The Essex Motor Company was formed in 1917 and made its debut the following year as Hudson Motor Company's 'junior' companion marque. It operated from the old No. 5 Studebaker plant on Detroit's Franklin Avenue. Essex was named after an English town and was financed and managed by top Hudson staff. For example, Hudson president Roy D. Chapin and other leading Hudson staff served on the Essex board of directors. Essex president William S. McAneeny was Hudson's factory manager, and top Hudson executives Roscoe B. Jackson and A.E. Barit held administrative posts at Essex.
The original Essex vehicles were powered by a 55 horsepower 'four' mounted in a 108-inch wheelbase and given angular body designs. They were relatively inexpensive while offering good performance and reliability. The first Essex automobiles were produced in December of 1918 as 1919 models after they had been delayed due to World War I.
Essex vehicles are credited with beginning the trend away from open-bodied cars. They realized very early the interest in closed cars, offering America's lowest-priced version starting in 1922. Henry Ford is credited with creating the affordable car, while Essex had much to do with making Sedans available to the masses.
The cars were very dependable and won several hill climbing challenges including the 1923 Pikes Peak run with Glen Shultz driving. In December of 1919, an AAA-supervised demonstration test was executed involving an Essex being driven to speeds exceeding 60 mph at the Cincinnati Speedway over 50 hours and 3,037.4 miles. Four Essex motorcars participated in a publicized transcontinental run in August of 1920, with a mail pouch transported by each car and each driver swore in as an official letter carrier.
Essex sales were impressive, outselling Hudson two consecutive years in 1919 and 1920, and matching them for 1921. 92 cars were produced in 1918 as 1919 models. Over the years, sales continued to escalate and propelled the Hudson Motor Car Company into third place in overall sales for 1929.
In 1922, Essex and Hudson were merged into a single company. The Essex vehicles received a new wider body for the Touring car with front hinges and wider doors. Body styles included the Tourer, Sedan, Cabriolet, and a new two-door, five-passenger coach. Mechanical updates heightened reliability and durability. The four-cylinder engine received a new cylinder head, a more efficient fuel intake, repositioned spark plugs, and a Morse timing chain.
Partway through the 1932 model year, the name of the Series E Essex was changed from its Greater Essex Super Six to Essex Super-Six Pacemaker before becoming just the Essex Pacemaker when the Essex Standard Series was introduced in 1932. Also in 1932 began the Terraplane model of Essex was built by the Hudson Motor Car Company. They were introduced in July with Orville Wright receiving the first example built. Amelia Earhart received car number two. The Terraplane received much interest and fanfare within the automotive industry that within a year the Essex Terraplane became simply the Terraplane. Powering the Terraplane was a larger and more powerful version of the Essex six. The six-cylinder unit displaced 193.1 cubic inches and offered 70 horsepower. It had a lower compression ratio, new engine mounts, and a new downdraft carburetor. They had a sliding gear transmission, Bendix mechanical brakes at all four corners, and a wheelbase that measured 106 inches. Twelve body styles were offered including a roadster, business coupe, coach, phaeton, and sedan.
The Terraplane Six line consisted of both Standard and Special versions.
The 1933 Series K Terraplane rested on the same 106-inch wheelbase used in 1932. In May, Essex revamped the line and introduced the 113-inch wheelbase Series KU Special Six models. The Special Six was no longer available and the Standard line was renamed the Terrplane Standard Six. In August, the Series Ku line became the DeLuxe Six Terraplane.
The top-of-the-line model was the eight-cylinder Essex Terraplane, which had the eight-cylinder engine, chrome grille bars, twin horns mounted beneath the headlights, cooling-vent doors on the sides of the hood, and front fender mounted auxiliary lights. The eight-cylinder engine displaced 243.9 cubic inches and delivered 94 horsepower. They had a three-speed sliding gear transmission and Bendix mechanical brakes on all four corners. The 113-inch platform featured unitized body/frame construction, a solid front, and a semi-floating rear axle with leaf springs, adjustable steering posts, and hydraulic shock absorbers.
Stock Terraplanes set 72 hillclimb and speed records in 1932 and 1933 under AAA supervision. At Daytona Beach, a Terraplane 8 made an 85-mph top speed run and clocked a zero to 60 mph time in under 15 seconds. At Pikes Peak, Al Miller upped the 1932 record time set by a Terraplane to capture the Penrose Trophy, with second, third, and fourth place in the stock-car class also won by Terraplanes.
by Dan Vaughan