2010 Lexus IS 350C

Lexus Turns Up The Heat This Summer

Lexus unleashes its mischievous side with the debut of the all-new 2010 Lexus IS C retractable hardtop convertible, an entirely new dimension to the IS Line. To launch the highly anticipated convertible, Lexus is debuting an integrated marketing campaign designed to emphasize the vehicle's adventurous, playful personality and reach consumers looking for a thrill.

'The IS C gives Lexus the opportunity to reveal its more dynamic and playful side,' states Dave Nordstrom, vice president of marketing for Lexus. 'For the launch of the long-awaited IS C, we created a new advertising campaign that allows us to showcase the vehicle's unique personality and give consumers a glimpse of the adrenaline rush the IS C delivers.'
The launch campaign features three IS C broadcast spots and one IS full-line spot, as well as print, interactive, out-of-home and support at key Lexus-sponsored events. The TV spots titled, 'Hop In', 'Running' and 'Look Out', feature the tag line, 'Live a little, a lot.' Each highlights the thrill of driving the IS C, as the car hugs every curve on the road and the drivers experience the thrill of driving top-down in a Lexus.




Beyond TV, Lexus has entered into three notable interactive partnerships, along with banner ads on select lifestyle and enthusiast sites. The interactive partnership elements include:

ABC.com and YouTube
• Lexus is the first and sole sponsor of the ABC short-form video channel on YouTube; content includes clips, recaps and webisodes. Also sponsoring ABC News' YouTube channel.



• Lexus will be the first advertiser to work with ABC to test pre-roll in front of short form content on YouTube.

ÚrbanDaddy.com
• Lexus IS C will be the exclusive sponsor of the Úrban Daddy digital lifestyle concierge and microsite, which will also offer consumers the first iPhone app from both brands. The application provides a taste of cities' of-the-moment hot spots and trends with a real-time entertainment concierge and itinerary building service.

• Additionally, as part of the Lexus IS C campaign, readers can visit the 'Randomize Your Night' site on Úrban Daddy's home page, created specifically for Lexus. Hit the 'Randomizer' button, and be provided with a real-time itinerary based on specific inputted criteria and Úrban Daddy's archived library of hot happening city experiences.

• Cities include New York, Los Angeles, San Francisco, Chicago, Miami and Las Vegas.

Brash Media
• Lexus partners with Brash Media to sponsor Brash's Road Trip 'Guys Getaway' editorial feature.

• The IS C is highlighted as the ultimate vehicle for guys looking to get away in this unique editorial feature.

In addition to the interactive and broadcast elements, Lexus will run a national print campaign in enthusiast and general interest magazines as well as regional newspaper ads in key markets, beginning with June issues.

Mobile will also play a prominent role in the launch campaign with ESPN and ÚrbanDaddy's first-ever iPhone applications. Additional mobile partnerships include presence on Wired.com's and Style.com's iPhone applications, The Wall Street Journal Blackberry application and the Fast Company and Askmen.com mobile WAP sites. Traffic will be driven to Lexus' WAP site: m.lexus.com.

The 2010 IS C has a base MSRP of $38,490 for the IS 250 C and $43,940 for the IS 350 C. MSRP does not include the destination fee of $875. For additional information, visit Lexus.com.

About Lexus

Lexus is celebrating its 20th Anniversary in the Únited States. Since its debut in 1989, Lexus has earned a reputation for offering high-quality luxury vehicles and providing benchmark customer service through its 226 dealers. This has led to Lexus being the top-selling luxury automaker for nine years in a row. Lexus is also committed to the environment and is the leader in luxury hybrid vehicles. Currently, Lexus has three low-emission luxury hybrids available, with a new HS 250h luxury sedan coming this summer. Through its innovative technology and outstanding customer service, Lexus is dedicated to exceeding its customers' expectations.

Source - Lexus

Lexus IS Retractable Hard-Top Convertible Offers Top-Down Expressiveness with Coupe-Inspired Styling

The all-new 2010 Lexus IS 350C and IS 250C hard-top convertibles give Lexus a coupe and convertible in the entry luxury segment for the first time. The IS C models combine the expressiveness of a convertible with the athletic styling of a coupe.

