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2004 Ford F-150

DETROIT – It's official.

The all-new 2004 Ford F-150 is the most outstanding truck on the market this year.

Announced at the 2004 North American International Auto Show in Detroit, the North American Truck of the Year title recognizes all new or substantially revised trucks based on innovation, design, safety, handling, driver satisfaction and value for the dollar. Ford's redesigned full-size pickup has won top honors among thirteen eligible trucks by a panel of 49 automotive journalists from the United States and Canada.

"Make no mistake about it, the F-150 is the best truck anywhere," says Steve Lyons, Ford Division president. "Being selected 'Truck of the Year' by this group is quite an accomplishment for America's best-selling vehicle. We're proud to add this distinction to our growing list of awards."

Indeed, the 2004 F-150 has recently received Motor Trend magazine's Golden Calipers award, and the FX4 model has been named by American Women Road & Travel magazine as the Most Athletic Pickup Truck of the Year.

On the heels of these accolades, Ford is announcing plans to expand its already successful and distinctive F-150 lineup with the addition of the 2005 Ford King Ranch F-150 SuperCrew. Offering a unique combination of toughness and luxury, the King Ranch features exclusive interior and exterior content highlighted by premium Castaño leather trim and unique 18-inch aluminum wheels. The 2005 King Ranch F-150 takes the many best-in-class capabilities and feature advancements of the new F-150 and adds its own distinctive flair.

It takes its name from King Ranch in South Texas – one of the world's largest working ranches, with more than 800,000 acres.

"The King Ranch is to America's ranching industry and the western lifestyle what Ford is to pickup buyers," said Lyons. "It is the perfect name to link with our new F-150 pickup."

Available this fall, the 2005 King Ranch F-150 will be offered exclusively in SuperCrew configurations with a 5.5-foot box and will be powered by the 5.4-liter three-valve Triton™ V-8 engine. Featuring a standard flow-through center console with floor-mounted shifter, the truck will be available in both 4x2 and 4x4 drivetrains. Additional product details will be available later in the year.

by Jennifer Shatwell | Ford Communications Network


'Our vision was to forge a new direction for the market, building decisively on Ford's Tough Truck heritage and creating a product that would alter the expectations of pickup customers. The new F-150 does that with the courage of a leader, launching a new era of Built Ford Tough.'

- Chris Theodore, Vice President - North American Product Development, Ford Motor Company

WHAT'S NEW FOR 2004

• Even tougher - F-150's fully boxed frame is approximately nine times stiffer torsionally than its predecessor, providing the foundation for improved durability, driving dynamics, and ride refinement and quietness. With a maximum tow rating of 9,500 pounds and maximum payload capacity of 2,900 pounds, the new F-150 is the most capable full-size pickup under 8,500 pounds.

• New interiors - Custom environments have been developed for each series. The initial 'wow factor' is supported by substance that makes F-150 a pleasure over the long run.

• More spaciousness - Regular Cab and SuperCab models have a passenger compartment that is 6 inches longer, providing more space inside for occupants and their gear. For SuperCab models, that extra length means increased rear-seat comfort for three adults in the rear seat. For Regular Cab, it means 13 inches of secure storage space behind the seat.

• Easy access - Reflecting consumer demand for ease of access for people and cargo, Regular Cab models feature new, class-exclusive access doors that open up new stowage possibilities behind the seat.

• New engine technology - Ford's new 5.4-liter, 3-valve Triton V-8 engine produces 300 peak horsepower, a 15-percent improvement over the previous award-winning 5.4-liter engine, along with improvements in low-speed and peak torque and greater fuel efficiency. Smooth, quiet and refined, it also contributes to the quieter cab environment.

• Stronger stance and style - The new F-150 features an all-new design, with a bold exterior shape that reflects Ford truck toughness and capability. The refined interiors take the full-size pickup to a new level of comfort and refinement.

• Superior driving experience - Tremendous attention to detail and engineering advancements -- such as the new outboard rear shock absorbers and wider rear leaf springs -- have been applied to the chassis of the F-150 to deliver a confident, capable driving experience.

• Safety - The new Occupant Position Sensing technology for the first-row passenger makes the 2004 F-150 a strong choice for safety. It exceeds rigorous new federal safety standards for air bag and offset crash performance.

• Cargo capacity - The new F-150 cargo box is more than 2 inches deeper, with greater cargo volume. Plus, a class-exclusive new standard Tailgate Assist feature helps owners of all statures more easily open and close the gate.

2004 FORD F-150 LAUNCHES A NEW ERA OF BUILT FORD TOUGH

The dominant force in pickups has just upped the ante.

Now, as it celebrates more than 85 years of truck experience and 55 years of legendary F-Series accomplishments, Ford is again redefining America's truck. The all-new 2004 Ford F-150 creates a bold first impression as it extends Ford's tradition as America's Tough Truck leader. It creates an even bigger lasting impression when its doors are opened to reveal a revolutionary interior design with refinement, comfort and spaciousness unparalleled in a truck.

The combination of Tough Truck capability and refinement sets a new standard for the industry. Toughness. Strength. Pulling Power. Fuel Economy. Safety. Interior spaciousness. Refinement. Driving dynamics. Stability. Functionality. Cargo capacity. Comfort. Style.

Ford pioneered the pickup, gave it the first V-8 engine and Crew Cab and went on to create a brand that is synonymous with truck leadership. Tough, capable and powerful, the F-Series has been the best-selling full-size pickup for 26 years as of January 2003 and the nation's favorite vehicle for 21 years running. The Ford F-Series is America's truck.

COMPREHENSIVE 3-CAB, 3-BOX, 5-SERIES LINEUP

F-150 now offers the industry's widest variety of body and trim configurations. Customers can specify the pickup box according to load length and box style, with more choices than ever before. Additionally, all cab configurations now feature four doors for ease of access. The lineup includes:

• Three cab choices-

Regular Cab, a single row of occupant seating and rearward-swinging access doors that reveal a behind-seat stowage area up to 13 inches wide.

SuperCab, a two-door extended cab version featuring a second row of seating accessed by two rearward-swinging doors.

SuperCrew, a crew cab that features two rows of seating and four forward-swinging full-size doors.

• Three box lengths and two box styles -

Eight-foot, 6 1/2-foot, and 51/2-foot box lengths are offered. In addition, the F-150 SuperCab 5 ?- foot box is a new offering and a full-size pickup truck exclusive.

Two different box styles, Styleside and Flareside, are available.

• Five distinct series offerings -


From the workhorse F-150 XL to the refined F-150 Lariat, the 2004 F-150 lineup has the truck to meet a variety of customer wants and needs. The five series - XL, STX, XLT, FX4 and Lariat - each reflect insight into unique customer needs.

ALL-NEW TOUGH TRUCK DESIGN IS SOPHISTICATED, ASSURED

The all-new F-150 exterior is designed to be confident, powerful, fresh and refined. Drawing on design elements from the current F-150, the F-Series Super Duty lineup and the Mighty F-350 TONKA concept, the new truck's taut, boldly chiseled shape resonates Ford Tough Truck tradition.

'Creating an all-new F-150 was about asserting the toughness and truck capability of the leader,' said Patrick Schiavone, design director, Ford Tough Trucks.

'We definitely wanted to push the design to a new level, to move the excitement needle up a notch. The result is a shape symbolic of strength with an underlying tone of sophistication that really gives this truck aspirational qualities,' Schiavone said.

Tall-shouldered and proud, the new F-150 profile features a self-assured, 'planted' stance achieved through widening the front and rear tracks more than 1.5 inches. New larger standard wheel and tire combinations reside in straightforward circular wheel arches that visually communicate power.

The bold front-end design conveys strength and symbolizes the powerful engine range. It features new quad-circle-styled headlamps designed in form-follows-function clusters, and incorporates a new wrap-around fascia treatment that communicates refined sophistication and precision. A bold bumper with integral foglamps, when equipped, and tow hooks (on 4x4 models) complete the look.

Enhancing the truck's visual strength is its high beltline, which draws attention to its chiseled, powerful flanks and a roofline reminiscent of chopped-top custom street trucks. A more vertical tumblehome (the inward bow of the side windows) balances the visual weight of the lower body while allowing nearly flush side glass, a mark of refinement. The doors adopt the Ford signature stepped-down beltline - a feature that aids outward visibility while providing an athletic rake that dynamically links the front and rear of the truck.

MORE ROOM FOR PEOPLE AND THEIR CARGO

The passenger compartment of the Regular Cab and SuperCab body styles is 6 inches longer, giving customers greater interior spaciousness. Regular Cab models feature industry-first rearward-swinging access doors that make it easier to reach a behind-seat cargo area that is large enough for golf clubs, toolboxes or five-gallon paint buckets. Each access door features an integral window that contributes to the airy, spacious interior feel of the new F-150. SuperCab occupants can enjoy first-in-class rear door power windows (on XLT, FX4 and Lariat) as well as an optional power sliding rear window.

The clean look of the F-150 Styleside box is available in all three box lengths - 8-foot, 6 1/2-foot and 51/2-foot. F-150's new 61/2-foot Flareside box - formed of inner steel panels and sheet molded composite exterior panels - is available on STX, XLT and FX4 models. The stylish Flareside harks back to historic Ford models with deeper, fender-like wheel flares and a unique tailgate design that flares outward at its upper edge for a 'spoiler effect.' Tailgates for both box designs incorporate Ford's new Tailgate Assist, an innovative and segment-exclusive feature that reduces opening and closing efforts.

