The Most Popular Car in the U.S. Among Retail Buyers, Honda Accord Gets Multiple Feature Upgrades with Launch of 2015 Models On Sale Today

•Accord family offers multiple variations of Honda's fun-to-drive, fuel efficient, roomy and very well appointed midsize car

•2015 Coupe and Sedan feature upgrades plus multiple awards and accolades recognize and reinforce Accord as the benchmark in its class

•Leading all mid-size cars in new-vehicle retail registrations for first six months of 20141, Accord continues as the best-selling passenger car

Coming off an exceptional year for Accord that included retail sales leadership and the introduction of the all-new 50-mpg rated2 Accord Hybrid, the 2015 Accord Sedan and Coupe, and 2015 Accord Hybrid begin to go on sale today. Four-cylinder 2015 Accord Sedans have a starting MSRP3 of $22,105, with the four-cylinder Accord Coupe starting at $23,775. Both models are also offered with a V-6 powerplant. The 2015 Accord Hybrid, with Honda's Intelligent Multi-Mode Drive (i-MMD) two-motor hybrid system, has a starting MSRP3 of $29,305.

The already very well equipped Accord Sedan and Coupe receive feature upgrades for 2015. The 4-cylinder Sedan and Coupe EX-L and EX-L Navi trims now include the convenience of the HomeLink® universal remote system that can be programmed with the codes of up to three devices, such as a garage-door opener or home security system. The 2015 Accord EX Coupe with 4-cylinder engine gains the Honda LaneWatch™ display that uses a camera and in-dash display to provide an enhanced view of the passenger-side roadway. All Accord EX-L and above Coupes will also now come equipped with an auto dimming rearview mirror.

The 2015 Accord Sedan and Coupe are available with the choice of two highly efficient Earth Dreams Technology™ powertrains, a 2.4-liter direct-injected i-VTEC 4-cylinder that produces 185 horsepower4 (189 horsepower5 in the Accord Sport Sedan) and a 278-horsepower6 3.5-liter VTEC V-6 with Variable Cylinder Management (VCM).

The 4-cylinder engine is paired with a continuously variable transmission (CVT) or 6-speed manual (6MT) and earns up to a 36 mpg EPA highway rating2. The Accord Sedan with V-6 is paired with a 6-speed automatic (6AT) with a 34 mpg EPA highway rating2. V-6 Coupe models can be equipped with either the 6AT or a 6-speed manual, with the 6AT having a 32 mpg EPA highway rating2. The 2015 Accord Hybrid is powered by Honda's Intelligent Multi-Mode Drive (i-MMD) two-motor hybrid system that transitions seamlessly between electric motor power, gasoline engine power and hybrid gas-electric propulsion, delivering power to the wheels without the need of a conventional transmission. This elegant powertrain helps the Accord Hybrid earn a 50 mpg EPA city rating2.

The 2014 Accord received numerous accolades, including an unprecedented 28th Car and Driver '10 Best' title, as well as an Automobile Magazine 'All-Star' award and 'Best Family Car' award from Parenting magazine and Edmunds.com. Kelley Blue Book's KBB.com named the Accord a 'Best Resale Value' vehicle and recognized it as having the lowest cost of ownership for a midsize sedan over a projected 5-year period. Included in the awards given to the 2014 Accord Hybrid were a MotorWeek '2014 Driver's Choice Award,' a KBB.com '10 Best Green Car of 2014' award and a naming to Green Car Journal's 'Top 10 Green Car Technology List for 2014.'

by Honda

The Most Popular Car in the U.S., the Honda Accord, Continues as #1 in Owner Loyalty, According to IHS Automotive

The Honda Accord has been recognized by IHS Automotive for having the highest Model Loyalty in the Non-Luxury Traditional Mid-Size Car Segment for the 2014 model year. This is the second year in a row the Accord, America's most popular car with individual buyers*, has been recognized by IHS Automotive with a loyalty award** for superior performance in owner retention.

'Customer loyalty is one of the key measurements of product excellence and customer satisfaction,' said John Mendel, executive vice president of sales at American Honda Motor Co., Inc. 'This recognition from IHS Automotive in the hyper-competitive mid-size segment is further proof that Accord continues to check all the boxes for the American car buyer.'

IHS Automotive tracks owner loyalty throughout the year and regularly works with its customers to effectively manage owner loyalty and conquest efforts through in-depth analysis of automotive shopping behaviors, related market influencers and development of retention and conquest strategies. The IHS Automotive Loyalty Awards recognize manufacturers for superior owner-loyalty performance, which is determined when a household that owns a particular vehicle returns to market to purchase or lease another new vehicle of the same model or make. The 2014 awards are based on an analysis of personal new vehicle registrations during the 2014 model year, which ran from October 1, 2013 to September 30, 2014.

* Based on IHS Automotive, Polk new-vehicle retail registrations data for Jan-Oct 2014

**According to IHS Automotive's U.S. owner loyalty analysis of the non-luxury traditional mid-size segment, Honda Accord had the greatest percentage of owners who returned to market and purchased another Honda Accord in the 2014 model year.

by Honda