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2022 Toyota GR Corolla MORIZO Edition

Toyota GR Corolla Goes Wild with MORIZO Edition

•MORIZO Edition exclusive specs like close gear ratio transmission, shorter differential gears, forged wheels, stiffened chassis, front brake ducts, mono-tube shock absorbers and Ultrasuede ® trimmed seating and cabin features

•Torque climbs to 295 pound-feet for satisfying acceleration at higher RPMS

•Ultra-lightweight, 2-seater design with additional mass reduction for track readiness

•Wider, high performance Michelin Pilot Sport Cup 2 tires for maximum control

•Limited to 200 numbered GR Factory precision built units during launch year

How does TOYOTA GAZOO Racing squeeze even more excitement into the ultra-hot GR Corolla? Like any enthusiasts, they take it to the garage and figure out how to add power, reduce weight and enhance handling – all while keeping an eye on building a car that's ready to jump from the street to the track. Then, after tweaking, testing and re-testing, they come away with a GR Corolla that can carry only one name: GR Corolla MORIZO Edition.

The purpose-built MORIZO Edition adds even more heat to Toyota's GR lineup, which includes the performance ready GR Corolla Core Grade, launch-year-only Circuit Edition, as well as GR Supra and GR86. The MORIZO Edition was named for GR Master Driver and Toyota president Akio Toyoda. This track-oriented version of GR Corolla was designed to meet specifications desired by Toyoda himself, with tight handling, a high power-to-weight ratio and a highly rigid body. Only 200 numbered-units will be produced for model year 2023.

Like the Core and Circuit Edition, the MORIZO Edition comes in at 300 horsepower, with torque bumped up to 295 lb.-ft. versus the 273 lb.-ft. available in its siblings. TOYOTA GAZOO Racing engineers retuned GR Corolla's engine for additional power, with peak torque coming in at 3250-4600RPM. The MORIZO edition has an exclusive close ratio intelligent Manual Transmission (iMT) and shorter differential gears for satisfying acceleration across the power band.

GR Engineers removed nearly 100 pounds of weight versus the GR Corolla Circuit Edition model, preliminary curb weight is estimated at 3,186 pounds (GR Corolla Circuit Edition preliminary curb weight is estimated at 3,292 pounds). Primary weight reduction came from the removal of the rear seats, a forged carbon fiber roof (also used on the GR Corolla Circuit Edition) and forged wheels. The two-seater design also allowed for additional weight removal in the rear, with no rear door speakers or rear window regulator, even the rear wiper blade and motor were pulled to save every ounce.

For tight handling, the MORIZO edition has extra-wide grip, Michelin Pilot Sport Cup 2 tires mounted on 18-inch forged alloy wheels with an exclusive matte black finish and TOYOTA GAZOO Racing logo on the rim. It will be equipped with red-painted monotube shock absorbers and have unique suspension tuning for a precision driving feel fit for racing.

GR engineers have also increased rigidity, with two additional floor braces and one additional rear strut brace, and its frame has an additional 349 spot welds and over six meters more structural adhesive than a standard Corolla hatch frame. The MORIZO Edition comes equipped with the GR-Four All Wheel Drive system, with selectable 30-70, 50-50, and 60-40 front-to-rear wheel power settings for custom control. Dual limited slip differentials come standard.

On the inside of the MORIZO Edition, drivers will find exclusive red and black Ultrasuede and leather sport seating with high bolsters and harness holes, and an Ultrasuede wrapped steering wheel with red sightline, shift knob and boot and parking brake lever.

Two braces span the rear of the cabin for structural support, with ample space to fit four tires for a track day. It features the same 12.3-inch digital, color Multi-Information Display (MID) as the Core and Circuit Edition. Toyota's new Multi-Media System with touchscreen and Toyota's Safety Sense 3.0 (TSS 3.0) system come standard.

On the outside it features functional venting, with MORIZO exclusive front brake ducts, and the same forged carbon fiber roof, vented bulge hood and GR-Four stamped side rockers on the Circuit Edition, and aerodynamic features like a flat underfloor and rear lip spoiler. It will be available in Windchill Pearl and a MORIZO Edition exclusive NEW matte finished Gray and be built at the GR Factory at Toyota's Motomachi Plant. MSRP for will be announced later this year with availability at Toyota dealerships in 2023.

Revolutionary 3-Cylinder Turbo Engine

For GR Corolla MORIZO grade, we took the same turbocharged G16E-GTS powerplant used in the GR Corolla and bumped the torque. Displacing 1,618 cubic centimeters, it produces a maximum power of 300 hp and 295 pound-feet of torque.