REVOLUTIONARY NEW INTERIOR DESIGN

The 2004 Ford F-150 interior sets new standards for craftsmanship and refinement. It reflects Ford's attention to detail and provides enhanced occupant comfort, reduced interior noise and more feature content.

'Truck owners spend more time than ever before in their vehicles, both for work and personal use,' said Jim Smithbauer, F-150 design manager. 'We designed the new F-150 interior to give them the comfort, craftsmanship, versatility and features they want and deserve. The look is very modern, precise and industrial, and it's executed in an honest, straightforward way.'

Designers adopted a modular approach when creating the F-150 instrument panel. Bold vertical bands gave the design team tremendous flexibility to adopt different colors, textures and materials to customize the look of the instrument panel. All models, including the base version, feature an attractive two-tone instrument panel.

Designers created three different instrument cluster designs, which combine with other elements to give each series a distinctive look. For example, the FX4 cluster evokes images of classic aviation while the Lariat features chrome-ringed gauges that match other chrome interior elements, including the door handles.

Functional round air registers are trimmed in chrome on higher-specification models and are dimpled for fingertip-controlled opening and closing.

The new F-150 interior introduces a flow-through center console, giving customers the option of two captain's chairs with a floor shifter on FX4 and Lariat models. The floor shifter, another F-150 first, is a sophisticated design, detailed in warm steel and chrome. Vehicles equipped with a 40/20/40 split-front-bench seat have a different instrument panel center stack optimized for middle passenger legroom.

The new F-150 marks the debut of another industry-first - a modular overhead rail system that allows owners to customize interior storage options to suit their individual needs. It is standard equipment on XLT, FX4 and Lariat SuperCab and SuperCrew models.

The brushed aluminum rail system is integrated into the headliner and extends from behind the rearview mirror to behind the second row of seats. The forward end of the rail features a dome light console and a large storage bin module.

The system - with integral power supply - allows owners to easily snap in additional modules, such as first aid kits, toolboxes, flashlights and two-way radio holders as they become available from Ford or the aftermarket. Already available on XLT, FX4 and Lariat SuperCrew is an optional rear-seat DVD entertainment system.

by Ford

by Ford


THE NEW, DIFFERENTIATED F-150 FAMILY

In order to meet the needs of key customer segments, Ford developed five distinct models for the new F-150. Each series provides new attributes and comfort and convenience features - many of which are firsts in the full-size segment.

'In essence, we are reinventing the rules in the full-size pickup market,' said Doug Scott, Ford Division truck group marketing manager. 'We built on our heritage, listened to customer feedback, and developed a totally new approach that allows us to appeal to the full-size truck market and provide individualized versatility and character.'

F-150 XL

The XL personifies the pickup's role in building America. It is the workhorse truck that gets the job done, and can get down and dirty with hose-out floor functionality. The XL is available in both Regular Cab and SuperCab models with a choice of vinyl or cloth interior. The Regular Cab configuration is equipped with Ford's new rear access doors, which open up a more spacious area behind the 40/20/40 split-bench seat for stowage. The XL boasts a bold, forthright grille design; tailgate-assist; and larger, standard 17-inch steel wheels. New features also include standard tilt steering wheel and a center display system in the instrument panel.

F-150 STX

The F-150 STX provides work truck capabilities in a sporty, stylish package. STX, powered by the 4.6-liter Triton V-8 engine, is available in Regular Cab or SuperCab body styles and features body-color bumpers and 17-inch sporty cast aluminum wheels. STX comes equipped with a standard 61/2 -foot Styleside or an optional Flareside box, and the SuperCab model also offers a 51/2 -foot Styleside box option. Owners of the new STX can opt for an available audiophile sound system with AM/FM radio and 6-disc CD changer with subwoofer.

F-150 XLT

Versatile enough to carry people and cargo, the XLT series is ideal for a wide array of uses - ranging from hauling to recreation. XLT is available in all cab variations and, depending on cab choice, all three Styleside box lengths and Flareside configurations are available. XLT features an optional Silver two-tone paint finish, unique grille treatment and standard 17-inch cast aluminum wheels. Premium cloth is featured on the standard 40/20/40 split-bench seat or optional dual captain's chairs, and a chrome instrument panel accents add distinction. The XLT features Ford's new overhead rail system and foglamps on 4x4 models. For SuperCab and SuperCrew models, XLT's standard second-row power windows are a segment first.

F-150 FX4

The new FX4 is aimed at outdoor enthusiasts who believe four-wheel-drive capability is a critical lifestyle element. It combines off-road capability with a bold and distinctive individual statement. FX4 models are available in Regular Cab, SuperCab and SuperCrew body styles. Customers have a choice of box configurations: 61/2-foot Styleside, 61/2-foot Flareside or the new 51/2-foot Styleside, depending on cab choice. New optional 18-inch machined cast aluminum wheels, body-color bumpers, a distinctive grille and a new available Dark Shadow Gray lower two-tone exterior paint treatment complete the package. Inside, FX4 has unique 'warm steel' accents on the instrument panel, center console, doors and steering wheel. Its aircraft-inspired instrument cluster, 'carbon mesh' accents and chrome-ringed air registers further refine the look. Optional captain's chairs can be specified in either sporty cloth or sporty leather, and come with a segment-first, flow-through center console with floor shifter.

F-150 LARIAT

The ultimate in truck refinement, the F-150 Lariat combines truck toughness and comfort, geared to buyers who view their trucks as a reward for achievement. Lariat owners use their trucks for a multitude of purposes from everyday driving and road trips, to towing boats or travel trailers. Many depend on their trucks for towing but want comfort and refinement. The Lariat features optional premium heated dual power leather captain's chairs with the unique flow-through console and floor shifter or a standard 40/20/40 leather split bench seat. The instrument panel and center console contain finely crafted stitched surfaces in Medium Pebble or Ebony, augmented by woodgrain touches on the doors and instrument panel center stack. Lariat's instrument cluster also is unique, with cream-colored gauges ringed in chrome to complement the chrome-ringed air registers and chrome door handles. The steering wheel has built-in controls for key audio and climate control functions. Other special Lariat features include an in-dash message center, electronic automatic temperature control and power-adjustable memory seats and pedals. An available Beige lower two-tone paint treatment, chrome bumpers and a unique grille, along with 18-inch bright aluminum wheels accentuate the exterior.

by Ford

by Ford


SUPERIOR DRIVING EXPERIENCE

The all-new Ford F-150 provides an entirely new driving experience in a full-size pickup. The steering is crisp and direct, the ride is plush yet controlled, the braking is strong and assured, and the cabin is quiet. Ford has applied its expertise in driving dynamics to the best-selling vehicle in the world, and the result is a pickup truck that is responsive, confident while towing and robust and capable off-road.

The new F-150 has been designed to achieve exceptional handling, ride and quietness due in part to a solid and stable fully boxed frame with hydroformed front rails. The frame is approximately nine times stiffer in torsion and approximately 50-percent stiffer in bending as the already robust backbone of the current truck.

The entire frame is fully boxed to form a closed 'box' section rather than the traditional 'C' rail design, and hydroforming was used for the sections of the frame rails that bear the loads of the front suspension. The result is increased stiffness and stronger attachment points for the brackets that attach the body and suspension to the frame - and minimal shake and shudder on rough roads.

With a driving feel that is designed to be plush yet connected to the road, F-150 has a front suspension system that readily absorbs bumps but stands strong against steering forces. Both 4x2 and 4x4 models use new coil-on-shock, long-spindle, double wishbone front suspension with cast aluminum lower control arms - a first in the pickup truck segment. The suspension reduces unsprung weight to help provide better ride and stability on choppy, broken surfaces.

Advanced bushings - soft in response to road impacts but stiff to cornering loads, with ride tuning and handling tuning optimized independently - contribute to the improved ride and handling. Engineers targeted crisp steering response with new features including 'gripping' bushings and double ball-type joints instead of rubber bushings in the stabilizer bar system.

The front shock absorbers are mounted inside the springs, allowing four-wheel-drive models to use coil springs instead of the traditional torsion bars, permitting more precise suspension tuning and commonality across the lineup. The design also moves the shock absorber closer to the wheel for approximately 25-percent greater mechanical advantage, which allows for more precise shock tuning.

The Hotchkiss-design rear suspension has been optimized with rear shock absorbers placed outboard of the frame rails - a segment exclusive - for improved control of body lean and a smoother ride. The shock position also provides better control of axle 'skipping' and 'skating' that can happen on washboard-type surfaces. Rear leaf springs are now 3 inches wide (20 percent bigger than the 2002 F-150 and the same width as on the F-Series Super Duty lineup) to help reduce sway during cornering and considerably improve towing stability.

A rack-and-pinion steering system that is the largest and strongest ever used on a Ford vehicle was engineered to provide improved steering response for the new F-150. It is more robust than the recirculating-ball system used on the current F-150 and has less operating friction. Both measures contribute to the precise steering response that makes the new F-150 driving experience spirited and confidence-inspiring.

'Steering response was a top priority for our dynamics team because this is where the vehicle communicates very directly to the driver,' said Frank Davis, F-150 chief program engineer. 'The new rack-and-pinion steering, increased system stiffness and reduced friction all play their part in delivering a superior driving experience.'

