New 2012 Fiat 500 Abarth to Debut at the L.A. Auto Show
Faithful to the ‘small but wicked' saying coined for Karl Abarth's cars in the 1960s, the new 2012 Fiat 500 Abarth arrives in America wîth the racing traditions that have made it a success on European roadways and racetracks — world-class performance and precision, purposeful and aggressive styling, high power-to-weight ratio and limited-production volume.
Building on the excitement of the new 2012 Fiat 500 (Cinquecento), the new Fiat 500 Abarth is designed for track-day enthusiasts and driving-purists who want the ultimate high-performance small car wîth the pedigree of an exclusive Italian exotic.
With its all-new 1.4-liter MultiAir® Turbo engine, Abarth-tuned suspension and brake systems, race-inspired design and technology features not traditionally included on a small car, the new 2012 Fiat 500 Abarth will unleash the brand's legendary performance heritage on American streets.Source - Fiat
2012 Fiat 500 Abarth: INTRODUCTION
Faithful to the 'small but wicked' saying coined for Karl Abarth's cars in the 1960s, the new 2012 Fiat 500 Abarth arrives to America wîth the racing traditions that have made it a success on European roadways and racetracks — world-class performance and precision, purposeful and aggressive styling, high power-to-weight ratio and limited-production volume.
'Bringing the 2012 Fiat 500 Abarth to the Ú.S. enables us to reach out to driving enthusiasts who want Italian performance at an attainable price,' said Olivier Francois, Head of FIAT Brand and Chief Marketing Officer — Chrysler Group LLC. 'With its lightweight, track-tuned handling and purpose-built design, the Fiat 500 Abarth brings to life the legendary racing heritage of the brand and becomes the Italian high-performance car for everyday driving.'
Building on the excitement of the new 2012 Fiat 500 (Cinquecento), the new Fiat 500 Abarth is designed for track-day enthusiasts and driving purists who want the ultimate high-performance small car wîth the pedigree of an exclusive Italian exotic.
With its all-new 1.4-liter MultiAir® Turbo engine, Abarth-tuned suspension and brake systems, race-inspired design, and technology features not traditionally included on a small car, the new 2012 Fiat 500 Abarth unleashes the brand's legendary performance heritage to American streets.
'Abarth treatment' and tradition continues to deliver extraordinary results In the late 1950s Karl Abarth believed that race cars wîth brilliant performance could be derived from small, lightweight, everyday driving cars — including the original Cinquecento (500). And his tradition of track-ready small cars continues today by utilizing the 2012 Fiat 500 Sport as a base point for the new high-performance Fiat 500 Abarth.
Staying faithful to the performance principles that made the Abarth name a success, the new Fiat 500 Abarth continues the brand's motorsport traditions, including: Everyday Performance Car Track-ready capability, high horsepower-per-liter engine, combined wîth the quality, efficiency and refinement expected in a world-class small car Competitive Benchmark levels of performance, track-proven reliability and durability Aggressive Purposeful and functional performance design, Abarth-tuned powertrain control module (PCM) and performance-tuned exhaust wîth menacing sound Attainable State-of-the-art powertrain and chassis technology once limited to premium-priced performance cars Racing Heritage More than 60 years of performance and competition tuning, including active international series races today
Source - Abarth
FIAT Brand Announces U.S. Pricing for New 2012 Fiat 500 Abarth
• Starting at $22,000, the Fiat 500 Abarth unleashes legendary Italian performance onto American streets
• Designed for track-day enthusiasts and driving purists who want the ultimate high-performance small car at an attainable price
• Fiat 500 Abarth customers entitled to §egmènt-exclusive, full-day Abarth Driving Experience
January 11, 2012 , Auburn Hills, Mich. - The FIAT brand today announced Ú.S. pricing for its new 2012 Fiat 500 Abarth. The starting Ú.S. Manufacturer's Suggested Retail Price (MSRP) is $22,000 (not including destination).
Faithful to the 'small but wicked' saying coined for Karl Abarth's cars in the 1960s, the Fiat 500 Abarth arrives to America wîth the racing traditions that have made it a success on European roadways and racetracks: world-class performance and precision, purposeful and aggressive styling, high power-to-weight ratio and limited production volume.
