ELF AND BROUGH SUPERIOR SIGN A NEW GLOBAL PARTNERSHIP
November 21, 2016 by Elf
• Elf joins Brough Superior as 'Official Lubricant and Technical Partner'Motorcycle Live!, England, November, 21: Elf, a brand of the global energy company Total, is proud to announce its new partnership with historic motorcycle manufacturer Brough Superior. Brough Superior and Elf have signed a global partnership agreement. Elf has become the 'Official Lubricant and Technical Partner' of Brough Superior starting 15th November 2016, providing its technical expertise and products to the luxury British marque and its official distributors. With 45 years of R&D and experience in the area of motor racing and road use, Elf has developed lubricants, greases, fluids and special additives of high quality and technical performance. The lubricants will be used as factory-fill and service lubricants. The service lubricants offered will cover a range or marques alongside the Brough Superior brand. Marc Smith, General Manager of Total UK Lubricants Divsion, said: '150 researchers are working at Total & Elf to develop high end and classic lubricants. We are proud to work closely with Brough Superior and to contribute to their success. Being passionate and pushing the technical boundaries to new heights is something we share with such a legendary brand as Brough Superior. We are delighted to provide our products, our support and our technical know-how.' Mark Upham, CEO of Brough Superior Ltd., commented: 'Brough Superior, is once again a global luxury brand and it is important that it continues to work with only the best from around the world. We recognise Elf as a leading player in the lubricant world and we very much look forward to working with them, to achieve more success. I am delighted that we will work together to provide both modern and classic motorcycle lubricant products.' About Brough Superior Founded in 1919, Brough Superior is an iconic motorcycle marque of unrivalled heritage and was the chosen brand of Lawrence of Arabia. It was commonly referred to by many as 'The Rolls Royce of Motorcycles'. It is now about to enter its second century with the strongest model line-up in the company's history, the British luxury brand is looking forward to an exciting future. The company utilises cutting-edge technology with hand-craftsmanship and traditional techniques. Each motorcycle is a statement of elegance, dynamic styling and outstanding technology. Moto Corsa are the exclusive importer of Brough Superior Motorcycles in the UK. Brough Superior and Moto Corsa are currently exhibiting at the Motorcycle Live! event in the National Exhibition Centre until 27th November 2016.
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About Elf and Total Total is a global integrated energy producer and provider, a leading international oil and gas company, and the world's second-ranked solar energy operator with SunPower. Our 100,000 employees are committed to better energy that is safer, cleaner, more efficient, more innovative and accessible to as many people as possible. As a responsible corporate citizen, we focus on ensuring that our operations in more than 130 countries worldwide consistently deliver economic, social and environmental benefits. www.lubricants.total.com
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