In addition to its class-leading dynamic performance, the new F-150 steering system also makes for a relatively tight 46-foot turning circle on SuperCab models with the 61/2 -foot cargo box, which beats comparably equipped competitors, most notably the Dodge Ram Quad Cab. The new standard four-wheel disc brakes are larger and more powerful while providing better feel.

The rotors are larger and thicker, and the calipers are larger and even more robust - 60 percent stiffer - for enhanced stopping power and better brake pedal 'feel.' Four-wheel anti-lock brake control (ABS) and electronic brake force distribution (EBD) are standard.

The vented front discs have twin-piston calipers and are 330 millimeters (13 inches) in diameter, an increase of 22 millimeters (0.87 inches), or about 7 percent. The vented rear discs, with single-piston calipers, have a diameter of 348 millimeters (13.7 inches), an increase of 14 millimeters (0.55 inches). Increasing rotor size provides more surface area for brake pad contact and better heat dissipation for more consistent braking performance in stop-and-go driving or while towing.

The F-150 suspension is designed to contribute to braking assurance, resisting body dive and counteracting natural toe-out forces under braking to provide the driver predictable, consistent stopping performance.

While the most dramatic improvement in the F-150 driving experience comes on-road, Ford has steadily improved off-pavement performance. Four-wheel-drive models use the proven manual- or electronic shift-on-the-fly transfer case of the current F-150 and a selection of optional limited-slip rear axles.

In low range, electronic throttle control allowed engineers to incorporate a dedicated accelerator response strategy for better control of torque in the most challenging and slippery conditions.

Off-road braking performance was the subject of careful tuning. On loose surfaces like gravel, F-150 engineers were able to improve off-road stopping distances by approximately 13 percent.

For the most serious off-road enthusiasts, the F-150 FX4 provides skid plates, specifically tuned shock absorbers, optional LT tires and a standard limited-slip 3.73:1 rear axle.

REFINED POWER

The new F-150 offers two engine choices - a 5.4-liter, 3-valve Triton V-8 and a 4.6-liter Triton? V-8.

The all-new 5.4-liter, 3-valve Triton?V-8 engine is designed with three valves per cylinder, variable cam timing and a host of other features that provide increased power - especially at low engine speeds - along with improved refinement and efficiency.

The new engine delivers 300 horsepower at 5,000 rpm and 365 foot-pounds of torque at 3,750 rpm. The all-new, aluminum cylinder head - with two intake valves and one exhaust valve per cylinder for 24 valves in total - and an improved cast-iron block balance impressive power with better fuel efficiency and quieter operation.

This new technology builds on Ford's proven modular V-8 engine platform. Its predecessor, a 2-valve version of the 5.4-liter Triton, has been named to Ward's 10-Best Engines list six years running. It isn't a single technology but rather a suite of enhancements that deliver these consumer benefits.

The new engine will be Ford's first modular V-8 to use variable cam timing, which allows Ford engineers to optimize intake and exhaust valve actuation across the engine speed range. It is the industry's first mass application of dual-equal variable-cam timing, which shifts the intake and exhaust valve timing together.

Variable camshaft timing allows the valves to be operated at different points in the combustion cycle, to provide performance that is precisely tailored to specific engine speed and load at that instant. The driver does not notice that the cams are changing, but recognizes that there's more power when it is needed.

In combination with precise control of spark timing, fuel injection and use of electrically controlled Charge Motion Control Valves in the intake runners, this technology produces improved power and torque, particularly at the lower engine speeds that are so important to applications such as towing and heavy hauling.

With all-aluminum heads, single overhead camshafts, magnesium camshaft covers and a clean-sheet design approach, Ford's engineers were able to develop a three-valve-per-cylinder engine that has virtually no weight penalty compared with two-valve V-8 engines. The three-valve head is dimensionally smaller than the two-valve design for the 5.4-liter engine, while offering more rigidity and strength. It also is easier to manufacture.

At lower speeds and lighter loads, the new Charge Motion Control Valves (CMCV) - located at the end of each intake runner - are specially shaped to speed up the intake charge and induce a tumble effect in the combustion cylinder. This causes the fuel to mix more thoroughly, and to burn quickly and efficiently, with reduced emissions, particularly at idle.

The CMCVs are controlled by an electronic motor, and open at a predetermined point as engine speed increases. At higher engine speeds, they do not affect the intake charge at all. This allows undisturbed maximum flow into the combustion chambers at wide-open throttle.

New on both the 5.4-liter and 4.6-liter engines is a segment-first torque-based electronic throttle control that uses driver input from the accelerator pedal to actively modulate the torque at the drive wheels. It is a direct descendant of technology first used in fighter aircraft.

Replacing the mechanical throttle linkage is an accelerator position sensor, an electronic control circuit and an actuator at the throttle valve on the engine. The controller takes into account the current operating status of the engine and ambient conditions, and then operates the throttle as needed to best deliver the desired result.

This produces seamless and consistent engine response, improved fuel economy and enhanced integration of vehicle systems, such as the transmission, variable camshaft timing, vehicle speed control and idle speed control.

IMPROVED 4.6-LITER TRITONTM V-8

Also available in the new F-150 is the 4.6-liter Triton V-8. It achieves 231 horsepower at 4,750 rpm and an impressive 293 foot-pounds of torque at 3,500 rpm. Ninety percent of this torque is available at 2,000 rpm for strong towing performance and solid acceleration while hauling heavy loads.

In addition to the benefits of the new electronic throttle control system, the 4.6-liter modular V-8 has reduced hydrocarbon emissions for 2004 thanks to improved gaskets, seals and crankcase-ventilation plumbing.

The 4.6-liter Triton? V-8 has two valves per cylinder and a cast iron block. It uses an upgraded version of Ford's 4R70E four-speed automatic transmission, which has improved shifting controls, for smoother performance.

ENHANCED AUTOMATIC TRANSMISSIONS

Matched to the new 5.4-liter, 3-valve Triton V-8 is a new 4R75E four-speed automatic transmission, an evolution of the 4R70E used on the current F-150. It is upgraded to handle the torque of the 5.4-liter engine, while taking advantage of patented upgrades to the 4R70E.

While final certification is not yet complete, Ford expects the new F-150 will offer competitive fuel economy.

The new 5.4-liter, 3-valve Triton V-8 meets the U.S. federal government's Tier 2, Bin 5 Emission Vehicle standard. The 4.6-liter Triton V-8 meets the Tier 2, Bin 10 Emission Vehicle standard.

CAPABILITY, COMFORT AND CONVENIENCE

Tough, capable and versatile, America's pickup truck also has more interior spaciousness, features that contribute to ergonomic ease and new levels of refinement. The combination makes for a calm, quiet confidence that all drivers will appreciate.

Each of F-150's cargo boxes - offered in 51/2-, 61/2- and 8-foot lengths - is more than 2 inches deeper than before, increasing usable volume. The total cargo volume of the 61/2 -foot box, for example, is 65 cubic feet, which is nearly 12 percent better than the current F-150, 13 percent better than Chevrolet and 42 percent larger than Toyota's 6-foot box. That extra capacity could save a trip to the landscape supply or garden center.

The newly engineered chassis and seamless powertrains make pulling a trailer easier than ever. The 5.4-liter, 3-valve Triton V-8 has excellent torque at lower engine speeds, and its sophisticated electronic throttle control provides seamless, instant response and consistent transmission shift quality. Four axle ratios - from 3.31:1 to 4.10:1 - are available, and all but the 3:31:1 can have optional limited-slip capability for enhanced traction.

The laterally stiff new rear suspension is very resistant to side loads, so trailer influence on the truck (in crosswinds, on rutted roads or alongside 18-wheelers) is minimal. This contributes to confident, stress-free trailering, aided by powerful new braking capability.

With a maximum tow rating of 9,500 pounds and maximum payload capacity of 2,900 pounds, the new F-150 is the most capable full-size pickup under 8,500 pounds.

At F-150's core is a stout, fully boxed ladder frame with hydroformed front rails. Critical cross members are welded to the rails with a 'through-rail' joint to prevent localized flex. 'Wide-footprint' brackets attach the suspension, body and powertrain to the frame to maximize the strength of the attachment point. The entire frame is welded together, built to last.

The new body structure is improved by more than 75 percent and works with the stiffer frame to ward off squeaks and rattles. For the new F-150, the most aggressive use yet of structural adhesives on a Ford truck helps to spread loads over the length of a seam, to maintain long-term body stiffness.

Prototypes completed a 17-week corrosion test at Ford's Arizona Proving Ground that included a gamut of torture, including Salt Bath, Humidity Chamber and Drying Chamber. Sixty cycles of this testing simulate six years of abuse in Canada's rugged Maritime Provinces. Today's F-150 prototypes were subjected to hundreds of testing cycles.

In addition, the new F-150 has endured the equivalent of more than 5 million cumulative miles of engine testing.

Contractors and personal-use buyers may have different needs and wants in their F-150, but they all use the truck as a tool - to get the job done, to get their gear to the recreation area or to get to work between weekends. Ford knows that any good tool is easy to use, and has worked extensively to help ensure that all of its customers find F-150 a good 'fit.'

People come in all shapes and sizes, of course, and the F-150 reflects that fact: It's designed to accommodate a so-called 25th-percentile woman (approximately 4'10' tall) as well as a 99th-percentile male (approximately 6'4'). The cabin is wider than ever before and its front seat is roomier, yet the door armrests extend far enough for smaller drivers to use comfortably. Grab handles and optional running boards assist during entry and exit, and optional power-adjustable pedals join a standard tilt steering wheel for customizing the driving position.

