Volkswagen Returns For Third Consecutive Year As The Automotive Sponsor Of Food Network Star

May 22, 2017 by Volkswagen

The all-new Volkswagen Atlas SUV serves the thirteen finalists in a variety of ways throughout the season.

Herndon, VA – Volkswagen of America, Inc., announced today its return as the official automotive sponsor of the new season of Food Network Star, premiering Sunday, June 4th at 9pm ET/PT on Food Network. This season, all thirteen finalists will get to experience the all-new Volkswagen Atlas as they venture into a series of culinary battles for the ultimate title of Food Network Star.

'We are very excited to return to Food Network Star for a third consecutive year, this time with the all-new Volkswagen Atlas,' said Vinay Shahani, Senior Vice President, Marketing, Volkswagen of America 'As the first seven-seater SUV to wear the Volkswagen badge, this vehicle marks a new chapter in the Volkswagen story. Its strong capabilities and versatility make it a perfect fit for a dynamic competition like Food Network Star.'

The Volkswagen Atlas will be featured throughout the competition, both transporting the competitors and hauling ingredients for specific challenges. The vehicle will also make a prominent appearance on web series Star Salvation on FoodNetwork.com, where eliminated chefs compete to return to Food Network Star.

Assembled alongside the Passat in Chattanooga, Tennessee, the all-new Atlas arrives in dealerships with a six-year or 72,000-mile (whichever occurs first) New Vehicle Limited Warranty, and with coverage that's transferable beyond the first owner, making it America's Best SUV Bumper-to-Bumper Transferable Warranty.

To view the all-new Atlas, tune in to Food Network Star, premiering Sunday, June 4th at 9pm ET/PT on Food Network and every Sunday through the season finale on August 13th.

For additional information on the series, visit www.FoodNetwork.com/Star.