After 1955, Imperial was much more than a nameplate within the Chrysler product range. It became a separate brand that was elevated far above its corporate siblings. With distinctive styling, a variety of luxury features, and advanced engineering, it was designed to allow the cars to compete against the competition from cross-town rivals Lincoln and Cadillac.

With the advertising tagline, 'IMPERIAL - America's Most Carefully Built Car,' these flamboyant and distinctively American cars were often seen as a stylish alternative to the conservatively styled Rolls-Royce Silver Cloud, Bentley S-Series, and the highly restrained Mercedes-Benz 300.

There are many luxury features standard on the Imperial, including cruise control, a rear window defogger, air conditioning, and power seats. These features were well ahead of their time and have become part of what we expect from today's luxury cars.