DS 7 Crossback Chosen For Emmanuel Macron's Inauguration Featured Many Bespoke Elements With Great Attention-To-Detail

May 17, 2017 by DS Automobiles

•New picture images show the attention-to-detail of the DS7CROSSBACK driven at the ceremony of the inauguration of new French PresidentEmmanuel Macron

•The Ink Blue DS 7 CROSSBACK was specially-personalised with many handcrafted bespoke features

•A fully-retracting roof allowed the new President was able to greet the assembled crowds on the Champs-Elysées

•DS has strong provenance having been the vehicle of choice on many previous inauguration occasions

•French president's inauguration DS 7 CROSSBACK SUV is now on display at DS World Paris

The specially-commissioned DS 7 CROSSBACK produced for the first journey of the new President of the French Republic, Emmanuel Macron has many notable handcrafted and fine attention-to-detail features. The 'Presidential' DS 7 CROSSBACK had been specially-personalised with a fully-retractable opening roof - so the President was able to greet the French crowd along the Champs-Elysées.

The DS brand was proud that DS 7 CROSSBACK was chosen as the inauguration's car of the new French President and that it followed the recent launch of the SUV by DS. This historical moment provided the opportunity for the DS brand, whose ambition is to embody both French know-how and innovation in the automotive industry, to further pursue the tradition of being the official car manufacturer of the French presidency. DS models are emblematic and have historical provenance, having been used many times on similar symbolic occasions with the Fifth Republic (FR).

The 'Presidential ' DS 7 CROSSBACK is currently being proudly-displayed at DS WORLD Paris, located at 33 Rue François 1er, 75008 Paris and is open daily between 8.30am and 7pm.