New Lexus IS Doesn't Miss A Beat

In a New Commercial, the 2011 Lexus IS Performs a Percussion Solo As It Hugs Curves with Precision and Power

TORRANCE, Calif. (Sept. 7, 2010)— It all begins in a sleek warehouse where 122 percussion instruments are arranged to create a precision-driving course full of angles and straightaways. Each instrument has a tiny lever. An Ultrasonic Blue 2011 Lexus IS sport sedan revs its engine, wheels spinning as it roars to life to debut its musical prowess. The vehicle navigates the raceway, precisely tripping each and every drum lever on the track, creating a beat as it speeds by, igniting the base, snare, toms and cymbals. Through it all, the IS doesn't knock over a single instrument. As it comes screeching to a halt, the final drum beat is triggered. The new 2011 IS has just laid down its first custom track.

In this latest TV spot from Lexus, which begins airing today, the IS takes on the role of musician to demonstrate that the most exhilarating kind of performance is power wielded with precision.

'We wanted to create a dynamic way to illustrate the IS' agility on the road,' said Dave Nordstrom, vice president of marketing for Lexus. 'Our engineers strive to develop innovative technology that provides the driver with an exhilarating experience. The concept of creating a music track using drums, levers and the IS showcases the car's precision on the road and offers viewers both an auditory and visual feel for the excitement of getting behind the wheel of an IS.'

Designing the Beat

With the help of a team of music composers, a mathematician and a skilled stunt driver, the IS' precision performance was put to the test.

First, Lexus worked with a music production company to compose and design the music track. Next came the challenge of translating sheet notes on a page into a physical track for the car to maneuver. 'We had to figure out how to lay out a track that would allow the car to really play a beat,' said Nordstrom. To accomplish this, Lexus enlisted a mathematician from a leading university to determine how and where to place the drums based on calculations of the car's speed, the beat of the music and the space allocation on the course.

The third step was to work with a production designer to create a system of levers that would set off the drums when the wheels of the vehicle rolled over them. This task required a precise vehicle and skilled driver to ensure a beat that was accurate within fractions of a second.

Finally, Lexus selected a professional stunt driver, Eddie Braun, to meet the challenge of wielding the IS on the course so precisely that it would hit its mark, every time. Braun utilized the vehicle's performance technology to meet the demands of the course while relying not only on the speedometer to measure speed, but by simultaneously listening for the tempo.

The result of the IS' precision? Music to anyone's ears. 'The first time it all came together on rehearsal day, the crew burst into applause,' added Nordstrom.

The spot, titled 'Music Track,' is part of the 'Wield Precision' campaign for the 2011 Lexus IS. It can be viewed at YouTube.com/lexusvehicles and during NFL Network's pre-kickoff show, as well as on full episode players online. The campaign will also be featured in an outdoor, print, mobile and online banner campaign, as well as partnerships with Pandora, CNET and in Esquire magazine's October issue and Yahoo! Sportacular iPad applications.

by Lexus

Toyota's luxury division unveiled its newest sport-luxury compact sedan in 2001, the Lexus IS 300. Sharing its engine with the larger GS 300, the IS was built with rear-wheel drive and carried a 3.0-liter inline 6-cylinder engine that achieved 215 horsepower. The engine operated with VVT-i. During its first season, only a five-speed automatic transmission was offered, but it did incorporate Formula One-inspired E-Shift gear selection on the steering wheel. The wedge-shaped IS body had a semi-fastback roofline and was sharp-edged in design. It was called a 'condensed high-performance stance' by Lexus. A choice of either 16 or 17 inch wheels could be mounted on the IS 300 and front-side airbags were installed along with antilock braking and traction control. Available on the vehicle was a limited-slip differential. Inspired by sport watched, a chronograph-style instrument panel was installed in the vehicle. The IS 300 was originally designed for the European market, and is promised to give 'compelling challenge' to European sport sedans.

