Engineered to stand out, the Toyota Crown breaks the traditional sedan mold and gives drivers a car that excites the senses. Available in three grades: XLE, Limited and Platinum, Toyota Crown offers a choice of two different hybrid powertrains and standard All Wheel Drive. The HYBRID MAX powertrain, exclusive to the Platinum grade, is Toyota's all-new performance hybrid that puts out 340 net horsepower and is paired with a 2.4-liter turbocharged engine and a direct shift 6-speed automatic transmission. The XLE and Limited grades come equipped with THS IV, a highly efficient hybrid system that can achieve a manufacturer-estimated 38 MPG. Crown's 'lift-up' design features large wheels for striking style and easy ingress and egress, and an associated ride height gives drivers great road visibility. Its flowing silhouette and sculpted body lines create a fresh look that's entirely unique for its class.

The all-new Toyota Crown brings bold style to the top of the Toyota sedan lineup. With massive wheels, a flowing silhouette and unique paint options, it is a ride that is ready to stand out from the crowd. Toyota Crown brings ample style and the added confidence of standard AWD and the choice of two electrified Toyota powertrains, including the first-ever Hybrid MAX system.

Built on Toyota's GA-K platform (TNGA-K), the all-new Toyota Crown has an elevated stance that comes in-part from standard 19-inch or available 21-inch wheels – the largest ever on a Toyota sedan. The large diameter wheels lift Toyota Crown up, giving the car a strong presence that also helps drivers get a clear view of the road.

Toyota Crown comes well-equipped at a Manufacturers Suggested Retail Price (MSRP) starting at $39,950 for the XLE grade, $45,550 for the Limited grade and $52,350 for the Platinum grade. The vehicle will arrive at Toyota dealerships in early 2023.

Available in three grades: XLE, Limited and Platinum, Toyota Crown will offer a choice of two different hybrid powertrains: Hybrid MAX (available only on the Platinum grade) or the Toyota Hybrid System (THS).

Key Features Include:

• Reimagined Sedan with Bold Styling, Premium Comfort and Elevated Ride Height

• Hybrid Powertrain Standard with Choice of First-Ever Hybrid MAX or Toyota Hybrid System

• Hybrid MAX combines a 2.4-L Turbo Hybrid Engine with Rear eAxle for 340 HP and 400 lb-ft. of torque

• Spacious Interior and Quiet Ride; Standard Adaptive Variable Suspension on Platinum

• Platinum Grade Offers Unique Bi-Tone Paint and Standard 21-inch Wheels

• Toyota's All-New Audio Multimedia System with 12.3-inch Touchscreen Standard

by Toyota

by Toyota