ALL EYES ON THE JEEP WRANGLER RUBICON 1941 BY MOPAR

•The exceptional Wrangler Rubicon 1941 struts its stuff on the Jeep® stand with a full Jeep Performance Parts by Mopar trim capable of taking the desire for adventure to the max: it is the European preview of a special 100% street legal off-road configuration.

•Also in the spotlight, an urban version of the Wrangler Sahara, sporting Authentic Accessories by Mopar and chromed details.

•A Jeep Renegade in the new Bikini Blue, designed for adventures in the city, will be a centrepiece of the stand: Mopar has made it unique with many bespoke Authentic Accessories

•The Authentic Accessories powered by Mopar and dedicated services enhance the potential of all the FCA Group cars and also stand out on the Alfa Romeo, Fiat and Abarth stands.

The new Jeep Wrangler Rubicon 1941 designed by Mopar makes its European début at the Geneva International Motor Show with a 100% street legal trim especially designed for the off-road vehicle that takes the desire for adventure to the max. Like every accessory studied by Mopar, the Jeep Authentic Accessories are designed to provide maximum functionality, safety, style and performance because they are created with the same team that designs the original Jeep vehicles.

The ultimate example is the new Wrangler Rubicon 1941, fitted with the Jeep Performance Parts that enhance the legendary off- road capability of Jeep Wrangler. Look no further than the kit with suspension raised by 2 inches, the snorkel, rock rails, black door sill, black fuel door and all-weather mats. The finishing touch to this tough configuration is a 1941 livery that commemorates an important year for the Jeep brand: the first appearance of the Willys, also evoked on other details of the vehicle such as, for example, the wheel, gear knob and tailgate table.

The vehicle is also enhanced with other Authentic Accessories selected from the range of over 200 Jeep Wrangler accessories: Matt black Seven Slots front grille, mudguard, off-road lights, mirror caps, all contrasting with the Hella Yella yellow paintwork. The Mopar customisation continues inside, with black mesh sun bonnet and front grab handles. The Wrangler 1941 is directly approved by the Mopar and Jeep to deliver the true off-road experience, while maintaining the 100% street legal appearance.

Mopar does not only mean 'off-road', but is also capable of characterising the Urban versions, such as the Jeep Wrangler Sahara in urban trim with chrome fuel cap and door sill guards that stand out on the Ocean Blue colour body.

Finally, a Jeep Renegade Limited, sporting the all-new Bikini body colour, is also characterised by a special urban look, featuring door sill guards with Jeep logo, front dam, new sill trims and rear scuff plate in Subshine Grey, which is the same colour as the specific mirror caps and front grille. The cabin offers a cargo organizer and carpet mats.

Comprehensive, state-of-the-art offering

A selection of creations and customisations by Mopar for Alfa Romeo, Fiat and Abarth will also be making a statement on the other FCA brand stands. The accessories developed for Alfa Romeo are unique and distinctive, ideal for enhancing the sportiness and unique personality of Giulietta, Giulia and Stelvio. Fine materials such as carbon fibre characterise the mirror cap, radiator grille, spoiler, gear knob and door sill guards, while the textured tones of Miron personalise the specific alloy wheels. The Alfa Romeo branded puddle lights, and the dark tail lamps on Stelvio are only some of the characterising elements to be found on the stand in Geneva, both on board the vehicles and on display.

On the Fiat stand, two displays will house a selection of Fiat Authentic Accessories: the Carbon Pack for Tipo Sport and the Dark Pack for 500X. The first pack features a number of carbon details with markedly racing style, such as the full front and rear bumper kits, side skirts, rearview mirror covers and door handles. The vehicle, in the Tipo Sport version, is equipped with the same accessories in the 'Dark Pack'. And the captivating 18' rims are also available as optionals. The second is one of the aesthetic packs for 500X created thanks to the know-how of the experts at Mopar to emphasis the characteristic elegance, design and sporty style of this Italian crossover by Fiat.

Finally, some of the key Authentic Accessories developed by Mopar for the Abarth 124 spider include the carbon fibre hard top: hi-tech, lightweight and safe, it gives the car a true coupé style while retaining all the excitement and driving pleasure only a genuine roadster can offer. The sportiness of the vehicle and its performance in terms of road holding are also boosted by the specific strut bar, while the mesh luggage rack organiser with Mopar logo enables load optimisation, ensuring maximum freedom on the road.

by Jeep

An automobile marque and registered trademark of Chrysler, Jeep is the oldest off-road vehicle brand. First appearing as the prototype Bantam BRC, the original vehicle became the primary light 4-wheel-drive vehicle of the U.S. Army and allies during World War II and the postwar period. Jeeps have also been used by the U.S. Postal Service during the 20th century for mail services. One suggestion for the origin of the name 'Jeep' was that the vehicle bore the designation 'GP' (for 'Government Purposes' or 'General Purpose'), which was phonetically slurred into the word Jeep.

