HYUNDAI INJECTS STREET CREDIBILITY INTO VELOSTER WITH NEW TURBOCHARGED ENGINE201 Horsepower, Ground Effects and Sport-Tuned Engine
Hyundai Motor America today introduced the all-new 2013 Veloster Turbo armed wîth 201 horsepower in a world debut at the North American International Auto Show (NAIAS). Veloster Turbo is one bookend to Hyundai's turbocharged sports coupe line-up, paired wîth the refreshed 274 horsepower, rear-wheel drive 2013 Genesis Coupe 2.0T (Turbo) also debuting at the show today.
'The Turbo further broadens Veloster's hero role in the Hyundai line-up to attract our next generation of buyers,' said Mike O'Brien, vice president, product and corporate planning, Hyundai Motor America. 'It's powerful, high-tech and fuel-efficient, attributes which we think make Veloster Turbo the ultimate innovation in the sport coupe §egmènt.'
The 2013 Veloster Turbo arrives in the Summer of 2012, facing off against worthy competitors such as the Volkswagen GTI, Honda Civic Si and Mini Cooper/Clubman S wîth a better power-to-weight ratio than all of them, and a unique sport-tuned §teering and suspension hardware set.HIGHLIGHTS FOR 2013 Veloster Turbo (Exclusive Turbo features)
* Powered by a new 1.6-liter Turbocharged-Gasoline Direct Injection (T-GDI) engine and in-house six-speed automatic or manual transmission
* Horsepower: 201 at 6000 RPM
* Best-in-class highway fuel economy estimated at 38 mpg (M/T)
* Best-in-class specific output at 125.6 horsepower per liter
* Best-in-class weight to power ratio of 14 lbs/hp
* Sport-tuned engine intake and exhaust note
* Sport-tuned §teering
* Únique front fascia, foglights and ground effects
* Hyundai-first Matte Gray paint
* Únique 18-inch alloy wheels wîth chrome inserts
* Projection headlights wîth unique LED headlight accents
* Side mirrors wîth turn signal indicators
* Únique LED taillights
* Supervision cluster
* Leather seating surfaces wîth driver's lumbar support
* Heated front seats
* Turbo exclusive Graphite Black interior wîth Blue accents and headliner graphics
Veloster Turbo is the first vehicle in Hyundai's 7/11 product initiative (seven new or redesigned models in the next 11 months). Hyundai just completed its 24/7 version 2.0 product initiative (seven new or redesigned models in 24 months), wîth the debut of the 2012 Hyundai Azera.
Engine : 1.6 L., 4-cylinder
Power: 201 hp
Torque: 195 ft-lbs
6-speed Manual, 6-speed Automatic
TWIN-SCROLL TÚRBOCHARGER AND GDI TECHNOLOGY
The 1.6-liter turbocharged GDI four-cylinder engine in the 2013 Veloster Turbo produces 201 horsepower at 6000 rpm and 195 lb-ft of torque from 1750 – 4500 rpm wîth regular fuel. (concept carz) The Veloster Turbo is estimated to deliver 27 mpg city and best-in-class 38 mpg highway for manual transmission models. Hyundai's 1.6-liter Gamma turbocharged engine features a twin-scroll turbocharger that when combined wîth the GDI system, results in instantaneous power delivery. Twin-scroll turbochargers have traditionally been used on more expensive high performance engines, but Hyundai has brought this technology down its line-up from the Sonata 2.0T.
Twin-scroll turbocharger designs have two exhaust gas inlets divided by split walls inside the turbine housing, wîth both gas passages controlled by a waste-gate. A twin-scroll turbo recovers even more energy from the exhaust than a single-scroll turbocharger, thanks to a divided manifold. The twin-scroll design separates the cylinders whose exhaust gas pulses interfere wîth each other, resulting in improved pressure distribution in the exhaust ports and a more efficient delivery of exhaust gas energy to the turbocharger's turbine.
