Jeep® Brand Partners With Activision Publishing, Inc. on Call of Duty®: Black Ops Introduces Limited-edition 2011 Jeep Wrangler Call of Duty: Black Ops Edition

• Jeep®Brand named exclusive automotive partner by Activision Publishing, Inc. for new Call of Duty: Black Ops

• New 2011 Jeep Wrangler and Wrangler Call of Duty: Black Ops Edition to arrive in Jeep dealerships in November

• 2011 Jeep Wrangler Call of Duty: Black Ops Edition comes standard with aggressive 32-inch tires, unique military style and Call of Duty graphics

• All 2011 Jeep Wrangler and Wrangler Unlimited models feature all-new interior; Sahara models boast premium appearance with new body-color hard top

October 19, 2010 , Auburn Hills, Mich. -

The Jeep® brand today announced it has been named exclusive automotive partner by Activision Publishing, Inc. (Nasdaq: ATVI) for Call of Duty®: Black Ops, the year's most anticipated entertainment launch, which will be released on November 9.

In conjunction with the partnership, the Jeep brand also announced that it will produce a limited-edition 2011 Jeep Wrangler Call of Duty: Black Ops Edition. Available in Jeep showrooms next month, the new limited-edition Jeep Wrangler will be available at a U.S. manufacturer's suggested retail price (MSRP) of $30,625 for the two-door model and $33,500 for the four-door (Jeep Wrangler Unlimited) model. Both prices include $750 destination.

'The Jeep brand's partnership with Activision marries the world's most capable and iconic vehicle – the Jeep Wrangler – with one of the world's most popular entertainment experiences,' said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. 'As a result, we are able to expose the Jeep brand and its legendary capability to an entirely new group of consumers.'

'This is a dynamic and fully integrated partnership that brings together two iconic brands across a full array of consumer touch-points,' stated Brad Jakeman, Chief Marketing Officer, Activision Publishing, Inc. 'From the beginning our teams worked together to make this a truly creative partnership that added to the consumer experience of both the Jeep and Call of Duty: Black Ops brands.'

The 2011 Jeep Wrangler and Wrangler Unlimited Call of Duty: Black Ops Edition is based on the Jeep Wrangler Rubicon model and features dark Rubicon wheels in a high-gloss Mineral Gray. The vehicle's exterior color is black and features Call of Duty: Black Ops graphics on the roof and front quarter panels. The vehicle also features taillamp guards and a fuel-filler door from Mopar®. Inspired by Call of Duty: Black Ops, the new limited-edition Wrangler delivers legendary Jeep capability, aggressive 32-inch off-road tires, live axles with locking differentials in the front and rear, and a two-speed transfer case.

The partnership delivers a natural fit including an in-game integration into both the epic single player storyline of Call of Duty: Black Ops and the title's much anticipated multiplayer experience.

'It was important for us to make sure that the Jeep partnership would be authentic and enhance the setting we immerse our fans in with Black Ops,' said Mark Lamia, Studio Head of game developer Treyarch. 'Our work with the Jeep team focused around using the Jeep Wrangler in our levels, and gameplay experiences, and translating the style and look of the vehicle in Black Ops to the Jeep on the showroom floor that our fans can own.'

All-new 2011 Jeep Wrangler

Jeep continues to refine the successful Wrangler formula by combining legendary, benchmark capability with an all-new interior that delivers rich styling with significantly upgraded touch surfaces, occupant comfort and versatility, and a premium appearance courtesy of an all-new body color hard top for the popular Sahara model.

New 2011 Jeep Wrangler interior highlights include a redesigned instrument panel and new storage areas with improved ergonomics and upgraded materials. A new lockable console and upgraded door armrest areas boast comfortable touch points, while a redesigned center stack is easier to reach and operate. Heated, power mirrors are now available, and drivers and passengers will enjoy enhanced visibility courtesy of larger rear windows.

All-new steering-wheel controls allow the driver to operate the radio, cruise control, hands-free phone and other vehicle functions while keeping hands on the wheel. A new USB interface connects to storage devices for use with the vehicle's Media Center, which now includes streaming Bluetooth audio. Twelve-volt accessory outlets have been added and a new 110-volt outlet is available to provide power similar to AC outlets in the home.

In line with traditional Jeep design, hex-head bolts are utilized throughout the interior, and are used to mount a 'Jeep, Since 1941' inlay onto the new passenger grab handle.

Jeep engineers increased acoustical treatment in the 2011 Wrangler and Wrangler Unlimited, resulting in significantly reduced interior noise.

To provide a more premium appearance, the 2011 Jeep Wrangler and Wrangler Unlimited Sahara models boast an all-new, premium, body-color hard top.

Call of Duty: Black Ops

Call of Duty: Black Ops will be released worldwide on November 9th for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, Nintendo Wii™ and Windows PC. Pre-orders for the title are currently available. For additional Call of Duty updates, visit www.callofduty.com/blackops and also via Twitter @JD_2020.