A fun car to drive, whether it be cruising around the neighborhood, or taking on a perilous off-road trek, the Jeep Wrangler was first introduced to the world in 1987. Able to withstand the test of time, the Wrangler continues to be a very popular vehicle. Since its conception in 1987, the Wrangler has undergone 3 major design revisions from the YJ until the JK and through the changes, the Wrangler continues to prove itself as 'the gold standard' of off-road vehicles.

Arguably one of the most recognizable Jeep vehicles; the Wrangler is considered a mini sport utility vehicle and has always been produced by Chrysler, under the Jeep name. A successor of the World War II Jeep vehicle, the Wrangler underwent a big makeover in 1987, again in 1997 and 2007. The Wrangler is known by Jeep under a variety of names including YJ, JK and TJ. Targeting at maximizing comfort to expand the appeal of the Wrangler beyond the off-road world, Chrysler has continued to update the Jeep Wrangler year after year.

Built in Brampton, Ontario, the Wrangler; also known as the YJ began production in 1987 and continued to be produced at this location until 1992. In that year it began to be produced by Jeep's Toledo North Assembly plant located in Toledo, Ohio. The cars were also produced in Canada for many years, but they weren't sold under the Wrangler name, instead, it was offered as a trim level of a Chevy pickup. From 1987 until 1995, models were known as YK, and from 1997 the 2006 the models were sold as TJ. The Wrangler YJ sold nearly 700,000 units.

The YJ was available as a two door convertible as well as a two door truck. The YJ offered three different engine options that included a 2.0 liter, 4.0 liter as well as a 4.2 liter along with four different transmission options. The YJ was available with two different gas tanks, either an optional 20 gallon tank or the standard 15-gallon tank. The 15-gallon tank was pretty standard for this type of vehicle at this time, compared to now where there is a demand for greater fuel capacity.

The Jeep Wrangler that was produced from 1997 for a decade was dubbed the TJ and was offered with three different engines that included a 2.4 liter, 4.0 liter as well as the 2.5 liter. The TJ was available as both a two door convertible and a two door truck. The transmission was available in three different offerings including a four-speed automatic, a five-speed manual and a six speed manual. A compromise between the standard 15 gallon tank and the optional 20 gallon tank offered on the YJ from 1987 until 1995 was the 19 US gallon gas tank offered on the TJ.

Departing from the World War II era CJ Jeeps, the TJ went back to the round headlights from the square headlights featured on the YJ. The Wrangler TJ also had an unlimited model that 10' longer than the standard wrangler. Continuing on as a very popular roadster, the TJ was in production until 2006. Owners were able to maximize the off-road experience beyond the base model with vast customization options.

The name for the Wrangler changed to JK from 2007 onwards until it is updated again. The KJ features a two-door model as well as two four-door models. Longer, wider and featuring more spaces than its predecessors, the JK came in three trim options; the X, Sahara and Rubicon. The current engine of the JK is a 3.6 liter V6 with either a six-speed manual or a four-speed automatic transmission. The all-new JK came with a larger gas tank than previous ones and had a fuel capacity at 21.6 US gallons, which was more popular with the customers. The Rubicon and the Sahara models include 17-inch wheels instead of the 16-inch wheels that were standard on the X. Both of these models also have additional body trim and styling as well as interior features.

Standing the test of time, unlike many vehicles, the Wrangler has the capability to change when the needs of the consumer change. Today the Wrangler can be thought of as a family car, due to its diversity, capacious interior and safety ratings. The Wrangler has been, and continues to be the best-regarded 4X4 off-road vehicle.

The Jeep Wrangler Unlimited 4x4x4 was created by taking the 2007 Wrangler and adding two extra doors and extra length. Keeping the same iconic style, the Unlimited retained the classic look but expanded the appeal beyond the 2-door Wrangler's 'niche' market. Continuing to possess off-road and anywhere capability the Jeep Wrangler Unlimited featured a less rugged feel and was more geared 'toward suburban assault vehicle' with its comfort for everyday functions.

The Unlimited retained the convertible options and actually has several configurations with the 3-piece modular 'Freedom Top' feature.

by Jessican Donaldson