New 2012 Fiat 500 'Pink Ribbon' Edition Proceeds Benefit The Breast Cancer Research Foundation®
- FIAT Brand teams up with The Breast Cancer Research Foundation (BCRF) to produce 250 'Pink Ribbon' limited-edition Fiat 500 models
- Committing to a $50,000 minimum donation, Fiat Brand will donate $1,000 per Fiat 500 Pink - Ribbon limited-edition vehicle sold to BCRF to support the foundation's mission of achieving prevention and a cure for breast cancer in our lifetime
- Available at FIAT Studios beginning October for Breast Cancer Awareness Month September 27, 2011 , Auburn Hills, Mich.
- The FIAT Brand is excited to announce the introduction of the 2012 Fiat 500 'Pink Ribbon' limited-edition model. Produced in partnership with The Breast Cancer Research Foundation® (BCRF), the collaboration allows breast cancer awareness advocates to express their support for the cause in modern iconic Italian style.
'We are honored to partner with an upstanding organization like The Breast Cancer Research Foundation that supports a cause so important to our consumers and our company,' said Laura Soave, Head of FIAT North America. 'The Fiat 500 Pink Ribbon edition offers our FIAT consumers a unique and stylish way to express their support, help fund breast cancer research and ultimately drive change.'
Through the partnership, 250 Fiat 500 Pink Ribbon limited-edition vehicles will be available at FIAT Studios in October. Through the sales of the Fiat 500 Pink Ribbon model, FIAT will donate $1,000 per purchase, with a minimum of $50,000 contribution to BCRF. BCRF is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and translational research worldwide.
About the 2012 Fiat 500 Pink Ribbon Edition
'At The Breast Cancer Research Foundation, we are constantly looking for ways to further breast cancer awareness during Breast Cancer Awareness month and beyond,' said Myra J. Biblowit, BCRF President. 'The partnership with FIAT is especially exciting as it allows breast cancer supporters to literally drive awareness for the cause year round. We are extremely appreciative of FIAT's collaboration in this effort as the brand's contributions will help fund innovative research that will advance the fight against breast cancer worldwide.'
Designed exclusively for FIAT Brand's partnership with BCRF, the new 2012 Fiat 500 Pink Ribbon limited-edition model features several exclusive design elements that highlight the Cinquecento's iconic silhouette.
Based on the highly stylized 2012 Fiat 500 Lounge model, the Pink Ribbon limited-edition is available in Argento (silver) and Bianco (white) exterior paint colors and features a signature dark pink bodyside stripe with '500' logo and an accenting 'ribbon' in light pink.
The interior of the Fiat 500 Pink Ribbon adds to the 500 Lounge model's already stylish interior with unique pink accents contrasting the Nero (black) interior. Highlighting this limited-edition model are Nero leather front and rear seats with pink accent stitching on the perimeter and signature '500' logo embroidered on the front seatbacks and a pink ribbon embroidered on the floor mats. For added detail, pink accents are hand-stitched through the Nero leather steering wheel and provide additional contrast in front of the body-color instrument panel bezel.
5-speed Hybrid, 6-speed Automatic, 5-speed Manual
And to match this specially appointed Cinquecento, a pair of uniquely designed Fiat 500 Pink Ribbon key fobs provide customers with a personal reminder of the FIAT Brand and BCRF's partnership to find a cure.
Only 250 Fiat 500 Pink Ribbon limited-edition models will be available at FIAT Studios nationwide in October. The Manufacturer's Suggested Retail Price of the 2012 Fiat 500 Pink Ribbon is $22,500 (including $500 destination). For more information, visit www.fiatusa.com/500PinkRibbon.About the 2012 Fiat 500
With beautiful Italian styling, timeless functionality, fuel efficiency and innovative technology – the same attributes that made the original version an icon – the 2012 Fiat 500 is relevant for an entirely new generation of drivers.
The 2012 Fiat 500 offers a multitude of safety features, fuel efficiency, world-class quality and advanced technology. With its city-friendly four-passenger size, engaging driving dynamics, all-new fuel-efficient 1.4-liter MultiAir® engine with eco:Drive™ Application, state-of-the-art TomTom® Navigation with BLÚE&ME™ Handsfree Communication technology and seven standard air bags, the new Fiat 500 offers a unique driving and ownership experience. This package is further enhanced with new quality and refinement adaptations for the Ú.S. market, including an all-new six-speed automatic transmission. (posted on conceptcarz.com)
Every 2012 Fiat 500 includes FIAT FORWARD CARE™ – a standard four-year/50,000-mile bumper-to-bumper warranty, four years of unlimited roadside assistance and a three-year/36,000-mile maintenance program that includes wear-and-tear items.
The reintroduction of the FIAT brand in North America is led by the modern generation of the Fiat 500, now joined by the Fiat 500 Cabrio.About The Breast Cancer Research Foundation® (BCRF)
The Breast Cancer Research Foundation was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In October 2011, BCRF will award $36.5 million to 186 scientists across the Únited States, Canada, Latin America, Europe, the Middle East, Australia and China. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country and is designated an 'A+' charity by The American Institute of Philanthropy, the only cancer organization to achieve this.
For more information about BCRF, visit www.bcrfcure.org.Source - Fiat
With more than four million produced during its twenty-year production run, the tiny Fiat 500 was something to behold. Easy to spot by its rounded egg-like body, the Fiat 500 filled a need for utilitarian transportation for the Italian masses when it was introduced in 1957. The post-war European market needed an affordable option, and the rear-engined Fiat 500 was just the solution. The rear-engine design was taken from the Volkswagen Beetle and proved popular enough to be adopted by several other carmakers.
