The Iconic Jeep® Brand: Celebrating 70 Years of the Authentic SUV
• with distinctive, premium special Anniversary Edition models
• Entire Jeep vehicle lineup significantly enhanced for 2011
Jeep® – one of the world's few, true icons – is celebrating its 70th anniversary in 2011. To mark the occasion, the Jeep brand is creating distinctive, unique 70th Anniversary Edition models of each vehicle in its lineup.
'The Jeep brand's legendary heritage and capability have made it iconic – well-known and loved throughout the world,' said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. 'Since they were first produced in 1941, Jeep vehicles have been the authentic benchmark for off-road capability, having mastered more terrain, led more adventures and provided drivers more freedom than any other vehicle before or since.
'As part of our celebration of the 70th Anniversary of the Jeep brand, we are creating stunning, premium special-edition models of each vehicle in our lineup that pay homage to the history of the legendary Jeep brand,' Manley added.
2011 Jeep Wrangler 70th Anniversary Edition
All Jeep 70th Anniversary Edition models will arrive in showrooms in the first quarter of 2011, and all will be available in a unique Bronze Star exterior paint, in addition to Bright Silver and Black.
The Ú.S. MSRP of the Jeep Wrangler 70th Anniversary Edition starts at $28,670 (plus $750 destination) for 2-door models and $31,370 (plus $750 destination) for Únlimited models. It is available on Wrangler and Wrangler Únlimited Sahara models. Features include:
• Únique 18-inch wheel
• 70th Anniversary badge
• Dark Olive seats with perforated leather inserts and Chestnut accent stitching and piping
• Satin chrome HVAC rings, front doorpulls and grab handle
• Automatic shift knob with satin chrome cap and bezel
• Door armrest and center console in Dark Olive with Chestnut accent
• Leather steering wheel with Chestnut accent
• Berber floor mats with Chestnut binding
• Únique cluster overlay and needles
• 70th Anniversary logo on radio screen
• Mopar brushed aluminum sill plates 2011 Jeep vehicle lineup
Jeep builds on its tradition of providing unique, iconic, versatile and capable vehicles for 2011, with its next-generation, premium flagship vehicle – the 2011 Jeep Grand Cherokee – and with significant changes across the Jeep vehicle lineup.
With the greatest range of SÚVs under one brand, the Jeep vehicle portfolio consists of:
Compass: A compact SÚV with a new sophisticated, premium design for 2011, the Jeep Compass delivers unsurpassed 4x4 fuel economy, freedom, utility, and Jeep 4x4 cachet and capability, all at a terrific value
Grand Cherokee: The most capable and luxurious Grand Cherokee ever, balancing legendary Jeep capability with sophistication to deliver a premium driving experience for all adventures
Liberty: The mid-size SÚV from Jeep that offers Jeep Trail Rated® 4x4 capability combined with on-road refinement and numerous innovative features, including the industry-exclusive full-length Sky Slider® open canvas roof
Patriot: A compact SÚV delivering the fun, adventure and value only Jeep can offer, with unsurpassed 4x4 fuel economy and segment leading capability
Wrangler: The icon of the Jeep brand, it remains true to its heritage as the original fun-and-freedom machine. For 2011, it boasts an all-new interior, and an available premium body color hardtop for Sahara models
Wrangler Únlimited: The only four-door convertible SÚV on the market with room for five adult passengers, Wrangler Únlimited receives an all-new interior for 2011 and an available premium body color hardtop for Sahara modelsSource - Jeep