2010 Nissan Maxima Continues to Hold Unique Position as the '4-Door Sports Car™' Premium Performance Sedan

In 2009, the popular Nissan Maxima returned to its roots as a commanding '4-door sports car™' – a premium performance sedan with dramatic styling, a refined interior and a range of available technology features. As a fusion of sedan practicality and the soul of a sports car, the Maxima enters the second year of the all-new design with its category leadership unchallenged. For 2010, Maxima adds a few new touches, including the fine-tuning of its color palette and available option packages. Maxima is again offered in two well-equipped models, Maxima 3.5 S and Maxima 3.5 SV, each equipped with a responsive 290-horsepower 3.5-liter V6 engine and Xtronic CVT™ transmission.

'Maxima's ‘ground-up' redesign one year ago provided a stunning infusion of emotional design, driving exhilaration and advanced technology in the mid-size sedan segment,' said Al Castignetti, vice president and general manager, Nissan Division, Nissan North America, Inc. 'Our targets were set high and we exceeded each and every one, creating in Maxima a vehicle with an unmatched combination of style, performance, comfort, technology and value.'

Revisions to the 2010 Maxima include new wheel finishes for 18-inch (Fine Silver) and 19-inch (Hyper Silver) wheels; Bluetooth® Hands-free Phone System is now standard on all models; a 7-inch color monitor, RearView Monitor, auxiliary audio/video input jack, iPod® net and 2GB Music Server are added to the new optional Monitor Package (USB connectivity also included); DVD playback capability, streaming audio via Bluetooth® technology and XM NavWeather® are added to Technology Package; XM® Satellite Radio becomes standard on Maxima 3.5 SV; and the previous iPod® connectivity is changed to USB connectivity. Also added are two new exterior colors, Crimson Black and Ocean Gray.

'Liquid Motion' Exterior Styling Creates a Dynamic Presence

On the road or standing still, Maxima offers a dynamic presence that clearly distinguishes it from other mid-size sedans on the market today. With an exterior design theme that its creators call 'Liquid Motion,' Maxima's exterior is highlighted by the flow of its powerful and beautiful surfaces, like the undulation of a wave. The look starts with Maxima's aggressive stance and powerful fender volume, which is not unlike that of many exotic sports cars. This deeply sculpted body/fender treatment is seldom used for mass market vehicles because of the engineering and manufacturing complexity required to physically accomplish it. Maxima's stance is created by its sporty proportions – a careful balance between wheelbase and overall length, along with a wide front and rear track. Maxima's dynamic performance stance is accented by 18-inch and available 19-inch aluminum-alloy wheels with low-profile performance tires.

Maxima's exterior also imparts a strong premium presence. The large, wraparound L-shaped headlights add a unique dimension to the overall design, while the light surrounds suggest a powerful 'turbine' appearance of energy and strength. The upturned headlight shape combines with a wide grille, large bumper opening and bulging 'catamaran-style' hood to give Maxima a formidable expression, setting the tone for the rest of the vehicle. The powerful Maxima form continues along its profile, with careful layering of the bumper, hood and fender parting lines. The polished, elegant motion spreads from the deep-waisted rear fenders through distinctive Maxima-style C-pillars and high trunk lid. At the rear, Maxima features a new 12-LED L-shaped taillight design, with a pair of side marker bulbs for added visibility during night driving.

Another unique styling feature is the available Dual Panel Moonroof, which combines a front section that moves like a normal moonroof (positioned farther forward than typical) and a fixed translucent rear section that provides light to rear seat passengers. The overall design gives the appearance that the entire roof is composed of black glass. The Dual Panel Moonroof includes dual power sunshades for both the front and rear glass sections, adding a level of convenience.

Maxima is available in a choice of nine exterior colors: Mystic Jade, Crimson Black, Radiant Silver, Dark Slate, Super Black, Tuscan Sun, Navy Blue, Ocean Gray and Winter Frost.

True Sports Sedan Performance

In creating driving performance worthy of Nissan's flagship, the Maxima body and chassis engineering teams worked together to create a secure feeling, virtually no torque steer during acceleration and a level of nimbleness that ultimately makes a car fun to drive. A range of enhancements (versus the previous generation Maxima) helped achieve these targets, including increasing body rigidity and adjusting the wheelbase and track dimensions.