Sophisticated Retractable Hardtop Convertible

The IS250C and IS350C represent Lexus' second convertible and its first since the debut of the SC430 in 2001. Featuring a convenient single-switch operation, the new three-piece hard top provides open-air freedom with the top down without sacrificing the quiet and comfort of a coupe. Constructed primarily of lightweight aluminum, the hard top also provides surprising storage space but with low noise and increased security not typically found in soft-top convertibles. In addition, the top completely retracts with no elements remaining in view.

The Four-link roof assembly, also made of aluminum for a lightweight design, provides smooth even movement. Engineered to operate in an easy, efficient manner, each component is motor driven with detection switches, allowing the control unit to know their exact position at all times. In addition to the two main roof panels being constructed of light-weight aluminum, the back window's reinforced glass construction also lends itself to reduced weight. Weather-strip changes in areas around the doors and windows ensure tight seals.

A roof-speed brake-control system decreases the roof speed especially as it approaches the end of the closing operation in either direction, ensuring an elegant and quiet movement. On models equipped with available Intuitive Park Assist (IPA), sonar sensors in the rear bumper will stop the movement of the luggage door at the start of operation if it detects an obstacle will interfere. Also, a visual warning will appear on the instrument panel if a detected obstacle may soon interfere with top operation.

When the IS convertible's top is opened or closed, the power windows will automatically lower if in the closed position, and raise back up when the operating switch is held. Also, when the top is up, the door windows automatically lower 15 mm when the door opens, and then raise back into a fully closed position when the door closes. This ensures the doors' clean open/close function while also maintaining a tight seal around the glass. The aluminum hard top features an automatic front lock assembly that provides the interior security not found in soft-top convertibles. When the top is stowed in the down position in the rear of the IS convertible, the lock assembly is engaged to kept the panel in a fixed, stable position.

Convertible Aerodynamics

The IS convertible has a best-in-class 0.29 drag coefficient (Cd). This is accomplished with the help of underbody covers below the engine (with aerodynamic steps), the full floor, and fuel-tank covers, as well as s rear-floor diffuser with vertical fin and airfoil. Other areas that contribute to the low Cd include the design shape of the outer mirrors, high-mount stop lamps, and the rear tailamps. Fender fairings before the front and rear tires reduce airflow into the wheel house, improving aero characteristics and reducing air turbulence.

The IS convertible's air conditioning system automatically adjusts for the outside temperature when the top is lowered, improving interior temperature consistency and comfort. The system adjusts the air outlets, temperature and air flow exiting the outlets. The airflow volume adjusts to outside temperature and vehicle speed, while the temperature control adjusts to outside temperature, amount of sunlight and vehicle speed. The system also includes a pollen filter and variable-control compressor.

Convertible Body Rigidity

The IS convertible's body structure has excellent rigidity and strength, achieved by effective structural changes and additions to the existing IS sedan platform. Additional bracing was implemented to help provide excellent handling control, ride comfort and body durability while also minimizing weight gain.

Areas that received modifications or additions include the rocker area; A and B pillar under structure; side collision crossmember, and upper and rear-floor crossmembers. In addition, underfloor braces were added both in the front and the rear.

The transformation to a convertible also required reevaluation of noise, vibration and harshness (NVH) characteristics in order to meet Lexus standards. ( posted on conceptcarz.com) All body and chassis revisions have gone through extensive testing to ensure that the IS250C and IS350C have nearly identical NVH characteristics as the IS sedans. High-rigidity damping materials and asphalt sheets have been added to minimize vibration effects. Redesigned rear-suspension-mount bushings help reduce noise and vibration associated with the changes in body characteristics from a sedan to a convertible. Additional sound absorption and insulation materials have been optimally positioned to create a quiet, comfortable cabin.

Dual-Mode Redesign

The IS250C and IS350C's new exterior design has its lineage in the IS sedan but possesses its own dynamic styling, including unique characteristics when interchanging between convertible and coupe configurations. With the exception of the hood, all other body panels have been redesigned to blend seamlessly with the new three-panel folding roof.

