Frederick Henry Royce was an engineer and the Honorable Charles Stewart Rolls was a man with many talents. He was an aviator, driver, and automobile enthusiast. In the world of business, he excelled at marketing.
The Rolls-Royce Company began its distinguished career in the early 1900's, focusing on quality and performance. During 1905 and 1906, forty vehicles were produced, all with four-cylinder engines producing 20 horsepower.
1906 was a big year for the young company, with Charles Stewart Rolls and Frederick Henry Royce officially registering the Rolls-Royce Limited Company. The legendary 40/50 six-cylinder Silver Ghost was introduced with much acclaim. During the same year, Rolls and Royce entered the Tourist Trophy Race, one of the most prestigious events of the time. Their powerful and durable car outran the rest of the pack, beating the nearest competitor by 27 minutes. In 1907 the company further showcased their vehicle's durability by participating in a 15,000-mile reliability event.
In a time when maintenance and durability were on the minds of every consumer, Rolls-Royce left its buyers with peace of mind. To add even more prestige to their vehicles, the vehicles were marketed to the most elite and well-to-do in society. By supplying their vehicles to British royalty, the Rolls-Royce Company concreted their reputation in history. The car's durability was matched by its comfort; they were outfitted with luxurious bodies by some of the top coachbuilders in the industry. The engines were powerful and provided a rather smooth and comfortable ride. The engines were engineering marvels, constructed of an aluminum alloy crankcase. Instead of chains, the timing and ignition drive were both run by gears. The parts were hand polished and constructed to a high degree of accuracy. The sturdy construction meant that conversation was possible, even while the vehicle was at top speed.
The 40/50 HP Silver Ghost models were sold for a period of fifteen years as the companies only offering. By 1922, the Rolls-Royce Company began offering the Twenty which was offered to a larger market, though still very exclusive. Competition such as Hispano Suiza had caught up with Rolls-Royce by 1925; Rolls-Royce responded. Development began on a more modern version of its Silver Ghost engine that would be more powerful and durable. The stroke was enlarged providing a greater increase in horsepower. The resulting vehicle was named the '40/50 New Phantom'. When the Phantom II was introduced in 1929, the '40/50 New Phantom' was retrospectively named the Phantom I. There were two wheelbases offered on the Phantom I, a 143.5 and a 150.5 inch. Many of the mechanical components stayed the same as the Silver Ghost. The gearbox was the same but the clutch was replaced with a single dry plate unit. This provided a smoother and quieter ride.
The Silver Ghost employed a 7,036cc (later 7,428cc) side-valve six-cylinder engine equipped with a seven-bearing crankshaft and pressure lubrication. The sturdy chassis comprised of channel-section side members and tubular cross members and was suspended by semi-elliptic springs at the front and a 'platform' leaf-spring arrangement at the rear, though the latter soon came in for revision. Changes were soon made to the transmission as well, with a three-speed gearbox with direct-drive top gear replacing the original four-speed/overdrive top unit in 1909. During its two decades of production lifespan, there were countless other improvements to the car, one of the most important being the adoption of servo-assisted four-wheel brakes towards the end of 1923.
Rolls-Royce remained in production until 1925 and at Rolls-Royce's Springfield plant in the United States until 1926, the longest production run of any model from the legendary company. Cars were right-hand drive up to 1925 and left-hand drive thereafter.
The American product - unlike its British-built counterpart - could be ordered with 'factory' bodywork, usually by Brewster, which would be taken over by Rolls-Royce in December 1925. Prior to Brewster's acquisition, bodies supplied under the 'Rolls-Royce Custom Coach Works' program were built by various independent coachbuilders, while from 1923 some bodies were built in the company's own coachbuilding facility in the old Knox Automobile Co factory. The latter, though, was mainly employed in finishing bodies built by outside contractors to Rolls-Royce Custom Coach Works' designs.
by Dan Vaughan