The Studebaker Company was formed in 1852 as a wagon manufacturer and was one of the oldest names in the automobile industry. They first entered the automobile field by building bodies for electric cars. By the late twenties, Studebaker had become a successful manufacturer of mid-line cars. In 1926, they made a bid for the fine car market with the introduction of the new President, featuring a new high-output eight-cylinder engine. Studebaker proclaimed its new President 'finds a parallel in sustained speed only in the light of comets, meteors, and other heavenly bodies.'
The engine powering the President was monumental in establishing its strong reputation in the performance arena. In 1928, three Presidents circled the Atlantic City board track for 25,000 miles, averaging 68mph. By 1931, the engine had been upgraded to nine main bearing construction. A modified President won the Pike's Peak hillclimb, and other examples always finished in the top ten at the Indianapolis 500. In 1931, a President led the Indy 500 until late in the race when it crashed due to oil on the track. The following year three of the five factory Indy Presidents finished the race, and seven of the twelve finishers in the 1933 Indy 500 were Studebakers. Two Presidents claimed the Class title at the Brooklands 24-hour race in England, and in 1931, Presidents set 11 stock car speed records at Muroc Dry Lake, with George Hunt achieving a flying mile at 91.97 mph and the hour at 90.35 mph. Studebaker was among the most successful manufacturer in motorsports competition, earning 114 records, 31 of which would still stand 35 years later.
The Studebaker President received annual improvements, and by 1932, its straight-eight engine had nine main bearings and delivered 122 horsepower. Its wheelbase measured 135 inches and incorporated 18-inch wheel steel artillery wheels and freewheeling. The engine was backed by a three-speed manual gearbox and stopping power was by four-wheel mechanical drum brakes. The front suspension had an I-Beam axle with semi-elliptic leaf springs and shock absorbers. In the back was a live axle with semi-elliptical leaf springs and shock absorbers. Exterior design cues included a V-shaped radiator grille, a sloped windshield, Art Deco parking lights, and distinctive oval headlamps.
Standard equipment included a 'passaround' cigar lighter with dual ash receivers in sedans and broughams, and a clock. The cigar lighters were 'passaround' designs, rather than being attached with a length of wire. There was Ride Control, synchromesh transmission, hydraulic shock absorbers, vacuum distributor, Delco-Remy ignition, mechanical Bendix brakes, a Stromberg carburetor, metal spring covers, an inside sun visor, and airplane-type instrument panel.
Each of Studebaker's 1932 models was offered in no fewer than ten body styles, with the President's list of body styles totaling sixteen. Studebaker's six-cylinder model was priced from $890 to $1,020 and 13,647 units were built. The Dictator was Studebaker's most affordable eight-cylinder model and used a 117-inch wheelbase, and was priced from $980 to $1,230. Dictator production for 1932 was 6,021 units. The Commander had a 125-inch wheelbase, 3,551 units were built, and prices ranged from $1,350 to $1,665. The range-topping President listed for $1,600 to $2,100, and production reached 2,399 examples.
Body styles included convertibles, coupes, sedans, broughams, and limousines with seating for 2 to 7 passengers.
The styling introduced in 1926 continued through 1933, and for 1934 all-new streamlined styling was introduced with built-in taillights, a wide vee bumper, recessed trunks, and rounded vee-shaped grilles. The wheelbase measured 123 inches and the L-head inline-8 cylinder engine had aluminum cylinder heads, nine main bearings, solid valve lifters, a Stromberg two-barrel carburetor, and produced 110 hp.
The third major generation of styling was introduced in 1941, a year before the U.S.'s involvement in World War II. Following World War II, the President's name remained dormant until 1955 and remained in production until the end of the 1958 model year.
by Dan Vaughan