Utilizing Nissan's advanced 'D platform' as its foundation, Maxima features a standard 3.5-liter VQ-series V6 engine rated at 290 horsepower and 261 lb-ft of torque. The engine features a modular engine design with microfinished crank journals and cam lobes, molybdenum coated lightweight pistons, a resin intake collector, digital knock control, six individual coils (one per spark plug) and a cross-flow coolant pattern. Also utilized are a Continuously Variable Valve Timing Control System (CVTCS), a variable induction system, a silent timing chain and electronically controlled throttle. Maxima also utilizes a six-point engine mounting system, which includes upper and lower torque rods, high rigidity front and rear aluminum brackets and front and rear switchable control mounts to improve NVH performance under high engine torque conditions.

All 2010 Maximas come equipped with a refined Xtronic CVT™ with manual mode, tuned specifically for Maxima's sporty driving character. For drivers seeking more aggressive shift operation, 'Ds mode' (drive sport) electronic control logic programming provides increased acceleration feel with higher engine revolutions, automatic engine braking and maintaining engine speed during cornering. Available paddle shifters, mounted on the steering column, allow for manual transmission-like shift changes for the driver who desires that level of control, all while the driver's hands remain on the wheel.

Maxima's suspension is designed to be both stimulating and relaxing, combining responsive handling with a comfortable ride. The subframe-mounted strut/coil spring front suspension makes extensive use of lightweight aluminum parts. An X-type upper cowl structure helps provide front body rigidity for suspension mounting.

Maxima's multi-link independent rear suspension design, also subframe-mounted, offers outstanding handling by minimizing camber change during cornering. The rear shock absorbers and springs are separated and the shocks are in line with the center of the rear wheels, providing excellent damping and minimal harshness. Front and rear stabilizer bars are standard.

Braking is provided by standard 4-wheel vented disc brakes with a 4-channel, 4-sensor, 4-wheel Anti-lock Braking System (ABS) with Electronic Brake force Distribution (EBD) and Brake Assist (BA). Maxima also features a Twin Orifice Power Steering (TOPS) vehicle-speed-sensitive power rack-and-pinion steering system with the quickest steering ratio of any Nissan sedan (15.2:1) to help provide its sporty steering feel. A strut tower brace also contributes to Maxima's steering precision and rigidity.

Every 2010 Maxima offers standard 18-inch aluminum-alloy wheels and V-rated P245/45R18 all-season tires. The Maxima 3.5 SV model with Sport Package features 19-inch aluminum-alloy wheels with P245/40R19 all-season or summer performance tires.

A 'Super Cockpit' Interior

Maxima's interior design team developed an interior concept of 'Super Cockpit, but with Space' – the feeling of a sports car with controls ergonomically close, yet with ample roominess and comfort for both driver and passengers. Key design words emphasized during development were 'impressive and silky,' 'high touch,' 'craftsmanship' and 'high tech.'

Maxima's instrument panel features 'Daytime Illumination' electroluminescent meters, with a rotated tachometer so engine redline is placed at the 12 o'clock position, and extensive use of chrome surrounds for the gauges, vent rings, vent knobs and audio switches. The three-spoke steering wheel is sport-oriented and its diameter has been reduced (compared with the previous generation Maxima). Maxima Sport and Premium Package models feature a unique 'parallel' pattern steering wheel stitching (versus the traditional baseball-style stitching) for enhanced grip.

The driver's seat includes an available manual thigh extension for long distance driving and additional padding in the side bolsters for good lateral support during sporty driving.

The seat is also available with heating and cooling functions and premium leather-appointed surfaces with special stitching. Also available are power lower lumbar and memory functions. Maxima is available with two different rear seat layouts – a 60/40 fold-down rear seat with access to the trunk, and a fixed rear seat with center armrest pass-through for carrying long items such as skis or other sporting equipment. Two interior colors are offered: Café Latté and Charcoal.

Comfort and convenience features include a standard moonroof, 8-way power drivers seat and 4-way power adjustable front passenger seat, dual-zone automatic temperature control, cruise control with illuminated steering wheel mounted controls, Nissan Intelligent Key™ with Push Button Ignition, power windows and door locks, AM/FM/CD6/MP3 audio system with 8 speakers, Bluetooth® Hands-Free Phone System and available USB connectivity.

