ŠKODA UK ANNOUNCES STRATEGIC PARTNERSHIP WITH SIR BRADLEY WIGGINS
January 10, 2017 by SKODA
◾ŠKODA UK confirms three-year partnership with British cyclist, Sir Bradley Wiggins
◾Sir Bradley will support ŠKODA's new brand campaign in the UK
Milton Keynes, 9 January: ŠKODAUK and XIX Entertainment have today announced a long-term strategic partnership with Sir Bradley Wiggins.
The three-year deal will see the former Tour de France winner and Britain's most decorated Olympian appear in ŠKODA's new UK brand campaign which will be launched across TV, online, print and cinema in February.
As part of the deal, ŠKODA UK will supply Wiggins with a Superb Estate SportLine 2.0 TSI 280PS DSG.
ŠKODA started life as a bicycle company in 1895. Since then the brand's passion for two wheels has never wavered. Cycling has remained important to ŠKODA since that day and the brand has honoured that heritage ever since. Today,ŠKODA supports the sport through multiple event sponsorships including the Tour de France, Tour of Britain, The Women's Tour, and as vehicle partner to RideLondon.
posted on conceptcarz.com
Related Posts
Recent Posts
- Bugatti enthusiasts embark on epic journey to honor 100 years of the Type 35
- Mustang GTD story accelerates into Summer with online series, European debut
- Ford is America's automaker again, with most vehicles assembled, most vehicles exported, most hourly autoworkers
- Jeep® Brand Launches All-new All-electric Jeep Wagoneer S Film 'Surpass Yourself'
- Lamborghini Urus SE: The first Plug-in Hybrid Super SUV debuts in Thailand