Runabout
A Ford ad slogan, 'Watch the Ford's Go By' had an effect on car buyers and Ford's market share climbed to 35% in 1907. The Model R was introduced in 1907 as a refined version of the Model N. With full front fenders and attaching running boards, it was available in two colors, Brewster Green and Carmine Red. This year also featured the first use of a 'spare wheel' under the rear cover for on-the-road tire changes. Sales on the Model R far outpaced sales forecasts and Ford parts suppliers were hard pressed to keep up with production demands. The side lever controls the two-speed planetary transmission. Ford produced approximately 2,500 Model Rs.
by AACA Museum