Compact and lightweight, the DOHC 12-valve engine features a single-scroll ball-bearing turbo that's matched to a 6-speed intelligent manual transmission (iMT) with rev-matching engineered to accommodate high torque levels. TGR engineers adjusted the transmission gear ratios, differential gear ratio and engine tuning to support sustained acceleration at peak torque on the MORIZO edition. The turbocharger is integrated in the exhaust manifold, reducing weight, while control of wastegate bypass gases is used to improve the catalyst's warm-up efficiency.

The G16E also benefits from motorsport technologies that maximize performance, including multi-oil jet piston cooling, large-diameter exhaust valves and a part-machined intake port. Combustion is fed by Toyota's D-4S direct and port fuel injection system, which operates at high pressure for maximum fuel dispersion and efficiency. This compact-yet-powerful three-cylinder engine has increased power for GR Corolla thanks to improved engine exhaust efficiency and a 3-piece muffler with valve capped off with brushed stainless steel tips. This design reduces exhaust pressure and outside noise, which are essential to backpressure performance.

Wide, Rigid and Designed to Handle

To achieve control worthy of the GR badge, a highly rigid body was specially constructed for GR Corolla. Based off the GA-C platform, it produced handling performance that rewards the driver. Enhanced rigidity comes from significantly more weld points in the frame, particularly to strengthen joints. Further gains are made through extensive use of structural adhesive, increasing the joint rigidity between component parts.

The front suspension is a MacPherson-type strut design that offers both light weight and firm handling, maximizing the tires' grip potential. Made up of circuit-tuned coil springs, monotube shock absorbers and stabilizer bars, the front suspension is designed to deliver all the engine's power to the road and provide optimum cornering capability on all surfaces. The rear suspension uses a double-wishbone type multilink system that accommodates the AWD system's goal of maximum agility and stability.

Extra wide tread tires help ensure high cornering performance while maintaining the excellent high speed stability of the GR Corolla's 103.9-inch long wheelbase. It has 10 more millimeters of tread width than its siblings and wears Michelin Pilot Sport Cup 2 tires that are mounted to 18' forged alloy wheels.

Braking power comes from opposed, fixed-caliper disc brakes with 14-inch x 1.1-inch ventilated and slotted rotors outfitted with 4-piston red painted, GR-logoed aluminum calipers. At the rear, 11.7-in. x 0.7-in. ventilated rotors with 2-piston aluminum fixed-caliper disc brakes with red-painted calipers and GR logo are standard.

The GR-FOUR System

With all TOYOTA GAZOO Racing sports cars firmly rooted in motorsports, it only makes sense that the GR Corolla's drivetrain was born from the rigors of rally racing.

At the heart of the new GR Corolla is the GR-FOUR All-Wheel-Drive system, Toyota's first sports all-wheel-drive system in over 20 years. Developed in collaboration with the TOYOTA GAZOO Racing World Rally Team and honed by WRC drivers, it delivers exceptional levels of traction and control with engineering designed to optimize drive power to each wheel, while also being simple and lightweight.

Made for rally, the GR-Four system is designed for a variety of conditions. Whether the driver is looking to adjust performance for dirt, rain or snow, or just in the mood for a different feel, the GR-Four system offers settings to match.

With the twist of a dial, GR Corolla can adjust four-wheel drive performance to fit the driver's needs. For every-day situations, drivers can set a front/rear torque distribution of 60:40; for a more sport setting, balance can shift to the rear, with 30:70 distribution for a fun-to-drive quality on winding roads and circuits; and for maximum stability, a 50:50 setting can be used for fast, competitive track driving on circuits or special stages. In each mode, the torque balance will automatically adjust in response to the driver's inputs, vehicle behavior and road or track conditions.

The GR Corolla MORIZO Edition is also equipped with front and rear Torsen Limited-Slip Differentials (LSD) which offer enhanced cornering performance and grip with control of left and right-hand drive torque distribution on the front and rear axles.

Lightweight and Aerodynamic

Throughout the GR Corolla MORIZO grade, there has been a focus on saving weight to maximize the performance potential. This rigorous approach is particularly evident in the car's construction, with extensive use of lightweight metals and materials used in key areas.

On the MORIZO Edition, the roof is made of a forged (rather than woven) carbon sheet molding compound. This lightweight, highly rigid material keeps off the ounces that steel roof would bring and helps lower the car's center of gravity.

Aluminum is used for the hood and front door panels, with light and strong high-tensile steel in critical areas to help ensure the car's structure can still safely absorb and dissipate impact forces.

For the best possible aerodynamic performance, GR Corolla's nose ascends to a tapering roof line. Wind flow is directed onto the rear lip spoiler to generate extra downforce. As with rally cars, the shaping of the front and rear canards and GR-Four stamped lower rockers efficiently channel airflow down the sides of the vehicle. Hood, fender and rear bumper ducts, and a flat underfloor reduce drag, add downforce and improve stability.