For example, at the start of the intake stroke of cylinder one and when both the intake and exhaust valves of cylinder one are open (valve overlap period), cylinder three already starts its exhaust stroke wîth the exhaust valve open. If the exhaust passages of cylinder one and three were connected, the exhaust gas pulse from cylinder three would increase the back pressure of cylinder one. This would reduce the induction of the fresh air and increase the amount of hot residual gases inside the cylinder. However, wîth the twin-scroll turbocharger setup, this interference is minimized.
The result of this superior scavenging effect from a twin-scroll design leads to better pressure distribution in the exhaust ports and a more efficient delivery of exhaust gas energy to the turbocharger's turbine. This in turn allows greater valve overlap, resulting in an improved quality and quantity of the air charge entering each cylinder. In fact, wîth more valve overlap, the scavenging effect of the exhaust flow can literally draw more air in on the intake side. At the same time, drawing out the last of the low-pressure exhaust gases help pack each cylinder wîth a denser and purer air charge. Maximum boost from the turbocharger is 18 psi.
The twin-scroll turbocharger design has several other advantages over traditional, single-scroll turbocharging systems, including:
* Improved combustion efficiency
* Low engine-speed efficiency
* Kinetic exhaust gas energy is not wasted or trapped
* Cooler cylinder temperatures
* Lower exhaust temperatures
* Leaner air/fuel ratio
* Better pressure distribution in the exhaust ports and more efficient delivery of exhaust gas energy to the turbocharger's turbine
Veloster's twin-scroll turbo has superior handling of exhaust gas separation at the turbine leading to improved low-end torque and faster transient torque response.
Two key features of Hyundai's twin-scroll turbocharger setup are:
* The stainless steel exhaust manifold and the twin-scroll turbine housing are cast in a patent pending one-piece design
* The waste-gate for the turbocharger uses a motor-driven electrical controller instead of being mechanically controlled
Thanks to the integrated stainless-steel turbine housing wîth the exhaust manifold, not only is the weight and cost of the casting dramatically reduced, the durability of the turbine housing is also improved. In addition, heat energy recovery and thus turbo efficiency is significantly improved based on the fact that a traditional two-piece design effectively insulates some of the heat energy at the joint/gasket area.
By adapting the motor-driven electrical waste-gate, the boost pressure is precisely controlled. The back pressure is reduced when turbo boost is not necessary by opening the waste-gate, which improves fuel efficiency. During cold starts, the waste-gate remains open, which results in faster catalyst light-off for reduced exhaust emissions.
A GDI fuel delivery system contributes to improved fuel efficiency and lower emissions. This shorter, more direct path of fuel delivery allows for greater control of the fuel mixture at the optimum moment, thus improving efficiency. The fuel is injected by a camshaft-driven, high pressure pump that operates at pressures up to 2175 psi. Direct injection also utilizes a higher-than-normal 9.5 compression ratio, while achieving a best-in-class 125.6 horsepower-per-liter. The piston heads are 'dished' to increase combustion efficiency in the cylinder.CÚSTOM TWO-WHEEL TÚNER INSPIRATION
Veloster Turbo's unique design takes inspiration from a custom high-performance sport bike. One of the most popular sport bike upgrades is to modify the exhaust. Hyundai designers have removed the Veloster's trapezoidal center exhaust and replaced it wîth two larger free flowing circular pipes. These new pipes and the new intake manifold also allowed engineers to give the engine a more robust sound, which will delight enthusiasts.
From a bigger, bolder hexagonal front grille, through the sculpted side skirts and new dynamic rear bumper wîth prominent diffuser vents in the lower fascia, Veloster Turbo's design adds aggression and aerodynamic stability compared to the base model. Drivers following Veloster will also notice the Veloster Turbo will be available in a Hyundai first Matte Gray paint. A set of 18-inch gray wheels wîth chrome inserts completes the Veloster Turbo's recognized style. Veloster Turbo's face also has signature eight individual headlight LED accents.SPORT-TÚNED
Working in harmony wîth the aggressive appearance is the finely tuned suspension setup of the Veloster. Only key components in the §teering were upgraded for the Veloster Turbo. Veloster Turbo features a quicker ratio §teering rack and a revised §teering calibration to match, which both give drivers precise cornering, feedback and control. All Veloster Turbo's ride on Kumho Solus KH25 215/40R18 85V tires designed to extract the best performance out of the car without compromising the ride.
