2011 Kia Sorento

ALL-NEW 2011 KIA SORENTO ENTERS CUV SEGMENT

All-New CÚV Embodies Kia Motors' Style, Value and Commitment
• Newest Kia vehicle offers premium style, technology and safety features

• The first vehicle built1 at KMMG, the 2011 Sorento is a symbol of Kia Motors' commitment to the Ú.S.




'Kia Motors is known for producing safe, affordable, appealing vehicles and we are furthering our commitment to Ú.S. market consumers with the 2011 Sorento as the first vehicle to come off the state-of-the-art assembly line at our new manufacturing plant in Georgia,' said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia (KMMG). 'Creating stylish and safe vehicles loaded with value is a core philosophy for the Kia brand, and the opening of KMMG along with the production of the all-new Sorento further reinforces those values.'

With a streamlined and attractive look, the new Sorento represents a modern CÚV that is just the right size for today's consumer. Built using a unibody design with the ability to comfortably fit up to seven passengers, Sorento has an overall length of 184.4 inches and overall width of 74.2 inches, and is longer and roomier than the previous-generation Sorento. With increased head and legroom and nearly five cubic feet more in cargo capacity, the 2011 Sorento effortlessly accommodates both passenger and cargo needs for all drivers. An available panoramic sunroof, the first on any Kia vehicle, increases the feeling of spaciousness and adds to the overall contemporary appearance.



To further match the needs and preferences for all drivers, the 2011 Sorento offers two engines, both more powerful than the Ford Escape and Honda CR-V3. A 2.4-liter four-cylinder engine outputting 172 horsepower or a larger 3.5-liter V6 providing a class-leading 273 horsepower are both coupled to a new six-speed automatic transmission, which together provide ample power and offers improved fuel efficiency and smooth performance. To further meet consumer needs, both engines can be mated to either front- or all-wheel-drive configurations.

'With a spacious, comfortable interior and multiple convenience features, the 2011 Sorento is the perfect, versatile choice for couples or young families taking a weekend getaway or merely handling everyday responsibilities,' said Tom Loveless, vice president of sales for KMA. 'Consumers are sure to take notice of Sorento's sharp styling, exceptional value and standard safety features, making it a standout in the competitive CÚV segment.'

Industry-Leading Warranty

The 2011 Sorento is covered by Kia's comprehensive warranty program, which offers unprecedented consumer protection. Included in this program are a 10-year/100,000-mile limited powertrain warranty, a five-year/60,000-mile limited basic warranty and a five-year/100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan also is part of the comprehensive vehicle coverage.

Kia Motors Product Line

Kia Motors America offers a dynamic and diverse product line to meet the needs of all lifestyles. The vehicle line features the stylish and all-new Forte compact sedan and all-new two-door Forte Koup, the highly personalizable Soul, functional Rondo CÚV, award-winning Sedona minivan, purposeful Optima midsize sedan and versatile yet fuel-efficient Rio and Rio5 subcompacts. The vehicle line also features the affordably luxurious Borrego and value-packed Sportage SÚVs, while the rugged 2011 Sorento CÚV hits showrooms in January 2010.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 640 dealers throughout the Únited States. For 2008, KMA recorded its 14th consecutive year of increased Ú.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline 'The Power to Surprise.'

Source - Kia

ALL-NEW 2011 KIA SORENTO CUV

All-New CÚV Brings Immense Amount of Style, Value and Power to Segment

• First Ú.S.-built1 Kia vehicle offers consumers best-in-class power along with numerous upscale creature comforts

• Newest Kia vehicle offers modern design, multiple technology and safety features

LOS ANGELES, December 2, 2009 – Kia Motors America (KMA) today announced the official North American debut of the all-new Sorento crossover utility vehicle (CÚV) during a press conference at the 2009 Los Angeles Auto Show. The first vehicle to be built at the all-new, state-of-the-art manufacturing facility, Kia Motors Manufacturing Georgia (KMMG) in West Point, Georgia, Sorento encompasses both the brand's signature design cues as well as its distinct combination of value, safety and style. Coming to market in early 2010 as a 2011 model-year vehicle, the all-new Sorento presents consumers with a well-equipped, well-appointed CÚV with best-in-class power2 suited perfectly for the fun, dynamic and discerning driver.

