'Lifestyle at work': this effective claim sums up the very essence of the Fiat Fullback Show Car, a pick-up truck dedicated to anyone in pursuit of a vehicle to use for both work and play without compromise, one that combines the brand's functional soul with a highly personal and unique design. Based on the namesake Fiat Professional vehicle presented at the Dubai International Motor Show in November and available in all dealers from June, the Fullback demonstrates the brand's functional soul in a highly personal and unique design.

The new pick-up truck blends the winning features of robust durability and reliability with a versatility that makes it perfect for everyday life and leisure time. In short, the new vehicle is ready to take on any challenge, hence the name. It is certainly no coincidence that the 'fullback' is a fundamental position in rugby or American football (the last man in the line of defence and a defender in attack) which identifies a player who is capable of dealing with any situation.

The style of the vehicle will without a doubt draw in the crowds: the body colour is Liquid Metal Grey, with black leather interiors and anodised copper dashboard inserts. The Fullback sports specific design details and accessories that lend it charisma: exclusive matt black features such as the mirrors and door handles, the Sport Bar and the extensive side steps, the 20' alloy wheel rims with diamond black inserts on the spokes. The front stands out thanks to its special grille, which is further enhanced by chrome-plated segments that emphasise its three-dimensional appeal, and the dedicated skid plate that gives it a more dynamic and concurrently off-road look. The Bi-Xenon headlights and the navigation system are additional stylish features. Under the bonnet, a 2.4-litre turbo diesel engine delivers 180 HP and is combined with a five-speed automatic transmission and an all-wheel drive system with rear electronic differential.

by Fiat

by Fiat