stopping in all conditions. Generous disc diameters provide a huge thermal capacity, providing formidable, fade-free stopping performance which equals that of premium sports saloons.Like larger Range Rovers, the Evoque is equipped with a convenient and effective electronic park brake, activated via a switch in the centre console, which disengages automatically when the car moves off.The braking system is complemented by the latest generation of electronic active safety systems, including:•Anti-lock braking system (ABS)
•Electronic brake force distribution (EBD)
•Emergency brake lights (EBL)
•Emergency brake assist (EBA)
•Corner Brake Control (CBC)
The Corner Brake Control function has been carefully calibrated to prevent rear end instability when braking in corners. The system optimises the side-to-side braking balance for all four wheels, to help ensure that the car follows the driver's intended path.State-of-the-art traction and stability systems
Active safety performance is further enhanced by a comprehensive range of state-of-the-art traction and stability systems, configured using Range Rover's expertise in all-terrain performance to maximise stability and safety in the widest range of driving conditions.At the heart of the systems is a sophisticated electronic control unit which monitors the car at all times, and can individually adjust the braking forces and engine torque applied to each wheel to optimise the handling and help the driver retain control in extreme manoeuvres.The control unit takes into account a wide variety of inputs including individual wheel speeds, cornering yaw rates, longitudinal and lateral acceleration, vehicle speed, gear and clutch engagement, brake pressure, accelerator position and the settings of the hill descent and Terrain ResponseTM systems.To complement the car's responsive on-road handling, the Range Rover Evoque features refinements to the Dynamic Stability Control and Roll Stability Control systems which further enhance cornering behaviour and stability.The car also includes a new Hill Start Assist function, which holds the brakes for a few seconds to help the driver pull away smoothly and safely on steep inclines, and Trailer Stability Assist for improved towing safety.The full suite of traction and stability systems includes:•Dynamic Stability Control (DSC)
•Roll Stability Control (RSC)
•Traction Control System (TCS)
•Trailer Stability Assist (TSA)
•Hill Start Assist
•Hill Descent Control (HDC) and Gradient Release Control (GRC)
•Engine Drag torque Control (EDC)
Únique all-terrain technologies
Like all Range Rovers, the Evoque makes use of a unique suite of technologies to maximise performance and safety in challenging on- and off-road conditions.The primary technology is Terrain ResponseTM, which adapts the responses of the car's engine, gearbox, centre coupling and braking/stability systems to match the demands of the terrain, optimising driveability and comfort as well as maximising traction.The Range Rover Evoque has four Terrain ResponseTM settings, selected via a control on the centre console: General Driving (on-road and easy off-road); Grass/Gravel/Snow (slippery conditions, on- and off-road); Mud and Ruts; and Sand. An additional Dynamic setting is available for cars specified with Adaptive Dynamics.To optimise safety and control on steep gradients, the Evoque also offers Hill Descent Control (HDC) and Gradient Release Control (GRC). HDC automatically restricts speed downhill using the anti-lock brakes, and has been enhanced for improved performance, with a revised interface to help the driver adjust the target speed more easily. GRC is linked to HDC, and progressively releases the brakes on very steep or more gradual slopes, for maximum control.Tested to the limit
With its compact size and concept-car looks the Evoque is clearly a new kind of Range Rover, but it has been subjected to exactly the same punishing test and development regime as the larger Range Rover models.A whole fleet of development vehicles are being subjected to twelve months of gruelling tests, covering millions of miles between them to ensure that the Evoque achieves the same standards of ruggedness and all-terrain versatility as every Range Rover before them.An extensive team of engineers dedicated to prototype development and testing, are travelling to over 20 countries worldwide to test in extremes of climates over a variety of road surfaces and altitudes. From the frozen extremities of Europe and Canada, to the searing heat and dust of the deserts in the Middle East and America, to the Autobahns in Europe and city traffic in Tokyo, the Evoque is being validated against every element the earth can throw at it.In total, over 16,700 tests will be completed across all components and systems. Some of the most punishing test regimes include:•8,000km (5,000 miles) driven flat-out non-stop at the Nürburgring in the hands of a racing driver, testing chassis and braking components to the limit, along with the powertrain and cooling systems
•Intensive month-long ‘king of the sand' durability cycle in the Middle East, tackling punishing dirt roads, off-road sand driving and tough inclines in intense desert heat
•Infamous off-road test cycle encompassing thousands of kilometers through the unique deep mud and clay of the Land Rover test centre at Eastnor Castle proving grounds, the MIRA and Gaydon durability circuits, and the deep water and ruts of the military proving grounds designed to challenge tanks and personnel carriers.
*Data based on manufacturer's estimate.Source - Land Rover
RANGE ROVER EVOQUE LIVE: GROUNDBREAKING VEHICLE SHOWCASE ELECTRIFIES LONDON AUDIENCES
The most exciting vehicle of the year - the Range Rover Evoque - took centre stage in London over the weekend as the star of a spectacular series of live performances that combined state-of the–art motion graphics with high fashion.
Earl's Court was the venue for the three-day event, which began on Friday (20 May) and saw celebrities and customers alike entertained by Evoque Live's 360 degree, 25 minute sensory experience.
The high octane events represent an industry first - combining visionary art, contemporary design and haute couture with an exclusive opportunity to get up close and personal with Land Rover's smallest, lightest and most fuel-efficient model ever before it goes on sale in September.
Evoque Live was brought to life by Lee Lapthorne and Doll Productions (the company behind award winning shows including Clothes Show Live and Britain's Next Top Model) using a fusion of creative talent including fashion stylist Harriet Jagger, designers Jasper Conran, Amanda Wakeley and choreography by Ashley Wallen.
Commenting on the fashions responsible for setting pulses racing, all of which were inspired by different aspects of the vehicle, award-winning designer Amanda Wakeley said: 'The Evoque is a truly iconic British car, so it feels appropriate that Land Rover has chosen to showcase British fashion in this way - as both are world renowned for their creativity and craftsmanship.'
With a stylish range of personalisation options both the coupé and 5-Door versions of the Range Rover Evoque give customers the opportunity to tailor their vehicle to suit their lifestyle. It is also available with a choice of powertrains, petrol and diesel, as well as six-speed manual and automatic transmissions. Plus, for the first time in a Range Rover, the option of 2WD (front wheel drive) as well as 4WD.
Producer Lee Lapthorne added: 'I am proud to be behind such a groundbreaking show. It is a genuine first in terms of vehicle launches and delivers a unique audience experience.'
The spectacular show now moves to Birmingham (opening at the NEC on 27 May) and Manchester (opening at Manchester Central Convention Complex on 3 June) where it will deliver the Evoque Live experience to over 10,000 people. However, tickets for these events are limited (only 150 per show), with many shows already sold out. Anyone interested in finding out more about this exciting new vehicle should register now at: www.evoquelive.comSource - Land Rover
Related Reading : Land Rover Range Rover History
Following the aftermath of World War II in 1947, the Land Rover was created by the Rover Company that (prior to the war) had produced luxury vehicles. Immediately following the war, luxury vehicles were no longer in demand, and raw materials were strictly rationed to companies building industrial equipment or construction materials, or products widely exported to earn essential foreign exchange for....
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