Mazda Announces 2025 MX-5 Miata 35th Anniversary

The Rolex 24 at Daytona is an exciting backdrop for a special celebration of Mazda's sports car brand hero, the MX-5 Miata.

•2025 Mazda MX-5 Miata 35th Anniversary will be available for order with an MSRP of $36,250

•Available exclusively with an Artisan Red Metallic exterior over tan interior with beige soft top

•U.S. customers to receive exclusive owner experience and bespoke leather-wrapped key fob

Following the checkered flag of the first MX-5 Cup race of the 2025 season, and ahead of the 62nd running of the Rolex 24 Hours at Daytona, Mazda North American Operations (MNAO) today announces another milestone moment with the unveiling of the 2025 Mazda MX-5 Miata 35th Anniversary.

Thousands of fans from around the globe gather in Daytona, one of the largest motorsport events in the world, to watch some of the most exciting wheel-to-wheel action at the IMSA WeatherTech SportsCar Championship's season-opener. What better place to celebrate 35 years of lightweight driving nirvana with a special Mazda event featuring a car corral brimming with customer vehicles and a curated collection of some of the world's finest MX-5 Miata examples, straight from MNAO's private vault. However, the main focus at this historic display is the 2025 Mazda MX-5 Miata 35th Anniversary.

Tying together the unmistakably sporty silhouette with upscale touches in a nod to its CX-90 stablemate, the 2025 MX-5 Miata 35th Anniversary features Artisan Red Metallic paintwork, which is Mazda's fourth addition to its bespoke Takuminuri paint process that produces the three-layer finish. The sultry, dark red hue is paired with a beige soft top and bright finish 17-inch wheels. Additional exterior tells for the 35th Anniversary include a color-matched rear spoiler and serialized badging on the rear fender.

The 35th Anniversary sports a classic sportscar interior with matching tan carpeting and floor mats, along with tan Nappa leather seating which has been embossed with the 35th Anniversary logo on the head rests. A color-matched tan Nappa leather-wrapped key fob sleeve adds a further element of bespoke flair for 35th Anniversary customers. The interior trim around the AC vents and upper door panel will be color matched to the exterior color so that customers can appreciate the rich, color-shift properties of Artisan Red even while inside the cabin.

Mirroring the high level of equipment found on the Grand Touring trim, customers will enjoy features including heated seats, Bose audio, wireless Apple CarPlay and Android Auto connectivity, Alexa Built-in and a navigation system paired to an 8.8-inch Mazda Connect infotainment display, amongst many other niceties. All of this is paired with dynamic improvements including an asymmetric limited-slip differential, shock tower bracing, and sport-tuned Bilstein dampers.

Solely available with a soft top and six-speed manual transmission, just 300 examples of the 35th Anniversary will be available in the United States, making it one of the most exclusive MX-5 Miata models to ever make it stateside. To celebrate this, 35th Anniversary customers will be invited to a special owner experience that is sure to excite.

35 years in the making, the 2025 MX-5 Miata is the most capable version of the Mazda roadster yet. Interested customers in the MX-5 Miata 35th Anniversary should inquire with their local Mazda dealership or visit MazdaUSA.com to learn more.

STARTING MSRP FOR THE 2025 MAZDA MX-5 MIATA 35th ANNIVERSARY IS AS FOLLOWS1:

MX-5 Miata 35th Anniversary 6MT $36,250

Proudly founded in Hiroshima, Japan, Mazda has a history of sophisticated craftsmanship and innovation, and a purpose to enrich life-in-motion for those it serves. By putting humans at the center of everything it does, Mazda aspires to create uplifting experiences with our vehicles and for people. Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada, Mexico and Colombia through approximately 795 dealers. Operations in Canada are managed by Mazda Canada Inc. in Richmond Hill, Ontario; operations in Mexico are managed by Mazda Motor de Mexico in Mexico City; and operations in Colombia are managed by Mazda de Colombia in Bogota, Colombia. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at news.mazdausa.com.

by Mazda

With design inspiration from the Lotus Elan, the Mazda Miata is the world's best-selling sports car. With over 720,000 produced between 1989 and 2005, the production proves Mazda held its title consistently.

The history of the Miata is one of interest and success. Unveiled in 1989 as the 'Eunos Roadser', prior to the name change to the Miata, it was a designed collaboration between the USA and England. Created to be a basic roadster without unnecessary weight, it was an instant success, with over 23,000 sold by the end of its first year. With a starting price of $13,800, the Miata, despite its small design, made a sizeable impact in the success of Mazda's future.

The shell of the Miata is all steel with an aluminum bonnet. Weighing in at over 2,380 pounds, the Miata confirmed its small roadster appeal. The trusswork is uniquely called the 'Powerplant Frame', which connects the engine to the differential, creating a more firm and responsive feel. It's quick and responsive handling is helped due to the independent double wishbone suspension on all four wheels with an anti-roll bar at the front. Optional paddle shifting was available with the six-speed automatic versions of the Touring, Sport, and Grand Touring models. With the power to the rear wheels, drivers thirst for corners even if they're beginners.

The Miata's appearance ranks among attractive qualities. Its cozy, subtle, curved design helped to propel sales to customers of all ages to a higher level. The bright color palette offered during production accented the appearance and still turns heads today, making onlookers yearn to get behind the wheel of this convertible on owners pine for the summer months.

A 'Special Touring Option Edition' was also offered, which included stainless steel scuff plates, Twilight Blue paint, and 15-inch Enkei wheels. The 'Club Spec' version was available with 16-inch alloy wheels and four-wheel disc brakes with ABS, but it also offered a limited amount of color options: Winning Blue Metallic, Marble White, and True Red.

The interior, though tight, beckoned stereo enthusiasts and those who revel in the appeal and stigma of leather. Optional passenger-side airbags and standard drivers–side airbags provided safety without drastically impacting the beauty of the interior.

With the introduction of the 'M Edition' came a wood shift knob and chrome wheels with Montego Blue paint. The option of a wooden parking brake handle was available in this edition, completing the look. Other editions such as the 'Touring Package' included power steering, a leather-wrapped steering wheel, power mirrors, aluminum alloy wheels, and power windows. Also, the available 'Club Spec' model included a CD player with speed-sensitive sound, four speakers, black cloth-trimmed upholstery, power windows, locks, and mirrors and a black vinyl top.

Engines for the Miata were available with a 1.6L, 1.8L, or 2.0L. The 1.6 L dual overhead cam inline four-cylinder engine produced 120 horsepower with 0-60 times consisting of 8.2 seconds and a top speed of 119 miles per hour.

The 1.8L produced 140 horsepower with help of the raised engine compression ratio and the additions of domed pistons. The additions also helped the 0-60 time, which was marked at 7.9 seconds with a top speed of 123 miles per hour. In 2005, the 2.0L was the latest engine thrusting the Miata. The 16-valve engine produced 170 horsepower with a 0-60 time of 6.5 seconds, bringing the Miata to a fast finish when production ceased in the same year.

Even though all 3rd generation 2006 models all over the world now go with the name 'MX-5', the Miata will always be the true coupe that helped to accelerate the sports car appeal with today's roadsters.

by Kyle McMullen