2010 Renault Samsung Motors SM3

A compact, spacious sedan

The curvy lines of SM3 convey an impression of strength and power. Inside the car, excellent interior comfort sets it apart from the rest. With a wheelbase of 2.7 m, SM3 has the biggest cabin in its class. SM3 is also one of the most fuel-efficient vehicles in its class, thanks to the fine-tuning and adjustments carried out by Renault Samsung Motors.RENAÚLT SAMSÚNG MOTORS CELEBRATES 10 YEARS OF SÚCCESS IN KOREA




After 10 years of continued growth and development driven by the pursuit of a premium brand image based on the highest quality products and services, clearly differentiated from domestic brands as the best alternative to imported cars, Renault Samsung Motors ranks top in sales revenues among companies doing business in Busan (South Korea), and continues to grow into a leading global company. Launched in September 2000 as a member of the Renault-Nissan Alliance, Renault Samsung Motors is now on a robust track towards a record high performance as it celebrates its 10th anniversary this year.

Renault Samsung Motors maintains a good balance in sales with two-thirds domestic and one-third exports. With the global economic downturn, domestic sales increased more than exports; however, the rate of exports has risen since the end of 2009, showing signs of global economic recovery.



RSM is very keen on consolidating its Premium Brand image on the Korean market, based on differentiated and high quality products and services. In order to maximize its premium brand value it has introduced new sophisticated brand and visual identities, as well as a new showroom design concept on the occasion of the company's 10th anniversary. This new design will help to achieve maximum customer satisfaction by making the showrooms of the company more refined, comfortable, and multi-functional.

The company started in 2000 with only 1,900 employees, but the number has now quadrupled to some 7,600. According to Renault Samsung Motors CEO, Jean-Marie Hurtiger, the key to the success of the company in the Korean market was its ability to integrate into Renault Group, and adopting Renault technology and management systems, while preserving, its own rich Samsung heritage but also the Korean traditional corporate culture. Renault Samsung Motors is a true multinational company in which the distinct management and corporate cultures of the three different nations (France, Japan and Korea) have been integrated into an entirely new corporate culture.

From its launch year in 2000, the engineers at the Renault Samsung Technical Center (RSTC) were increasingly involved in the development of SM3, SM5, SM7, and QM5. QM5 was the first entirely new product of the Renault-Nissan Alliance launched at Renault Samsung Motors. RSTC played a leading role in the development of New SM3 which has been a great success since its launch in July 2009, but the New SM5, launched in early 2010, represents the first brand new model that RSTC co-developed for Korea as well as for export markets. For the global markets as part of the Renault-Nissan Alliance, Renault Samsung Motors also produces and exports SM3 (Sunny and Almera) under the Nissan brand.

The Renault Samsung Motors Design Center, located in the RSTC, plays an important role within the Renault Design Network by developing the styling design of Renault Samsung Motors line-up of vehicles while also working on styling design for global projects implemented within the Renault Group and monitoring general design trend for the Asian Region.

Source - Renault Samsung Motors

Presentation of Renault Samsung Motors

the ten years since Renault purchased 80.1% of Samsung Motors, Renault Samsung Motors has become Korea's No. 3 vehicle manufacturer with a range of five models (SM3, SM3 CE, SM5, SM7 and QM5).

On its launch in 2000, the company had a workforce of just 1,900. Today, the number has increased fourfold to 7,600. According to Jean-Marie Hurtiger, CEO of Renault Samsung Motors, the key to the company' success on the Korean market lies in its ability to integrate with Renault and to adopt the Group's technology and management systems while maintaining its valuable Samsung heritage and the traditional Korean corporate culture. Renault Samsung Motors is a truly multinational company, combining the corporate and management cultures of three countries (France, Japan and Korea) to create an entirely new corporate culture.

Executive vehicles of advanced design
Renault Samsung Motors markets a range of five modern, executive vehicles: SM3, SM3 CE, SM5, SM7, and QM5. The brand has an ultramodern facility in Busan with a production capacity of 300,000 vehicles/year, a high-level research and development centre and a network of 171 sales outlets.

The Renault Samsung Motors design centre, housed within RSTC (Renault Samsung Technical Center), plays an important role in the Renault design network. Its role is to develop the styling of the Renault Samsung Motors vehicle range while also working on global projects implemented by the Renault group and overseeing general design trends for Asia.

To further enhance the company's excellent brand value and to coincide with its tenth anniversary, Renault Samsung Motors adopted a sophisticated new visual identity in 2010 along with a new showroom concept. This new design will further build customer satisfaction by giving Renault Samsung Motors showrooms a premium, comfortable, multi-functional look.

A leader in quality

Source - Renault Samsung Motors