☰
conceptcarz.com
✕

1974 Lincoln Continental Mark IV

The Continental Mark IV, the third generation of the Mark Series, was produced from 1972 to 1976 and was slightly larger than its Mark III predecessor. It continued to use the Continental nameplate that had a long-running history with Lincoln, first appearing in 1938 as a one-off custom built by the factory for Edsel Ford. Its attractive styling prompted production to commence for 1939, and the original Lincoln Continental, with its V-12 powerplant, continued through 1948.

The Continental name was revived in 1956, this time as a standalone brand placed above Lincoln at the very top of the market. In recognition and homage to the original, the model was known officially as the Continental Mark II. The high cost of $10,000 in 1956, coupled with the complexity meant its lifespan was brief and the Continental nameplate was rolled back into the Lincoln line up for 1958.

Following the success of the suicide door, slab-sided cars of the 1960s, the Continental 'Mark Series' was revived in 1968, again as a large two-door personal car. The Mark III used the Ford Thunderbird's chassis with elegant styling, a low, chop top roofline, and the signature spare tire hump on the trunk.

Its Mark IV used a modified Thunderbird platform with a unique exterior design from the windows down, and design cues that included a Continental spare tire trunk lid, a radiator-style grille, a low roofline, oval opera windows in the C-pillars, and a return to hidden headlights.

The 1974 Lincoln Continental Mark IV styling was nearly identical to the previous year's design. Changes were made to the sound insulation and better carpeting. The base engine was the 460 cubic-inch V8 with a four-barrel carburetor and delivered 220 (SAE) horsepower.

The 1974 Lincoln model lineup included the Continental, offered as a hardtop coupe or a sedan, and the Mark IV hardtop coupe. The Continental had a 127.2-inch wheelbase and measured 232.6-inches in length, while the Mark IV was shorter, with a 120.4-inch wheelbase and 228.4-inch length. Standard features and amenities on the Mark IV included deluxe wheel covers, spare tire lock, visor-mounted vanity mirror, tinted glass, automatic parking brake release, automatic temperature control, AM radio with power antenna, power windows, power ventilation system, front disc brakes, carpeted luggage compartment, cornering lights, and fender skirts. It had an AM radio with power antenna, digital clock, carpeted spare tire cover, vinyl roof, Six-Way Twin Comfort power seat, luxury steering wheel, front and rear rub strips, Sure-Track power brake system, and rear bumper guards.

The Gold Luxury Package added gold 'diamond fire' metallic paint, tan leather interior with brown suede accents, tan components, and a gold grained vinyl roof. Mark IV vehicles equipped with the Gold Luxury Package were known as 'Ameria's Consummate Luxury Car.' The Gold Luxury Package was priced at $438, and when the power glass sunroof was added, the cost rose to $770.40. Prices were similar to the Silver Luxury package that came with silver leather, red leather, or velour interior, silver grained vinyl roof, and silver metallic paint. The Silver Luxury package was also available with the power glass sunroof.

Many optional accessories were available on the Mark IV including a Space Saver tire, AM/FM Multiplex radio, AM/FM Multiplex radio with stereo tape system, speed control, Traction-Lok differential, high ratio rear axle, 'Moondust' metallic paint, 'Diamond Fire' metallic paint, illuminated visor vanity mirror, dual exhaust, and rear window defroster.

Lincoln produced 57,316 examples of the 1974 Mark IV accounting for 45-percent of Lincoln's total production.

by Dan Vaughan

The name 'Continental' was inspired by the 1940's Lincoln Continental powered by a large 12-cylinder engine. Bentley had used the name Continental on their model line, adding to the ambiance and prestige. In 1956 the Ford Motor Company formed the Continental Division for the production of the Mark II. Its general manager was William Clay 'Bill' Ford, son of Edsel Ford and grandson of Henry Ford. Many people associated the Continental as a Lincoln because it featured the trademark Lincoln spare-tire hump in the trunk lid and it was sold and serviced at Lincoln dealerships. Many of the mechanical components were courtesy of Lincoln such as the drivetrain. The Continental Division lasted until 1957 when it was merged with Lincoln and the Continental Mark II was added as Lincoln's flagship model. The name 'Continental' would stay with the Mark line until the introduction of the Mark VII in 1984.

