HYUNDAI MOTOR UK PARTNERS WITH ELITE MODEL MANAGEMENT

June 6, 2016 by Hyundai

◾Hyundai Motor UK partners with the world's leading model management and talent discovery network, Elite Model Management

◾Two Hyundai Tucsons to be the official transport for 'Elite Model Look UK 2016' model contest

◾Public search to take place at music festivals across the UK. More information at: www.elitemodellook.co.uk

◾Social media competition for a chance to win VIP tickets toEastern Electric Music Festival in August and to a prestigious London Fashion Week show in September

High Wycombe, 6 June 2016: Hyundai Motor UK partners with the world's leading model agency, Elite Model Management, to support its prestigious annual modelling contest: 'Elite Model Look UK 2016'.

Throughout the summer, Elite London will drive across the UK using a pair of Hyundai Tucsons to recruit members of the public for the Elite Model Look UK competition. The team will visit various UK music festivals and the Hyundai Tucsons will be used as the meeting point at each event where public can sign up to the modelling contest.

During the UK tour, Elite and Hyundai will be running social media competitions to win VIP tickets to Eastern Electric Music Festival on the 6th August and to a prestigious London Fashion Week show in September. Follow #ElitexHyundai on social media for more details.

Josh Challans, Head of Elite Model Look UK, said: '2016 marks an exciting new chapter for Elite Model Look UK, working with one of the most dynamic automobile brands with global appeal, Hyundai. With their support, we will be at some of the coolest music festivals in the UK. We can't wait to see what these new scouting locations have to offer.'

Once Elite's model scouts have visited the key locations across the UK, successful candidates will be invited to a Model Casting in London. Those selected from the Model Casting will then go on to a Bootcamp and Final which will take place at a secret location in London during the last week of August. The winner will become Elite London's 'New Face' and will receive a three-year modelling contract. They will also go on to compete in the Elite Model Look World Final planned to take place in Prague in November.

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Vanessa Bunting, Hyundai UK's Brand Familiarity and Digital Manager, commented: 'We are delighted to support Elite London this year for its world-famous modelling contest. This is a very exciting partnership for us and it's great that Hyundai's vehicles will be the enablers for what will be a life-changing competition. Our strategy for 2016 is to focus on different content strands that appeal to each of our target customer segments, and through this initiative we will be able to co-create content that will appeal to a younger audience, as well as engage Elite's existing strong social following.'

About Hyundai Motor

Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centres worldwide and in 2015 sold 4.96 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localised models and strives to strengthen its leadership in clean technology, starting with the world's first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell and IONIQ, the world's first model with three electrified powertrains in a single body type.

About Hyundai Motor UK

Hyundai has sold vehicles in the UK since 1982. In 2005, Hyundai opened its own UK subsidiary, Hyundai Motor UK Ltd, based in High Wycombe. Since 2008, the company has risen from 21st to one of the top 10 car manufacturers in the UK and last year sold a record 88,257 vehicles. Hyundai Motor UK employs more than 3,000 people through its UK operations and dealer network. Hyundai offers a full range of vehicles from the award-winning New Generation i10 city car through to the capable Santa Fe SUV and iLoad LCV. All passenger cars come with Hyundai's industry-leading 5 Year Unlimited Mileage Warranty package. Further information about Hyundai and its products is available at www.hyundai.co.uk.

About Elite

Elite is the world's leading model management and talent discovery network, with a presence that spans across the globe. As leaders in the discovery of new talent, Elite has organised the largest model search of its kind for over three decades. Annually, the Elite Model Look contest attracts over 300,000 participants from all over the globe, ensuring the network's legacy of unearthing and nurturing potential supermodels.