Maxima comes equipped with standard Nissan Advanced Air Bag System (AABS) with dual-stage front supplemental air bags, seat belt sensors and an occupant classification sensor. Also standard are front seat-mounted side-impact supplemental air bags and roof-mounted curtain side-impact supplemental air bags for front and rear outboard occupant head protection.

Also standard are front-seat Active Head Restraints, 3-point rear seat belts for all seating positions, front seat belts with pretensioners, load limiters and adjustable upper anchors, pretensioners and load limiters, emergency inside trunk release, Zone Body construction with front and rear crumple zones, LATCH (Lower Anchors and Tethers for CHildren) and Tire Pressure Monitoring System (TPMS). Maxima also features standard Vehicle Dynamic Control (VDC) with Traction Control System (TCS).

Maxima received the National Highway Traffic Safety Administration's (NHTSA's) highest rating, 5 stars, for front- and side-impact crash safety (2010 model).*

Two Well-Equipped Models

The 2010 Maxima is offered in two well-equipped models. In addition to the long list of standard features found on every Maxima 3.5 S model, Maxima 3.5 SV adds leather-appointed sport seats, Bose® premium audio system with 9 speakers (including two subwoofers and a center channel speaker), XM® Satellite Radio, HomeLink® Universal Transceiver, fog lights and outside mirrors with turn signal indicators.

A number of packages are also offered, including the Sport Package with sport-tuned suspension, 19-inch wheels, rear spoiler, High Intensity Discharge (HID) Xenon headlights, heated outside mirrors with reverse tilt-down feature, automatic entry/exit system with two-driver memory, heated front seats and steering wheel, paddle shifters, metallic link trim, premium leather-appointed seats and more.

The Premium Package includes the Dual Panel Moonroof with rear roof window and front and rear power retractable sunshades, High Intensity Discharge (HID) Xenon headlights, heated outside mirrors with reverse tilt-down feature, automatic entry/exit system with two-driver memory, heated front seats and steering wheel, paddle shifters, premium leather-appointed seats, Eucalyptus wood-tone trim, 7.0-inch color monitor, 2.0GB Music Server, RearView Monitor and more.

Tech Packages are available for Maxima SV, SV Sport and SV Premium and include an advanced Nissan Hard Drive Navigation System with Voice Recognition, 9.3GB Music Box Hard Drive, XM NavTraffic® with Real-Time Traffic Information, XM NavWeather (XM® subscription required, sold separately), streaming audio via Bluetooth technology, 7.0-inch touch screen color monitor and DVD playback capability.

Other available packages include a Monitor Package, High Intensity Discharge (HID) Xenon Headlight, Cold Package and 19-inch Summer Tires.

*Government star ratings are part of the National Highway Traffic Safety Administration's (NHTSA) New Car Assessment Program (www.safercar.gov). Model tested with standard side air bags.

by Nissan

The recipient of the AutoPacific Best in Class Vehicle Satisfaction award, the Maxima is a full-size car manufactured by Nissan that was introduced in 1976. Marketed as the ‘four-door sports car', the Maxima was originally an upscale version of the Bluebird that spun into its own line 1981 and had been made continuously since then. Prior to 2004, most Maximas were built in Oppama, Japan, they are now being assembled in Smyrna, Tennessee. In various markets the Maxima models are also known as Nissan Cefiro or Nissan Laurel.

One of the longest running mid-size sedans on the American automobile market, the Maxima is still considered to be one of the most affordable luxury models on the sales lot today. It wasn't until 1985 that the Maxima branched off into its own model and with a great number of changes and upgrades the Maxima has continued on in its own right. Beginning its run as a square two-door coupe, the Maxima has blossomed into a sinewy, sporty four-door sedan today that is not only eye catching, but economical.

Known in the U.S. as a trim level of the Datsun 810 from 1976 until 1979, the Maxima was known as a variant of the Bluebird to European consumers. The badge 'Maxima' was only known to the European Market. Nissan introduced the 810 Maxima to the United States in 1982 which featured a 2.4L I6 and the option of either a five-speed automatic or five-speed manual transmission.