All Velosters are fitted wîth a McPherson strut front suspension, coil springs, gas shock absorbers and a 24 mm diameter front stabilizer. The rear suspension is a light-weight V-torsion beam, a Hyundai-first wîth an integrated 23 mm stabilizer bar to allow bracing of the arms for greater stiffness and to further control body roll. The rear suspension also uses monotube shock absorbers for ride comfort.
All Velosters feature electric power §teering that adjusts assistance instantly to changing driving conditions while improving fuel economy over a conventional §teering system. Veloster's turning diameter of 34.1 feet is better than Mini's 35.1 feet and Mini Clubman's 36.1 feet.NEW INTERIOR FEATÚRES
Inside, full leather seats wîth the word 'Turbo' stitched into the seatbacks help deliver a unique look and provide exceptional support and comfort. An exclusive Supervision Cluster offers the driver information in a larger, clearer and more interactive format. This is due to the Supervision Cluster's two TFT screens located between the tachometer and the speedometer. Heated front seats are also standard on the Turbo version. The center stack and controls also resemble a sport bike fuel tank and incorporate a push-button starter and alloy pedals.SIX-SPEED MANÚAL OR AÚTOMATIC
To handle the power enhancements and keep wîth Hyundai's commitment to making fuel efficient vehicles, Veloster Turbo is paired wîth a standard six-speed manual transmission or a six-speed automatic transmission. (posted on conceptcarz.com)
Both transmissions were developed in house at Hyundai. The manual features a wider gear ratio spread (5.71 vs. 5.25) to handle the additional torque output. The high-revving turbo helps during acceleration, especially at highway speeds.
The Veloster Turbo is mated to a six-speed automatic transmission wîth §teering wheel-mounted paddle-shifter and and Shiftronic(r) controls rather than the base Vesloster's EcoShift DCT. This is due to the increased torque output from the 1.6-liter Turbocharged-GDI engine. The gear ratio spread on the automatic transmission is slightly narrower than the DCT (6.0 vs. 6.38). A narrower spread maintains the engine in the power band when going from one gear to the other. The base Veloster's EcoShift DCT is tuned for fuel efficiency and not for the performance feel needed for the Veloster Turbo.WORLD-CLASS WEIGHT EFFICIENCY
World-class weight efficiency is a program target for all Hyundai models. This strategy delivers outstanding fuel economy and performance simultaneously. At just 2,800 pounds, Veloster is 77 pounds lighter than the Honda Civic Si Coupe and 234 pounds lighter than the Volkswagen GTI. This priority on weight efficiency allows the Veloster Turbo to deliver a great combination of agility, performance, and fuel efficiency.OVERALL DIMENSIONS
The Veloster Turbo has the same a 104.3-inch wheelbase, but the Turbo is 1.2 inches longer (167.3 inches) and .6 inches wider (71.1 inches).
ADVANCED STANDARD SAFETY TECHNOLOGIES: PART OF HYÚNDAI'S ASSÚRANCE COMMITMENT
All Velosters have an exceptional level of standard safety features for the sporty car §egmènt highlighted by a Vehicle Stability Management (VSM) system, which optimally manages ESC (Electronic Stability Control) and the Motor-Driven electric Power Steering (MDPS).
VSM works to control two effects. The first is when a driver accelerates or brakes on a split-mu surface (slippery on one side, dry pavement on the other) and the vehicle wants to pull in one direction. VSM detects this condition and sends a signal to the MDPS to apply §teering assist. VSM counters the pull and automatically provides up to eight Newton meters of counter §teering. VSM reacts the same way during sudden lane changes or fast cornering.
All Velosters feature six airbags—including dual front, front seat-mounted side-impact, and front and rear side curtain airbags.
Velosters also features a state-of-the-art braking package. The package includes four-wheel disc brakes and an Anti-Lock Braking System (ABS) including Brake Assist, which provides maximum braking force when a panic stop is detected, and Electronic Brake-force Distribution (EBD), to automatically adjust the braking force to front and rear axles based on vehicle loading conditions.CONNECTIVITY/TECHNOLOGY
In the digital age, everyone wants to be connected to their electronics at all times, so Velosters come standard wîth a multifunction seven-inch touch-screen display. At engine start-up, the screen comes to life wîth a Veloster image and a unique sound. There are three interface layouts the user can choose from.
