2010 Nissan Juke

Nissan Juke Crossover Confirmed for U.S. Market

Nissan North America, Inc. (NNA) today confirmed that an all-new small crossover SÚV, the Nissan Juke, will join the Nissan lineup in the Únited States in fall 2010. The European version of the dramatically styled Juke will be revealed to the media on February 10th and makes its global public premiere at the Geneva Motor Show in March. The North American version of Juke is scheduled to debut at the New York Auto Show in late March.
The compact Juke, which was inspired by the Nissan Qazana concept car, was designed and developed to give customers a sporty crossover alternative to traditional small hatchback vehicles. In North America, Juke will join a strong tradition of Nissan crossovers -- including the popular Nissan Murano and Rogue -- in providing both dynamic style and an exhilarating driving experience.




About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling.

Source - Nissan

One month before its global media unveil on February 10th, Nissan today confirms the name of its forthcoming small Crossover. The Nissan Juke will go on sale from October, following its global public premiere at Geneva Motor Show in March.

The Nissan Juke will inject some much-needed dynamism into the small car segment, offering European car-buyers an alternative to the traditional, uninspiring small hatchback. As the fourth Crossover in Nissan's European range, 'name' reinforces the brand's pioneering Crossover leadership in Europe.



Nissan's customer research identified a large proportion of European small and compact car buyers whose needs are not met by what they perceive to be uninspiring and unoriginal options available to them where copycat hatchbacks dominate.

The Nissan Juke has been designed and developed to give customers an alternative to the traditional small hatchback in Europe. We know that there are a lot of customers that are looking for a car which combines striking design, agile handling and driving pleasure, user friendly technology but not at the expense of practicality and convenience. These unique attributes will allow Juke to occupy a unique corner of the European market,' said Simon Thomas, Nissan's European Senior Vice President for Sales and Marketing.



Juke will be manufactured alongside the Qashqai, Qashqai+2 and Note at Nissan's state-of-the-art manufacturing facility in Sunderland, Great Britain.

Source - Nissan