In 1902, the Earl of Shrewsbury-and-Talbot established a company that had strong financial backing but was without an automobile. Their Ladbroke, England facility would not reach production until 1905, so the eager Earl went seeking an established automaker to provide products to establish his new brand.
His search led him to Adolphe Clement of France, who had been building automobiles bearing his own name since 1897. An agreement was reached where Clement would provide cars to Talbot, with production continuing in France even after the British car factory came on-line. These early cars were called Clement-Talbots. This brand name would continue for only a short period, for it was dropped when Shrewsbury's operation began producing cars of its own, and Clement was dropped from the badging.
Shrewsbury realized the importance of motor sports as a marketing tool for his British Talbots. During this time, French versions continued to be produced from the Clement factory, but as time continued, they had less and less commonality with their British siblings.
After several successful racing accomplishments with the Talbot cars, Shrewsbury promoted a new advertising slogan, 'The Invincible Talbot.' This was truly a bold statement, as racing is a continually evolving sport, and new competition is bred on a daily basis. Achieving a high level of success on a continuous basis is nearly impossible. Being 'Invincible' at every outing is unthinkable.
Even though the Talbots were not always Invincible, the company's fortunes were positive up to the start of the First World War in 1914, when domestic production came to a stop. A short time later, Lord Shrewsbury elected to leave the company, selling out to Darracq, another French Company. Darracq soon added Sunbeam, another British company, and the new conglomerate became known as STD.
The individual responsible for much of the company's motorsports success and many of its engine developments well into the mid-1930s was George Henri Roesch. He spent a few years working with Renault before emigrating to England and becoming chief engineer at Clement Talbot, Ltd.
The motor-sports and production car program was considerably successful throughout the mid-twenties. Even with the confusion of origins and product names, when Lord Shrewsbury and Talbot allied with Clement. The British cars continued to sell well in France, while the French cars enjoyed strong sales in Britain. The British Talbots were known as Talbots and the French Talbots wore Talbot-Darracq badges.
During the Great Depression, sales declined for STD, and cash reserves soon dwindled. There was a mass resignation by the board of directors following an independent audit, which revealed poor management practices and plenty of other problems. The new leadership was unable to reverse the fortunes of the STD company, and in 1934 the company went into receivership.
Antony Lago
After leaving the Italian Army, Lago (a graduate of the Milan Polytechnic Institute) emigrated to England and found employment with a variety of automotive concerns, including Isotta-Fraschini, the Wilson Self-Changing Gear Co., and briefly with STD, serving with Sunbeam operation in Wolverhampton. He joined Sunbeam shortly before STD's financial demise and saw an opportunity to rescue the brand. He secured adequate financing and took command of the old factory in Suresnes, France. Talbot became Talbot Lago.
T120
One of the early cars to bear the Talbot Lago name was the T120, which was produced from 1935 until the outbreak of World War II in 1939. It had a stylish design with equally impressive performance characteristics. It had a box section frame and a 3-liter overhead valve inline six-cylinder engine developed by Walter Becchia from a design patented in 1934, prior to STD's collapse. It was an advanced design and would become the predecessor to the famous T150C engine. The powerplant produced 90 horsepower and could carry a roadster to a top speed of over 90 mph.
The six-cylinder unit was mated to a four-speed Wilson Pre-Selector gearbox.
by Dan Vaughan