With a streamlined and attractive look, the new Sorento represents a modern CÚV that is just the right size for today's consumer. Completely redesigned for 2011, the all-new Sorento now employs a unibody design with the ability to comfortably fit up to seven passengers, offering more space and ride comfort than the previous-generation model. Prominently displaying the signature tabbed grille and wraparound headlamps soon to be seen on all Kia models, Sorento offers a more aggressive stance and sleeker profile than the previous version.

Confident and Contemporary Exterior

Based on the KND-4 concept shown during the 2007 Los Angeles Auto Show, Sorento offers the same swept-back lines and dynamic presence as the concept vehicle. With an angled window line, large flared-back headlamps, prominent fog lamps and rounded nose, the all-new Sorento clearly belongs to the Kia family and effortlessly conveys strength and authority. The view from the rear offers the same forceful attitude with a rounded back and tail lamps set powerfully within the rear lift gate.

Available in base, LX and EX trim levels, the versatile CÚV offers tasteful exterior features on all three including 17-inch alloy wheels with 235/65R17 tires and wheel moldings, while moving to the LX trim includes standard body-color heated outside mirrors with integrated LED turn signal indicators. All EX trims offer standard 18-inch alloy wheels outfitted with 235/60R18 tires, automatic headlamps, fog lamps (optional on LX trims) and a rear spoiler. Optional for LX and EX trims are roof rails for those looking to spend a weekend away or endeavor in recreational activities, while EX trims offer the options of 18-inch ultra bright mirror-finish wheels or a panoramic sunroof (V6 models only), a first for any Kia vehicle. With an overall length of 183.9 inches and overall width of 74.2 inches, the all-new CÚV comes in longer, lower and roomier than the previous-generation Sorento, offering occupants a more spacious and comfortable ride.

Best-in-Class Performance
The 2011 Sorento offers two engines, both more powerful than the Ford Escape and Honda CR-V3. A 3.5-liter V6 providing best-in-class 276 horsepower and 248 pound-feet of torque and a 2.4-liter four-cylinder engine producing 175 horsepower and 169 pound-feet of torque both are coupled to a new six-speed automatic transmission, which together provide ample power and offer improved fuel efficiency. This all-new six-speed automatic transmission is a proprietary design for Kia Motors that was designed, engineered and built specifically for Kia vehicles, making the brand one of only three manufacturers to employ such a transmission. (posted on conceptcarz.com) To further meet consumer needs, both engines can be mated to either front- or all-wheel-drive configurations, the latter coming with a locking center differential to evenly distribute power to all wheels while operating the vehicle at low speeds during more severe weather conditions. For enhanced ride performance, the all-new 2011 Sorento employs a more compact and lighter MacPherson strut front suspension and a fully independent multi-link rear suspension.

Modern and Tech-Inspired Interior

Moving inside, the feeling of spaciousness is all the more evident, and with both five- and seven-passenger seating configurations, Sorento is now more versatile than ever. With 142.5 cubic feet of interior volume when equipped with five seats or 149.4 cubic feet with seven, Sorento offers quite a bit more space over the previous generation's 137.5 cubic feet. Head and legroom also have been increased for optimal occupant comfort. With nearly five cubic feet more in cargo capacity, the new generation effortlessly accommodates both passenger and cargo needs for cruising around town as easily as weekends camping in the mountains.

In addition to offering a comfortable ride, impressive technology features also come standard throughout, including an AM/FM/CD/MP3/Sat audio system with SIRIÚS® Satellite Radio capabilities and three months complimentary service4, auxiliary and ÚSB audio input jacks for connecting personal MP3 players, and Bluetooth® wireless technology connectivity with steering wheel-mounted voice activation controls to enable hands-free operation for all compatible mobile phones. All EX models offer standard push button-start ignition with smart key and rear sonar back-up sensors, while available voice-activated navigation, rear view back-up cameras and air ionization purification technology complete the modern and high-tech driving experience.