The convex shoulder lines distinguish the convertible's profile, while the top-up configuration provides a sweeping cabin silhouette. With the top down, the belt-line draws up around the rear deck lid, providing a muscular look.

In the front, hood lines flow into a unique chrome grille shape, then continue down into an air inlet before flowing outward past the more distinctive elliptical fog-lamp design.

The rear view features a clean, continuous design, with flowing bumper corners and a strong bumper shape that flows inward towards the exhaust. All-new combination tail-lamp clusters feature LED lights and two distinct horizontal lines that emphasize breadth, while the LED brake light integrated within the standard rear spoiler imparts a sporty impression.

The IS convertible features two new wheels unique from the IS sedan line up. Standard 17-inch wheels utilize two multi-layered five-spoke patterns for a contemporary 10-spoke design with a clean liquid-graphite finish. Optional 18-inch wheels have an athletic five-spoke design with asymmetrical changes in shape and a liquid-graphite finish. Both feature the tire-pressure warning system found on the sedan models. In addition to standard all-season tires, an optional run-flat tire is available either with or without a spare, adding to the available luggage space.

Five colors common with the IS sedan are available on the convertible, ultrasonic blue is shared with the ISF, and Cerulean Blue is an all-new color exclusive to the IS C. Like the sedans, additional wet sanding is applied in mid-coat application to provide a premium finish.

Únique Interior Look

The IS convertible interior maintains the luxury touch points associated with the IS sport sedans, while new comfort and entertainment features provide a consistent atmosphere regardless of top configuration. Special attention was given to providing an attractive interior design when viewing the convertible externally. The door and side trim is fashioned to create continuity and continuous flow from front to back.

A four-seat configuration provides each passenger with their own comfort space, and the rear-seat console enhances the rear-passenger amenities with cup holders and storage. Soft padding on the sides of the console and the outer trim areas improve comfort. The rear headrests are retractable for improved visibility and the lever can easily be accessed from the rear console or from the driver's seat. Rear-seat comfort is enhanced by shifting seat position inboard, providing for sizeable headroom.

Eight-way adjustable power front seats, including power lumbar support are standard, and the available heated/ventilated function has increased heating range to include the shoulder areas and increases airflow in ventilation function. Front-seat backs are scaled inward, and slim, leather seat-back pockets help to maximize rear-seat legroom.

The gauge cluster is similar to that of the IS sedan, some additions on the IS convertible add style and function. A higher-contrast multi-information LCD, dial-color change for more contrast, and decreased surface-glass transmittance all enhance visibility when the top is down. The multi-information display also includes status of the hardtop while in transformation, providing a bar graph showing its progress. It also displays a warning to inform the driver if the roof is not completely open/closed, a rear obstacle may impede proper open/close operation, or if the open/close function is not available while the vehicle is in motion. Metallic trim around the two main gauges contribute to a premium look.

The interior adopts recycled materials in 13 various areas including door and side trim. The IS convertible will have three interior trim color options, including two new color combinations. In addition to black leather interior, a new alabaster color is joined by a distinctive alabaster/blue contrast trim.

Dynamic Driving Performance

The IS250C and IS350C provide a consistent blend of driving performance and comfort in either convertible or coupe configuration. They share common double-wishbone front and multi-link rear suspension systems with the IS sport sedan models.

The double-wishbone front suspension received a number of changes to provide the handling stability and ride comfort required for a convertible. The torsional rigidity of the suspension bushings was optimized, as was the spring constant on the coil springs, and the shock absorber damping force. The stabilizer shape and the Electric Power Steering (EPS) gear ratio were also revised to help provide improved control.

The multi-link rear suspension also received similar changes to suspension bushings, coil springs and shock-damping force. In addition, the rear-suspension tower was lowered with enhanced rigidity to help provide rear control and linear yaw response; it also provides improved trunk space.

