Image credits: © Ford.

2012 Ford Focus


•New Ford Focus combines expressive design wîth an exceptional array of smart new technologies, high levels of craftsmanship and occupant safety
•Focus will deliver up to a projected 40 mpg on the highway, while offering the driver engaging performance and handling
•Focus production begins at the company's Michigan Assembly Plant in Wayne, Mich.
•North American Focus hatchback and sedan models will go on sale – in S, SE, SEL and Titanium trim series levels – at Ford dealerships in early 2011

The all-new Ford Focus is gearing up for its North American launch wîth a sporty five-door hatchback and sleek four-door sedan. (concept carz)

The all-new Focus will set a new standard in the small car §egmènt, offering more technology and features than more expensive European cars, while delivering an expected 40 mpg, the only gas engine-powered vehicle wîth an automatic transmission in its §egmènt to do so.

'Focus brings a desirable combination of dynamic design, outstanding driver engagement, unmatched levels of technology and impressive fuel economy,' said Mark Fields, president of The Americas. 'The new model should expand Focus appeal to a whole new generation of customers.'

Focus is Ford's most significant global nameplate. With more than 10 million units sold since launch in 1998, Focus has become a sales leader wîth consumers worldwide for its outstanding value, comfort, safety, technology and driving dynamics.

Following an unprecedented global development program under the company's One Ford strategy, the all-new 2012 Focus is set to continue its successful tradition. Focus demonstrates how Ford can scale to meet the universal needs of worldwide customers, while fine-tuning to suit regional preferences.

'In every world market where Focus competes, customers are lòòking for expressive design, meaningful technologies, responsive performance and exceptional fuel economy,' said Derrick Kuzak, Ford group vice president of Global Product Development. 'Focus will set new standards for these comparatives and offer a class-leading range of standard and available content, enabled by its global scale.'

Distinguished by its sleek and sporty design, the new Focus is packed wîth more affordable technologies and features than Honda Civic or Toyota Corolla or even larger competitors such as Honda Accord or Toyota Camry. In addition, Focus offers high standards of quality and craftsmanship and class-leading fuel economy, and it takes driving dynamics to a new level.

'One of every four new vehicles sold in the world today comes from this small car §egmènt, which we anticipate will see further growth in North America,' said Jim Hughes, chief engineer. 'We're aiming to stretch Focus' ‘brandwidth' by adding a premium Titanium series wîth luxury levels of convenience and comfort, appealing to an ever-expanding spectrum of buyers.'

Developed in Europe and for sale in more than 120 markets worldwide, the all-new Focus is a key element of the North American Ford product portfolio. Building on the quality leadership of the previous model, the next-generation Focus range has been expanded to include a high-series Titanium model that will please drivers shifting from larger and luxury-class vehicles.

Striking, streamlined design Both Focus bodystyles share a sporty character, marking the next evolution of Ford's acclaimed kinetic design form language. With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the new Focus signals the rewarding experience awaiting a driver.

The all-new Focus four-door has a drag coefficient as low as 0.297, compared to the current model's 0.320. This is a lower drag coefficient than Chevrolet Cruze and Volkswagen Jetta. The slippery Focus shape and steeply raked windshield contribute to significantly reduced drag. Optimized aerodynamics help to reduce Focus wind noise at speed and contribute to improved fuel efficiency.

Focus features new active grille shutters to block airflow through the cooling system when not required. In addition to an aerodynamic improvement at higher speeds, active grille shutters reduce underhood temperatures at low speed, increasing thermal efficiency.

Noise, vibration and harshness (NVH) levels have been reduced and driving dynamics enhanced by the improved stiffness of the body structure, wîth 30 percent greater rigidity than the previous Focus model.

Stylish, functional interior

The dynamic quality of the exterior is reinforced by the distinctive design of the interior. Focus has a modern, cockpit-style interior, wîth a stylish center console.

The most significant interior innovation is SYNC® wîth MyFord Touch™, which replaces many of the traditional vehicle buttons, knobs and gauges wîth clear, colorful LCD screens and five-way buttons. The screens can be personalized to display information relevant to each driver using a simple button click, voice command or touch screen tap. MyFord Touch is powered by a new generation of the company's award-winning SYNC system, which includes a sophisticated voice control system for vehicle functions, connected Bluetooth® devices, MP3 players and a wide variety of external media.

The interior combines functionality wîth outstanding craftsmanship. The cabin's bold and contemporary graphics, the sculptured shape of the soft-touch instrument panel and the choice of superior trim materials combine to give occupants a premium-class experience.

