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2013 Dodge Viper SRT SEMA

The new 2013 SRT Viper isn't just the ultimate super car. It's also the ultimate super car for accessories and performance parts, thanks to Viper owners who love to customize their Snake. The 'Moparized' 2013 SRT Viper is a showcase for what may be done with a little imagination and a lot of Mopar products.

The race-inspired, customized yellow SRT Viper utilizes many lightweight carbon fiber parts, including underhood, with an exposed carbon fiber performance cross X-Brace trimmed in a satin finish, with a decal-cut Viper 'Stryker' logo in the center of the unique X-Brace. Due to its carbon fiber construction, the X-Brace is close to 50 percent lighter than the factory version, with the same strength and functional stiffness. The engine cover is also constructed of carbon fiber and aluminum, and emblazoned with the SRT logo, as is the prototype aluminum oil filler cap. Performance is also improved by a carbon fiber aero package, and for handling, Mopar coil springs aid in suspension performance.

The full black interior includes yellow accents throughout, offering subtle touches that bring the outside color to the inside. Sabelt hard-shell seats, which include a six-point safety harness, carry the yellow exterior color on the back. The seat edging is black Katzkin leather with yellow accents in the perforations, giving a subtle, tailored feel to the interior. Further touches are added with a Mopar billet aluminum shift knob and billet aluminum HVAC bezels and controls.

A fun and unique appointment is the carbon fiber bulkhead satchel, with a universal integrated quick-release camera mount, for owners who like to track their adventures with the security and convenience of a mounted camera inside the vehicle. The Viper is also modified with bright, polished chrome door-sill guards that carry the Viper logo and a race-inspired, sand-blasted aluminum Mopar bright pedal kit, with the Viper logo etched in the pedals. The footrest pedal also carries the 'Stryker' logo, adding to the many surprising touches. Exterior upgrades include optional 'Track Pack' wheels finished in hyperblack, a front tow hook and an LED fog lamp kit.

by Dodge

by Dodge


Conceived as a modern take on the classic American muscle car, the Dodge Viper is a two-seat sports car, possibly the most powerful production car produced by Dodge.

Production for the Viper began in 1992 at the new Mack Assembly in Detroit Michigan. The Mack Avenue Engine Complex was the original production site from 1992 through 1995.

Opening in 1966, the Conner Avenue Assembly was purchased by Chrysler in 1995 for the production of both the Dodge Viper and the Plymouth Prowler. In October 1995 the production of the Viper began.

The home of Chysler's production of large-displacement V8 and V10 engines, Mount Road Engine was a Chrysler Corporation Automobile Engine factory in Detroit Michigan. In 2002 the plant was closed as production shifted to the Mack Avenue Engine Complex.

The dream behind the design of the Dodge Viper was directly inspired by Carroll Shelby, one of the automotive industry's greatest legends. Building one more ultimate performance car was the vision of the initial designer of the Viper. Far too large and heavy to seriously claim any direct lineage with other compact and lightweight vehicles such as the ionic AC Cobra, the Viper was an altogether separate design.

Driven as the pace car at the Indianapolis 500, Caroll Shelby had a long career as a driver, owner, team manager, manufacturer, consultant, and visionary before being inducted into the Automotive Hall of Fame in 1992. More than a decade later, he has continued to impact the world of racing and automobile design. A master organizer and team leader, his charisma, vision, and ability to know the best person for the job developed his ability to produce consistently impressive results.

Initially conceived in late 1987 at Chrysler's Advanced Design Studios, the Viper first appeared as a concept to test public reaction at the North American International Auto Show in Detroit on January 4, 1989.

Receiving enthusiastic public acclaim as orders began to flow before the show even ended, the 'go' was given and chief engineer Roy Sjoberg was directed to develop it as a production car.

'Team Viper' was organized by Sjoberg with a handpicked group of 85 engineers that began development in March of 1989. Their primary goal was to construct a vehicle that concentrated on performance above all else. Their benchmark: to go from 0 to 100 back to 0 in 15 seconds.

Three years of intensive, often around-the-clock operations were begun by Team Viper that stretched from Italy, where the aluminum engine block was perfected -- to the race tracks at Nelson Ledges and Road Atlanta, where they fine-tuned the chassis and powertrain. Working closely with major automotive suppliers to develop unique components for Viper RT/10, team members searched for only what would withstand the tremendous stresses associated with high-performance driving.

The first prototype was tested in December 1989.

At the time Lamborghini (a Chrysler subsidiary) was asked to adapt their V10 truck engine for sports car use in May. The centerpiece of the car was its engine. The original design was based on the Chrysler LA engine, Lamborghini, which was designed as a truck engine. Recasting the block and head in aluminum alloy gave the engine a significant power boost as Dodge's cast-iron block V10 was revamped.

Completing the production body in the fall, by December a chassis prototype was running. Originally using a V8 in the test mule, by February 1990, the V10 which was the production car meant to use was ready.

A more comprehensive design was suggested that would include four valves per cylinder as some felt the pushrod two-valve design may have been adequate for the truck application but unsuitable for a performance car.

The budget for modification was not approved by Chrysler due to uncertainty regarding Viper's production costs and sales potential.

By May of 1990, official approval was granted from Chrysler chairman, Lee Iacocca. It was one year later that Carroll Shelby piloted a preproduction car at the Indianapolis 500 as a pace car. The first shipment began in January 1992 as the car was released to reviewers during its debut in November 1991.

Initially predetermined to be two things to the corporation, the public version of the Viper was intended as a halo car for Chrysler proving that they were still the most competent at building a low-cost vehicle of any type. Within the corporation, the Viper was a production technique test to see if the corporation really could develop new methods of manufacture and assembly to lower the cost of a vehicle.

Though 1st generation Vipers were considered by some as a crude 'kit car', Chrysler translated this into a vehicle and production line that became the most sought-after assignment in the corporation up to that point.

Typical of American performance car design, the Viper had a front-mounted engine driving rear wheels with a curb weight of 3,280lb(1,488 kg) while lacking many modern driving aids such as traction control or anti-lock brakes. In a straight-line performance, the Viper completed a quarter mile in 12.9 seconds and had a maximum speed of 164 mph (264 km/h).

The engine produced 400 hp (298 kW) at 4600 rpm and 450 ft·lbf (610 N·m) of torque at 3600 rpm. Due to the long-gearing allowed by the torquey engine, it provided surprising fuel economy at a claimed 21 mpg-US (11.2 L/100 km) if driven sedately. The body of the Viper was a tubular steel frame with resin transfer molding (RTM) fiberglass panels.

By 1998, 9,500 Vipers cruised the world's boulevards and racetracks, building a very strong and extremely enthusiastic owner core. Currently, there are more than 1,700 members of the Viper Club of America and 27 Viper Clubs throughout the United States.

by Jessican Donaldson