Jeep Brand

Built on nearly 70 years of legendary heritage, Jeep is the authentic SUV brand with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup includes Compass, Grand Cherokee, Liberty, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all six Jeep models are sold outside North America – and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as 'outlook,' 'will,' 'could,' 'would,' 'might,' 'remains,' 'to be,' 'plans,' 'believes,' 'may,' 'expects,' 'intends,' 'anticipates,' 'estimate,' future,' 'plan,' 'positioned,' 'potential,' 'project,' 'remain,' 'scheduled,' 'set to,' 'subject to,' 'upcoming' and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality 'hit' titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Call of Duty and Activision are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.

Xbox 360 and Windows are either registered trademarks or trademarks of the Microsoft Corporation. 'PlayStation' is a registered trademark of Sony Computer Entertainment Inc. Wii is a trademark of Nintendo.

by Jeep

An automobile marque and registered trademark of Chrysler, Jeep is the oldest off-road vehicle brand. First appearing as the prototype Bantam BRC, the original vehicle became the primary light 4-wheel-drive vehicle of the U.S. Army and allies during World War II and the postwar period. Jeeps have also been used by the U.S. Postal Service during the 20th century for mail services. One suggestion for the origin of the name 'Jeep' was that the vehicle bore the designation 'GP' (for 'Government Purposes' or 'General Purpose'), which was phonetically slurred into the word Jeep.

A fun car to drive, whether it be cruising around the neighborhood, or taking on a perilous off-road trek, the Jeep Wrangler was first introduced to the world in 1987. Able to withstand the test of time, the Wrangler continues to be a very popular vehicle. Since its conception in 1987, the Wrangler has undergone 3 major design revisions from the YJ until the JK and through the changes, the Wrangler continues to prove itself as 'the gold standard' of off-road vehicles.

Arguably one of the most recognizable Jeep vehicles; the Wrangler is considered a mini sport utility vehicle and has always been produced by Chrysler, under the Jeep name. A successor of the World War II Jeep vehicle, the Wrangler underwent a big makeover in 1987, again in 1997 and 2007. The Wrangler is known by Jeep under a variety of names including YJ, JK and TJ. Targeting at maximizing comfort to expand the appeal of the Wrangler beyond the off-road world, Chrysler has continued to update the Jeep Wrangler year after year.

Built in Brampton, Ontario, the Wrangler; also known as the YJ began production in 1987 and continued to be produced at this location until 1992. In that year it began to be produced by Jeep's Toledo North Assembly plant located in Toledo, Ohio. The cars were also produced in Canada for many years, but they weren't sold under the Wrangler name, instead, it was offered as a trim level of a Chevy pickup. From 1987 until 1995, models were known as YK, and from 1997 the 2006 the models were sold as TJ. The Wrangler YJ sold nearly 700,000 units.

The YJ was available as a two door convertible as well as a two door truck. The YJ offered three different engine options that included a 2.0 liter, 4.0 liter as well as a 4.2 liter along with four different transmission options. The YJ was available with two different gas tanks, either an optional 20 gallon tank or the standard 15-gallon tank. The 15-gallon tank was pretty standard for this type of vehicle at this time, compared to now where there is a demand for greater fuel capacity.

The Jeep Wrangler that was produced from 1997 for a decade was dubbed the TJ and was offered with three different engines that included a 2.4 liter, 4.0 liter as well as the 2.5 liter. The TJ was available as both a two door convertible and a two door truck. The transmission was available in three different offerings including a four-speed automatic, a five-speed manual and a six speed manual. A compromise between the standard 15 gallon tank and the optional 20 gallon tank offered on the YJ from 1987 until 1995 was the 19 US gallon gas tank offered on the TJ.

Departing from the World War II era CJ Jeeps, the TJ went back to the round headlights from the square headlights featured on the YJ. The Wrangler TJ also had an unlimited model that 10' longer than the standard wrangler. Continuing on as a very popular roadster, the TJ was in production until 2006. Owners were able to maximize the off-road experience beyond the base model with vast customization options.

The name for the Wrangler changed to JK from 2007 onwards until it is updated again. The KJ features a two-door model as well as two four-door models. Longer, wider and featuring more spaces than its predecessors, the JK came in three trim options; the X, Sahara and Rubicon. The current engine of the JK is a 3.6 liter V6 with either a six-speed manual or a four-speed automatic transmission. The all-new JK came with a larger gas tank than previous ones and had a fuel capacity at 21.6 US gallons, which was more popular with the customers. The Rubicon and the Sahara models include 17-inch wheels instead of the 16-inch wheels that were standard on the X. Both of these models also have additional body trim and styling as well as interior features.

Standing the test of time, unlike many vehicles, the Wrangler has the capability to change when the needs of the consumer change. Today the Wrangler can be thought of as a family car, due to its diversity, capacious interior and safety ratings. The Wrangler has been, and continues to be the best-regarded 4X4 off-road vehicle.

The Jeep Wrangler Unlimited 4x4x4 was created by taking the 2007 Wrangler and adding two extra doors and extra length. Keeping the same iconic style, the Unlimited retained the classic look but expanded the appeal beyond the 2-door Wrangler's 'niche' market. Continuing to possess off-road and anywhere capability the Jeep Wrangler Unlimited featured a less rugged feel and was more geared 'toward suburban assault vehicle' with its comfort for everyday functions.

The Unlimited retained the convertible options and actually has several configurations with the 3-piece modular 'Freedom Top' feature.

by Jessican Donaldson