Touring
By 1915, Pierce had established itself as one of America's best automakers. The 1915 Pierce line consisted of 13 body styles. This 5-passenger Touring was the most popular. Pierce-Arrow was decades ahead of any other manufacturer with their trademarked fender design with integrated headlamps.
This Pierce-arrow 48B-3 is a 5-passenger Touring car. Power is from a T-Head six-cylinder engine that displaces 524.8 cubic inches and develops 48 horsepower.
Suburban
Chassis number: 13304
Engine number: 13304
Pierce-Arrows large-displacement T-head six-cylinder engines featured cylinders cast in pairs, supported by aluminum crankcases, with every component built using the finest materials. All engines were dynamometer-tested for performance before being completely disassembled, inspected, and tested again for smoothness.
The bodies were built from 1/8-inch aluminum panels cast in the company's own foundry. Pierce-Arrow Chief Engineer Herbert Dawley usually met personally with the customers, who specified the colors, interior materials, and accessories for their purchase.
Chassis number 13304
This Packard is a Seven-Passenger Suburban that retains its original matching-numbers engine. It is one of just two known 1915 Model 48 Suburbans remaining in existence today. It is the sole known 'dome-roof' example. It is believed that it was purchased new in the Hershey, PA area by the confectioner, industrialist, and philanthropist Milton S. Hershey of Hershey Chocolate Company fame. It remained within Mr. Hershey's vehicle fleet until the early 1920s. It was later sold and relocated to Virginia, where it remained under single-family ownership until just prior to 1970. It was then acquired by the Ernie Stern family of Pittsburgh, PA, and retained by them until their passing.
In 1995, the car was acquired from the Stern Estate by Pat Craig. In 1997, Mr. Craig sold the car to Idaho's Bill Lawton. On December 11th of 2003, the current California-based owner acquired the car from Mr. Lawton.
The car is finished in its factory-original color scheme of brown and black, and complemented by matching upholstery in wool and leather. It rides on correct 27-inch wheels and proper Goodrich Johnson rimes. The car has the monogram of Mr. and Mrs. Stern on the rear doors. Mechanical upgrades include the installation of a 1918-model starter and flywheel, and a Pierce-Delco dual-ignition distributor. The original year-correct coil box, commutator, and magneto remain with the car.
by Dan Vaughan
Coupe
The Pierce-Arrow 48 was the longest-running model in the Pierce range, having been built from 1909 to the mid-1920s. In its first year, it gained a reputation as Pierce-Arrow's finest and most balanced model and, with its 524-cubic-inch 6-cylinder engine, was offered in 14 body styles.
This closed coupe has seating for just three people - two in the main compartment and a third on a jump seat, which was located on the left passenger side as all Pierce-Arrows built before 1921 were right-hand drive. This car had just two prior owners before it was acquired by Patrick Craig in 1984, who restored it in 1992. It won its class at Pebble Beach in 2000.
Chassis number: 12472
In its day, Pierce-Arrow was considered one of the three 'P's' of Motordom along with Peerless and Packard. But what would make the Pierce-Arrow one of America's true luxury cars wouldn't be something grand and cacophonous. Instead, it would be its silence that would make it one of the most famous American brands. And one of the earlier models that would help the company earn such acclaim would be its six-cylinder model 48.
The now-famous Pierce-Arrow name would actually begin life as Heinz, Pierce and Munschauer in 1865. And though the company would become famous for its luxurious automobiles it would start out producing anything but. Household items, including ornate birdcages, would be something the company would be known for before it switched to making bicycles in 1896.
By 1872, George N. Pierce had brought out the other two partners and would found the George N. Pierce Company. After looking into and abandoning steam-powered cars in 1900, Pierce would go on to produce single-cylinder Motorettes on license from de Dion.
While the move to internal-combustion engines would be rather slow, Pierce would make up his mind rather quickly to enter the more luxurious, upscale automobile market. And right from the beginning, his cars would earn a reputation for their solidly-built chassis and powerful engines. This would be capped off by success in the 1905 Glidden Trophy endurance run from New York City to Bretton Woods, New Hampshire. In that race, Percy Pierce drove the winning Great Arrow. This would lead to the Pierce-Arrow Motor Car Company name when George Pierce sold all rights in the company in 1907.
Just before the end of the first decade of the 20th century, Pierce-Arrow was making a few different models of cars. The company had four-cylinder and six-cylinder models. However, keeping with the company's mantra of focusing on luxury and the more upscale market, the decision would be made to abandon the four-cylinder models in favor of concentrating on its six-cylinder models, which included the 6-48 model.