In 1981 the first car to wear the Maxima name was introduced and was basically a Japanese-maret Bluebird 910 with a 3.9 inch longer nose. This first year it was offered as the 810 Deluxe or 810 Maxima but the following all 810s became Maximas. The final year of the first generation Maxima in 1984, American Datsuns begn carrying the 'Nissan' badge also. Toyotas response to this was the introduction of an upmarket sibling, the Cressida.

The Maxima became a standalone badge in '85 equipped with a 157 hp 3.0L V6 engine. For both 1987 and 1988 model years a Maxima station wagon was available, but following '88 the Maxima's exterior was ‘tightened up' and listed as a compact sedan. The square exterior was smoothed into a sleeker more sinewy design for the 1989 model year. The Maxima also grew a few inches and re-established itself as a mid-size sedan in America. The vehicle sported a unique feature; a phonograph-based voice warning system that alerted the driver when a door was opened; etc and was relayed through the mini phonograph and played for the driver to hear. The 1981 models were the first ever ‘talking car' sold in the U.S. and at the time only offered one warning; ‘Please turn off the lights' in a female voice.

During the fall of 1984 the first ever front-wheel drive Maxima was introduced, available with a 154 hp 3.0 L VG30E V6 engine and either a 4-speed automatic or 5-speed manual transmission.. This was the same engine in the naturally aspirated 300ZX and the Japanese market Nissan Gloria/Nissan Cedric, and the initial V6 engine to be mass produced in Japan. The final year for the station wagon was 1988 which had been available since the Datsun 810 days, and the second generation was assigned the compact status. The 1987 Maxima was debuted in late 1986 with a freshened exterior and interior that included automatic shoulder-belts on both wagons and sedans built after February 1987.

Trim levels were renamed GXE and SE, and featured digital touch entry system on the driver and passenger side door panel, power windows, locks, seats, remote trunk release, voice warning side, an optional Electronic package and an optional power sunroof. Standard on the Maxima were 15' alloy wheels and an exclusive option for '88 was the Sonar Suspension System that replaced the trip computer that was offered previously. Utilizing sonar waves to monitor the road conditions ahead and adjust the shocks accordingly this system ensured the most controlled ride.

The previously standard digital touch system offered on the GXE sedan became part of the Electronic package option as well in 1988 while the SE offered a five-speed manual transmission, dual power seats, 3-way shock adjust suspension, a factory-installed security system and front and rear windshield defroster. The SE featured a small rear spoiler, black side rear view mirrors, 4-wheel disc brakes and body molding. The main competition for the Maxima was the similar Toyota Cressida which remained rear wheel drive. The Maxima had a simple combination of both luxury and sport-like features, while the Cressida was seen as a luxury car.

The third generation of the Maxima was debuted in 1989 as the J30 model. The second Japanese sedan sold in the U.S. that was considered a 'mid-size', the Maxima featured bigger dimensions and was also the first Japanese car to exceed Japan's 67 inch width restriction. This made it very comfortable for three seat passengers, and surprisingly brought the overall weight down slightly from the previous generation. This new Maxima was dubbed a -4-Door Sports Car and was even given a '4DSC' window decal showing this.

Now the model featured a 160 hp 3.0 L V6, with a 190 hp VE30DE engine standard on the SE model starting in 1992. This engine was one that had been used in the previous Maxima along with the first generation Nissan 300ZX. The digital touch entry system on the GXE was a unique feature that allowed the windows to be lowered and the moonroof opened without the key in the ignition. All 1989-1994 GXE models and 1989-1991 SE models used the VG30E in the U.S. which featured a variable intake manifold on both automatic and manual transmission models. This third generation Maxima was fitted with an independent rear suspension.

Exclusively available on the 1992-1994 Maxima SE, the VE30DE engine showcased a variable intake manifold and variable intake valve timing, plus a limited-slip differential. Other differences between the SE and the GXE were found in the white-faced gauges, body-colored grille, twin-tip mufflers, twisted-spoke turbines, factory-tinted tail lights, firmer spot suspension, black trim replacing chrome and optional 5-speed manual transmission. A contemporary compact unit from Jatco, the automatic transmission on all GXE models featured ‘sport' and ‘comfort' modes that deviated at different points. The '92-'94 SE model received an optional automatic transmission that kept the 2 modes but had stronger internals. The GXE had body-color side mirrors while the SE sported a rear spoiler and black side mirrors. This was the first year that the Maxima was introduced to the European market, superseding the Laurel with the model range; 3.0, 3.0 S, and 3.0SE.

