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1954 Chevrolet Series 3100

In the 1920s, General Motors created the Styling Department concept which brought automotive design and engineering to new levels. The new department also turned visionary Harley Earl into one of the industry's star personalities. Earl's protégé, Chuck Jordan, at the age of 25, was charged with the redesign of Chevrolet's truck line for 1955. Earl's influence on Jordan had a pronounced effect on the new Chevrolet trucks, resulting in more integrated bodywork, hooded headlights, a prominent angle-sided front grille, and a wraparound windshield.

Chevrolet's new 'Task Force' pickups revolutionized future truck designs.

For 1954, Chevrolet gave their popular Series 3100 many aesthetic updates including an open radiator grille filled with a large cross-bar arrangement with the main horizontal bar traveling the entire length of the body. They had rectangular parking lamps and a one-piece windshield without the vertical center molding. Chevy gave their pickups several mechanical changes as well, including a four-speed Hydra-Matic transmission, a more rugged and durable three-speed manual gearbox, and clutch. Vehicles equipped with the Deluxe package were given chrome fender trim strips, painted grilles, and hub caps. The standard finish for all models was Juniper green exterior with Cream Medium striping and black wheels. An additional twelve other colors were available. Another change for the 1954 model year were the reduced loading height of the pickup, due to a reduced frame kickup at the rear axle. With the help of heavier cross-members at the rear of the engine, the frame's rigidity was increased.

by Dan Vaughan


Pickup
Chassis number: H54A02191

This 1954 Chevrolet 3100 5 Window Pickup has been given a show-level restoration. It is finished in Transport Blue and has a new interior with contrasting Brown upholstery and new glass. The rebuilt pickup box is fitted with a varnished oak bed floor with polished stainless steel bed strips and finished with oak side fences. New chrome and stainless trim are featured throughout, with the added style of running board step pads, bumper guards, dual outside mirrors, a deluxe hood ornament, a traffic light viewer, and upgraded chromed wheels wearing new Firestone wide Whitewall tires.

The 235 cubic-inch Thriftmaster inline six-cylinder engine was also rebuilt and treated to a chrome dress-up kit.

by Dan Vaughan


Pickup
Chassis number: H540016003

This 1954 Chevrolet 3100 5-Window Pickup is powered by a small-block Chevy V8 engine mated to a Turbo 350 transmission.

by Dan Vaughan


Pickup
Chassis number: H54N025856

Originally built at the Chevrolet plant in Norwood, Ohio, this truck is equipped with the rare Hydra-Matic automatic transmission, which was offered for the first time in a Chevrolet pickup in 1954. The truck was treated to a frame-off restoration through which it was gently upgraded. Upgrades like a 12-volt American Auto Wire Nostalgia wiring kit, thermostatic electric fan with high-efficiency radiator, a 1956-dated 235 CI inline 6-cylinder engine built with a Delta 264 solid-lifter camshaft, electronic ignition, Clifford intake with a Holley 390 CFM 4-barrel carburetor, Fenton cast-iron headers with aluminized dual exhaust, open driveshaft and a 1953 Pontiac 3.08:1 rear axle and Posies leaf springs. More subtle additions include front and rear sway bars from Chassis Engineering; an Old Air defroster, air conditioner, and heater system; hidden tailgate hinges; under-frame spare tire; vintage back-up light; Nu-Relics power windows with Nu-Crank switches maintaining that stock crank-window look; a steering wheel from a 1952 Lincoln; seat belts; and an original-looking AM/FM radio with Clarion amp and Blaupunkt speakers. It also has a NOS factory wind-up clock. The truck rides on the 1950 Chevrolet 15-inch steel wheels and hubcaps, and the exterior is finished in blue - as does the interior.


The Chevrolet 3100 Pickup, or the Advance Design series, was General Motors' first major redesign following World War II. Delivering a design that was rougher and tougher and more durable than previous designs, the 3100 was much more updated. Launched in June of 1947, these trucks continued in production until March 1955. The Task Force Series trucks replaced the Advance Design model. From 1947 through 1955 Chevrolet trucks were ranked number one in sales in the U.S. The 3100 Pickup came in three sizes, the half, three-quarter, and full ton capacities in both long and short wheelbases.

The first year it arrived, the 3100 pickup had hood side emblems that read 'Chevrolet' with 'Thriftmaster' or 'Loadmaster' under it. There weren't any vent windows in the doors and the gas tank filler neck was on the passenger side of the truck bed. For 1948 the manual transmission shifter was relocated to a mounted column rather than the floor. The following year the gas tank was moved to a mounted upright area behind the seat inside the cab, filler neck aft of passenger door handle. Another big update for this year were the new designations of 3100 on ½ ton, 3600 on ¾ tons and 3800 on 1 ton which designated cargo capacity and took the place of the 'Thriftmaster' or 'Loadmaster' hood side emblems.

In 1950 the 3100 Pickup received telescopic shock absorbers, which replaced the previous lever-action type. 1950 would be the final year for the driver's side cowl vent, and the handle was no longer the maroon knob but flat steel. New serial number codes this year were HP ½ top, HR ¾ ton, and HS 1 ton. The following year vent windows were finally added to the doors. Halfway through 1951, the 9-board bed was replaced with eight boards per bed. This would be the final year for chrome window handle knobs and wiper knobs. The 80 MPH speedometer would also be removed. For 1951 the new serial number codes were JP ½ ton, JR ¾ ton and JS 1 ton.

For 1952 the outer door handles became the push button type instead of the turn-down style previously. The earlier 80 mph speedometer was replaced with a 90 mph one. Other changes this year included new dashboard trim instead of chrome and maroon wiper and window knobs. Chevrolet dropped the 3100-6400 designations on the hoods and new serial number codes were KP ½ ton, KR ¾ ton, & KS 1 ton. 1953 would be the year the hood side emblems read only '3100' '3600', '3800', '4400', or '6400' in large prints. It was also the final year for the 216 in³ inline-six engine and wood blocks as bed supports. The door post ID plate was now blue with silver letters instead of black with silver letters. The new serial number codes for 1953 were H ½ ton, J ¾ ton, & L 1 ton.

1954 would be the year for big design updates for the 3100 pickup. No longer using a center vertical dividing strip, the windshield was now a curved one-piece glass shield. Interior changes included an updated dashboard and steering wheel. On the outside, the taillights were made round rather than rectangular and the cargo bed rails, which had been angled, were now horizontal. Dubbed a 'bull nose' grille, the 3100 grille went from five horizontal slats to crossbar design like modern Dodge truck grills. Parking lights were incorporated into the grille and the grille could be ordered in chrome for an additional price, an option that was rarely ordered. For the first time Hydramatic automatic transmission was now available as an added option and torque tub drive still remained. Powering the 3100 was the new 235 in³ straight-6 engine with higher compression, insert bearings, and high-pressure lubrication. The engine had first been introduced on Powerglide-equipped passenger cars in 1953. Serial number codes remained the same this year.

The only changes in 1955 were updated hood-side emblems and the enclosed torque tube replaced with a modern open driveshaft. Serial number continued the same as before.

Sources:

http://auto.howstuffworks.com/1954-chevrolet-series-3100-half-ton-pickups.htm

http://en.wikipedia.org/wiki/Chevrolet_Advance_Design

by Jessican Donaldson