Rally Ready Hot Hatch Style

The wide stance and broad hatch exterior design of GR Corolla MORIZO edition projects a strong, attack ready style with its black GR badged functional matrix grill. Flanked by functional air ducts on both sides, the front grille comes in gloss-black and features integrated LED fog lamps with auto on/off LED headlamps and LED DRLs standard.

The MORIZO Edition features wide front and rear fender-flares and a bulge hood with functional gloss-black air ducts. Front brake cooling vents are also standard. The Carbon Fiber roof matched with a matte-black roof mounted shark fin antenna. Gloss-black heated power outside mirrors with turn signal indicators, gloss-black window molding and black GR Corolla badges are standard.

At the rear, it features a rear lower bumper cover with functional air vents finished in gloss black. The tapering of the roof and rear pillars are complimented by a high mounted matte-black rear spoiler. The wide track and flaring of the rear fenders emphasize the car's wide and low silhouette.

Race Inspired Interior

The design of the GR Corolla's interior reflects the car's performance, particularly around the driver's cockpit.

Incorporating the feedback of professional drivers, a GR Full TFT meter was newly developed with a 12.3-inch color Multi-Information Display (MID) that has a GR meter with 4WD mode, turbo pressure, gear position indicator and tachometer. The brightly lit display is designed for easy-viewing in any condition and even features a start-up GR animation.

The shift lever has a shortened stroke for a quick throw between gears. Positioned where the driver's arm is naturally lowered from steering, the action is light with short shift strokes, adding to the performance quality. GR Corolla MORIZO Edition uses a pull type mechanical parking brake.

The MORIZO Edition's interior is finished in black with red trim details around the door handles, steering wheel and side air vents. Seating features Brin Naub® suede and synthetic leather trim with red stitching, accentuated by red mesh inserts and GR badged headrests with a 6-way adjustable driver's seat. A GR Ultra Suede-trimmed tilt/telescopic sport steering wheel with audio, Multi-Information Display, Bluetooth® hands-free phone and voice-command controls comes standard.

For comfort and convenience, drivers will find automatic climate control and power front windows with one-touch auto up/down functionality. Additional features include a standard push button GR engine start/stop button, aluminum sport pedals, two USB charging ports, one 12V auxiliary power outlet, lighted foot wells, front console tray and rear console box and Qi-compatible wireless smartphone charging with full charge indicator light.

Toyota Audio Multimedia

All GR Corollas feature Toyota's all-new, North American developed Audio Multimedia system. Featuring an 8-inch touchscreen, the system offers an improved user experience and a wide range of enhanced connectivity and convenience features, including being Over-the-Air (OTA) updatable. Users can interact with the new system's design through touch and voice activation. With Intelligent Assistant available through Drive Connect*, simple phrases like 'Hey Toyota' awakens the system for voice-activated commands to search for directions, find Points of Interest (POI), adjust audio controls, change the cabin temperatures and more.

The cloud-based native navigation system also offered through Drive Connect allows for real-time Over-the-Air updates for mapping and Points of Interest (POI), and Google POI data is integrated to ensure up-to-date search capability.

Toyota Audio Multimedia allows for simultaneous dual Bluetooth phone connectivity with support for wireless Apple CarPlay® and Android Auto™ capability. A Wi-Fi Connect subscription offers 4G connectivity for up to five devices. Adding to the already robust offering of audio playback ability with HD Radio, USB data and a SiriusXM® Platinum Plan 3-month trial subscription, Wi-Fi Connect also enables the new Integrated Streaming feature, providing the ability to link your separate Apple Music® and Amazon Music subscriptions to the vehicle for onboard control.

The GR Corolla MORIZO Edition offer a host of additional Connected Services. Safety Connect includes an Emergency Assistance Button (SOS), 24/7 Enhanced Roadside Assistance, Automatic Collision Notification, Stolen Vehicle Locator and Collision Assistance comes with a 1-year trial service. Service Connect offering drivers the capability of receiving Vehicle Health Reports, Maintenance Alerts and reminders come with a 3-year trial.

Safety & Other Technology

All GR Corolla grades come standard with Toyota Safety Sense 3.0 (TSS 3.0), which includes enhancements made possible by system sensors with improved detection capability. The Pre-Collision System with Pedestrian Detection is capable of detecting motorcyclists and guardrails in certain conditions. When making a turn or approaching an intersection, the system is designed to detect certain forward or laterally approaching vehicles and provides audio/visual alerts and automatic braking in certain conditions.

