Despite the Great Depression, the Ford Model 40 was selling rather well. The company was resting on the laurels of the 1933 model and the new-for-1932 flat-head V8 engine, renowned for its reliability and capacity for performance modifications. The notorious bank robber John Dillinger even wrote Henry Ford to give his praise for the engine.
In 1934, Ford vehicles transitioned to a more aerodynamic shape, with a shield-shaped grille. Changes for the 1934 Ford line were modest, the most visual was the shape of the radiator grille, with fewer, bolder bars. Its chrome bezel was deeper and flatter. The V8 ornament on the grille was revised, the headlamps and cowl lamps were made slightly smaller, and the hub caps were slightly revised. Under the hood, the engine received a new Stromberg two-barrel carburetor, replacing the previous Detroit Lubricator single-throat component, and a redesigned air cleaner. The four-cylinder engine remained available but few were ordered.
The wheelbase measured 112-inches, the length of 182.9-inches, and rode on 5.50 x 17 tires. The 221 cubic-inch L-head, V-8 used a two-barrel downdraft carburetor, mechanical valve lifters, and delivered 85 horsepower at 3,800 RPM and 150 lb-ft of torque at 2,200 RPM. The Model B (four-cylinder Model 40) came equipped with a 200.5 cubic-inch L-head, inline four-cylinder engine had mechanical valve lifters, three main bearings, a Zenith or Holley double venturi carburetor, and delivered 50 horsepower. The four-cylinder models (Model B) were priced from $460 to $610 and the eight-cylinder versions listed for $510 to $660. The body styles on the four- and eight-cylinder lines were identified with the eight-cylinders priced $50 higher than their four-cylinder counterparts.
The eight-cylinder phaeton was priced at $510, the Deluxe Roadster at $525, the Deluxe Phaeton at $550, and the cabriolet at $590. The five-window standard coupe cost $515, the deluxe three-window coupe and deluxe five-window coupe at $555, the Tudor at $535, and the Deluxe Turdor at $575. The Fordor listed for $585 and the Deluxe Fordor at $625. The victoria with seating for four listed at $610 and the station wagon topped the list at $660.
The DeLuxe models were easily distinguishable from the standard models, as they had pinstriping, cowl lights, two taillights, and twin horns.
by Dan Vaughan