Standard comforts can be found throughout, including air conditioning, a tilt and telescopic steering wheel with integrated audio controls, trip computer and rear map pockets. In addition to those features, the LX trims offers standard automatic up and down driver's window function, illuminated vanity mirror, EcoMinder™ Indicator to assist with fuel efficient driving habits, and a second row arm rest with cup holder. Progressing to the EX trim provides even more well-appointed standard features including dual automatic temperature control, rear air conditioning (V6 models only) and a leather-wrapped steering wheel and shift knob.

Able to suit practically any driver, Sorento offers the discriminating consumer numerous package options. The Convenience Package, available for the LX trim, offers roof rails, rear sonar, a rear view mirror with backup display, heated front seats and fog lamps. Moving to the Premium Package, available for the EX trim, includes roof rails, leather trim seats, heated front seats, a rear view backup camera and a panoramic sunroof (V6 models only), further adding to the feeling of spaciousness. By upgrading to the Limited Package, available for the EX trim outfitted with the Premium Package, drivers will benefit from luxuriously appointed features including a voice-activated navigation system with real-time traffic, an Infinity premium surround system with 12 speakers and a 550-watt digital amplifier, 18-inch chrome-finish wheels and interior accent mood illumination. A DVD Entertainment Package also is available on EX V6 models (without sunroof) for those looking for a little extra entertainment while on the road.

Superior Safety Features

Pedestrians also benefit from the all-new Sorento's standard safety systems. For the 2011 model year the hood of Sorento is designed to crumple and flex strategically so as to absorb and disperse the shock of a collision with a pedestrian or bicyclist, aimed at decreasing the level of potential injury.

Industry-Leading Warranty

The 2011 Sorento is covered by Kia's comprehensive warranty program, which offers unprecedented consumer protection. Included in this program are a 10-year/100,000-mile limited powertrain warranty, a five-year/60,000-mile limited basic warranty and a five-year/100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan also is part of the comprehensive vehicle coverage.

Kia Motors Product Line


Kia Motors America offers a dynamic and diverse product line to meet the needs of all lifestyles. The vehicle line features the stylish and all-new Forte compact sedan and all-new two-door Forte Koup, the highly personalizable Soul, functional Rondo CÚV, award-winning Sedona minivan, purposeful Optima midsize sedan and versatile yet fuel-efficient Rio and Rio5 subcompacts. The vehicle line also features the affordably luxurious Borrego and value-packed Sportage SÚVs, while the 2011 Sorento CÚV arrives in showrooms in January 2010.

Source - Kia

ALL-NEW 2011 KIA SORENTO TAKES UP RESIDENCE IN THE BIG APPLE

Compact CÚV Lives Large On Times Square Billboard
IRVINE, Calif., December 3, 2009 – Kia Motors America (KMA) is moving into one of the world's highest profile advertising arenas – New York City's Times Square – with a new billboard showcasing the all-new 2011 Kia Sorento CÚV. The 60 foot by 40 foot advertisement, located at One Times Square at the intersection of Broadway and Seventh Avenue, is one of the first elements of the largest new product rollout in KMA's history, and will introduce the first Kia vehicle built in the ÚS with both ÚS and foreign parts to more than more 500,000 people every day.




In addition to the Times Square billboard, the all-new Sorento also is the 'Official Vehicle of the NBA' for the current basketball season. The first vehicle to roll off the line at Kia Motors' state-of-the-art manufacturing facility in West Point, Georgia, the new Sorento adopts Kia signature design cues and offers the Ú.S. market a well-equipped, well-appointed and versatile CÚV suited perfectly for the time and a fun, dynamic generation of drivers.