Performance Oriented Drivetrains

The IS convertible models feature the same powertrains as the IS sedans. The IS 350C's 3.5-liter V6 delivers exhilarating performance with outstanding 306 horsepower at 6,400 RPM along with 277 lb.-ft. of torque at 4,800 rpm. The IS 250C's 2.5-liter V6 engine has a great combination of fuel efficiency and performance. The IS 250C's V6 produces 204 horsepower at 6,400 RPM and 185 lb.-ft. of peak torque at 4,800 rpm. Both engines utilize aluminum cylinder blocks and heads, while employing dual Variable Valve Timing with intelligence (VVT-i), which controls timing on both the intake and exhaust camshafts.

A direct-type fuel-injection system provides a cooling effect in the cylinders, enabling the high compression needed to extract maximum energy from the fuel. (concept carz) Aside from its larger displacement, the 3.5-liter V6 differs chiefly in that it augments the direct fuel injection with port fuel injectors. In light- and medium-load conditions, these additional injectors help produce a precise burn, increasing power and efficiency, while reducing emissions. A dual exhaust system reduces backpressure at higher engine speeds. Like IS sedans, the IS250C and IS350C meet the Últra-Low Emission Vehicle II (ÚLEV II) certification.

An advanced six-speed automatic transmission with steering-wheel-mounted paddle shifters is standard on the IS 350. The IS 250 comes with either a six-speed manual transmission or the paddle-shift, six-speed automatic transmission. (posted on conceptcarz.com)

Easy Access Útility & Comfort

The new IS convertible emphasizes easy access and rear-seat comfort. In addition to front doors that are 11.8 inches longer than the IS sedans, two convenient fold-forward lock-release levers are standard on both sides of the front passenger seats, making it easier to operate from any location inside the vehicle. In addition, the passenger seat features a power slide button on the top of the seatback to ease rear seat ingress/egress. An available new automatic one-touch, easy-entry power-seat mechanism provides even easier egress and ingress through quick-acting, front-seat fold-and-slide activation. The two passenger doors also have three open-stopping positions (rather than the normal two) to add convenience in various parking situations with different spacing between vehicles. The IS C also is equipped with a standard power tilt and telescoping steering column to help the driver quickly get into a comfortable position.

The optional Intuitive Park Assist (IPA) system uses ultrasonic sensors to detect objects close to the car's front and rear bumpers, alerting the driver and showing distance to objects in the multi-information display within the speedometer. When any IS model is also equipped with the optional navigation system, information on objects detected in the rear are shown in greater detail on that system's seven-inch display via the backup camera.

The optional Pre-Collision System (PCS) is packaged with Dynamic Radar Cruise Control, which uses millimeter-wave radar to measure and help maintain a set distance from a vehicle traveling ahead. PCS relies on the radar sensor to detect obstacles in front of the car, and a PCS computer with sensor inputs from vehicle speed, steering angle and yaw rate is designed to determine whether a collision is unavoidable. In such a situation, PCS alerts the driver via sound and visual warnings while preemptively retracting front seat belts and pre-initializing Brake Assist so that increased braking will be applied the instant the driver depresses the pedal.

Standard Hill-start Assist Control helps prevent the vehicle from moving backward when the driver moves their foot from brake pedal to the accelerator. The system will also be available for the first time with the manual transmission. (posted on conceptcarz.com)

The standard Lexus Premium Audio System features a six-disc, in-dash CD changer, and eight speakers. An equalizer system maintains the same acoustic field when the top is either open or closed, compensating for the natural loss of bass sounds when open. In addition to the 1/8th-inch audio mini jack on the IS sedan, the IS convertible will also have a standard ÚSB connector in the center console for interface with an iPod® that will not only play the music on the device, it will display information on the navigation screen such as artist, album and song track.

Bluetooth® Audio wireless connectivity is another new feature available for those customers with compatible devices. Standard XM® satellite radio (subscription required) offers a wide variety of programming, while standard hands-free voice recognition and Bluetooth® technology for models without optional navigation allow phone calls to be made and received while driving.