There never was a model designated as a Lincoln or Continental Mark I.

The Continental Mark II had an understated beauty; it was elegant without the need to be flamboyant. Unlike the flashy American style of the time, it was very tasteful in its design. It did not use chrome, two-tone paint, or sharp styling cues to accentuate its beauty. At the front were an egg-crate style grille and straight fenders. The hood was long and curvy, perfect for concealing the 6-liter engine. Mounted on the hood and in the back was the four-pointed star that later became Lincoln's emblem. The Lincoln 368 cubic-inch V8 was mated to a Lincoln three-speed automatic transmission. The back had the signature Lincoln spare tire hidden in the trunk lid. Though sharing many similarities with the Thunderbird, these were completely different machines. The Continentals were mostly handmade; the paint was applied multiple times and then sanded, double-lacquered, and polished.

These rolling works of art were very costly. The $10,000 sticker price was equivalent to a Rolls-Royce. Top-of-the-line American luxury brands, such as Cadillac, were selling for around $5000. Even at these high prices, Ford still lost an estimated $1,000 per car. At the time, Ford was a private company and was willing to incur these losses but when Ford became a public company, losses were not permitted. A stock Mark II was $10,000 in 1956. Derham and Hess & Eisenhardt both estimated a convertible conversion to cost $18,000 to custom build. That's why there were so few Mark II convertibles.

The Continental was sold to the rich and famous. Anyone who could afford the cost was welcome. Famous buyers included Elvis Presley, Frank Sinatra, Louie Prima, Dwight Eisenhower, Barry Goldwater, Spike Jones, Nelson Rockefeller, Henry J. Kaiser, Howard Johnson, the Shah of Iran, and many other celebrities owned them.

The Continental Mark II was debuted to the public at the Paris Motor Show in 1955. During the close of 1955, around 1300 Mark II's were sold. For the entire 1956 model year, another 1300 were sold. In 1957, around 450 were produced for a total of just over 3000. Around 1500 still exist in modern times. Only three convertibles were created.

Mark III

The Lincoln Continental Mark III was produced from 1969 through 1971. Actually, in 1958 the Continental Division of Ford tried to produce the Continental Mark III but sales and production never really materialized. The onset of the 1958 recession accelerated the demise of the Continental Division.

The 1969 Mark III was introduced in 1968 as a 1969 Model year. It was positioned to compete with Cadillac's Eldorado. The Mark III was, in many ways, a luxury version of the Ford Thunderbird. The Mark III and Thunderbird shared many mechanical components; their styling was similar and both were built at Ford's Wixom, Michigan plant. The engine was a Ford 429 enlarged to 460 cubic inches.

In the back was the signature spare tire bulge, though no spare tire was housed in this enclosure. The design was rectangular and smooth. It was taller, larger, 300 pounds heavier, more powerful, and more luxurious than the Thunderbird. Power brakes, steering, windows, headlamps, and front seats were all standard. Vinyl with cloth inserts was standard with leather being optional. The door trim panels and instrument panels were either rosewood or oak, depending on the interior color chosen.

The vinyl roof was popular, even though it was optional. Other options included a variety of radios, 8-track tape players, and air conditioning. Both front seats were power-adjustable, but for an additional cost, additional power adjustments could be installed. An automatic headlamp dimmer could be ordered, meaning that it would dim automatically for oncoming cars. Anti-lock brakes, cruise control, and a limited-slip differential were available for an additional cost.

In its introductory year, nearly 31,000 examples were produced. Though the Eldorado had better, slightly stronger sales, this was still a very respectable start for a long and successful series.

In 1970, 21,432 examples were sold. The following year, 27,091 were sold. Even though the best year was in 1968, sales began in 1968. Meaning that the sales sold in 1968 and 1969 were counted together.

In 1970 the vinyl roof became standard and the windshield wipers were made recessed. The interior trim was now real wood. A locking steering column was introduced. Radial tires were standard equipment.

1971 was the final production year for the Mark III. Tinted glass, SureTrak anti-lock brakes, and automatic climate-controlled air-conditioning became standard.

