The Ram Macho Power Wagon owes its moniker to a popular Power Wagon trim level from the 1970s, and the heavy-duty pickup lives up to its audacious namesake. The Mopar-modified Ram is a bold take on the Power Wagon's reputation for off-road capability with added versatility delivered by Mopar concept and production products.

That adaptability is showcased in the 6-ft. x 4-in. bed of the Macho Power Wagon, where a Mopar concept Satin Black accessory sliding RamRack securely stores toys to fit a variety of lifestyles. The Ram Rack is designed to neatly slide up and stow under the cab's sail panel when not in use. The bed rack works in concert with a RamRack roof system that locks down items with six unique tie downs.

The Ram Macho Power Wagon is elevated by a four-inch custom lift kit and giant 37-inch x 12 1/2-inch Nitto Trail Grappler MT tires, set on concept 18-inch beadlock wheels. The vibrant Macho Mango body color, which also extends to the beadlock wheel rings, is accented with painted black graphics on the side and rear. The concept, aggressive hood is Satin Black, and a new front bumper is equipped for the trail with a winch, winch guard and tow hooks.

Further exterior customizations include one-piece Mopar concept off-road running boards, larger concept fender flares, low-gloss black door handles and a 21-inch heavy-duty light bar and LED clearance lights on the roof. Both front and rear bumpers integrate painted, bright silver skid plates and tow hooks. Black 'RAM' lettering on the grille and body sides is outlined in Macho Mango.

Macho Mango also brightens the interior, coloring the steering wheel Ram logo and the trim on the gauges, HVAC, infotainment center and side door panels. Interior Mopar accessory upgrades include wireless charging, a pedal kit, front and rear all-weather mats and 'RAM'-letter logo sill guards. Under the Macho Power Wagon's hood is a 6.4-liter HEMI engine paired with a six-speed automatic transmission. A Mopar cold-air intake injects added performance and concept, dual-wall five-inch Mopar exhaust tips are black-powder coated and provide a deeper note.

by Ram

by Ram