15 YEARS OF ŠKODA SUPERB: BRAND'S FLAGSHIP CELEBRATES PRODUCTION MILESTONE

October 21, 2016 by SKODA

◾In 2001 ŠKODA revitalised the traditional name that dates back to the luxury 640 Superb of the 1930s

◾To date, around 900,000 ŠKODA Superb have been manufactured

◾100,000 of the third generation Superb already delivered

◾ŠKODA Superb has always impressed with timeless and elegant design, optimal space and modern technology for safety and comfort

Mladá Boleslav, 21 October 2016 – The ŠKODA Superb is celebrating its 15th anniversary: Since the first ŠKODA Superb in 2001, the traditional Czech manufacturer has produced around 900,000 vehicles of all three Superb generations. Since March 2015, more than 100,000 of these have been produced in the current third generation, which has successfully established itself in the automotive mid-class.

With a new, expressive design and innovative technologies, the new ŠKODA Superb led the brand into a new era: thanks to the sharp lines of the exterior, the most modern assistance systems for safety and comfort, powerful yet economical engines, the largest available space in the segment and numerous 'Simply Clever' details, the current generation has successfully established itself in the mid-class.

For its extraordinary qualities, the ŠKODA Superb has been awarded the 'Red Dot Award' for outstanding product design and the title of 'Car of the Year' in numerous European countries. The production figures also underline the success of the brand's flagship: Since the first ŠKODA Superb of the third generation, which ran off the line in March 2015, ŠKODA has manufactured over 100,000 vehicles of the popular series. In total, the car manufacturer has produced nearly 900,000 ŠKODA Superb of the first, second and third generation.

The origins of ŠKODA's large representative vehicles date back to the early years of automobile manufacturing. In 1907 the Laurin & Klement FF became the first eight-cylinder model in Central Europe. In the 1920s, the luxurious ŠKODA HISPANO-SUIZA, among others, was used by Czechoslovakia's first president, Tomás Garrique Masaryk; the eight-cylinder ŠKODA 860 was an impressive sight in the early 1930s. A representative ŠKODA model named Superb was launched for the first time in 1934: the ŠKODA 640 Superb. Just like the current generation, the forefather also featured trendsetting technology, with advanced independent suspension and a 2.5-litre six-cylinder engine producing 55bhp. Only around 200 vehicles left ŠKODA's production halls.

ŠKODA AUTO

◾is one of the longest-established vehicle manufacturers in the world. The company was founded in 1895 – during the pioneering days of the automobile. Today, the company's headquarters remain in Mladá Boleslav.

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◾currently offers the following models in the range: CITIGO, FABIA, RAPID, OCTAVIA, YETI, KODIAQ and SUPERB.

◾in 2015 delivered more than 1 million vehicles to customers worldwide.

◾has belonged to Volkswagen Group since 1991. The Volkswagen Group is one of the most successful vehicle manufacturers in the world. ŠKODA, in association with the Group, independently manufactures and develops vehicles, as well as components, engines and gear transmissions.

◾operates at three locations in the Czech Republic, produces in China, Russia, Slovakia and India mainly through Group partnerships, as well as in Ukraine and Kazakhstan through local partners.

◾employs over 26,600 people globally and is active in more than 100 markets.