Lexus' latest Hard-Disk Drive (HDD) navigation system, with a new set-up display and increased audio-display tabs, is available on the IS convertible and is complete with a seven-inch VGA touch-screen, back-up camera, and XM® NavTraffic and NavWeather (subscription required). The navigation system also includes as standard on all navigation-equipped IS convertibles Lexus' latest voice recognition system, Voice Command, which builds upon the previous-generation system's functionality, adding more spoken-command flexibility. With Voice Command users avoid having to speak commands in a specific order (e.g., 'Phone > Dial by Name > Dial Bob'). Now this same task can be completed simply by saying, 'Call Bob at home.' The Voice Command system also works to control many functions of the audio system, heating and air conditioning, and the navigation system. Commands such as, 'Make it cooler,' 'Let's find XM channel 46,' 'Show me Japanese restaurants,' and 'I need a gas station,' make tasks easier to accomplish, in fewer steps, and help allow drivers to focus more on the road ahead. A Mark Levinson® Premium Surround Sound Audio system, exclusive to Lexus, is available in conjunction with the optional navigation system. This 12-speaker audio system features discrete 5.1 multi-channel playback with 5.1-channel speaker architecture. Its 10 amplifier channels provide 270 watts total output at 0.1 percent total harmonic distortion (THD). From 20-20,000hz, the Mark Levinson system plays conventional CDs and specially encoded DVD audio and DVD video discs, plus MP3/WMA-formatted CD-R/RW and DVD-R/RW. DVD movies can be viewed on the optional navigation system's seven-inch color touch screen when the parking brake is engaged.

Lexus Safety & Security

Standard Vehicle Dynamics Integrated Management System (VDIM) governs all of the vehicle's dynamic handling systems – the Anti-lock Braking System (ABS), Brake Assist, Vehicle Stability Control (VSC) and Traction Control (TRAC) – employing them collectively and seamlessly to make corrections while helping provide higher dynamic capability. VDIM also interfaces with the electronic throttle control system.

The IS convertible features large, ventilated four-wheel disc brakes with Anti-lock Braking System (ABS), Electronic Brake force Distribution (EBD) and Brake Assist. The IS350C is equipped with 13.15-inch front and 12.20-inch rear rotors with aluminum four-piston front calipers to aid in heat dissipation and stopping power and reduce unsprung weight. The IS250C has 11.65-inch front and 12.20-inch rear rotors.

Passive-safety technology begins with a number of body-structure changes integrated in the IS250C and IS350C to help augment strength and torsional rigidity. Seatbelt pre-tensioners and force limiters are used for the front seats, while the rear seats adopt emergency locking retractor seatbelts with an automatic locking retractor.

In addition to the dual-front airbags, the Lexus Supplemental Restraint System (SRS) for the IS convertible includes new enlarged front-seat-mounted head and torso side airbags, and knee airbags for both the driver and the front passenger. The front-passenger airbag features two chambers, creating an indentation in the center impact area that helps to provide overall occupant protection.

The available High Intensity Discharge (HID) headlamps paired with the Adaptive Front-lighting System (AFS) helps to illuminate a curve as the driver steers into it.

The standard SmartAccess keyless entry and push-button-start/stop allows the driver to keep the access key FOB in a pocket or purse. The standard HomeLink® programmable garage door opener also operates home security devices and other systems.

F-Sport Performance Accessories Available for IS C

The IS C F-Sport Performance Accessories will include performance enhancing parts such as 19-inch forged alloy wheels, brake upgrades, suspension systems, air intake, exhaust systems and more. F-Sport Performance Accessories by Lexus ÚSA are engineered by Toyota Racing Development (TRD). When installed by an authorized dealer, the accessories are fully warranted for 12 months or for the balance of the new car warranty, whichever is greater. Parts for the IS C will be on sale upon the IS C's launch.

Warranty

All new Lexus vehicles come with a 48-month/50,000-mile basic limited warranty with roadside assistance for 48-months/unlimited miles. Powertrain and restraint system coverage is provided for 72 months/70,000 miles. Corrosion perforation protection is covered for 72 months, regardless of mileage.

The 2010 IS250C will have a MSRP of $38,490 when equipped with a six-speed manual transmission; the IS250C with a six-speed automatic transmission will be $39,660. The IS350C will have a MSRP of $43,940. MSRP does not include a delivery, processing and handling fee of $875.

Source - Lexus