Improved lane recognition delivers refined performance of Lane Departure Alert with Steering Assist and Lane Tracing Assist. GR Corolla will be equipped with Dynamic Radar Cruise Control (DRCC). Lane Departure Alert with Steering Assist is designed to notify the driver via audible and visual alerts and slight steering force if it senses the vehicle is leaving the lane without engaging a turn signal. When DRCC is set and engaged, Lane Tracing Assist uses visible lane markers or a preceding vehicle to help keep the vehicle centered in its lane.

Automatic High Beams are designed to detect preceding or oncoming vehicles and automatically switch between high beam and low beam headlights. Road Sign Assist is designed to recognize certain road sign information using a forward-facing camera and display them on the multi-information display (MID).

Toyota's Rear Seat Reminder comes standard on all GR Corolla grades. The feature can note whether a rear door was opened after the vehicle has been turned on, with a reminder message in the instrument cluster after the engine is turned off, accompanied by multitone chimes.

In addition to the TSS 3.0 system, other standard safety features on the GR Corolla include Blind Spot Monitor (BSM), which is designed to help detect and warn you of vehicles approaching or positioned in the adjacent lanes, and Rear Cross Traffic Alert (RCTA) for added peace of mind by helping to detect vehicles approaching from either side while backing out and alerting you with a visual and audible warning. Hill Start Assist Control (HAC) also comes standard.

GR Corolla comes with a one year trial subscription of Toyota Safety Connect® at no additional cost — which includes Emergency Assistance, Stolen Vehicle Locator, Roadside Assistance and Automatic Collision Notification.

The Gazoo Racing Story

In 2007, Akio Toyoda wanted to expand the company's use of racing in its car development activities. As a starting point, he chose to compete in the 24 Hours of Nürburgring, the grueling endurance race held on the famous track winding through the German forest. It was an unofficial Toyota activity at the time, so the team was called GAZOO Racing and was made up of employees, including Akio Toyoda driving under the alias of MORIZO.

With a limited budget, the newly named team entered the race with two second-hand Altezzas. Despite adversity, both cars finished the challenging race, and a new era of Toyota motorsports and product development, one founded on a spirit of challenge aimed at instigating change, began.

As TOYOTA GAZOO Racing's first wholly developed and manufactured model for the North American market, the GR Corolla carries this spirit forward.

With professional drivers, experts and MORIZO at the wheel, GR Corolla was tested repeatedly at some of Japan's leading circuits, including Fuji Speedway, Suzuka and Tsukuba Circuit. In addition, the GR team carried out heavy duty dirt and snow driving with a Japanese Rally Championship driver. No road was left unturned in the process, so engineers and technicians could sharpen acceleration and control worthy of the GR name.

GR Factory

To help meet the performance goals for the GR Corolla, Toyota has established a dedicated GR Factory at its production facility in Motomachi, Japan. It's the birthplace of legends such as the Lexus LFA and Supra A80 and is now home to the first GR production line, where GR Corolla and GR Yaris are precision built.

Instead of the traditional conveyor system, the body and assembly lines comprise several different cells connected by automatic guided vehicles (AGVs) rather than the conveyors featured in conventional car plants. This fully flexible method of working, with many manual assembly techniques, enables precise body and suspension alignment, with variations in vehicle dimensions and weight kept to a minimum.

Using manual expertise means that the assembly of each GR Corolla takes longer than a conventional mass-produced car. The production line has been streamlined for performance, with elements such as body alignment and weld checks to ensure that each GR Corolla is built with meticulous care and attention.

TOYOTA GAZOO Racing has brought together highly skilled technicians from throughout the company to work on the GR Corolla. This team not only assembles every GR Corolla but also contributes to the technical skills of workers at other Toyota facilities. It's a team structure that's part of the overall GR mission at Toyota, developing people, driving fans, and making ever better cars.

Limited Warranty and ToyotaCare

Toyota's 36-month/36,000-mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and corrosion with no mileage limitation. Toyota dealers have complete details on the limited warranty. GR Corolla also comes with ToyotaCare, a plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.

*Certain features include a trial period at no extra cost upon original date of new vehicle purchase or lease. After the trial period ends, a paid subscription is required. More details on trial periods and subscription-based features can be found at https://www.toyota.com/connected-services/.

by Toyota

by Toyota


Over the years a manufacturer that has built a solid reputation for sturdy, reliable vehicles is Toyota, and no car proved that better than the Toyota Corolla. The Corolla name is the oldest in Toyota's current inventory of American products, second only to the Land Cruiser. The most popular car line in history, with over 30 million Corollas sold worldwide, the Corolla is also the first Toyota made in America.