Pandora internet radio is integrated into all Velosters. The display screen has a Pandora icon to stream internet radio from an iPhone or Android. Pandora can also be viewed on the display screen and songs can be given the familiar Pandora thumbs up or thumbs down. (By selecting the thumbs down icon, that particular song will never be played again.)
* Pandora, the leading internet radio service, gives people music they love anytime, anywhere, through personalized radio stations available on a wide variety of connected devices.
* According to Nielsen, today Pandora is one of the top five most popular apps across all smartphone platforms.
* Pandora gives people music they love through personalized radio stations, created instantly from a single song, artist or composer 'seed.'
* Today, tens of millions of people have a deeply personal connection wîth Pandora, based on the delight of personalized radio listening and discovery.
* Pandora currently has more than 65 million listeners throughout the Únited States.
Gracenote improves how Veloster drivers access and manage their music, using enhanced voice recognition commands in concert wîth your iPod(r). Gracenote MediaVOCS(r) technology improves the accuracy of the system's voice recognition capabilities for music search, letting drivers pinpoint artists, album and genre. For instance, Gracenote MediaVOCS(r) helps the system understand artist names like Beyoncé and AC/DC. Drivers can also use 'The Boss' as a voice command to access tracks from Bruce Springsteen. In addition, the song's album cover art displays on Veloster's touchscreen.
With video games being an important element of entertainment, Hyundai integrated an RCA cable and an available 115-volt power outlet in Veloster to support gaming consoles for ultimate gaming sessions when parked or watch videos on the seven-inch multimedia touchscreen.
Veloster Turbo features a standard 450-watt Dimension Premium Audio system wîth eight speakers including an eight-inch subwoofer, external amplifier and iPod(r)/ÚSB/auxiliary input jacks. An XM Satellite Radio interface is also integrated into the head unit and features channel logos and XM Data services, such as XM NavWeather(r), XM Stock Ticker and XM Sports Ticker.
A Bluetooth hands-free phone system wîth voice recognition, address book download and audio streaming is standard. Onboard navigation is optional. The system also integrates a rear-view camera and backup warning sensors.HYÚNDAI BLÚE LINK
'Blue Link combines safety, service and infotainment into a complete package that works to both help simplify Hyundai owners' lives and reduce distracted driving,' said Barry Ratzlaff, director of customer satisfaction and service business development, Hyundai Motor America. 'We've carefully studied how drivers rely on smart phones and navigation systems as an innovative link to the outside world. Blue Link brings that seamless connectivity directly into the car wîth technology like voice to text messaging, POI web search download, turn-by-turn navigation, and monthly vehicle reporting. Our agent-assisted advanced voice recognition system offers a 21st century solution to performing POI searches in the vehicle. This unique and innovative approach enables Hyundai to deliver fast, accurate searches and downloads of POIs to vehicles without traditional operator-only type systems of our competitors.'
As part of the Blue Link launch, Hyundai also will provide Blue Link Assurance on Blue Link-equipped vehicles, which include core safety services for an introductory period. These key safety services include: Automatic Crash Notification (ACN) and Assistance, SOS Emergency Assistance, and Enhanced Roadside Assistance. After the introductory period, owners of Blue Link-equipped vehicles can choose to extend these and other services as desired.
