1911 Lozier Model 51

The Lozier company produced top-of-the-line luxury vehicles and for a time were the most expensive cars produced in America. The company's advertisement stated that 'The Lozier Sells at a Higher Average Price Than Any Other Car in the World,' 'the Choice of Men Who Know, 'Legitimately High Priced,' and 'No motor car in America or Europe can dispute the right of the Lozier to its title 'Champion of the World.''

The Lozier legacy began in the 1880s when Henry Lozier Sr. brokered and manufactured high-quality sewing machines. Next came a successful bicycle company in Plattsburgh, N.Y. which was sold in 1899 for approximately $4 million dollars. Next came motorcars, which were produced in Plattsburgh before relocating to Detroit in 1910. From the beginning, Loziers were exceptionally well-engineered automobiles built from the finest materials available. They made extensive use of ball bearings in place of plain bearings and bushings for less friction and extended life.

By 1910, the Lozier's speed and endurance led to more 24-hour endurance speed records than any other manufacturer. They were the 1911 AAA National Champions and were one of the favorites to win the inaugural 1911 Indy 500. They came in second, and controversy remains today about whether Lozier actually won the race. The racetrack owner, Carl Fisher, had all records and film be destroyed after the hometown hero, Ray Harroun, was declared the winner with the Marmon Wasp. Harroun had completed the 200 laps in six hours, 42 minutes, and 8 seconds. The Lozier driver, Ralph Mulford, had a time of six hours, 43 minutes and 51 seconds. Lozier filed a protest stating Mulford's time was for 502.5 miles, an error they contested was caused after one of the cars had crashed into the pits, seriously compromising the timing and scoring of the event. After an all-night decision session, it was announced the following morning that Harroun had won the race. Public protests followed, forcing officials to double-check their results. Since the timing and scoring system had broken down during the race, there was nothing to check and no records to back any claims. The hometown car and driver were declared the winners for the third and final official results.

1911 Lozier Model 51 photo
Lakewood Touring
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Lozier was known as one of the fastest and most dominant in the States. In 1911, Fiat challenged Lozier to a head-to-head 100-mile race at the Los Angeles Motordrome. The 90-horsepower Fiat was driven by Ralpha DePalma, and the stock four-cylinder Lozier was driven by 'Terrible' Teddy Tetzlaff. At the end of the 24 hours, the Lozier had won by more than six laps, setting a new track record, and broke four world records for speed.

The Lozier's final race was in November of 1911, at the Vanderbilt Cup Run, which it won, with Mulford driving. In second place was a Mercedes driven by DePalma.

The new high-tech Detroit plant was the start of the company's demise. With more capacity, it was expected that production numbers would increase considerably. However, the economic conditions at the time and the astronomic price tag of the Lozier meant that sales did not increase as expected. New financial investors took control of the company and Harry Lozier was soon forced out. The Lozier legacy management team left and formed the Chandler Motor Co. By 1916, the Lozier Motor company was out of business.

1911 Lozier
Lozier offered the Model 46 and Model 51 for 1911, with the Model 46 producing 46 horsepower and the Model 51 developing 51 horsepower. Both models had six-cylinder engines and rested on a 131-inch wheelbase. Body styles included a Touring, Briarcliff, Limousine, Landaulet, and Limousine/Touring body style. The Lakewood body style was unique to the Model 51.

1911 Lozier Model 51 photo
Touring
Chassis #: 3574
Engine #: 3539
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Auction entries : 2
1911 was the year of the inaugural Indy 500, where 'Smiling Ralph' Mulford drove a Lozier wearing number '33' to a second-place finish. He drove with his wife from Lozier's Detroit factory to the Speedway, raced for nearly seven hours, then drove the 4-cylinder, 50 horsepower Lozier back to the Lozier factory in Detroit, where it was re-bodied and sold.


by Daniel Vaughan | Mar 2020

1911 Lozier Model 51 Vehicle Profiles

1911 Lozier Model 51 vehicle information
Touring

Chassis #: 3574
Engine #: 3539

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1911 Model 51
$5,500-$7,600
1911 Lozier Model 51 Base Price : $5,500

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