The smallest Toyota sold in America up until that time, the Corolla was introduced in Japan in October of 1966. The first Corolla arrived in the U.S. in the summer of 1968. The newest edition featured a 90-inch wheelbase in two-door coupe, four-door sedan and two-door wagon body styles. The Corolla also featured a 60-horsepower, 1.1-liter overhead valve four-cylinder mounted longitudinally in the engine bay that sent power to a four-speed manual transmission before going to a solid rear axle. Not yet on the options list was an automatic transmission.

There was nothing sophisticated about the first Toyota Corolla and it definitely wasn't pretty, yet it was so simple that there were almost no parts to break. The original Corolla's unibody structure had a strut front suspension and mounted the rear axle on a pair of leaf springs. The worldwide opinion in the early 1960's was that Japanese products were unrefined, Toyota worked hard to overcome this then common perception. Corolla's were priced under $1,700 and that proved that even when Toyota build a smaller, cheaper car, the last thing to suffer was quality.

The first Corolla was too small and underpowered for North American tastes, the second Corolla aimed to fix this problem. Introduced in 1970, the second generation Corolla featured a wheelbase stretched to 91.9 inches with power that came from a new 1.2-liter version of the OHV four that achieved 73 horsepower. The strut front and leaf spring rear suspension was continued. The newest generation of Corolla had very minor styling changes other than the extended wheelbase and was now significantly more comfortable and confident. Its popularity rose when an automatic transmission was offered, and it quickly became the second best-selling car in the world.

For the following year, the car became even more improved as the engine grew to 1.6 liters and output was expanded to 102 horsepower. For1972 the grille was redesigned, though no other changes were made. For the 1973 and 1974 year the only updates were larger bumpers added to accommodate federal regulations along with the introduction of sporty SR5 models with five-speed manual transmissions.

The third generation of Corollas were introduced in 1975 and were styled quite uniquely with a raised center section in the grille, much like a more angular body. Five models were now available for this year, with the priciest one being a two-door sedan that was powered by a 1.2 liter engine. This was joined by a 4-door sedan, a two-door hardtop, a sporty SR5 hardtop and a five-door station wagon, these were all powered by the 1.6 liter four. All models except the SR5 power featured standard transmission. The SR5 featured a four-speed manual. Optional in the other Corollas, a five-speed manual was once again a five-speed manual. Three-speed automatic was also available. During the mid-1970s, emission standards were stiffening and a catalytic converter was included in the 1975 Corolla for the first time.

The ‘Liftback' a new three-door hatchback was added to the Corolla line in 1976 and resembled a sporty two-door station wagon rather than the traditional fastback or economy vehicles. Toyota envisioned that the Liftback would be responsible for 30% of Corolla sales in the U.S., especially with its split fold-down rear seat.

A new Corolla Sport Coupe was introduced in 1976 that shared the front-end styling with the Liftback in both standard and SR5 configurations. Less expensive than the much larger Celica, the new Sport Coupe with its fastback styling gave Toyota a sporty car to feature.

For 1977 the front-end styling of both the sedans and wagons were modified with a more conventional grille. Undistinguished in their shapes, these new vehicles were overdone in their details and were never considered to be particularly attractive cars. But they did last seemingly forever.

Virtually unchanged, the third-generation Corolla had very little updates during the 1978 model year.

The fourth generation of Toyota Corolla's was introduced in 1979 with a whole new chassis. A much more sophisticated car than any other Corolla before, this new generation would become better still. Deleting its primitive leaf spring rear suspension, the 1979 Corolla replaced it with a more compliant coil spring system. The wheelbase was now increased to 94.5 inches and the new unibody above the new suspension was much larger, stronger and more attractive in its own way. The new Corolla was powered with a new 75-horsepower, 1.8-liter version of the OHV four and newly available were four- and five-speed manual along with three-speed automatic transmissions.

The SR5 in Sport Coupe, Hatchback and Liftback semi-wagon configurations were particularly popular during this generation due their effective use of detailing and the fact they looked more expensive than they actually were.

'80 and '81 Corolla lineups continued over from 1979 virtually unchanged, but in 1982 the automatic transmission was upgraded to a four-speed unit. The following year a new 1.6-liter overhead cam engine replaced the previous 1.8 and was both smoother and more powerful than before.

In 1984 Toyota introduced the front-drive Corolla sedan that now sported front drive. The SR5 Coupe, Liftback and station wagon remained on the previous-generation Corolla's rear drive chassis. Just as conventional in the front-drive as it had been in a rear-driver layout, the same 1.6-liter, SOHC engine was used and sat transversely in the front driver's engine bay feeding either a five-speed manual or four-speed automatic transmission. Coil springs held up the rear drive. A four-cylinder diesel powered a few early fifth-generation front-drive Corollas.