A standard Tailgate Assist feature uses an internal torsion bar to help with raising and lowering the tailgate. The optional running boards were moved lower and farther outboard to be more useful for stepping up into the cab.

Essential to meeting Ford's goals for the best driving experience available in a pickup truck was engineering quietness into the cabin. A quiet passenger cabin helps driver and passengers to stay alert and arrive relaxed, and has a profound effect on customer satisfaction.

The F-150 team tackled cabin noise with fanatical attention to detail.

As a result of their efforts, the F-150 cabin has highway cruise noise levels that are 2 sones quieter than the previous segment leader. While driving on coarse country roads at more moderate speeds, overall interior sound levels are 2.8 dBA lower than the previous leader.

During wide-open-throttle acceleration, the 'speech articulation index' - a measure of how easily one can hold a conversation - is 5 percentage points better than the nearest competitor, above 3,500 rpm.

Liquid-filled engine mounts or 'hydromounts' attenuate much of the engine's noise and vibration before it can reach the passenger compartment. To further combat unwanted noise, the new F-150 has inset doors with improved seals, thicker front side windows, a laminated dash panel and noise-blocking air extractor vents at the rear of the cab. New double door seals contribute to the quiet ride.

SAFETY AND SECURITY

The all-new Ford F-150 has been engineered with a focus on safety. Across the line-up, the new full-size truck from the Tough Truck leader has the strength, technology and know-how to protect its occupants.

The new F-150 helps to protect its occupants with a structure designed to absorb crash energy and dissipate it before it can reach the reinforced passenger compartment. In the U.S. Federal Government's frontal crash tests, the 2002 F-150 SuperCrew scored five stars for driver and front passenger protection.

In the Insurance Institute for Highway Safety's offset frontal crash test, Ford expects the new F-150 to earn high marks, based on extensive internal testing. It also has been designed to meet the new Federal Motor Vehicle Safety Standard (FMVSS) 208, which regulates air bag as well as offset crash performance.

The new, strong hydroformed front frame rails are built with computer-designed front horns to help manage crash forces. In an impact, these areas of the frame are designed to collapse in an accordion fashion, dissipating energy before it reaches the passenger compartment.

Innovative design added additional space to this crush zone. Rather than being welded or bolted to the back of the fully boxed bumper beam, the front frame rails extend through cutouts in the beam to its front face, where they are welded in place. In a severe frontal impact, lower suspension control arms are designed to fracture, further absorbing crash energy.

The front crush structure is built from channeled steel sections welded together to form fully boxed frame rails. These sections meet the robust hydroformed frame ahead of the cab, providing a rugged steel platform beneath the entire passenger compartment. Reinforcements on the frame rails further improve the frame stiffness there. Combined with exceptionally stiff door sills and door openings, the hydroformed frame is able to help keep the main section of the frame from twisting during an offset crash. In the U.S. Federal Government's side impact tests, the new F-150 is designed to retain its strong performance.

The new F-150's portfolio of safety features now includes the Ford Personal Safety System? and new occupant sensing technology.

With Personal Safety System, frontal air bags offer multiple deployment levels to tailor inflation force to the severity of the crash, the driver's safety belt use and the driver's seat position, as determined by a sensor mounted to the seat track.

The Personal Safety System is augmented by advanced passenger-weight-sensing technology. If the sensor detects no weight on the front passenger seat - or very little weight, such as a newspaper, a half-dozen bagels or work gloves - the passenger-side air bag is automatically turned off. If more weight is detected on the seat, as with a small child, the air bag remains turned off and a light on the instrument panel illuminates with the message 'PASSENGER AIR BAG OFF.' If an adult is seated properly in the passenger seat, the light is extinguished and the air bag is automatically switched on. Small children should always be seated in proper supplemental safety seats in the rear seats whenever possible, even with this system.

A vehicle occupant's best line of defense in crashes remains the safety belt. The new F-150 has three-point belts at all outboard seating positions and all rear seating positions in SuperCab and SuperCrew. To encourage safety belt use, the new F-150 is equipped with Ford's pioneering BeltMinder? system, which prompts the driver and - for the first time in a truck - the front passenger to buckle up.

At both the driver and outboard front passenger positions, safety belts are equipped with pyrotechnic pretensioners and load-limiting retractors. In the first moments of a frontal impact, the pretensioners pull the lap and shoulder belts tighter, which helps to reduce slack in the belts.

The new F-150 has standard provisions for safely securing a LATCH-compatible child safety seat. There are three sets of LATCH (Lower Anchors and Tethers for Children) fixtures and top tether anchors across the rear seat of SuperCab and SuperCrew models, and a top tether anchor on the front passenger seat. Regular Cab models have both LATCH lower anchors and a top tether anchor on front passenger seats.

Numerous additional features help to protect customers, the new F-150 and its contents, including Ford's patented SecuriLock passive anti-theft system, available keypad entry, remote keyless entry, spare wheel lock and standard lockable tailgate.

With 6 more inches of interior cab length on Regular Cab and SuperCab models, the F-150 provides more lockable stowage volume than ever before - up to 13 inches behind the front seat of the Regular Cab.

THE F-SERIES LEADERSHIP STORY

The story of the Ford F-Series is one of sustained leadership. From the construction site to the house next door, the full-size pickup has earned its place in the fabric of American life. F-Series is America's choice. It outsells every other full-size truck brand. In fact, F-Series has been America's favorite vehicle for 21 years running, as of January 2003.

Historically, Ford has led the industry with innovations such as a standard third door on SuperCab and the SuperCrew. These configurations gave F-Series customers true personal-use versatility - without compromising tough truck capability. When extended cab models were introduced in the 1990s, they accounted for less than 20 percent of the total market. Today, they represent approximately 80 percent of sales due to their increased passenger space and functionality.

'Ford's F-Series leadership is well documented,' said Matt DeMars, executive director for Tough Trucks, Ford Motor Company. 'We have a huge owner base and a reputation for toughness and durability that is unsurpassed in the industry. We used our customer insight to help us anticipate the 'next big thing' in the market, and we continue to give customers in this growing segment the most appealing products.'

In 2002, Ford dealers delivered more than 800,000 F-Series trucks to U.S. customers, making F-Series America's best-selling truck for the 26th consecutive year.

The numbers tell why Ford is aggressively striving to maintain and extend its leadership as the best-selling full-size pickup. The F-Series is extremely important to Ford's bottom line. It accounts for nearly 28 percent of Ford Division's sales and 23 percent of Ford Motor Company's total U.S. sales.

by Ford

by Ford


There's a reason why the Ford F-Series pickup became America's favorite truck, and it came down to affordability and durability, which have been present from the beginning. The truck has changed significantly during its first 60 years, but what hasn't changed is Ford's focus on making an increasingly better truck. For over twenty years the Ford F-Series trucks have been the best-selling vehicles in the United States. The F-150 half-ton truck continues to hold on to its title, America's favorite pickup truck for more than thirty years. Though the F-Series continues to redesign itself, high gas prices and a dwindling economy are to blame for the lower truck sales today.

A series of full-size pickup trucks from Ford Motor Company, the F-Series represents a long-standing history with strength and utility. Sold continuously for over sixty years, the F-Series is in its thirteenth generation and continues to be the popular choice for millions of truck enthusiasts. The best-selling vehicle in the US for 24 years, the F-150 is the most popular variant of the F-Series. Though it doesn't include combined sales of GM pickup trucks, the F-150 was also the best-selling vehicle in Canada. In 1998 the F-250 and F-350 changed body style during the 10th generation and joined the Super Duty series. Smaller Canadian provincial communities either had a Lincoln/Mercury/Meteor dealer, or a Ford dealer, but not both, so a Mercury-badged version was sold at the former dealership from 1946 through 1968. These trucks were nearly identical to their Ford brothers, the only differences being found in the grilles, trim and badging.

Ford's all-time best-selling vehicle, the F-Series was the first truly new pickup truck since the start of World War II. Following the war, by 1948 people were returning to their normal lives when Ford introduced the F-1: the first Ford truck to wear the F designation. Buyers could choose from one of three different engines, each with more power than Ford's earlier pickups, along with the appeal of better fuel economy. The first generation of the F-Series rolled out in 1948 as a replacement for the earlier car-based pickup line that had been around since 1941. Also known as the Ford Bonus-Built, the F-series was introduced in eight different weight ratings, with conventional truck, panel truck, pickup, cab-over engine (COE), and school bus chassis body styles. This first generation continued on until 1952.

Ford introduced what they called a Million Dollar cab, and buyers relaxed on a much more comfortable seat than in previous vehicles. An unobstructed view lay before them in Ford's expanded, one-piece windshield. Level Action cab suspension was added along with a stronger chassis to withstand the strenuous job a work truck was designed for. For 1951 the trucks received a new front-end design, and now featured two new trim levels. To improve visibility in the rear the rear window was expanded slightly. The following year brought about Ford first truck overhead valve (OHV) engine, a 215 cubic inch 6-cylinder.

The second-generation F-Series barreled onto the scene in 1953 with enlarged dimensions, better engines and an enhanced chassis. This generation brought modifications to utility, comfort and safety. This generation lasted until 1956. In 1953 Ford celebrated its 50th anniversary and revamped the F-Series trucks as an important part of the celebration. During this generation the pickups were given there now familiar names with the F-1 becoming the F-100, the F-2 becoming the F-250 and the F-3 renamed the 1-ton F-350.

