Lean, mean and absolutely gorgeous. Alfa Romeo F1 Team Stake unveiled its 2023 challenger, the C43, at a launch event held jointly in Zurich and at the team headquarters in Hinwil, Switzerland, and the world of Formula One has an early contender for the title of most beautiful car on the grid already. The C43, in a striking livery of red and black, will guide Valtteri Bottas and Zhou Guanyu in the 2023 World Championship as the team seeks to continue on its path of constant improvement.

As the drivers pulled the covers from the car in the team's Hinwil base, a series of CGI images and videos of the C43 were released to media and fans alike, bringing the new Alfa Romeo F1 Team Stake car to life in all its glory. In an impressive unveil video, the C43 emerged from raw materials and atomised parts, the resulting assembly symbolising the way the team is a union of individuals that come together, each playing an important part in ensuring Alfa Romeo F1 Team Stake's success. In a further enhancement of the fan experience, the C43 was also made available in Augmented Reality, for all fans to bring it into their homes, in an interactive journey developed by team partners, JigSpace.

In a further push to bring the car back to the community, the C43 show car unveiled by the drivers was put on auction, via Memento Exclusives on www.f1authentics.com, with the bids opening at the same time of the drivers' presentation on stage.

The livery, designed by Alfa Romeo's Centro Stile, incorporates the growing array of brands associated with the team, with prominent locations for Alfa Romeo and new title partner, Stake, as well as new acquisitions which underline the team's growing attractiveness to businesses in all kinds of sectors. Over the last few season, Alfa Romeo F1 Team Stake has emerged as a leader, among Formula One teams, in finding fresh approaches to marketing, with unrivalled levels of access and a constant push for innovation that extends beyond technical matters.

Following the Hinwil unveil, the drivers then joined Team Representative, Alessandro Alunni Bravi, and Technical Director, Jan Monchaux, as well as reserve driver, Théo Pourchaire, at the TV studios in Zurich to meet a selection of fans, brought closer to the team for this occasion, and to take part in an online press conference with international media.

Designed by the technical team led by Jan Monchaux and powered by a new Ferrari power unit, the C43 is an evolution of last year's successful challenger, the C42: however, due to the circumscribed but significant changes in the regulations brought in by the FIA, the C43 incorporates several updates and complete new parts, with its overall development path still promising a steep improvement curve.

The car shed its 'winter livery', a work of art by graffiti artist BOOGIE, and it's now ready to hit the track in a shakedown session, scheduled for this week in Barcelona, and for winter testing in Bahrain, at the end of the month.

by Alfa Romeo

by Alfa Romeo