The Flash-inspired Forte Koup

Known for his speed, drive and commitment to fighting crime, The Flash is paired with the sleek Forte Koup, a vehicle with proven on-track racing performance in the Grand-Am Continental Tire Sports Car Challenge. Built by West Coast Customs, the Koup electrifies the senses with a red, orange and yellow airbrushed exterior paint that matches the Scarlet Speedster's trademark costume. A cutout in the hood incorporates The Flash logo and allows viewers to see the speedy punch the Forte Koup packs. The modifications continue with 20-inch Asanti color-matched wheels with Continental Extreme Contact tires. A custom coilover suspension lowers the Forte Koup for razor-sharp handling.

On the inside, the Forte Koup's seats are reupholstered in black nappa leather contrasted with red suede featuring yellow stitching with character artwork embroidered into the seats. The headliner was also reupholstered using black suede showcasing custom stitching and custom-painted pieces throughout the interior. To keep the Koup's occupants energized, West Coast Customs installed two, ten-inch sub woofers and two sets of coaxial component speakers with a Quart four-channel amp, while a pair of Rosen Entertainment seven-inch monitors plays a 'We Can Be Heroes' campaign video in the front headrests.

Inspired by Legendary Comic Book Artist Jim Lee, Kia Joins Forces with West Coast Customs, RIDES and Super Street to Kick Off SEMA in Superhero Fashion

• Kia and DC Entertainment band together to support 'We Can Be Heroes' – DC Entertainment's giving campaign designed to raise awareness and funds to fight the hunger crisis in the Horn of Africa

• The four world-debuts at SEMA expand on the popularity of the Batman-inspired Optima unveiled in New York's Time Warner Center two weeks ago

LAS VEGAS, October 30, 2012 - Kia Motors America (KMA) and DC Entertainment kicked off the 2012 SEMA Show today in superhero style with five radical machines inspired by the members of the Justice League: The Flash Forte Koup, Aquaman Rio 5-door, Cyborg Forte 5-door, Green Lantern Soul and the previously unveiled Batman Optima. Built by West Coast Customs, RIDES and Super Street, each of the vehicles feature custom artwork by legendary comic book artist and DC Entertainment Co-Publisher Jim Lee and are intended to raise awareness for DC Entertainment's 'We Can Be Heroes' giving campaign to help fight the hunger crisis in the Horn of Africa. Each Justice League character was assigned to a specific Kia vehicle based on personality and key attributes to create these five iconic works of art on wheels.

'Working together with DC Entertainment, West Coast Customs, RIDES and Super Street to create a fleet of superhero-inspired machines has been an incredible collaboration and the end result is five one-of-a-kind Justice League cars that bring each of these legendary comic book superheroes to life,' said Michael Sprague, executive vice president, marketing & communications, KMA. 'We are proud to be raising awareness for the 'We Can Be Heroes' giving campaign and look forward to unveiling three more crime-fighting Kias at future auto shows and comic conventions as our 10-month partnership with DC Entertainment continues.'

'It was a thrill to see custom cars based upon my Justice League artwork and sketches revealed at SEMA,' stated Jim Lee, co-publisher of DC Entertainment. 'I have to tip my hat to the teams at West Coast Customs, RIDES and Super Street on their innovative work creating cars that represent iconic characters like Green Lantern, Cyborg, Aquaman and The Flash – all to benefit a great cause, 'We Can Be Heroes', and I'd like to thank Kia Motors America for supporting 'We Can Be Heroes'.'

by Kia