Representative of the 48 hp, 524 cu. in. inline six-cylinder engine, the Model 48, in many respects, would be considered Pierce-Arrow's finest and most balanced of the company's entire line of models. For its day, it seemed to be the perfect blend of performance and elegance all wrapped in the impeccable silent, luxurious ride for which Pierce-Arrow would become famous and sought after by the wealthiest of families and every American president from Taft to Franklin Roosevelt.
Although Pierce-Arrow would continue to be a symbol of elegance and luxury well into the 1920s, a lot would change with the outbreak of World War I. The owners would sell the company and investors would decide, in 1921, to consolidate production. This meant a single line of luxury cars and would spell the end of the Model 48. The company, however, would carry on to create some truly majestic and elegant luxury car models.
One of the first to carry the Pierce-Arrow name, the Model 48 was NACC-rated to just 48 hp. However, it was more likely the engine produced upwards of 90 hp making it much more powerful than many of the company's competitors.
Only the finest materials and processes would be used to build the car. This would include cast cylinders supported in aluminum crankcases. Everything was painstakingly controlled and manipulated to produce the smooth-running model. Of course, besides the smoothness of the car itself, what made the Model 48 and the entire 6-Series so beloved was the simple fact that when the customer received the car it was very much their car as Pierce-Arrow would work very closely with its clients to try and provide them with exactly what they wanted and demanded. And this would be part of the reason why the Model 48 and the entire 6-line would be considered Pierce-Arrow's best.
The Model 48 would be considered the Buffalo company's pinnacle model precisely because it straddled eras. The car belonged to the past while it also quietly embraced the future. The Model 48 would have such forward-thinking ideas as the headlights incorporated into the front fenders. But it would also remain in touch with the past with its classic lines and right-hand drive when most cars in America had switched over to left-hand driving positioning.
And of the entire line of Model 48s Pierce-Arrow developed and produced perhaps none represented the influence and the imagination of America quite like its 7-Passenger Touring model. Only four of the 7-Passenger Touring Model 48s are known to exist and one of those rare and majestic automobiles would be up for auction in January at the 2012 RM Auction in Arizona.
The chassis up for sale is a 1915 Model 48 7-Passenger Touring Pierce-Arrow. Its history before the 1970s is incomplete and vague. But, in 1975, the car would come to be owned by David and Fred Webber of St. Louis. Some time afterward, the car would make its way to Escondido, California, and Eric Rosenau for a complete restoration. At about the same time, the car's upholstery restoration would be carried out by Ken and Cindy Nemanic of Vintage Automotive Upholstery in Walnut Creek, California.
In 1993, Patrick Craig of Stockton, California would come to acquire the car. Craig is a well-known Pierce-Arrow collector and restorer in his own right. Mr. Craig would only keep the car for a few years and would then sell it in 1996 to George Van Beek of Portland, Oregon. Under the ownership of Van Beek, the Model 48 would do anything but sit around as part of some collection. Throughout their 15 years of owning the car, it would rack up some 27,000 miles traveling to and from Horseless Carriage Club touring events. Amazingly, throughout that period of use and ownership, the car would only suffer one mechanical failure. This is perhaps the greatest testament that came ever be given to the company that would become famous for its quality and strives for perfection—despite going defunct in 1938, its cars continue to run and run.
There was just something about this particular chassis it would seem as if Patrick Craig would again come to own the car. However, under Craig's ownership, the car has driven considerably fewer miles, but it is still enjoyed just as much.
Finished in a deep maroon with a black top, the 1915 Pierce-Arrow Model 48 7-Passenger Touring automobile remains as breathtaking to look at and it is 'breathtaking to drive', as Craig describes.
Complete with a four-speed manual transmission, semi-elliptic leaf spring front suspension with its Westinghouse air-spring shock absorbers and two-wheel mechanical rear drum brakes, this particular chassis comes with many other desirable extras like folding jump seats, dual side-mounted spare tires, correct rear trunk rack, and beautiful brightwork.
A time machine of grand and luxurious proportions, this rare Model 48 was expected to garner between $250,000 and $300,000 at auction, a truly wonderful and elegant sight harkening back to the days when Pierce-Arrow ruled motordom.