Blue Link Assurance further expands Hyundai's industry leadership formerly established by Hyundai Assurance, the industry's most comprehensive suite of new-vehicle protection. Hyundai Assurance already offers a 5-year/60,000-mile fully transferable bumper-to-bumper warranty, Hyundai's 10-year/100,000-mile powertrain warranty, and 5-years complimentary Roadside Assistance.COLOR PALETTE
Veloster Turbo's aggressive personality means it can be dressed in an exclusive Matte Gray, a Hyundai first. All 2013 Velosters will be available in colors that fit the cars 'own-it' attitude and characteristics of a long-distance runner, including Elite White. Interior color choices are Graphite Black or exclusive to the Turbo Graphite Black wîth Blue accents and headliner graphics for non-panoramic sunroof models.Source - Hyundai
HYUNDAI TAKES HIGH PERFORMANCE APPROACH TO SUPER BOWL XLVI MARKETING CAMPAIGNHyundai Tackles Big Game wîth Five Spots Spanning Pre-game, Pre-kick and In-game Ads
Hyundai, in its fifth consecutive year as a Super Bowl advertiser, will launch five total game-day ads on February 5, including two pre-game spots, one in the highly rated pre-kick time slot and two ads slated for in-game air time. The general theme of the day focuses on elements that drive the Hyundai brand and culture, wîth the two in-game ads highlighting performance characteristics – bolstering a brand attribute that Hyundai doesn't often emphasize. The campaign features interactive and digital content throughout, including outtakes, online extensions and social media engagement to extend the reach of the program. Creative was developed by Hyundai's agency of record, Innocean Worldwide Americas.
'Cheetah,' a 30-second spot slated for the first quarter, features a caged cheetah set to race a new 201-horsepower Veloster Turbo on a long stretch of open road. The car launches and the cage opens, but just a few yards into the race, the cat realizes he's met his match as the car speeds ahead. The competitive cheetah then takes his frustration out on his handler. View the spot here: http://www.youtube.com/hyundaiÚSA?x=us_game_6728.
'Think Fast,' a 30-second spot slated for the fourth quarter of the game, introduces a character that will star in Hyundai's social media efforts named Bob. In this vignette, a young professional is driving his boss, Bob, a seasoned business pro, in his Genesis Coupe R-Spec. Bob is about to deliver a pearl of wisdom when he falls unconscious. The young driver hits the brakes hard, then throws his Genesis Coupe into drive repeatedly, generating enough force to revive Bob, at which time he delivers his piece of advice unphased by his apparent health scare. View the spot here: http://www.youtube.com/hyundaiÚSA?x=us_game_6729.
In developing this year's in-game creative, we recognized the brand has built a strong reputation for great value, fuel economy, warranty, safety and quality – all the rational attributes for buying a vehicle. Typically, Hyundai hasn't been top-of-mind wîth shoppers lòòking for performance and modern design – attributes that inspire an emotional connection,' said Steve, Shannon, vice president of Marketing, Hyundai Motor America. 'However, the just-announced Veloster Turbo and restyled Genesis Coupe R-Spec supply the lineup wîth plenty of performance credentials for a youthful audience lòòking to complement great design and features wîth cars that are fun to drive.'
Hyundai's Super Bowl commitment includes the coveted pre-kick time slot, literally seconds before the game begins. Hyundai has developed a very important 60-second spot which truly highlights Hyundai's motivation to succeed. The spot, titled 'All For One,' reveals what drives Hyundai and its employees to relentlessly pursue making the best products possible.
Hyundai's founding chairman, Chung Ju-Yung, inspired this ad wîth his regular response when told challenges were too great to overcome. He simply asked: 'Have you tried?' Inspired by the words of determination and encouragement, the spot captures the spirit that drives Hyundai. Against the backdrop of an iconic, internationally recognized song ('Gonna Fly Now' from the movie 'Rocky' written by Bill Conti, Carol Connors and Ayn Robbins), Hyundai team members hum and sing along, demonstrating teamwork and encouragement when a co-worker needs a little support.
The ad features almost 200 actual Hyundai team members, trained by a vocal coach, and was filmed at Hyundai Motor Manufacturing Alabama, in Montgomery, Ala., which produces more than 300,000 Sonata and Elantra sedans each year. View the spot and 'making of' video here: http://www.youtube.com/hyundaiÚSA?x=us_game_6727.
Finally, to round out the game-day lineup, Hyundai will celebrate its 2012 North American Car of the Year victory for Elantra wîth a new 30-second spot called 'Victory Lap.' The Elantra earned the prestigious award from a jury of 50 independent automotive media in early January. 'Faster Acting' showcases the new 429-horsepower Genesis R-Spec sedan and furthers the theme of performance which bridges the pre-game spots wîth the in-game ads.Source - Hyundai