Mark IV

In 1972, the Lincoln Continental Mark IV was introduced and would stay in production until 1976. It was similar to its predecessor but grew in both length and width. It still shared a platform with the Thunderbird and in many respects, were similar.

There were few differences between the Mark III and the Mark IV. The Mark IV was slightly rounder, the wheel openings were a little different, and optional opera windows were installed. The grille was longer and a new bumper adorned the front of the vehicle. The popular vinyl roof was now standard. In 1973, a new federally mandated 5 mph bumper was installed.

Under the hood was a 460 cubic-inch Ford 385 Series V8 capable of producing just over 210 SAE horsepower. Power was sent to the wheels courtesy of a C6 3-speed automatic transmission.

Sales were strong for the Mark IV with the lowest production year being in 1975 with 47,145 units sold. 1973 was the strongest year for sales with 69,437. With total sales amounting to 278,559 for the five years of production, the average total sales per year were 55719.

1976 had strong sales partly because of the newly introduced Designer Series. These were special edition Mark IV that were given color, trim and interior choices by famous designers. The designers' signature was placed on the opera windows and a 22-karat gold plated plaque could be found on the instrument panel. The gold plaque could be engraved with the original owners' name.

There were four designer editions offered: Bill Blass Edition, Cartier Edition, Givenchy Edition, and Pucci Edition. The Bill Blass Edition was dark blue with cream accents; the Cartier Edition was dove grey; The Givenchy Edition was aqua blue, and the Pucci Edition was in red and silver.

Mark V

In 1977, In Lincoln Continental Mark V replaced the Mark IV, and would stay in production for only three years, ending in 1979.

In comparison to its predecessor, it was rounder, longer and wider, and no longer built on a Ford Thunderbird platform. The engine was downgraded to a Ford 400 cubic-inch small-block engine. The Ford 385 460 cubic-inch was available, except in California, as optional equipment until 1978.

The Continental Mark V was a big and heavy car. It averaged 7 mpg under normal driving conditions and 3.5 mpg under full acceleration. Ford was close to violating the Corporate Average Fuel Economy law so, in 1980, a smaller Continental was introduced.

Mark VI

The Lincoln Mark VI was introduced in 1980 and stayed in production until 1983. It was a smaller version of its predecessor with minor design revisions. The headlight covers and steering wheel were new. Under the hood was a 5-liter eight-cylinder engine. With the reduced weight and a smaller engine, fuel economy improved.

Mark VII

The Lincoln Continental Mark VII, later just called the Mark VII, was introduced in 1984 and produced until 1991. The Mark VII sat atop the Ford Fox platform, which had originally been used for the Ford Fairmont and Mercury Zephyr.

From 1984 through 1985, a special edition Versace Designer Edition could be ordered. A Bill Blass Designer Edition was produced from 1984 through 1992. The Luxury Sport Coupe was produced from 1984 through 1992, while the LSC SE was produced from 1990 through 1992.

The Mark VII continued the ambiance set forth by its predecessors. Leather seating and all-power options were standard. This included a computer message center, digital instruments, keyless entry, and more. The luxury sport coupe (LSC) version after 1986 did not receive all these amenities.

The ride was smooth thanks in part to a full airbag suspension and electronic ride control system. Power was sent to the wheels courtesy of a four-speed automatic transmission. Under the hood was a 5-liter High Output SEFI or throttle body fuel-injected V8 capable of producing nearly 230 horsepower. In 1998 the horsepower was further increased after the throttle body was enlarged and better-flowing cylinder heads were adapted.

The Mark VII had electronic 4-channel antilock brakes and composite headlights; the first American vehicle to use these features.

Mark VIII

The Mark VIII was the next iteration in the long line of the Mark Series. It was produced from 1993 through 1998. The base 2-door coupe was powered by a 4.6 liter DOHC V8 producing 280 horsepower while the LSC models produced 290 horsepower. The LSC model versions, produced from 1995 to 1996, was the first American vehicle to be equipped with HID headlights. The 1997 through 1998 LSC models continued the HID headlights but with larger housings.

Slow sales resulted in the cancellation of this luxury car series. A Lincoln MK9 Concept was introduced in the early 2000's, but plans of production seem doubtful.

by Dan Vaughan