Maserati's racing efforts and the many lessons learned on the racetrack were often transferred to the design and production of some of the fastest, finest, most luxurious, and visually striking Grand Touring cars of their era. Maserati engineers incorporated the cutting-edge mid-engine layout to its Tipo 63 sports-racer of 1961, and the Tipo 64 and 65 that followed. Lamborghini was the first to market a mid-engine road car, dubbed the Miura, which ushered in the modern 'supercar' era. Maserati followed with its mid-engine Bora, but unlike the Lamborghini, it was more luxurious, comfortable, and sophisticated.
The idea for a Maserati built mid-engine supercar was from then administrator Guy Malleret who, soon after Citroen had taken control of Maserati in 1968, had suggested the idea to
Ing. Giulio Alferi. Work began that October, the first prototype was running the following summer, and the production-ready Bora was the hit of the Geneva Auto Show in March 1971.
It was given the name Bora after the fierce wind currents blowing across the Northern Adriatic Sea, a suitable name for the sleek and sophisticated vehicle. Having been impressed by the designs created for the Maserati Ghibli, leading stylist Giorgetto Giugiaro was tasked with penning the design, and it was one of the first designs to emanate from his Ital Design studio, which was located in Moncalieri, near Turin. Giugiaro's resume included work for Fiat and then Bertone, where he created designs for BMW's 3200 CS, followed by a job at Ghia, where he worked on the Mangusta.
The stylistic cues of the Bora were cohesive and well-proportioned, highlighted by a broad hood, a gently sloped fastback roofline with flying buttresses at each side, an aero-efficient Kamm tail, and a stainless-steel roof with matching A-pillars. The aggressive stance was complimented by lightweight Campagnolo wheels with polished stainless-steel centers. Luggage space was limited but adequate, with the front boot area accomodating 10 cubic feet of cargo space.
The engineering was handled by Giulio Alfieri, who gave the Bora a monocoque design, the first for a Maserati road-going vehicle. The suspension was fully independent and precise rack-and-pinion steering provided directional control. The high-pressure hydropneumatic system powering the Bora's ventilated disc brakes, adjustable pedal box, pop-up headlamps, and windows were sourced from Citroen. The 4.7-liter V-8 engine from Maserati's Indy was backed by a ZF five-speed rear transaxle. After the first 289 cars, the engine was given a displacement increase to 4.9 liters.
The Maserati Bora was capable of sprinting from rest to 60 mph in approximately six seconds en route to more than 160 mph at the top end. Its impressive performance and sleek bodywork were matched by equally impressive levels of comfort on the interior, with standard amenities that included air conditioning.
Among the list of Maserati Bora clients were Karim Aga Khan and famed movie producer Carlo Ponti. Between 1971 and 1978, Maserati built 564 examples of the Bora, eventually falling victim to the combined effects of the punitive taxation in its Italian home market and the oil crisis of the 1970s. 275 examples of the top specification 4.9-liter model were built.
During the production lifespan, apart from the engine upgrade, minor changes were gradually implemented including the front lids being hinged at the front instead of the rear, around early 1974. A rectangular black air-exit grille was added across the hood, and the pop-up headlights showed rounded inside corners. On US-delivered cars, US safety-compliant front bumpers had to be added to meet US DOT safety legislation.
The Bora was joined by the Maserati Merak with 2+2 seating in 1972 and would remain in production through 1983. It shared its structure and body panels with the Merak but was powered by a 3.0-liter V6 instead of the 4.7-liter V8.
by Dan Vaughan