Halfway through the '84 model year, a new dual-overhead cam, 16-valve version of the 1.6-liter four rated at an impressive 124 horsepower was offered on the rear-drive Corolla coupe and Liftback. This resulted in the Corolla GT-S, a fun-to-drive car that attracted many buyers.

The Corolla lineup remained virtually unchanged through 1985 and 1986. In 1987 the new ‘FX' coupe was introduced; a front-drive Corolla that was produced at the NUMMI joint venture production plant in California. The new coupe was a conventional hatchback in the same body style as the Volkswagen Rabbit, and was available with either the SOHC or DOHC 1.6-liter engine. The new coupe was known as the FX16 when equipped with the DOHC engine. The FX marked the beginning of Corolla production in North America.

The rear-drive Corolla coupe and Liftback were replaced in 1988 with a new front-drive coupe. Enormously more refined, the new Corolla coupe and Corolla GT-S were more refined and capable, just not as fun. The sixth generation sedan was styled more conservatively than the previous generation and was built at both the NUMMI plant in California and in Japan, while the coupes and wagons were only produced in Japan. Available with either front-wheel drive or full-time All-Trac all-wheel drive the station wagon was versatile. The FX hatchback was discontinued after only a year. The base received DX trim, while it was better-equipped LE for the seda, DX and SR5 for the wagon, and SR5 and GT-S for the coupe.

The same 95.6-inch wheelbase was used on the sixth generation of Corolla, though it was almost an inch wider now. The Sprinter was a slightly updated version of the Corolla body that was sold in Japan. Identical mechanical pieces were utilized and were built at the NUMMI plant and branded as the Geo Prism. The All-Trac wagons kept a solid rear axle with coil springs while sedans, coupes and front-drive wagons rode on a full independent strut suspension.

DOHC, 16-valve inline four-cylinders were the engine used on all models while the sedans, front-drive wagon and SR5 coupe received a carbureted 90-hp motor. All-Trac wagons received a fuel-injected 100-hp version while the GT-S received a 115-hp EFI version. A standard five-speed manual with the option of either three or four-speed automatic (depending on trim level) were the transmission choices for this generation of Corollas. Standard were thirteen-inch wheels, while the GT-S received 14-inch wheels along with four-wheel disc brakes and a six-way adjustable driver seat with sport bolstering. The sixth-generation of Corolla's did not feature many modern conveniences as standards, such as AC, power steering, stereo or dual outside mirrors.

For 1989 there were no major changes except for the addition of an All-Trac sedan to the Corolla lineup, which lasted only a year. In 1990 all Corollas benefited from fuel injection and the base engine was now rated at 102 hp. The GT-S was now measured at 130 and five additional lb-ft of torque for a total of 105 horsepower. For this year an all- new entry-level sedan was added to the lineup, with all of the basic Corolla equipment including the cloth upholstery.

Following the 1991 model year, coupes were discontinued. The only change for 1992 was the addition of a few new paint colors, and the highline LE sedan could be purchased with the four-speed automatic.

Now riding on a 97.0-inch wheelbase, the seventh generation of Toyota Corollas was introduced in 1993 and the sedan and wagon moved up a size classification from ‘subcompact' to ‘compact' according to the EPA. No more Corolla coupes or all-wheel-drive wagons were available. Sedans were now only offered in standard, DX and LE trim while a front-wheel-drive wagon was available only in DX trim. DX and LE models benefited from an additional stabilizer bar in front while all cars rode on a fully independent suspension.

The basic Corolla sedan featured the same 1.6-liter engine that had been used in the previous generation vehicle, with output at 105 hp, except in Massachusetts, NY, and California where it was rated at only 100 due to stringent emissions requirements. New Corolla DX and LE models featured a new 1.8-liter DOHC, 16-valve four making 115 horsepower. Standard was a five-speed manual with a three-speed autobox optional on the base sedan and a four-speed was optional ono all other models. 14-inch wheels were eatured on all cars along with front disc/rear drum brakes. ABS was an optional feature on all models across the line. Standard in 1993 was height-adjustable seatbelts and driver-side front airbags. Passenger front airbags became standard the following year, along with locking retractor seatbelts in passengers' positions.

For 1995 the DX sedan received new upholstery while all audio systems received a complete redesign. The 1.8-liter engine lost 10 horsepower in order to comply with stricter emissions regulations. For 1996 the LE model was discontinued. The front grille was updated with a color-keyed frame while the taillight panels were revised while the DX received a full-width treatment. The interior trim was also updated with an integrated child seat added to the options list. The manual transmission was upgraded which yielded shorter throws, newly improved feel and more positive gear engagement.