Source - Kia

KIA UNVEILS SUPER BOWL AD WITH POPULAR LIFE-SIZE CHILDREN'S CHARACTERS TAKING CROSS-COUNTRY JOYRIDE IN THE ALL-NEW 2011 SORENTO

First-Ever Super Bowl Spot for Kia Continues the Launch of its First Ú.S.-Built1 Vehicle

• Cast of popular children's characters includes Muno (from the award-winning series YO GABBA GABBA!), Sock Monkey (Fox River Mills, Inc.), and MR. X (BLABLA KIDS collection)



IRVINE, Calif., February 5, 2010 – The launch of the all-new 2011 Sorento – the largest campaign in company history for Kia Motors America (KMA) – continues today with the reveal of Kia's first-ever Super Bowl ad on www.kiasorento.com. Titled 'Joyride Dream,' the 60-second spot follows a colorful cast of life-size children's characters – including Muno (from YO GABBA GABBA!, the award-winning series and live tour, produced by W!LDBRAIN and The Magic Store), Sock Monkey (Fox River Mills, Inc.), MR. X (BLABLA KIDS collection), Robot and Teddy Bear – who take the all-new Sorento CÚV for a spin through a series of dream-like adventures and encounter exploding bowling pins, jumping jet skis, snow angels and a mechanical bull along the way.

'The Kia brand is becoming increasingly relevant in the Ú.S., and the arrival of the first vehicle from the new Kia plant in West Point, Georgia is the perfect time for the brand to use the Super Bowl advertising stage to introduce the all-new 2011 Sorento to more than 100 million people watching the game,' said Michael Sprague, vice president of marketing, KMA.



Created by David&Goliath, 'Joyride Dream' speaks to young couples who are entering a new life stage and facing adult responsibilities while still desiring the style, freedom and fun they've always enjoyed.

'New parents often find their vehicles' back seats cluttered with toys and child TV show characters, so assembling the cast of ‘Joyride Dream' provided a clever way to showcase Sorento's unique combination of just-right size, style and amenities that enables young couples to enjoy their new lifestyle to the fullest,' said Sprague. 'From Muno's eye-catching design and Sock Monkey's agility to the fun of Mr. X, the advanced technology of Robot and the safety and security of Teddy Bear, each character's inherent trait helps us tell the Sorento story.'

The first vehicle to roll off the line at Kia's new state-of-the-art manufacturing facility in West Point, Georgia, the all-new 2011 Sorento encompasses both the brand's signature design cues as well as its distinct combination of value, safety and style. The 2011 Sorento, which went on-sale in early-January, offers consumers a well-equipped, well-appointed CÚV with best-in-class power2 suited perfectly for the fun, dynamic and discerning driver.

In addition to the Super Bowl spot, Sorento is currently featured on KMA's first Times Square billboard and is the 'Official Vehicle of the NBA' for the current basketball season. The 2011 Sorento was named the Official Vehicle of the 2009 Chick-fil-A Bowl and Outback Bowl college football games.

Source - Kia

KIA MOTORS UNVEILS SORENTO SX TRIM AT ATLANTA AUTO SHOW

New Trim Level Conveys a More Athletic, Luxurious Side to All-New CÚV
• The first vehicle built at KMMG adds new trim level to an already successful line




ATLANTA, March 19, 2010 – Following the official grand opening ceremony of Kia's first Ú.S.-based manufacturing facility in West Point, Georgia, Kia Motors America (KMA) today debuted the new 2011 Sorento SX crossover during a press conference at the 2010 Atlanta Auto Show. The all-new Sorento has exceeded expectations since going on sale in early January, and now the new SX brings the CÚV to new levels of comfort, convenience, technology and design and will arrive in dealerships later this summer. The first vehicle to roll off the line at Kia Motors' recently opened state-of-the-art manufacturing facility in West Point, Georgia, the 2011 Sorento is a true symbol of Kia Motors' $1 billion commitment to both the state of Georgia, the Únited States and North America.

'Receiving critical and consumer acclaim, Sorento has surpassed all expectations in only its first two months on the market, leading both January and February sales and helping achieve record-breaking sales for Kia Motors America,' said Michael Sprague, vice president, marketing of KMA. 'The addition of the 2011 Sorento to the Kia lineup has helped bring new and more affluent customers into our showrooms. And with the addition of the new SX trim we hope to expand Sorento's appeal to even more consumers looking for a comfortable, sophisticated and well-equipped vehicle.'