The updates for this generation went beyond just a typical facelift. Ford added an expanded wheelbase on the trucks and added longer front and rear leaf springs to improve ride quality while still keeping good hauling ability. The inside of the trucks was also completely revamped beginning with a large hood that swept into bulging front fenders. A new windshield was installed with a broader expanse of curved glass to make visibility improved. The rear glass in the truck was also increased. The bench seats were made wider and now featured more adjustment opportunities, improved springs and more padding. The instrument cluster was grouped and now a single unit with relocated switches within easier reach. Added to the 1953 options list was an automatic transmission at a time when many were skeptical how well it would pan out in a pickup. The engine options remained the same in '53, and buyers could choose an Overhead Valve 6-cylinder or a Flathead V8.

In 1954 Ford introduced its new Overhead Valve V8 engine. This was around six years of research and development and an engine that would lay the stepping-stones for the future of Ford's V8 engine program. 1956 brought about some important updates that include the car-like Full Wrap windshield that increased the field of vision by extending over to a vertical door. The truck's back window also had the option of a Full Wrap as well. On the inside of the F-100 was a newly raised instrument panel with improved visibility for driving. New safety items this year included optional seat belts and double grip Lifeguard door latches. The F-100 featured Ford's Lifeguard Steering wheel, which had a deep-dish design that put a bigger distance between the driver's chest and the center hub. The new V8 engine was modified this year and the displacement grew from 239 cubic inches to 272.

1957 brought along the F-Series third generation with even more changes and updates. Featuring a significant redesign and a more innovative look, panels with squared lines replaced the previous generation's rounded appearance and prominent front fenders, and a new hood that extended the entire width of the truck. The widened cab and straight lines took away the need for running boards to connect the front and rear fenders so an integrated step-up was added just inside the doors. Ford offered a fresh new look with the Styleside which had flat exterior sides and wheel wells inside the bed. The traditional Flareside cargo box was still available though. The Flareside kept its wood floor while the Styleside bed received a steel floor.

The smooth blend of a car and a pickup, the Ford Ranchero was the ultimate vehicle for the driver who wanted to keep the smooth ride of a car while still maintaining the solid utility of a truck. Also this year, Lee Iacocca became Ford's Truck Marketing Manager.

The tilt-cab C-Series replaced the cab-over F-Series.

In 1958 Ford gave the F-Series a boost in power taking its top engine from 272 to 292 cubic inches and increasing the horsepower from 171 to 186. This year the majority of the changes included slight trim updates.

In-house production of the four-wheel-drive trucks began in 1959 by Ford instead of sending them out to Marmon-Harrington for conversion. These trucks were available in both Styleside and Flareside bodies and with a V8 engine or a 6-cylinder. Ford made numerous updates to the truck's frame to increase its strength later in the production year. Rear cross members were strengthened with 50% heavier gauge steel while reinforcing gussets were joined at the side rails and where some of the cross members attach to the frame rails, resulting in an 18% increase in torsional strength. Ford made its Powr-Lok locking differential available at this same time on 2WD F-Series trucks. It was a unit that improved control in unfavorable driving conditions by automatically transferring power to the wheel with the best traction.

In the final year of the third F-Series generation, 1960, Ford revamped the front end and also updated the materials on the inside of the truck. In this same year Four-wheel drive trucks received cab strengthening in both the mount area and around door openings. Optional on the 1959 4WD models, heavy-duty front and rear springs now became standard equipment. Improvements were also made to both brakes and steering.

A dramatic new style of truck was launched in the fourth generation of the F-series in 1961. Leaner, longer and lower than the earlier pickups, the new model featured additional dimensions, and all-new engine and transmission choices. From 1961 until 1963 the trucks were built as a unibody design with the cab and bed joined, but this unfortunate body design was unpopular and the F-series soon returned to separate cab/bed design in 1964. To create this innovative look, the Styleside was extended forward to merge into part of the cab. It eliminated the gab between the cab and the bed and removed an ear where trapped dirt, mud and snow left to corrosion. Ford believed that this design would offer a stronger, cleaner appearance. The cargo area was now 9 cubic feet larger than the previous generation, and the open tailgate also became longer, extending almost 13 inches. The windshield posts were relocated, which made enough room for a 22% increase in the windshield itself. Other updates this year included thickier seat padding, a heater with higher output, door locks on both doors, and a recirculating ball-type steering box. The traditional Flareside pickup was also available this year.

For the 1962 model year, the F-Series underwent a variety of changes. These included the stronger Cruise-O-Matic replacing the old Fordomatic transmission. Originally offered only on 4WD trucks, a non-integrated Styleside bed became available, but by the end of the model year it was offered on all F-Series pickups. The F-Series also received updates on the grille and trim.

The following year even more updates were made which included the standard three-speed transmission becoming fully synchronized. For 1963 both engines now had standard positive crankcase ventilation (PCV). Ford widened the use of galvanized metal and zinc primer in a variety of areas that were subject to corrosion. Also new this year, the trucks' warranty went from 12 month/12,000 miles to 24 months/24,000 miles.

Following several years of low sales, Ford deleted the integrated Styleside box in 1964. Ford knew that many pickup truck buyers were utilizing trucks as a second vehicle, so the advertising began to focus on big truck durability along with comfort and ride. The all-new Styleside bed showcased double-wall construction that increased its strength and also kept moving cargo from denting the outer bedside. Instead of the chains with hooks to hold them like previous trucks, the tailgate was double-walled and now featured a latch mechanism with a center release handle.

For 1965 the F-100 didn't have too many exterior changes, but underneath the hood was where the big updates happened. The Twin I-Beam front suspension was introduced by Ford on all 2WD models which gave the trucks a more 'car-like ride' while still keeping its 'work-truck strength'. The twin axles were glued in place by large-radius arms while coil springs replaced front leaf springs. Splitting the axles, which allowed each wheel to travel over bumps and potholes independently, ensured a much smoother ride. Bench seat trucks received optional seat belts this year. Also this year Ford replaced its long-standing 292 cu. in. V8 engine with a 352 cu. in. FE series engine rated at 208 hp and 315 lb/ft of torque.

Also this year the name Ranger was first introduced on a Ford truck. It referred to a package featuring bucket seats, an optional console and carpeting, all geared towards the large number of consumers that were looking for a functional, yet sporty and comfortable pickup. This generation continued on until 1966.

A brand new 'Low Silhouette' pickup was introduced in 1966. It featured a single-speed transfer case and a mono-beam front axle. It sat much lower than a normal 4WD pickup but featured a 2 inch higher break-over point. Similar to the twin I-Beam set used on this generation's 2WD trucks, the mon-beam front axle used coil springs and large radius arms. Most of the other updates this year were very minor and mostly cosmetic.

The fifth generation of the F-Series launched in 1967 and continued to be built on the same platform as the 1965 revision of the fourth generation. During this run, the dimensions were expanded, along with the greenhouse glass and the engine options continued to grow. Body lines became much more squared and flat side panels were highlighted with a narrow indentation. Ranger models received stainless molding. In 1967 dual brakes, a safety feature that prevented a localized failure from taking down the entire system, were introduced. More luxurious trim levels were offered during this generation also. By 1967 standards the interior became more 'plush' with added padded sun visors, padded dash and seat belts with shoulder anchor harnesses, all as standard equipment. The same engine and transmission choices remained the same as they in '55 trucks though Ford increased its power train warranty to 5 years or 50,000 miles. Until 1992 a variant of the fifth generation was produced in Brazil for the South American market.

For 1968 the new truck was easily recognizable compared to the previous year by federally mandated reflectors mounted on the side of the hood and rear of the bedside. Other changes this year included replacing the trucks' earlier 352 cu.in. V8 with either a 360 cu. in or a 390 cu. in. version. Heavy-duty suspension came with Ford's Flex-O-Matic system on the rear springs, which showcased a longer spring and a revolving spring shackle that adjusted itself to suit the bed load. Another brake update happened this year as the contact are on the F-100's drum style brakes increased by 45%. Modernized, the AC systems were now featured in a new unit integrated into the heater box. According to Ford, this new system kept the cab 35 degrees cooler than earlier add-on units.

Three special models of the F-Series were offered in 1969, the Contractor Special, The Farm & Ranch Special and the Heavy Duty Special. Featuring heavy-duty springs, the Contractor Special came with dual swing lock mirrors, a rear step bumpers, a lighting package and an optional under-hood electric power pack. The Farm & Ranch Special featured a heavy-duty alternator, a bigger battery, heavy-duty springs, side moldings and side boards for the bed. A larger battery was found on the Heavy Duty Special along with a more powerful alternator, heavy-duty springs, a rear step bumper and a gauge pack. Custom models featured a painted grille up until now, but half-way through the year Ford made a switch by giving all trucks a bright aluminum grille. Also updated halfway through the year was the addition of a 302 V8, which was available as an option on 2WD pickups.

Most F-Series updates for 1970 were mainly cosmetic. Ford divided the trim levels into four categories: Custom, Sport Custom, Ranger and Ranger XLT. In an attempt to satisfy buyers looking to combine hauling capability with style and comfort the XLT trim featured interior trim just as nice as most passenger cars of the time. For this year the F-Series engine and transmission choices stayed the same.