The DX wagon was deleted in 1997 and replaced with a special CE, Classic Edition sedan. The CE incorporated many popular features in one value-priced package, that included power windows, locks, AC, four-speaker stereo, power steering, manual remote mirrors and special floor mats and exterior badging. Additional side-impact protection to meet new federal standards was added to all models. In 1997, all Corollas sold in the U.S. were for the first time built in North America at the NUMMI plant in California and the TMMC plant in Canada. The Corolla had become the best-selling nameplate in automotive history by the end of the 1997 model year.

For the eighth generation of the Toyota Corolla, the vehicle lost some of its weight and increased its fuel mileage due to a new engine and a more efficient drivetrain. An all-new, all-aluminum 1.8-liter DOHC four-cylinder engine was rated at 120 horsepower. This was exactly twice the engine rating of the first Corolla introduced in 1968. A 10% increase of fuel economy from the previous generation was achieved with the standard five-speed manual. This eighth generation of Corolla could achieve 31 mph in the city, and 38 on the highway.

For this generation, only a sedan was offered, though in three trim levels, the base VE, midlevel CE and the highline LE. An optional three-speed automatic was on the VE, while CE and LE featured the four-speed unit. The equipment levels remained the same as the previous generation, though base models came with power steering and dual exterior mirrors. Optional on all models was ABS while new extra features that included side airbags and a CD player were available.

The 1998 Corolla was considered to have an elegant exterior followed with a handsome interior and a good source of competition to the Honda Civic and the Nissan Sentra. Sales remained strong with the comparatively expensive and short on rear-seat legroom Corolla. For 1998 a total of 248,195 Corollas were sold.

1999 featured very minor changes for the Toyota Corolla. A cassette stereo was added to the VE model, while the LE model came standard with 1998's Touring Package items that included wide 14-inch tires, a front stabilizer bar, a tachometer and other various exterior cosmetic enhancements. For 2000 Toyota added it VVT-i variable valve timing system to the 1.8-liter engine which boosted output to 125 horsepower. This allowed Corolla to achieve low emission vehicle status while making for a larger torque. The following year featured new front and rear fascias, headlights and taillights. A somewhat sporty S version was also introduced in 2001. S model featured unique wheel covers, foglights, intermittent wipers, mudguard, grilles and color-keyed moldings. The upholstery on the interior was sportier with a tachometer and faux leather-wrapped wheel. The base VE model was replaced with the CE. For 2002 the Corolla line remained virtually unchanged though the price was lowered for the optional value packages.

Designed to attract young buyers, the 2003 Corolla Sedan more closely resembled a shrunken Camry. The ninth generation rode on a 102.4-inch wheelbase, five inches longer than the previous generation, and 0.7 inches shorter than the current Honda Civic sedan. The newest Corolla was available as a base CE, luxury LE or somewhat sporty S. Its total length was measured at 178.3 inches, 3.7 inches longer than the Civic. The newest generation shared the exact same wheelbase as the original '83 Camry with just a 2.7 inch increase than that car.

The 03 Sedan featured ordinary strut front and torsion beam rear suspension, but well manufactured front disc/rear drum brakes. The rack-and-pinion steering was also excellent. The ninth generation of Corolla's is as close to a luxury car ride as any small economy sedan has ever offered.

An evolutionary development of the all-aluminum 1.8-liter, DOHC, 1-valve engine from prior models, the engine is now rated at 130 horsepower. The base CE-grade Corolla now features four gears in its optional automatic. Equipment levels were also up now too. The CE comes with air conditioning with micron filtration, power mirrors, 15-inch wheels and a CD player. The LE now came with fake wood accents that can be optioned with leather upholstery.

Toyota Corolla's may not feature as many varieties as in previous years, but they are build to provide many years of trouble free driving, now more comfortable and roomier than ever. Since the launch of the Corolla name in 1996, more than 30 million vehicles have been produced, making it the best selling car of all time. Currently, Corollas are manufactured in Japan, the U.S., the U.K., Canada, South Africa, India, Turkey, Brazil and Thailand.

by Jessican Donaldson


The 'Era of the Family Car' started in 1966. It was in November of that year that the first Corolla — aimed at the Japanese general public — rolled onto the market to much fanfare. In the 40 years since, the Corolla has continued to evolve thanks to a philosophy of 'always staying ahead of the times.'

Today, with a total production of 30 million vehicles and sales in more than 140 countries and regions, the Toyota Corolla has earned its title as the 'Global Standard Vehicle of the 21st Century.'

The birth of a worldwide Corolla was made possible thanks to innovative thinking, technology and managerial decision-making that went on behind the scenes at Toyota Motor Corporation. All of these comprise the evolving elements of the 'Corolla DNA,' which has been passed down from generation to generation within the Toyota Motor Corporation.