'The Fiat 500 Abarth feels like a double shot of espresso straight to your veins,' said Tim Kuniskis, Head of FIAT Brand for North America, Chrysler Group LLC. 'With its wicked attitude, it will reward adrenaline fans who no longer need to pay six figures to feel the rush of true Italian performance.'
The race-inspired Fiat 500 Abarth comes standard wîth many performance features, including the all-new 1.4-liter MultiAir® Turbo engine delivering 160 horsepower (119 kW) and 170 lb.-ft. (230 N•m) of torque, Abarth-tuned suspension, brake systems and dual exhaust, turbo-boost gauge wîth integrated LED shift light and 16-inch aluminum wheels.
Driver and passenger performance seats feature a one-piece design wîth large side bolsters, racing-harness pass-through and accent stitching. The Fiat 500 Abarth also comes standard wîth BLÚE&ME™ Handsfree Communication, Bose premium audio system and §teering-wheel-mounted audio controls.
Abarth Driving Experience for New Owners Included in the price of each 2012 Fiat 500 Abarth is the opportunity for new owners to attend a §egmènt-exclusive driving experience at no additional charge. The Abarth Driving Experience is an entire day of full-throttle training, guided by professional instructors from the Richard Petty Driving Experience to ensure fun and top-level instruction in a safe and structured setting.
'Seduction' Digital Spot Reaches Nearly 3 Million YouTube Views The 2012 Fiat 500 Abarth and its digital spot titled 'Seduction' made their debuts at the 2011 Los Angeles Auto Show. The 60-second social media spot promoting the 500 Abarth seduced more than 1 million YouTube viewers in its first week and now has reached nearly 3 million views. Without having ever been aired on television or cable networks, it has rapidly spread through the web and gained global attention.
It represents the unique characteristics of the Fiat 500 Abarth as a sensual and strikingly stunning model and takes a peek at what happens the first time a customer encounters the race-ready vehicle. The spot ends wîth a sexy and edgy message, 'The Fiat 500 Abarth. You'll never forget the first time you see one.'
The 'Seduction' digital spot was created in partnership wîth The Richards Group and can be viewed at the FIAT brand's YouTube site or via the following link: http://www.youtube.com/fiatusaSource - Abarth
With more than four million produced during its twenty-year production run, the tiny Fiat 500 was something to behold. Easy to spot by its rounded egg-like body, the Fiat 500 filled a need for utilitarian transportation for the Italian masses when it was introduced in 1957. The post-war European market needed an affordable option, and the rear-engined Fiat 500 was just the solution. The rear-engine design was taken from the Volkswagen Beetle and proved popular enough to be adopted by several other carmakers.
The designer behind the 500 was Dante Giacosa, who was famed for being one of the greatest designers in Fiat's history who not only dealt with the car design, but also had a big hand in the engineering. A cheap and practical town car, the Nuova (new) 500 was debuted in July 1957 and is considered one of the first city cars and lasted until 1960. Giacosa was extremely motivated to construct a car that packed more into a smaller space and he did this by making the engine mount at the rear side. It featured a smaller two-cylinder engine than all newer models, and produced just 13 bhp. The Nuova featured a fabric roof that folded entirely back to the rear of the car, similar to the Citroën 2CV. It was one of three models that came with 'suicide doors'. A stylish Sport version of the Nuova came with a special red stripe and more power in the engine.
With kart-like handling, the four-seat 500 was powered by an air-cooled 479cc flat twin, which eventually was boosted to 499cc that gave 18 bhp. With a top speed of 55mph, the 500 was an incredibly popular and practical vehicle of choice throughout Europe. Weighing at only 1,100 pounds, the 500 had a wheelbase of 72.4 inches, a length of 116.9 inches, a width and height of 52.0 inches. The 500 had a Cx (aerodynamic resistance coefficient) of 0,38, which was quite impressive for the era.
