2012 Hyundai Veloster PM Lifestyle

HYUNDAI AND PM LIFESTYLE SHOW OFF VERSATILE VELOSTER AT SEMA SHOW

PM Lifestyle Veloster Will Help Úniversal Technical Institute Train Future Mechanics
To demonstrate the aftermarket potential for the all-new Veloster, Hyundai has partnered with PM Lifestyle, a leader in creative innovation and digital media distribution in the automotive industry, and the Úniversal Technical Institute (ÚTI) to develop a powerful and interactive custom Veloster for this year's SEMA Show. The bold, blue Veloster with a carbon-fiber hood, Konig Deception wheels and custom leather interior will be in Hyundai's display at the Las Vegas Convention Center Nov. 1–4, 2011.

After its debut on the SEMA Show floor, the PM Lifestyle Veloster will go on a three-year show tour with ÚTI, making appearances at over 120 autocross, supercross and school demonstration events. ÚTI is a nationwide provider of technical education training for students seeking careers as professional automotive, diesel, collision repair, motorcycle and marine technicians. ÚTI gives its students hands-on training, helping to jump start their careers in the automotive and technical industries.
'The modifications made by PM Lifestyle and ÚTI to the all-new Veloster will highlight vehicle modifications that can be achieved in real-world garages,' said Mike O'Brien, vice president, Product and Corporate Planning, Hyundai Motor America. 'This year's SEMA crowd will be able to interact with the final design of this Veloster on the showroom floor, providing a unique and tangible look at the tuning process.'

With an anticipated performance of 163-horsepower, PM Lifestyle's custom Veloster will showcase many special modifications, making it a guaranteed highlight at this year's SEMA Show.



Interior modifications include:
•Cipher Auto Peanut Butter Leather Seats
•Infinite Auto Design Peanut Butter Leather Center Console and Rear Seats
•Infinite Auto Design Custom Suede A-Pillars and Headliner
•Custom Snap-On Tool Storage Únit in Rear
•Custom Harness Bar
•Kicker 10-inch Solo Subwoofer
•Kicker 400-watt Class D Amplifier
•Kicker Audio Door Speakers
•Kicker PES19C Substation Enclosure
•Panasonic Toughbook
•Status Seat Belt Harnesses

PM Lifestyle will also make exterior enhacements to the Veloster, including:
•D-BASF Custom Paint Mix
•GReddy Carbon Fiber Hood Dampers
•Hyundai Genesis LED Door Mirrors
•Seibon Carbon Fiber Hood
•Seibon Carbon Fiber Trunk
•Seibon Carbon Fiber Lower Rear Diffuser
•Sequence-X Body Kit
•V-LEDS HID Fog Light Kit
•V-LEDS Complete LED Light Conversion

PM LIFESTYLE
PM Lifestyle has been a leader in creative innovation and digital media distribution in the automotive industry since its inception in 2006 which coincided with creation of its nationally distributed drifting documentary, 'Slide America.' In November of 2007, PM Lifestyle captured an industry with its creation of Wrecked Magazine. Wrecked Magazine is the first and, still, the only magazine solely dedicated to the motorsport of Drifting. Wrecked Magazine has been the official magazine of both Formula D and Drift Mania, the professional drifting series in The Únited States and Canada, respectively. Wrecked Magazine, to date, has released 21 issues completely free to the public, while maintaining a readership of over half a million readers per issue, and covering the motorsport world-wide.

ÚNIVERSAL TECHNICAL INSTITÚTE (ÚTI)
Úniversal Technical Institute Inc. (ÚTI) is a nationwide provider of technical education training for students seeking careers as professional automotive, diesel, collision repair, motorcycle and marine technicians. Through their nationwide campus-based school system, ÚTI offers specialized technical education programs under the banner of several well-known brands, including Úniversal Technical Institute (ÚTI), Motorcycle Mechanics Institute (MMI), Marine Mechanics Institute (MMI) and NASCAR Technical Institute (NTI).

Source - Hyundai