For 1971 only a few slight changes were made to the F-Series that included little updates to trim and upholstery. All of the trucks got fuel tank vapor control systems to contain fumes from escaping into the air. California models also received an exhaust emission control system.

The following year, once again only minor changes were made to the F-Series. 1972 brought with it emission control systems for all engines and 4WD trucks received a new 3,300 lb rated front axle. A cold weather package was available from Ford that included a larger battery, an engine block heater, a more powerful alternator and a limited-slip rear axle.

In 1973 the sixth-generation F-Series was debuted. It continued to be constructed on the 1965 fourth generations' updated platform but it featured impressive updates and modernizations. Not an incredibly radical change, the sheet metal was redesigned for the 1973 F-Series. Ford didn't want to change the truck too drastically as sales were rising quite nicely. To help reduce hood shake and vibration the hood design was adapted slightly and a full inner structure was added. To help prevent rust galvanized inner front fender aprons and zinc coating with rust-resistant primer were added. To minimize seams and provide rounded corners and sides to floor contours inner bed and wheel wells were now stamped which also resulted in easier cleaning. The earlier flat door glass became curved while the rear glass expanded by about a third and was tilted forwards to reduce rear view mirror reflections during driving at night. Available as an option was intermittent wipers for this year. The fuel tank was relocated from behind the seat to under the bed, which enhanced safety and provided storage behind the seat. The AC vents became integrated into the dash and the blower was moved to the engine compartment that resulted in a quieter cab and a much larger glove box. The rear wheel track on the F-Series were widened by 4 inches to mimic the trucks' front track which resulted in more stable handling while two-wheel drive trucks were fitted with standard front disc brakes.

The SuperCab truck was introduced in June of 1974. It was available with either center-facing jump seats or a forward-facing bench and both versions flipped up to increase cargo space when passengers weren't on-board. The Supercab was only available in two-wheel drive trucks with a 360 cubic inch V8 and either Cruise-o-matic transmission or a 3-speed manual. Also this year the 460 cubic inch V8 engine was offered in two-wheel drive trucks. Following a two-year absence the 300 cubic inch 6-cylinder engine was returned to the lineup. Halfway through the model year full-time 4WD was available on trucks that were outfitted with 360 cubic inch V8 and a cruise-o-matic transmission.

The following year in 1975 catalytic converters became standard on all F-100 trucks and unleaded gasoline became a priority. As a heavier duty version of the F-100 the F-150 pickup was introduced this year with stronger front and rear axles and heavy rate springs. Not fitted with catalytic converters, F-150s all came with power brakes and were two-wheel drive trucks but available as either a regular cab or SuperCab body. Engine options were the 300 cubic inch 6-cylinder or either the 390 cubic inch or 460 cubic inch V8.

In 1976 following a thirty-year run, the FE engine series was taken off the market to be replaced by a more innovative 335 series and 385 series engines. The Flareside body style also came back after a three-year vacation. It was offered only on a standard cab body and on 2WD and 4WD F-100 and F-150 trucks. Four-wheel drive trucks now featured front disc brakes. Power steering went from an external assist setup to an internal in-box design. Also this year was the F-150 Special which was a pickup with the F-250s heavier axles and suspension. The Ford Bronco was also redesigned into a F-series pickup variant for the 1978 model year.

No body changes were made in 1977 to the F-Series, but there were updates in the trim, badging and moldings. The truck now featured a rear window defroster in its available list of options along with AC on all pickups. The 351 cubic inch 400 cubic inch 2-barrel engine replaced the 360 cubic inch and 390 cubic inch V8. The Free Wheelin' truck was marketed by Ford in '77 and it featured rainbow side tape stripes, a blacked out grille, a black front push bar with a spot for fog lights, black tailgate lettering with orange accents, silver and red seat trim and black door panels with silver and red and black trim. Additional updates for 1977 included new plastic splash shields on the front and rear wheel wells, the trucks' radiator support being added to a large list of galvanized steel parts, the truck undersides becoming coated with zinc primer and the front fenders, tailgate, lower radiator reinforcement and rear cab corners constructed from pre-coated metal.

Significant design changes to the grille and the headlight trim made the 1978 F-Series look pretty different from earlier years even though the body panels stayed the same. The grille got bigger and featured an egg crate design. Large polished trim now surrounded it and encased signals, and the rectangular headlights and signals. Finishing off the new look was a contoured bumper. The base model Custom pickup continued to feature round headlights while additional trim filled in the spaces around the light. Other updates this year included the additional option of tilt steering wheel and improved cab mounts and door seals that reduced the in-cab noise level. The F-150 SuperCab was newly available this year in 4WD. 2WD pickup trucks with the 4.9L 6-cylinder and the 5.0 and 5.8L V8 engines featured a new 4-speed manual transmission. The Free Wheelin returned again with the addition of a tubular black rear bumper bar and chrome yellow styled steel wheels that were added to its earlier appearance package.

For 1979 all F-150 pickup trucks received catalytic converters. 4X4 F-150's now had the option of power steering. All other changes this year were minor and only involved cosmetics.

The seventh generation of the F-series debuted in 1980 and ran until 1986. It underwent a complete redesign, the first since 1965, with a bigger body and an all-new chassis. To improve the fuel efficiency and the aerodynamics the outside of the truck was restyled. It was now shorter and narrower, with a lower stance. Also redesigned were the medium-duty F-Series (F-600 and above), and though they shared the same cab as the smaller pickup trucks, the biggest version of F-Series featured a new front hood with separate front fenders, much like the L-Series.

While gas prices continued to rise, manufacturers decided to concentrate on more fuel efficiency improvements. Ford did some wind tunnel testing to determine where rounded lines and altered panel pit would reduce wind drag. Aluminum, plastics and lighter gauge steel were utilized to replace conventional steel in areas that didn't need strength in an effort to cut down on weight. Plastic was also used for the trucks' front inner fender panels and added to overall weight reduction and also helped an area that was once prone to rust. By redesigning the cab and bed areas to minimize spots where dirt and mud tended to accumulate Ford helped manage another rust-prone area. The F-Series ignition switch was moved to the steering column and incorporated a steering lock into the assembly. For security purposes the hood release was moving to inside the truck. To help quiet the interior new sound insulation and a double panel roof were added. Also this year in 1980 radial tires became standard on 2-wheel drive F-Series trucks. The remaining engines were the 300 cubic inch 6 cylinder and 302 and 351 cubic inch V8s when the 400 and 460 cubic inch engines were deleted from the line-up.

1981 brought with some fuel saving updates that included a 4-speed overdrive manual transmission on F-150 4X4s and a 4-speed automatic overdrive transmission on 2-wheel drive models that were equipped with the 5.0L V8. Only offered this year and the next was a 4.2 liter V8 engine for 2-wheel drive F-100s. Other updates this year included a variety of things including standard radial tires on 4-wheel drive pickups and halogen headlamps now becoming standard equipment on all models. Buyers also had the luxurious option of adding power door locks and power windows.

For 1982 the F-Series introduced a 3.8L V6 engine that came standard with a 3-speed manual transmission. Available options were a 3-speed automatic and 4-speed automatic overdrive. Ford used the Ranger name to designate a new line of small trucks and no longer used it to describe an F-Series trim level.

The next year the only major change for the F-Series trucks was the deletion of the 4.2L V8 engine. Other small changes were made to option packages, trim and paint colors. Ford also added diesel power to the F-Series in collaboration with International Harvester. Producing the same power output as the gasoline Ford 351 V8 the 6.9L V8 had a fuel economy of the 300 I6.

In 1982 big changes were coming and the most noticeable was the Ford 'Blue Oval' being added to the center of the grille. '82 was the final year of the Ranger trim as the name was shifted onto the brand new compact pickup that was developed as a replacement for the Courier. This was the last year for the F-100 which had been basically been made extinct by the F-150.

In 1984 the 5.8L V8 engine was upgraded to a 'High Output' engine with a 4-barrel cab, larger air cleaner, new camshaft and low restriction dual exhaust system. This resulted in an increase from 163 hp and 267 lb/ft torque to 210 hp and 304 lb/ft of torque. Additional engine changes this year included the 4.9L 6-cylinder, 5.0L V8 and the base 5.8L V8 engines with EEC-IV electronic engine control. The F-Series lost the 3.8L V6 engine this year. Pre-coated steel and additional galvanized panels were used by Ford to help combat corrosion and rust. Standard now was the F-Series key-in-ignition warning buzzer. New this year, unless the clutch pedal was completely depressed a new clutch safety switch kept the engine from cranking.

Only a few updates were made in 1985 and they included fuel injection being added to the 5.0L V8 engine. Other minor changes concentrated on cosmetics.

For the final year of the seventh generation in 1986 only a few changes were made. They included front disc brakes becoming standard and the addition of a new seam sealer and elctrocoat primer that assisted in corrosion protection. A few earlier options became standard this year. New in '86, outside sheet metal featured a more rounded front end that helped improve aerodynamics. Blending into the new fenders were new replaceable halogen bulbs that were inserted into headlights constructed from impact-resistant housings. Redesigned to now match the new body panels was the grille, taillights and all of the truck's mouldings and emblems. The inside of the truck received an all new dash, seats, interior trim and door panels.

1986 became the last year that buyers could purchase the F-150 with a 3 speed manual transmission that shifted through a steering column level. This was also the last vehicle in the U.S. that would offer this set up.