The designer behind the 500 was Dante Giacosa, who was famed for being one of the greatest designers in Fiat's history who not only dealt with the car design, but also had a big hand in the engineering. A cheap and practical town car, the Nuova (new) 500 was debuted in July 1957 and is considered one of the first city cars and lasted until 1960. Giacosa was extremely motivated to construct a car that packed more into a smaller space and he did this by making the engine mount at the rear side. It featured a smaller two-cylinder engine than all newer models, and produced just 13 bhp. The Nuova featured a fabric roof that folded entirely back to the rear of the car, similar to the Citroën 2CV. It was one of three models that came with 'suicide doors'. A stylish Sport version of the Nuova came with a special red stripe and more power in the engine.
With kart-like handling, the four-seat 500 was powered by an air-cooled 479cc flat twin, which eventually was boosted to 499cc that gave 18 bhp. With a top speed of 55mph, the 500 was an incredibly popular and practical vehicle of choice throughout Europe. Weighing at only 1,100 pounds, the 500 had a wheelbase of 72.4 inches, a length of 116.9 inches, a width and height of 52.0 inches. The 500 had a Cx (aerodynamic resistance coefficient) of 0,38, which was quite impressive for the era.
The 'D' replaced the original Nuova in 1960. Similar in appearances to the car it replaced, two differences set the models apart: the engine size and the roof. The D came with an uprated 499 cc engine that produced 17 hp as standard and continued to be used until the end of the L in 1973. The roof for the D didn't fold back as far as the Nuova, but it that earlier roof was available as the 'Transformable'. The D also came with 'suicide doors'. Torino Motors assembled the 500D in New Zealand and it was locally dubbed the 'Fiat Bambina'.
The 500 was offered as the 'Giardiniera' station wagon variant in addition to the two-door coupe in 1960 until 1975. The wagon had the standard engine laid on its side, an additional 10 cm wheelbase that made room for a useable rear seat, larger brakes and a full-length sunroof. Called the K or Giardiniera, the estate version of the Fiat 500 is the longest running model. To create a flat loading surface, the engine was laid under the floor of the trunk. The roof stretches all the way to the rear and didn't stop at the driver and front passenger like other models of the time. The K came with 'suicide doors', and unlike other models, it continued to carry these doors into the 1970s. Production moved to Desio in 1966 and the Giardiniera was constructed by Fiat subsidiary Autobianchi. Production of the Giardiniera tallied at 327,000 which later examples featuring Autobianchi rather than Fiat badging.
The Fiat 500 F or Berlina was produced from 1965 until 1973 and spans two period of 500 production, the D and the L. Because of the two production periods, the F model is very easily confused and misidentified. The F sported the same badging as the D from 1965 until 1969, but the two models can be easily told apart by the positioning of their door hinges. The F produced from June 1965 finally featured front-hinged doors while the D has 'suicide doors'. From '69 until '72 the F was sold next to the Lusso models as the less expensive 'base model' version. There wasn't much mechanically different from the F and L, but the main differences lay in the bumpers and the interior. The L had an extra chrome nudge bar, and the inside of the L featured a fresher updated look while the F interior didn't change from the original 1957 design.
Introduced in 1968 was the L or Lusso 500 model. It featured a modern interior that included a revamped dashboard and paid special attention to comfort and style for the passenger. The 500 L was produced until 1972.
The final version of the 500 was the R or Rinnovata version. The R model sported a larger 594 cc engine that was designed by Abarth with a more practical power rating of 23 bhp and a full synchromesh gearbox. This final model was much more comfortable than previous version yet was more simply equipped and trimmed than before. The fuel gauge was removed and only the low fuel indicator was left.
Several custom models of the 500 were produced, included the 'Jolly' version by Carrozzeria Ghia with inspiration taken from the very exclusive Fiat 600 Jolly. The Jolly came with wicker seats, a chopped-roof, no doors and usually seen with a canopy roof.
Showing that they had a lot of muscle behind their compact frame, seven Fiat 500s contested the first and only Liège-Brescia-Liège Rally in July of 1958. They were beaten by Messerschmitt TG500 and the Berkeley SE492s, but the little Italian cars show their rugged side and proved they were capable of incredible durability. Reputed to be the smallest car to complete a world circumnavigation, a 1969 Fiat 500 travelled 32,000 road kilometers in less than 100 days. In 2005 a 1973 500 took a 16,000 km trip travelling through Russia for a 100 day journey. Its progress was documented by newspaper and television stations worldwide and eventually a book entitled La bizzarra impresa ('The bizarre exploit') was published about the trip. In 2007 this same car became the first Fiat 500 to reach the Sahara dunes was taken around the Mediterranean Sea for over 10,000 kilometers.
The Fiat 500 was produced from 1957 until 1975 and was replaced with the Fiat 126. The 500 R was sold alongside the 126 for two years before the 500 was retired. More than 3.6 million Fiat 500 cars were sold during its lifetime and at end the production had been outsourced to a Polish company called FSM. The 126 never reached the same popularity as its predecessor in Italy. In March of 2007 Fiat debuted the all-new 500 model, based on the '04 Fiat Trepiuno concept. Its arrival coincided with fifty years since the original 500. The new 500 is also dubbed the bambino and competes with the Mini Cooper and the Volkswagen Beetle.
By Jessica Donaldson