In 1897, the first electric taxis were running in New York City. By 1900, electric automobiles comprised about one-third of the cars being driven in Boston, Chicago, and New York. Sales of electric cars peaked in 1912, but during the 1920s, they ceased to be commercially viable. Electric automobiles were extremely popular in the early 1900s, especially in urban communities. This 1907 Columbia cost $1,900 new and would have served as a private carriage for trips to the opera and Sunday jaunts within a limited distance.
According to promotional materials, the Columbia differentiated itself from steam and gasoline vehicles as it offered occupants freedom from 'all noise, odor or vibration while providing a luxurious perch for passengers to enjoy a smooth and quiet jaunt through the park.'