The 'D' replaced the original Nuova in 1960. Similar in appearances to the car it replaced, two differences set the models apart: the engine size and the roof. The D came with an uprated 499 cc engine that produced 17 hp as standard and continued to be used until the end of the L in 1973. The roof for the D didn't fold back as far as the Nuova, but it that earlier roof was available as the 'Transformable'. The D also came with 'suicide doors'. Torino Motors assembled the 500D in New Zealand and it was locally dubbed the 'Fiat Bambina'.
The 500 was offered as the 'Giardiniera' station wagon variant in addition to the two-door coupe in 1960 until 1975. The wagon had the standard engine laid on its side, an additional 10 cm wheelbase that made room for a useable rear seat, larger brakes and a full-length sunroof. Called the K or Giardiniera, the estate version of the Fiat 500 is the longest running model. To create a flat loading surface, the engine was laid under the floor of the trunk. The roof stretches all the way to the rear and didn't stop at the driver and front passenger like other models of the time. The K came with 'suicide doors', and unlike other models, it continued to carry these doors into the 1970s. Production moved to Desio in 1966 and the Giardiniera was constructed by Fiat subsidiary Autobianchi. Production of the Giardiniera tallied at 327,000 which later examples featuring Autobianchi rather than Fiat badging.
The Fiat 500 F or Berlina was produced from 1965 until 1973 and spans two period of 500 production, the D and the L. Because of the two production periods, the F model is very easily confused and misidentified. The F sported the same badging as the D from 1965 until 1969, but the two models can be easily told apart by the positioning of their door hinges. The F produced from June 1965 finally featured front-hinged doors while the D has 'suicide doors'. From '69 until '72 the F was sold next to the Lusso models as the less expensive 'base model' version. There wasn't much mechanically different from the F and L, but the main differences lay in the bumpers and the interior. The L had an extra chrome nudge bar, and the inside of the L featured a fresher updated look while the F interior didn't change from the original 1957 design.
Introduced in 1968 was the L or Lusso 500 model. It featured a modern interior that included a revamped dashboard and paid special attention to comfort and style for the passenger. The 500 L was produced until 1972.
The final version of the 500 was the R or Rinnovata version. The R model sported a larger 594 cc engine that was designed by Abarth with a more practical power rating of 23 bhp and a full synchromesh gearbox. This final model was much more comfortable than previous version yet was more simply equipped and trimmed than before. The fuel gauge was removed and only the low fuel indicator was left.
Several custom models of the 500 were produced, included the 'Jolly' version by Carrozzeria Ghia with inspiration taken from the very exclusive Fiat 600 Jolly. The Jolly came with wicker seats, a chopped-roof, no doors and usually seen with a canopy roof.
Showing that they had a lot of muscle behind their compact frame, seven Fiat 500s contested the first and only Liège-Brescia-Liège Rally in July of 1958. They were beaten by Messerschmitt TG500 and the Berkeley SE492s, but the little Italian cars show their rugged side and proved they were capable of incredible durability. Reputed to be the smallest car to complete a world circumnavigation, a 1969 Fiat 500 travelled 32,000 road kilometers in less than 100 days. In 2005 a 1973 500 took a 16,000 km trip travelling through Russia for a 100 day journey. Its progress was documented by newspaper and television stations worldwide and eventually a book entitled La bizzarra impresa ('The bizarre exploit') was published about the trip. In 2007 this same car became the first Fiat 500 to reach the Sahara dunes was taken around the Mediterranean Sea for over 10,000 kilometers.
The Fiat 500 was produced from 1957 until 1975 and was replaced with the Fiat 126. The 500 R was sold alongside the 126 for two years before the 500 was retired. More than 3.6 million Fiat 500 cars were sold during its lifetime and at end the production had been outsourced to a Polish company called FSM. The 126 never reached the same popularity as its predecessor in Italy. In March of 2007 Fiat debuted the all-new 500 model, based on the '04 Fiat Trepiuno concept. Its arrival coincided with fifty years since the original 500. The new 500 is also dubbed the bambino and competes with the Mini Cooper and the Volkswagen Beetle.
Sources: http://en.wikipedia.org/wiki/Fiat_500 http://www.vihti500.info/history-of-fiat500.php http://www.fiat500america.com/fiat500-history/ By Jessica Donaldson