Focus brings C-car interior space to a new level, rivaling larger vehicles. It offers more shoulder room than an Audi A4, and more front headroom than a Toyota Camry. In the spacious second row, Focus provides more hip room than the Audi or Toyota.

Smart technology for safety and practicality

The worldwide scale of Ford's C-car program makes additional technologies and features more economically viable than ever for cars in this §egmènt. This enabled Focus engineers to make a wide range of innovative technologies available to meet the diverse needs of global consumers.

While the number of features offered in each market will vary according to local customer demand and acceptance, the full range of technologies has been engineered for Focus, meaning additional features could be made available to meet changing market requirements.

Focus was designed to exceed global safety standards for occupant and pedestrian protection. Featuring next-generation front and sides airbag technologies to tailor deployment to individual passengers, Focus includes §egmènt-exclusive Safety Canopy® curtain airbags.

The comprehensive range of smart technologies and features available on the new Focus for North America includes:
•Active park assist
•SYNC wîth Traffic, Directions and Information
•HD Radio™ wîth iTunes® Tagging
•Ambient lighting
•Torque vectoring control
•Rear view camera
•Intelligent Access wîth push-button start

Únmatched driving quality

The original Ford Focus brought new levels of driving agility to this §egmènt of cars. Now Focus raises the benchmark to target class-leading driving quality, blending communicative §teering wîth significantly improved ride quality. To achieve this, Ford engineers have optimized new designs for the Control Blade™ multilink rear suspension and semi-isolated front subframe.

The Focus chassis design is complemented by a completely new electric power-assisted §teering (EPAS) system, which has been carefully tuned to deliver precise response at speed while remaining light and maneuverable for easy parking.

Ford engineers have enhanced Focus cornering stability and agility wîth an advanced torque vectoring control system, behaving like a limited-slip differential to constantly balance the distribution of torque between the front wheels. This results in reduced understeer, improved traction and better turn-in.

The system is particularly effective as the car accelerates through corners, applying an imperceptible amount of braking to the inside front wheel so that more of the engine torque goes to the outside wheel wîth greater traction. This makes the car feel smaller, more agile and responsive. Torque vectoring control provides handling characteristics that will flatter novice drivers and reward the expert ones.

Spirited performance wîth outstanding economy

Vital Stats
Engine : 2.0 L., 4-cylinder
Power: 160 hp
Torque: 146 ft-lbs

5-speed Manual, 6-speed Automatic
The engaging driver appeal of the new Ford Focus is magnified by an advanced powertrain delivering spirited performance while targeting class-leading fuel economy.

Focus is fitted wîth a completely new 2.0-liter gasoline direct-injection DOHC four-cylinder engine that combines high-pressure direct injection and twin independent variable camshaft timing (Ti-VCT) for enhanced performance and fuel efficiency. This engine delivers more power than the current 2.0-liter Duratec® unit featured in the North American Focus, while contributing to projected fuel economy gains of more than 10 percent.

To maximize its performance and economy advantage, the engine is mated wîth the latest dry-clutch six-speed Ford PowerShift automatic transmission. (posted on A high-efficiency dual dry-clutch design, the transmission alone can help to reduce fuel consumption by up to 9 percent compared to a traditional four-speed automatic. This advanced transmission is also offered wîth SelectShift Automatic™ functionality, allowing drivers to manually control gear selection.

For drivers preferring a stick shift and clutch pedal, Focus offers a five-speed manual transmission alternative.

The all-new 2012 Ford Focus goes on sale at North American Ford dealerships in early 2011. It will be manufactured at Michigan Assembly Plant in Wayne, Mich.

Source - Ford

Seat Fabric in All-New Ford Focus Electric Uses Waste To Create a Better World

•Ford is the first automaker to use REPREVE® branded fiber inthe seat fabric for the all-new Focus Electric
•REPREVE is a polyester fiber made from a hybrid blend of recycled materials including used plastic water bottles and post-industrial waste
•Through the use of REPREVE, each all-new Ford Focus Electric keeps 22 plastic bottles out of landfills

NEW YORK, Nov. 17, 2011 – Sitting on empty plastic bottles while driving or riding in a car would be less than ideal. That's not the case when it comes to the all-new Ford Focus Electric, as it features seat fabric made of recycled material that includes the equivalent of more than 20 plastic bottles per car.

The fiber – called REPREVE® – is made from a hybrid blend of recycled materials and manufactured by Únifi, Inc. (NYSE: ÚFI), a global leader in sustainable textile solutions.