For 1990 the Maxima SE was showcased on Car and Driver magazine's Ten Best list. As an alternative to the automatic transmission standard in North America in Australia, versions sold in Japan, New Zealand and Europe had manual transmission option. All Australian models had automatic transmissions and the VG40E engine only. During this period until the introduction of the Nissan Bluebird U13 another Bluebird Maxima continued on as a Nissan Bluebird U12 and exclusively as a station wagon with the VG20ET engine. The Avenir replaced the Bluebird wagon.

The fourth generation of the Maxima was redesigned in 1995 as the A32. The only engine option available for the North American market was a new VQ30DE 190 hp, 205 lb/ft torque 3.0 L V6. This engine was placed at the top of Ward's 10 Best Engines List, and the VQ has now been found consecutively each year since its introduction. A lighter and less expensive torsion bar solid axle system replaced the independent rear suspension of the earlier generation. After 1992 model year the Toyota Cressida (Maxima's biggest competitor) was discontinued and replaced with the FWD Avalon; a stretched out version of the Camry in 1994.

For 1997 the exterior of the Maxima was updated with the addition of new 5-spoke alloy wheels, a moderately different front and rear fascia with newly designed taillights, plastic headlights instead of glass, a smoother trunk to match the taillights, redesigned badge designs and fog-lights. Body colored grille insert was added for SE models and a chrome grille insert for GLE's. On the inside the Maxima sported a new steering wheel and CD player along with front seat-mounted side impact airbags added as an option for '98 and '99 SE and GLE models. Enhancing crash worthiness for the '97 to '99 Maxima models were various structural modifications. On the inside the '99 Maxima also received some updates that included an Anti-Theft Engine Immobilizer using a chip in the ignition key along with minor body trims. This year was the only 4th generation offered with optional traction control.

The '99 SE was offered with a Limited Package which consisted of Titanium tinted SE-Limited emblems on the front doors, titanium tinted 16' alloy wheels and titanium tinted trunk emblems. On the inside the gauge cluster was also titanium tinted and optional leather seats were perforated and embossed with SE on the backrests as well as the front floor mats.

The 4th generation GLE Maxima featured a Bose Sound System which had a 6 speaker sound system or the option of a Clarion system instead. This generation gained many accolades for its roomy interior. For 1995 this generation was Motor Trend's Import Car of the Year, and once again the Maxima SE made Car and Driver magazine's Ten Best list for both '95 and '96.

The '95 VQ30DE engine produced 190 hp and 205 lb/ft of torque and with the manual transmission the Maxima could reach 0-60 mph in just 6.6 seconds. The top GLE with four-speed automatic transmission achieved 0-60 mph in just 7.6 seconds. One of the few 4-door V6 cars at the time with an option for a manual transmission, the Maxima fell into an elite category compared to the automatic-only Mazda Millenia, Dodge Intrepid, Chevy Lumina and Toyota Avalon.

This fourth generation was sold in Japan as the Nissan Cefiro A32 which had earlier been its own higher specification model with rear-wheel drive vehicle. A Cefiro-badged station wagon was offered for the Japanese market and one version of the Cefiro was sold in the US as the Infiniti I30 but there were slight differences that included different fog light arrangements, a few assorted engine options and one-piece headlights. In Europe and other parts of the world this generation was also sold as the Maxima QX and only had a few subtle trim differences from the Japanese Cefiro.

The fifth generation of the Maxima was designed in 2000 and was a refreshed version of the previous vehicle designed at La Jolla, a California design studio. Dubbed A33, this generation is often remembered for it being the fastest years of the Maxima. The engine was a 222 hp 3.0 L VQ30DE V6, and this variant was referred to the VQ30DE-K. This generation had three models; GXE, GLE and SE with the ‘GXE' being the base model and the GLE the 'luxury' model with 16 inch wheels.

The '01 Maxima is the special edition of the SE model which celebrates the 20th anniversary of this particular Nissan. This version has the Infiniti I30's engine in addition to the usual SE luxuries, unique side skirts all around the lower perimeter, and a few special touches to the interior. The model also had drilled metal 'brushed metallic' pedals, a 'brushed metallic' shifter, and stainless steel door sill plates with the name Nissan Maxima. The leather that was optional is perforated in contrast to the regular SE. The special edition model offered 'SE Comfort and Convenience Package' which includes 17' wheels, a sunroof and a few other things as standard.

