Walter P. Chrysler had rescued Willys from their financial problems but had failed to gain control of the firm from John Willys. After taking on the job of reorganizing the ailing Maxwell Motor Company and obtaining a controlling stake in the company, the Chrysler Corporation was officially founded in 1925. Mr. Chrysler aspired to build a mass-market and high-quality automobile that could be sold for less than the Buick and Cadillac.
Production of the Model 70 began in 1924 and its name was derived from the vehicle's top speed. It was bestowed with many never-before-seen engineering qualities that helped distinguish it from many other vehicles on the road at the time. The Model 70, dubbed the 'Chrysler Six' for its high-compression six-cylinder engine, had a seven-bearing crankshaft, the first replaceable oil filter, full pressure lubrication system, and a carburetor air cleaner. The period advertising for the Model 70 focused on two main technological breakthroughs which included the four-wheel hydraulic brakes and its 4.7:1 compression ratio.
During its introductory year, Chrysler offered nine body styles on the Model 70. By 1927, 12 body styles were available. New upgrades for 1927 included bullet-shaped headlights on the open-bodied models while the closed cars continued to use the prior year's drum-type headlights.
Standard equipment included a one-piece windshield, Delco Remy ignition, a three-speed gearbox, and an L-head six-cylinder engine.
by Dan Vaughan