The eighth generation was introduced in 1987 and ran until 1991. The platform from 1980 received an upgrade that included aerodynamic changes to the front clip, which improved fuel efficiency. Featuring a style that was remarkably simple, the composite headlights became separate from the grille. The front bumper was mated into the bodywork for the first time rather than being an add-on part. Crew-cab trucks now featured full-width windows in their rear doors. Introduced in 1987 was fuel injection under the hood, which replaced carbureted engine completely by 1988. Ford following numerous years of lost sales to the StyleSide version dropped the FlareSide bed option quietly.

In 1987, the first F-150 4WD SuperCab was introduced and with this redesign several changes were made to F-Series mechanicals. These included the 4.9L 6-cylinder engine receiving electronic fuel injection, along with hydroelastic motor mounts that aided in reducing the amount of engine noise and vibration transmitted to the body. The 3-speed manual transmission was deleted this year while the 5.0L V8 received an updated version of electronic engine control. Newly standard this year was an all-new electronic controlled antilock brake system that the kept the rear wheels from locking up on hard braking.

Hoping to fill the void between the F-350 and the medium-duty F-600, the F-Super Duty was debuted in 1987. This model was fitted with a suspension that allowed for a higher GVWR and also featured only the 7.5L V8 or the 7.3L diesel V8. The F-Super Duty was available only as a chassis-cab model and was intended for commercial use only.

Only a few changes were made in 1988 and they included 5.8L V8 engined trucks being fitted with electronic fuel injection. The 4-speed manual transmission was replaced with a 5-speed overdrive manual transmission. The following year was yet another year of just minor updates. SuperCab trucks with captain's chairs now had a tilt and slide mechanism up front to make getting in and out easier. The other changes concentrated on trim and color choices for 1989.

Available at the end of the '89 production year, but announced for 1990 the C6 3-speed automatic transmission was replaced with a 4-speed electronically controlled automatic overdrive transmission. For this year manual hubs were optional while four-wheel-drive trucks now featured automatic locking front hubs. Two different sport packages were offered late in the 1990 model year and one included body and tailgate stripes and body colored styled steel wheels while the second added a black tubular bumper and a light bar with off-road lights to the first package.

1991 brought along with it an electronic switched transfer case that was available on 4WD trucks with the automatic overdrive and 5.0L V8 engine. A special 'Nite' model was debuted this year. It was a completely black truck with either red or blue stripes and special Nite decal. The buyer could opt for a handling package, the 5.0L or 5.8L V8 and a rear step bumper.

1992 brought with it the ninth generation of the Ford F-Series which ran until 1996. Once again with a focus on increasing its aerodynamics the lineup went through a huge cosmetic facelift. A new grille, bumper, headlights, fenders and hood front were some of the updates this year. On the inside a new dash and instrument panel was installed whicle heat/AC controls were tweaked and the glove compartment got bigger. Stylistically the F-Series was now in line with the Explorer and the Ranger. A single window rather than twin side windows in the rear was the only distinguishing factor of SuperCab models of this generation.

The Flareside Bed came back to the market in 1992. Rather than sporting the traditional pickup bed from the past, the new FlareSide took a lot of the rear bodywork from the dual rear-wheel F-350. Also this year Ford offered a 75th anniversary package on its '92 F-series which included a stripe package, special 75th-anniversary logos and an argent colored step bumper.

In 1993 Ford's base truck received a new name, the XL, losing its Custom tag. The Lariat XLT became simply XLT. Due to Ford's cruise control recall in 92, the following year cruise control became an electronic system with the ability to increase or decrease speed by 1 MPH when either the accel or decel buttons were touched.

In 1993 the SVT Lightening was introduced. Sold from 1993 until 1995 the Lightening got its power from a modified 5.8L V8 with performance cylinder heads, cam, pistons, intake, dual exhaust, headers, oil cooler and modified engine computer programming. The rear axle was a limited slip unit with 4.10:1 gearing. The Lightening was offered with a reprogrammed 4-speed automatic transmission with an auxiliary cooler. The suspension of aptly named Lightning was designed for performance and handling. It's steering featured much quicker response time than a standard F-150. The interior of the truck featured 6-way adjustable sport seats with lumbar controls and a console between them. A 120 MPH speedometer and a tachometer were part of the truck's instrumentation. On the outside was a body color-matched front bumper and a lower front air dam with interspersed fog lamps.

A high-mount brake light was added in 1994 to the rear of truck cab roofs. Other safety features included a security package with an intrusion alarm and remote keyless entry. Standard now were driver side air bags and door intrusion beams this year, along with an automatic transmission and transmissions fitted with a shift lock that restricted drivers from shifting out of park unless the brake pedal was depressed. A brand new 4-speed automatic overdrive for trucks that were outfitted with the 5.0L V8 engine replaced the earlier 4-speed auto transmission. And off road-package for 4WD trucks was introduced and included a handling package, off-road decals for the bed sides and skid plates.

1995 brought with a bit more class with the edition of the plusher Eddie Bauer Edition, the top trim level. SuperCab models received a new bench seat and the earlier jump seats were long gone. Only a few minor changes were made the following year in preparation of a major redesign as Ford began to phase-in integrated headrests in the seats and deleted the anti-theft aspect of the keyless entry system.

Arriving early in 1996, the tenth generation of the F-Series was debuted with a F-150 redesign for the first time since 1980 from the ground up. New rounded styling enhanced the aerodynamics nicely and along with a larger interior this new generation featured even better fuel economy. Sharing its V8 engine with the Crown Vic and V6 engine with the Taurus/Windstar, the F-150 acquired a brand new engine lineup. SuperCab models received a third door which helped with rear-seat access and in 1999 Supercabs became four-doors. The SuperCrew crew cab was added to the lineup in 2001. It took the larger seat of a crew cab and combined it with a slightly shorter rear cargo bed.

1997 and 1998 were the only years that the F-250 utilized this body style. The heavy duty model; or the old body style as it was known, was available with the 5.8 liter, the 7.5 liter gas motors and the 7.3 liter diesel motor. The crew cab four-door models were only featured with the 7.5 liter gas and 7.3 liter diesel motors. The extended cab and the regular cab models were available with all three engine options. The new body style F-250s (or non-heavy duty models), were only featured with the 4.6 liter and the 5.4 liter Ford modular gas motors. They had no diesel motor option, though there was a CNG compatible 5.4 liter engine option. No crew cab option was available for the new body style. A standard cab 2-door model and all extended cabs with this body style was available only with 3 doors. Not many changes were made in 1998 as Ford focused its advertising on the 50th anniversary of the F-Series and the 50th anniversary of NASCAR.

This generation was monumental in marking the separation of the F-150 from the heavier-duty trucks. Following a year long interruption, in 1999 the F-350 was reintroduced as the Super Duty; the Super Duty model included the F-250 through the F-550. Joining with International, Ford revamped the medium-duty F-Series, now part of the Super Duty lineup and the B-Series bus chassis was deleted.

Also this year a driver's side rear opening door was added to SuperCab trucks, which made it easier to get to the back seat from either side. The SVT Lightning package came back after three years, and featured a supercharged 5.4 liter V8 that produced 360 horsepower. It also featured a lower sport suspension and aerodynamic side skirts and front bumper. Other updates were only minor and included a new grille and 25 more horsepower for the 5.4 liter V8.

Redesigned on a whole new platform the eleventh generation was introduced for the 2004 model year. On the outside it was similar to the previous generations, but it featured sleeker styling and the addition of the stepped driver's window from the Super Duty trucks. All F-150's received four doors regardless of cab type.

Super Duty trucks also received a new platform in 2008. Keeping the same bed and cab as before, they could be distinguished from earlier models by the brand new interior and larger headlights and grille. The F-450 was now available as a pickup truck directly from Ford whereas previously it was offered only as a chassis-cab model.

Introduced for the 2009 model year was the twelfth generation and now current lineup. The F-150 received a huge update of the Ford full-size truck platform. Standard cabs were back down to two doors again rather than four. Updates on the truck platform included Super Duty style grilles and headlights. Manual transmission was dropped, along with the FlareSide bed, and the F-150 Platinum replaced the Lincoln Mark LT outside of Mexico. The SVT Raptor was all-new for 2010 and it was exclusively meant for off-roading.

In 2009 the Ford F-150 won Motor Trend 2009 Truck of the Year Award. This same year it also received the Best Redesigned Vehicle from Kelley Blue Book's kbb.com, 'Best Luxury Pickup' and 'Truck of Texas' for the 2009 F-150 King Ranch from Texas Auto Writers Association. It also received 'Best Overall Half-Ton Pickup' from PickupTrucks.com. Popular Mechanics awarded 'Automotive Excellence' award in the Workhorse Category. The Insurance Institute for Highway Safety dubbed it 'Top Safety Pick' for its standard safety technology: AdvanceTrac with Roll Stability Control and Safety Canopy side curtain air bags.

Focusing on fuel efficiency, the whole engine lineup for the F-150 was revamped for the 2011 model year. Besides two new V8 engines, the F-150 received a new 3.7L base V6 engine, and a powerful twin turbocharged 3.5L V6, named EcoBoost by Ford. The only option was the automatic transmission. Most models also received the addition of a Nexteer Automotive Electric Power Steering (EPS) system.

