Image credits: © Nissan.

2013 Nissan Friend-Me Concept

Nissan Friend-ME concept for a new generation

2013 Nissan Friend-Me Concept
• Head-turning style for youth who clock mobility in kilobits per second

•Response to dreams of young Chinese soon to be world's largest customer segment
•Private-yet-connected space for peers makes just hanging out an adventure
•Proof of Nissan's determination to lead the way in delivering Chinese customer aspirations

SHANGHAI, China - Nissan today revealed its Friend-Me concept, a four-passenger sedan designed for a generation with a very different automotive outlook. With an assertive, imposing exterior featuring boldly flowing sculpted lines, Friend-Me is a confident creature of the night, meant to be seen in bright city lights.

The concept is applicable globally, but the genesis of Friend-Me was Nissan's exploring the aspirations of customers destined to emerge as the world's largest single market segment: the 'Balinghou,' around 240 million Chinese born in the 1980s are known. Specifically, Friend-Me addresses the social dynamics of Chinese men in their mid-20s.

'Balinghou males are a huge cohort in the world's largest market, and they're now reaching their prime,' said François Bancon, Division General Manager of product strategy and advanced planning at Nissan. 'Clearly, their tastes will shape automotive trends worldwide for decades to come. So we believe it's important to listen with respect, and respond by putting dreams within their reach. That's why Friend-Me is our first proposition in an ongoing dialogue.'

For a generation that grew up without siblings, leisure time shared with peers is treasured.

Edgy, but mannered enough to go with the flow2013 Nissan Friend-Me Concept
This car asserts an imposing presence - solidity and flowing lines give it an edgy muscularity.

With its exterior design, Friend-Me addresses a fine balance that middle-class Balinghou youth must heed. 'We call our solution 'Distilled Da Qi,'' said Taiji Toyota, Vice President of Nissan Design China. ''Da Qi is about casting an aura, about standing out, but at the same time going with the flow, fitting in. It's a question of balance, and we've worked to refine it right down to the essence. The result adds an entirely new and youthful dimension to the sedan category.'

A low and wide stance with short front and rear overhang emphasizes more chunky, aggressive and sporty impression rather than authentic sedans. Together with this challenging proportion, distinctive design aspects are presenting one of the new directions of Nissan appearance. The energetic and fluid momentum which arises from 'V-motion' shaped grille streams through the hood to shoulder creates the impressive cadence with emotional aura.

The headlamps and rear combination lamps are accentuated by its unique boomerang shaped lighting signature.

The profile of the vehicle completely describes the progressive translation of 'Distilled Da Qi'. The thin and light floating roof and kick-up shape around the C-pillar resonates well and produces sophisticated harmony. Likewise, the Neon Gray exterior colour - specially developed to appeal to tech-savvy youthful tastes - show its lines to full effect at night.

'Oracle stone' empowers shared adventure

2013 Nissan Friend-Me Concept
Inside, front and back, driver and passenger, all four seats are separate with the same high-tech style and status, because in this cabin all aboard are peers - equals. And all share the same information as the driver: speed, navigation, fuel remaining - everything.
Empowering all four adventurers is a unique centre console stretching from the dash to between the rear seats - an iconic monolith in an onyx-black finish. Screens visible from each seat blend seamlessly with the surface, only becoming apparent as they display whatever contents the buzz of the moment demands. Whoever finds cool content can transfer it from his mobile to the on-board screens so all can share in the fun.

A dream within reach

2013 Nissan Friend-Me Concept
Nissan Friend-Me has been carefully designed as a dream within reach of young customers in China. Based on an existing Nissan sedan architecture, it requires a minimum of unique components. The ecologically efficient PureDrive hybrid powertrain envisioned for Friend-Me would deliver more than enough zip for city driving.

That's the dream Nissan Friend-Me delivers, thanks to the collaboration between design teams from Nissan Design China (NDC) - the Beijing studio established in 2011 - and Nissan Global Design Center (NGDC) under the leadership and direction of Shiro Nakamura, Nissan's Senior Vice President and Chief Creative Officer. One of NDC's most ambitious designs so far, Friend-Me is one of many in-depth explorations of China's customer needs and aspirations now underway.

'If there's one thing we want Nissan to be known for, it's uniquely powerful insight into what excites and delights customers across China,' said Bancon. 'Friend-Me is just the beginning.'

Source - Nissan

Concepts by Nissan

Nissan Monthly Sales Volume

March 2020
232,048
December 2019
93,538
November 2019
83,562
October 2019
94,417
September 2019
94,213
August 2019
118,045
July 2019
90,220
June 2019
113,665
May 2019
121,570
April 2019
87,207
March 2019
137,362
February 2019
103,735
Additional Sales Volume Data


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