Predicting the Motorization Boom

The first-generation 1100cc Corolla went on sale in November of 1966.

The total population had passed the 100 million mark, spending for television advertisements was overtaking spending for newspaper advertisements, the economy was picking up steam, and the term '3 C's' (air-Conditioners, Color televisions and Cars) was on everybody's lips.

'People are living in nuclear families out in the suburbs, which means they'll need family cars to get around. A motorization boom is coming to Japan.'

This was the future that Toyota foresaw coming in just a few years; and this was what prompted the building of a sprawling, 1 square kilometer plant in Takaoka (Toyota City in Aichi Prefecture) devoted exclusively to manufacturing the Corolla. When Toyota announced they planned on manufacturing 30,000 Corollas a month, the media at the time were utterly beside themselves with shock. (At the time, Toyota's annual production was approximately 50,000 vehicles.)

Achieving Superiority through the Adoption of New Technologies

The first-generation Corolla had a number of technologies, specifications, systems, etc. that were the first of their kind in Japan and for Toyota.

At the time, column shift transmissions were standard; however, Toyota recognized that floor-shift transmission was already common in Europe and would be required in the coming highway age. Thus the Corolla was equipped with a four-speed floor-shift transmission before other vehicles were. Also, after much research and testing, MacPherson strut suspension — which allows for a larger engine compartment and makes it possible to lighten the vehicle and reduce manufacturing costs — was adopted for the first time in domestic mass production.

A number of other innovative technologies, such as for improving the comfort of seats, increasing rear seat space, raising the height of the roof and adopting the long floor shift lever, gave the Corolla a competitive edge.

Exceeding 80 Points Thinking

Customers won't accept anything inferior about the vehicle they drive; it has to be better in some way than other available vehicles, and it has to give them a sense of satisfaction and pride — or else they won't buy it.

'Shooting for a score of 80 for a vehicle means having no failing marks, but we can't accept a score of just 80 for each part; some parts have to get above 90.' That was the thinking of Hasegawa, Chief Engineer for the Corolla at the time. This meant the Corolla could not merely have an average total score of 80 points. It had to be much better.

Continuous Introduction of New Technologies and Specifications

Continually improving a product's technological capabilities and overall quality will allow it to stay ahead of the times and the needs of customers and society.

For the Corolla, this has meant offering an array of variations (from coupes to wagons to hatchbacks and more), as well as utilizing the philosophy of 'the right vehicle for the right place.' By making vehicles using processes that are rooted in each locale, the Corolla has achieved recognition as a global vehicle.

Toyota has continued to pursue new technologies and specifications, develop greater engine performance and driving safety, make vehicles more environmentally considerate and achieve greater comfort.

Putting Ourselves in the Customers' Shoes

'The only way to meet the needs of the customer is by putting yourself in his or her shoes and asking yourself what they need, what would make them happy.'

Using this mindset, Toyota convinced itself to improve standard features without focusing on cost and also to use the 'reverse thinking' that profits come from sales expansion. This thinking helped the Toyota Corolla evolve over time to become the vehicle that meets its customers' needs.

One specific example of an improvement resulting from this thinking is back-up lights added to the rear of the Corolla, which helped ensure that drivers could see at night when backing up. While this is the sort of feature every family car needs, at that time, even mid-size vehicles were lacking them. In contrast, back-up lights were a standard feature on every single Corolla produced.

Corolla's strategy of latching on to and then incorporating customer needs permeated the entire passenger vehicle market.

The 1.3 million people attending the new vehicle-release exhibition for the Corolla symbolized the fact that it had accurately captured the needs of customers at the time.

Actively Exporting to Overseas Countries

'Right from the development phase, we thought of the Corolla as a vehicle made to drive down the center lane of the German Autobahn,' says Hasegawa, Chief Engineer for the first-generation Corolla.

In other words, the first-generation Corolla was conceived as a rival for compact vehicles on the European market even in the design phase and as a high compact vehicle that also would be accepted overseas. The Corolla featured a strong, compact engine with a five-bearing crankshaft, which was cutting edge at the time, even amongst compact vehicles on the European market; and the engine was modified to 1100cc to accommodate export to the United States. These and other features show how, from the very beginning, Toyota continually had a view towards active global development.

As soon as the Corolla went on sale in Japan, it also was exported to Australia; and in the years since, the number of Corolla vehicles exported has continued to rise.

Furthermore, thanks to Toyota's 'right vehicle for the right place' concept, the Corolla has achieved high ratings in the overseas market, evidenced by a cumulative production of 30 million vehicles worldwide in 2005. Over the years, the Corolla has come to be recognized as both a global and local best in the more than 140 countries in which it is sold.

by Toyota

by Toyota