Though smaller than the BMW, the Lexus IS300 carried a fairly tight rear seat, though it had a high level of comfort. In Japan, the Lexus IS300 was sold as the Toyota Altezza. Introduced in 1999, the IS 300 went on sale in June of 2000. Shortly afterward, it appeared as the CART Championship pace car. Along with the IS 300 SportCross, a five-speed manual-transmission version was debuted. The sedan and the little-known SportCross was somewhat publicized by two racing entries in the 2001 Grand-Am Cup North American Street Stock Series. Competitive immediately, the IS scored its first pole position in its fourth race and first race win in the fifth round at Virginia International Raceway.

In March 2003, the IS SportDesign was introduced, basically, a cosmetic package equipped with a special grille, tailpipe along with other touches. Sharing its in-line six-cylinder engine with the Supra, the Lexus IS 300 came with rear-wheel drive and an interior that was more sport than luxury. 215 horsepower was produced with the six along with 218 lb-ft of torque that used variable valve timing to broaden its torque curve. The IS 300 also had a two-stage induction system along with a two-way bymass muffler that enhanced breathing and lower noise. Excellent handling was provided by a double wishbone suspension.

When desired, the SportCross and the automatic transmission sedan featured E-Shift steering wheel-mounted shift buttons for finger-tip control over gear shifts. Basically a wagon/crossover version with the same dimensions as the sedan, the IS 300 featured a rear tailgate, a split fold-down rear seatback and fold-down front passenger seatbacks that allowed it to carry either long or odd-shaped items. A rear power outlet and a seatback table were also located in the folding passenger seat.

Wind noise was lowered due to a low 0.29 coefficient of drag, while the interior was quieted with sound-dampening asphalt sheets in the roof. Optional on sedans was a real spoiler, while the SportCross featured a unique spoiler as standard equipment. The IS300 had drilled aluminum pedals with rubber pads, supportive height-adjustable seats and stainless steel doorsill scuff plates. 17-inch wheels, low-profile performance-tread tires, auto-dimming side and rearview mirrors, a high-power audio system with both a cassette player and six-disc in-dash CD changer with eight speakers, and High-Intensity Discharge headlights were all standard features.

Optional on the IS300 was eight-way power driver's and passenger seats, heated front seats and a power moonroof. The interior could be outfitted with an optional leather/Alcantara trim package or a full leather-trimmed interior in either ivory or black.

The SportCross offered the Vehicle Stability Control system as an option. This was also optional on the automatic sedan. This feature was helpful in controlling traction while cornering on slippery or dry road surfaces by utilizing throttle intervention. To help limit rear-wheel slip on acceleration the VSC supplements the standard full-range traction control. Brake Assist and Electronic Brake force Distribution was featured on the four-sensor, four-channel anti-lock brake system. To determine if the driver is attempting emergency braking, brake assist is designed to figure this out, along with if the driver has not stepped firmly enough on the brake pedal to engage the ABS. The system supplements the braking power applied until pedal pressure is released.

Pretensioners and height-adjustable anchors are incorporated on the front seatbelts in the Lexus IS 300 to help avoid the forces to the upper torso in a serious frontal collision. The SRS, Supplemental Restraint Systems included dual front airbags, side curtain airbags for the driver and front passenger, and front seat-mounted side airbags. A personal security feature is the speed-sensitive and shift-linked automatic door lock/unlock system.

An optional feature on the Lexus IS 300 was the Lexus Navigation System which used a DVD for map storage. All on one disc, the DVD contains all of the U.S. and the major cities in Canada. High-speed route calculation, multi-route calculation, route preview, a dual-map screen mode and simplified highway junction graphics are functions of the Navigation System. Deployed from the dashboard, the System is easily hidden when not in use. The remote controls for the system are hidden in the center console between the front seats. A dashboard storage compartment with a spring-loaded retractable lid is featured on models not equipped with the Navigation System.

For 2004 all Lexus IS models added a standard maintenance indicator light along with automatic power door locks. In October 2005, the second generation of IS models were introduced, the IS250 and the IS350.

by Jessican Donaldson