The Maxima received a new engine throughout the whole lineup in 2002; a 3.5 L VQ35DE that produced 255 hp and 264 lb/ft of torque. The model also received an update that included a larger grille opening, a six-speed manual transmission with optional helical Torsen limited-slip differential, headlamps with high-intensity discharge low beams, updated 17' six-spoke wheels on the SE models, new 17' seven spoke wheels on the GLE models, and clear taillights.

A special Titanium Edition package was debuted in 2003 that featured special wheels and interior treatment along with a Meridian Edition package that came with heated seats and steering wheel and a GPS navigation system. This Edition was available in a variety of colors but a new car was only available with the Titanium Edition; Polished Titanium. The final generation Maxima was the inspiration for the Infiniti I35. The Maxima is sold as the Nissan Maxima QX in Russia and Europe.

The sixth generation of the Maxima was introduced in 2004 and was assembled in Smyrna, Tennessee. Dubbed the A34, this version was only available for purchase in the United States, Mexico and Canada. The U.S. version came with the time-worn VQ35DE, a DOHC V6 engine that was capable of 265 hp at 5,800 rpm and 255 lb/ft of torque at 4,400 rpm. It also featured a standard SkyView fixed glass paneled roof that coursed down the center of the room from front to back, or a traditional style moonroof option.

This generation was sold in two trim levels; the sporty SE which came standard with 18' alloy wheels, stiffer suspension, rear spoiler, P245/45R18 V-rated tired and an optional 6-seed manual transmission and the lush SL that came standard with 17' alloy wheels, wood interior trim, 6-disc CD changer, leather seats, Bose stereo, HID headlights and P225/55R17 H-rated tires. The suspension in the SL model was tuned for a softer ride and manual transmission was never offered on this vehicle. The rear independent suspension returned to the lineup for all models, and this time it utilized a multilink setup similar to the Altima.

The Maxima was offered with a standard Xtronic CVT, similar to the CVT found in the Murano, as the only transmission option for 2007. Manual transmission was taken off the table completely, though the CVT did feature a manual mode. This year the Maxima now sported a fresh front fascia minus the center block, and a new grille that was very similar to the Altima of the same year. Around the edges the headlights were now more squared. On the inside the '07 Altima received a new center console, it now featured an Intelligent Key system with integrated ignition tab, and new white-and-orange gauges as opposed to the older plain orange ones.

The following year the fuel economy in the Maxima dropped from 21/28 to 19/25 because of new EPA measurement methods. Also new this year was a Platinum Edition package of convenience added on both SL and SE trim levels.

The Australian Maxima, dubbed J31 continued on with the same engine, but the maximum power was set to only 228 hp and shared the VQ engine. Originally it only came with a four-speed automatic transmission, and had quite obvious style differences to the North American version and was instead based on the Nissan Teana. For 2007 this version received an all new CVT automatic transmission and underwent a minor facelift.

For 2009 Maxima rolled out the Seventh Generation of the Maxima with a debut at the 2008 New York International Auto Show newly redesigned. This newest generation was built on the Nissan D platform shared with the fourth generation Nissan Altima and second generation Murano. Similar in design both on the outside and inside, the Maxima resembled the Infiniti G and Infiniti M with an optional USB interface system that works with the main console monitor and steering wheel controls and updated navigation interface.

A revised variation of the VQ35DE engine was fitted in the '09 Maxima capable of producing 290 horsepower and 261 lb/ft of torque. The only transmission offered was the updated version of Nissan's Xtronic CVT with paddle shifting. This generation was offered in S and SV trims with various premium and technology packages. Today the Maxima's design is all sleek futuristic style and curves rather than height and length, though the width has been increased slightly. This newest model uses a high-tech push button to start and stop the engine. Nissan aims this newest generation of Maxima to the younger consumer with its innovative redesign.

by Jessican Donaldson

Nissan Announces U.S. Pricing on 2010 Maxima

2010 Nissan Maxima Continues to Hold Unique Position as the '4-Door Sports Car™' Premium Performance Sedan