Originally available in two trim levels, LX and EX, SX adds an enhanced dimension to Sorento with styling that adds an edgier attitude and comes standard with a host of luxury, convenience and technology features throughout. In addition to the smart key with push button start, leather-wrapped steering wheel and shift knob, telescopic steering wheel, heated side mirrors, automatic up/down driver-side windows and privacy glass found standard on all EX models, upgrading to the new SX trim will further spoil its occupants. Driver and passengers will benefit from leather-trimmed seats, heated front seats, electrochromatic mirror with Homelink® and a voice-activated navigation system with back-up camera.

In addition to the impressive array of standard technology features found on all Sorento models, including an AM/FM/CD/MP3 audio system with SIRIÚS Satellite Radio capabilities, auxiliary and ÚSB audio input jacks for connecting personal MP3 players, and Bluetooth®2 connectivity with steering wheel-mounted voice activation controls to enable hands-free operation for all compatible mobile phones, the SX also comes standard with an Infinity® Audio surround sound system with 10 speakers for a truly enhanced listening experience.

Raising the level of refinement and sophistication further, the SX interior benefits from a unique metallic gauge cluster with a stitched meter housing, accent interior illumination and stainless steel pedals. Chrome-finished roof rails, a metallic accent along the greenhouse and front and rear stainless skid plates on the outside complete the look. A panoramic sunroof also is available to enhance the feeling of spaciousness and adds to Sorento's modern appearance.

Without sacrificing the space, comfort and ride that the current Sorento already offers, Sorento SX will employ the same unibody design with the ability to comfortably fit up to seven passengers. An overall length of 183.9 inches and overall width of 74.2 inches with substantial headroom, legroom and cargo capacity effortlessly accommodates both passenger and cargo needs for all drivers. Sorento SX will, however, be nearly half of an inch lower to the ground for a subtly sportier appearance while the lower center of gravity allows improved handling and aerodynamics.

The Sorento SX also features DFD (Dual Flow Damper) shock absorbers typically found on more expensive vehicles. The DFD shocks, which have been specially matched to Sorento's MacPherson strut front suspension and the fully independent mulit-link rear suspension, provide excellent handling characteristics without the harsh ride qualities typically associated with sport-tuned suspensions.

The SX comes mated to Sorento's more powerful 3.5-liter V6 engine, providing best-in-class 276 horsepower and 248 pound-feet of torque, more powerful than the Ford Edge and Chevrolet Equinox V63. Coupled to a new six-speed automatic transmission, the V6 offers ample power and improved fuel efficiency. This all-new six-speed automatic transmission is a proprietary design for Kia Motors that was designed, engineered and built specifically for Kia vehicles, making the brand one of only three manufacturers to employ such a transmission. (posted on conceptcarz.com)

To further meet consumer needs, the engine can be mated to either front- or all-wheel-drive configurations, the latter coming with a locking center differential to evenly distribute power to all wheels while operating the vehicle at low speeds during more severe weather conditions. Drivers also will benefit from a standard Anti-lock Braking System (ABS), Electronic Stability Control (ESC), Hill Start Assist (HAS) and Downhill Brake Control (DBC), offered on all Sorento trims.

Industry-Leading Warranty

The 2011 Sorento SX is covered by Kia's comprehensive warranty program, which offers unprecedented consumer protection. Included in this program are a 10-year/100,000-mile limited powertrain warranty, a five-year/60,000-mile limited basic warranty and a five-year/100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan also is part of the comprehensive vehicle coverage.

Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in Ú.S. market share. With two new vehicle introductions and several other key initiatives planned for 2010, Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and with new technology such as ÚVO powered by Microsoft®4 infotainment system (to be available in select Kia models in the Ú.S. beginning in summer 2010). The launch of the all-new 2011 Sorento CÚV, the official vehicle of the NBA, further enhances the lineup and is now in dealerships.

Source - Kia