For 2015 the thirteenth generation of the F-Series will be updated. The F-150 was debuted in 2013 and featured a style loosely mimicking the Ford Atlas concept. It will not only have improved fuel efficiency, but it will have more EcoBoost engines; 2.7 V6 and 3.5 V6). It will also include the current 3.7 V6 and 5.0 V8. The 6.2 V8 will most likely be dropped because of bad fuel economy, though it will be used in the Super-Duty. Nearly 700 pounds will be dropped from the full-size trucks by Ford Engineers. Becoming best in class, Ford would like to bump up fuel efficiency to 26 Highway, and 18 City while keeping the F-150 body on frame (BOF).

Ford released several special models of the F-Series. One such model was introduced in 1993 for the model year; the SVT Lightning. A sports/performance version of the F-150, this model competed against the Chevy Sport. The SVT was powered by a 240 hp 5.8 L V8. Its basic framework came from the F-150, but numerous modifications were made to the frame the suspension to improve handling. With the SVT Ford was attempting to broaden their image from rough and tough man trucks to personal-use, fun, sporty vehicles. From 1993 until 1995 a total of 11,563 models were produced.

Following a three-year break, in 1999 Ford SVT introduced a brand new Ford Lightning. Similar to its predecessor this version was based on the F-150 with significant suspension updates. Using a supercharger engine that produced 360 hp, the Lighting also shared its 5.4 L V8 with the standard F-150. The 4-speed automatic transmission was borrowed from Ford's V10/diesel Super Duty trucks to handle the additional power. From 1999 until 2004 when it was discontinued a total of 28,124 models were produced.

The first-ever Harley Davidson Edition F-150 was available in 2000. Originally it was offered in a Supercab with a standard-length bed before moving to a Supercrew F-150 in 2001. The following year the Harley Davidson Edition became more exclusive with the addition of the supercharged motor from the SVT Lightning with a slightly larger pulley to reduce boost by 2lbs. The 2003 edition coincided with the 100th year celebration of Harley-Davidson and featured the addition of 100th Anniversary badging, available on Supercrew F-150s with the supercharged 5.4 liter V8.

In 2000 Ford established an alliance with Harley Davidson, which continues today. No huge changes were made for this year. The first Harley Davidson F-150 was offered only as a SuperCab Flareside truck in black and came with special badging, wheels and interior trim.

In 2001 there were significant changes that included the introduction of the F-Series SuperCrew truck, the first half-ton pickup that featured four full doors. Reaching an even bigger audience, the Ford F-Series trucks were great for hauling more than just people and cargo. The Harley-Davidson F-150 was available as a SuperCrew but with the only color choice continuing to be black. Newly available this year was the King Ranch truck, which was the beginning of an alliance with the large Texas cattle ranch of the same name. These trucks were top of the line and featured western-theme leather interior covers with brand-like logos embossed in the seats, door panels and console.

2002 brought a new color with it to the Harley-Davidson edition trucks, smoke gray. The trucks received special 20' wheels and a supercharger that brought the horsepower up to 340. Four-wheel drive models were now available with the FX4 package with unique striping, special 17' wheels, Rancho brand off-road shock absorbers and skid plates.

In 2003 both Ford and Harley-Davidson celebrated their 100th anniversaries. To celebrate this milestone a unique black and silver paint scheme was available for the Harley-Davidson truck with lots of anniversary badging. Also this year the SVT Lighting increased their horsepower to 380.

For 2004 two different body styles were available, the Heritage Edition truck and the new generation pickups. The Heritage Edition was a re-badged '03 SuperCab or SuperCrew to fill the void until the new model was ready to be delivered. The new generation truck was a brand new complete redesign that featured a less rounded front and taller grille and fender. To fit the taller body line the bed-side height went up 2 inches which resulted in a more handsome and rugged-looking truck. Rear passengers received more leg-room once the standard and SuperCab trucks were stretched six inches lengthwise. It also made enough room to allow Quarter rear-opening doors to access the extra storage behind the seat of Regular Cab trucks.

Two engines were available in the '04 F-150, the 4.6L Triton V8 (the same engine used in the previous generation) and the 5.4L V8 with 3 valves per cylinder, which replaced the 03 optional 5.4L V8 with 2 valves per cylinder. This new engine had better fuel economy and produced 15% more horsepower and had improved low-end torque. Making it a better ride, a new completely boxed frame increased the torsional rigidity along with making the cab quieter with less vibration. New rear shock absorbers were mounted outside the frame rails to help improve the ride and handling and innovative design suspensions bushings and rack and pinion steering took the place of the earlier truck's recirculating-ball steering box. Passengers were much more safe now thanks to the truck's hydro-formed steel panels. Also the new front passenger seat weight sensor this year which controlled the air bag on that side along with a seat belt reminder system that lets you know that the belt isn't fastened were all new this year.

For 2005 the King Ranch was available as a F-150. Other changes this year included the 4.2L V6 with manual transmission being added to the power train list. Customers looking for a bare-bones basic truck without frills could purchase the Work Truck Group package.

The following year 20-inch wheels became available on FX4, Lariat and King Ranch trucks. Traction Assist was now available on 2WD V8 pickup trucks. For the techno savvy driver, Sirius Satellite radio was offered on STX, XLT, FX4 and Lariat models. The Flex fuel version of the 5.4L Triton was introduced in 2006. Available as an F150, the Harley-Davidson Edition came in a choice of 2WD or AWD.

2007 brought with it a brand new grille design for both XLT and Lariat pickup trucks. A new FX2 Sport Package was offered on SuperCab and SuperCrew XLT trucks. Standard equipment now included a tire pressure monitoring system while DVD based navigation system was optional. Also standard on STX, XLT, FX and Lariat trucks were auxiliary audio input jacks. For '07 4.6L V8 horsepower went from 231 to 248 while the maximum tow capacity was increased to 10,500 pounds.

For 2008 the Ford F-Series maximum towing capacity was increased to 11,000 pounds. This year the truck received a new tailgate-mounted rear view camera and the option of remote start system. Also new this year was new manual telescoping trailer-tow mirrors.

The 2009 Ford F-150 featured a much quieter ride that was smoother and eliminated any steering wheel vibration at idle. Other updates included the addition of a six-speed transmission; roll stability control with trailer sensing, front side-impact and side curtain airbags. Also this year was a larger Crew Cab with a flat rear door. More luxurious features this year included options like Ford's SYNC audio system with voice activated radio and navigation, SIRIUS travel Link, a reverse sensing system, heated and cooled seats and rear vision camera. To fully get the most of the truck's cargo space one could purchase options like a tailgate step, cargo management system, retractable bedside step and retractable running boards.

Though a sluggish economy and rising gas prices make it a challenge to own a truck, big truck sales still count for a large share of the market today.

The Harley-Davidson Edition became basically an appearance package from 2004 until 2009 with its offerings expanded to the F-250 and F-350 Super Duty series. The newest version of the Harley-Davidson F-150 was debuted on February 10, 2008 at the Chicago Auto Show. Many of the lux features of the Platinum Edition were found on the Harley, in addition to authentic Harley biker-jacket materials used in the leather seating surfaces. Additional features included the requisite exhaust tones and power that achieved a top speed of 115 miles per hour.

The SVT Raptor model of the F-150 was introduced in 2010. Completely dedicated to off-road use, the Raptor featured modifications that improved its off-road ability. The body and fenders are wider than the base F-Series truck and it features a full set of FOX shocks with 11.2' of front suspension travel and 12.1' of rear travel. For the first time since 1982 the blue-oval Ford emblem on the grille isn't found on the Raptor, instead 'F-O-R-D' is spelled out in the center. Added alongside the standard 2+2 door SuperCab model was a full four-door SuperCrew model in 2011. Same as the the Ford Super Duty, the Raptor is powered by a 411 hp 6.2 L V8 engine, mated with a 6-speed automatic transmission.

Following the 2008 model year Ford ended sales of the Lincoln Mark LT in the U.S. and Canada. Ford introduced a high-end trim of the 09 F-150 called F-150 Platinum to fill the gap at the beginning of the 2009 model year. The Platinum is rebadged as the Lincoln Mark LT in Mexico and it continues to be very popular.

The Ford F-Series has a history in Motorsports. Ford entered into the Baja 1000 class eight race for slightly modified, full-size pickup trucks. The car was constructed in joint effort with the Ford Special Vehicle Team (SVT), Ford Racing, and Foutz Motorsports, Inc. Steve Oligos was the drivers of record, supported by co-drivers Greg Foutz, Bud Brutsman and Randy Merritt. Ranked third in its class, the F-150 SVT Raptor B completed the '08 41st SCORE Baja 1000 race in 25:28:10. This same model completed the 'Terrible's 250' race in the Best In The Desert race series, placing second overall in the Class 8000.

A single Raptor SVT (#439) competed in the Argentina-Chile Dakar Rally in January of 2010. Chilean driver Javier Campillay was unfortunately unable to finish because of a catch-up crash with another car in the middle of the road during stage seven. The following year two Raptors started in the Argentina-Chile Dakar Rally in Buenos Aires with Campillay behind the wheel of the more dependable Raptor (#375), and American female driver Sue Mead driving a T2 Raptor (#374). Wining the 'Super Production' class, Mead crossed the finish line in Buenos Aires and achieved the first North American class win in Dakar history. After losing time because of a mechanical failure during the 11th stage, Campillay was unable to finish the 12th state, which let to his being disqualified for failing to reach the race camp by the scheduled deadline.

by Jessican Donaldson