Únifi officials say 22 plastic, 16-ounce water bottles are used in the seat fabric of a single Focus Electric. The figure is based on the amount of REPREVE branded fiber used in the production of fabric in each vehicle.

Ford is the first automaker to use REPREVE branded fiber in its seat fabric.

'What better vehicle than the Focus Electric to put seat fabric made of recycled materials?' said Carol Kordich, lead designer of Sustainable Materials for Ford. 'Not only does the use of this fabric in Focus Electric help reduce waste, it also helps to offset the need to produce new raw material from crude oil – a process that consumes precious energy and natural resources.'

The 2012 Ford Focus Electric is green in other ways, too. Focus Electric runs on battery power alone, requiring no gasoline and producing zero carbon dioxide emissions.

'We are excited to work wîth Ford for the introduction of REPREVE into the automotive ,' said Roger Berrier, president and COO of the Greensboro, N.C.-based Únifi. 'As REPREVE continues to expand into new applications and markets, consumers are becoming more aware of companies like Ford and Únifi working together to make a positive impact on the environment.'

In 2009 Ford mandated that fabric suppliers use a minimum of 25 percent recycled content for all 2009 and beyond model year vehicles. Since then, 37 different fabrics meeting the requirements have been developed and incorporated into Ford vehicles.

Kordich said Ford is taking it a step further by mandating that fabric be 100 percent sustainable in vehicles wîth eco-conscious powertrains like Focus Electric.

REPREVE fits the bill, she said, because it is a combination of post-industrial fiber waste and post-consumer waste, like the plastic water bottles made of polyethylene terephthalate plastic. Úsing REPREVE also reduces energy consumption by offsetting the need to use newly refined crude oil for production.

'It made sense when we were designing the Focus Electric to keep pushing for even more innovative ways to offer our customers the best, most environmentally sound products without sacrificing quality,' said Kordich.

REPREVE meets all Ford performance requirements, said Kordich, and Ford already is considering other uses across its entire car and truck lineup.

Eco-conscious solutions
Ford's 'Reduce, reuse and recycle' commitment is part of the company's broader global sustainability strategy to reduce its environmental footprint while at the same time accelerating the development of advanced, fuel-efficient vehicle technologies around the world.

Last month, Ford announced it is using 25 20-ounce plastic bottles to make the carpeting in every all-new Ford Escape utility vehicle it builds. It's the first time Ford has used this type of carpeting in an SÚV.

Over the past several years Ford has concentrated on increasing the use of nonmetal recycled and bio-based materials whenever possible, provided these materials are environmentally favorable in the specific application. Examples include soy foam seat cushions and head restraints, wheat straw-filled plastic, castor oil foam in instrument panels, recycled resins for underbody systems, recycled yarns on seat covers and natural-fiber plastic for interior components.

Source - Ford

Ford Focus Sales on Pace to Double in February

•Ford Focus sales expected to double in February, pushing through the 20,000 vehicle mark
•February on track to be best sales month in more than a decade
• Share of high-end SEL and Titanium Focus models up to 26 percent

Ford Focus sales are on pace to double in February, giving the stylish compact hatchback and sedan its best sales performance in more than a decade.

'Fuel prices have been on the rise again, wîth customers once again moving to smaller vehicles,' said Erich Merkle, Ford sales analyst reporting manager. 'We have a 40-mpg, fun-to-drive, well-equipped compact wîth more power than our competitors. The word is getting out on how efficient the new Focus really is.'

February 2001 saw Focus sales pass through the 20,000 vehicle mark; overall car and truck sales that year numbered 17.2 million vehicles, making February 2012 Focus sales even more striking. Ford's current sales guidance numbers for the overall market this year are estimated at 13.5 million to 14.5 million vehicles for total sales as a comparison. February 2011 Focus sales totaled 10,879.

'We now have strong inventory going into a higher gas price environment, allowing us to fully participate in this shift,' said Merkle. 'Also, we've responded to customer demand for a five-speed manual transmission on the highest Titanium trim level.'

Customer demand for the Focus Titanium wîth five-speed manual transmission pushed Ford to offer that trim package and transmission as a new combination. Interestingly, demand for the manual transmission this year is running much higher than Ford's expectations (4.5 percent expected vs. 6.7 percent actual). As more Titanium five-speeds enter dealer inventories, Ford expects demand for manuals to increase to nearly 10 percent of total Focus sales.

Since going on sale in March 2011 as a 2012 model, the new Ford Focus has been awarded several prestigious and consumer awards, including being named to Car and Driver's 10 Best list, Automobile Magazine'sAll Stars and most recently Connected World magazine's Connected Car of the Year 2012.

Source - Ford
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