Source:
'Feature Lots: Lot No. 139: 1915 Pierce-Arrow Model 48 7-Passenger Touring', (http://www.rmauctions.com/featurecars.cfm?SaleCode=AZ12&CarID=r130&fc=0). RM Auction. http://www.rmauctions.com/featurecars.cfm?SaleCode=AZ12&CarID=r130&fc=0. Retrieved 5 January 2012.
'1919 Pierce-Arrow Model 48 Four Passenger Tourer', (http://www.christies.com/LotFinder/lot_details.aspx?intObjectID=1693749). Christie's. http://www.christies.com/LotFinder/lot_details.aspx?intObjectID=1693749. Retrieved 5 January 2012.
Wikipedia contributors, 'Pierce-Arrow', Wikipedia, The Free Encyclopedia, 4 January 2012, 01:15 UTC, http://en.wikipedia.org/w/index.php?title=Pierce-Arrow&oldid=469429239 accessed 5 January 2012
'Pierce-Arrow Motor Car Co. History: The War Years', (http://www.pierce-arrow.org/history/hist3.php). The Pierce-Arrow Society. http://www.pierce-arrow.org/history/hist3.php. Retrieved 5 January 2012.
by Jeremy McMullen
A win on Sunday meant strong sales on Monday. This was a motto many manufacturers believed in and thus, many automakers actively raced their cars to promote its capabilities. Pierce-Arrow did the same; to prove the car's durability and reliability, the mighty Pierce-Arrow was entered in the famed Glidden Tours. From 1905 through 1909, it won all five events and, except for one outing, earned perfect scores in all of them. The company handled all aspects of construction, including the coachwork, for their vehicles. This was highly unusual for the time, but Pierce-Arrow wanted to ensure high quality and maintain high standards on all facets of construction and assembly. They worked closely with their Buffalo, New York neighbor Aluminum Company of America to perfect casting techniques that produced cast-aluminum body panels as thin as 1/8-inch. This made them lightweight yet very strong.
Pierce-Arrow established its own Art Department, long before GM recruited Harley Earl to create their 'Art and Colour Department.' Herbert Dawley designed the bodies for the Pierce-Arrow automobiles and worked closely with the clientele to ensure proper colors, materials, and accessories were fitted to the vehicles.
Another venue the company explored for promoting its business was 'image.' They sought the business of prominent figures, including the White House where ever presidents from William Howard Taft through Franklin Delano Roosevelt rode in a Pierce-Arrow. Many famous movie stars of the time preferred the Pierce-Arrow, such as Mary Pickford, Tom Mix, and Gloria Swanson. This publicity generated a wealth of business for the company and its reputation continued to soar.
In 1906, Pierce-Arrow constructed an integrated factory in Buffalo that covered 1.5 million square feet on the site of the 1901 Pan-American Exposition.
In 1913, the Pierce-Arrow Company patented the design of 'headlights faired into the tops of the front fenders.' This improved the effectiveness of the headlamps and was first seen on a Model 48-B2.
The Model 48 was available in two versions, the B and D. The D versions were equipped with a Disco acetylene self-starting system.
The Pierce-Arrow Model 48 was powered by a 515 cubic-inch, T-head, inline six-cylinder, side-valve engine that produced 48.6 calculated ALAM horsepower. Its cylinders were cast in three pairs and featured two vertical plugs per cylinder. Half of the plugs were connected to a coil while the other six were connected to a magnet. A switch gave the driver the ability to select either or both. The engine did not have a hand crank; there was an air-starting device that used compressed air stored in a tank to operate a small piston engine geared to the flywheel. Once the engine was started, the driver would reverse the valve, and the air-engine became a pump that recharged the tank.
During the production lifespan of the Model 48B, a total of 825 examples were created, and each carried a price tag that ranged from $4,850 - $6,300 depending on body style and coachwork. There were more examples of the Model 48B produced than their lower-priced companion car, the Model 38C, by 209 units.
The Model 48 rested on a platform that had a wheelbase that measured nearly 12 feet. Braking was a mechanical system that took some force to operate. Wooden artillery-style wheels were at all four corners and wooden running boards were on either side of the car. The instrumentation inside was rather bare. The two more important gauges were the mile-o-meter and the drum-action Warner speedometer.
The most popular body style for the Model 48 was the Tourer which had a canvas top and had seating for around 7 individuals.
The Model 48 was a very stately and impressive car that had an awe-inspiring presence and a powerplant capable of carrying the load. These were mechanical masterpieces and truly exceptional examples of the quality and caliber the Pierce-Arrow Company was capable of producing.
by Dan Vaughan