2014 Toyota Corolla

Next Generation Toyota Corolla Unveiled With Extravaganza of Experiential Events

•More than 750 people attended evening gala at Barker Hangar in Santa Monica, Calif.
•Celebrity chef Richard Blais, performance group Fuerza Bruta and comedian Adam Carolla part of the celebration for the iconic American-made compact
•2014 Corolla lowered from ceiling above to surprise guests

Santa Monica, Calif. (June 7, 2013) – Dramatic sights, sounds and tastes helped introduce the strikingly re-styled 11th generation Toyota Corolla at a packed celebration inside Barker Hangar in Santa Monica, Calif. on Thursday night.

More than 750 consumers, journalists and Toyota guests took in a captivating theatrical performance by Fuerza Bruta, fog clouds from celebrity chef Richard Blais's liquid nitrogen cocktails, and the capstone reveal of the 2014 Corolla lowered from the rafters with a surprise visit from comedian Adam Carolla.

The multi-sensory experiences celebrated an iconic compact vehicle with nearly 50 years of success and almost 40 million global sales. The sleeker, more advanced 2014 Corolla features chiseled, modern character lines, a more premium interior, improved fuel economy and an enhanced driving performance. Each trim level (L, LE, LE Eco, and S) will offer a range of popular features designed to delight current Toyota customers and attract new, youthful buyers.

'Full of surprises and unexpected features, this global reveal event captured the new era and elevated experience of the redesigned Corolla,' said Bill Fay, group vice president and general manager, Toyota Division. 'As our second best-selling vehicle and a familiar sight on American roadways, the new Corolla retains its trusted quality and reliability while adding an exciting new look and energy.'

At the beginning of the evening, guests sampled innovative culinary creations including roasted pork belly with licorice grits and pickled peaches from Blais's custom menu. Blais, who recently published his first cookbook, Try This at Home, is perhaps best known from his appearance on Season 4 of Bravo's hit show 'Top Chef' and his winning run on 'Top Chef All-Stars,' for which he received his own Corolla among other prizes. Partnering with Los Angeles gourmet catering company Along Came Mary, Blais prepared items in front of guests, including the fog-inducing liquid nitrogen margaritas.

After tasting from each culinary station, guests were ushered into a newly revealed second space where the first of three viscerally stimulating Fuerza Bruta acts began. Fuerza Bruta ('brute force' in Spanish) is a critically acclaimed, live experience show first founded in Argentina then introduced in New York City in 2007. Elevated above the guests, some in tanks of water, the performers put on a 30-minute, high-energy acrobatic show.

As a finale to the spectacular performance, a 2014 Corolla descended from the ceiling while three additional new Corollas appeared from a hidden space, surprising and delighting guests with their new design. With a new longer wheelbase and roomier premium interior, the new Corolla offers a collection of enhanced features including standard LED headlamps and Bluetooth® connectivity, along with available touchscreen audio, backup monitor, Smart Key, paddle shifters and Entune®, Toyota's multimedia app suite.

During Fay's brief remarks about the Corolla, car enthusiast and comedian Carolla interrupted from the side of the stage and joined to joke about being the 'oldest Corolla in the room,' referring the similarities of the vehicle name and the comedian's own last name . Carolla further described growing up in a working class community in the 1970s and 1980s and the value of the Corolla to many friends and families. Representing that era was a 1969 Corolla, from the Toyota Museum in Torrance, Calif. In addition, three other vintage Corollas from the museum were on display, including models from 1971, 1983 and 1987.

At the conclusion of the presentation, DJs The Hood Internet kicked off music while guests were encouraged to explore and view the 2014 Corolla models.

Source - Toyota

Toyota Elevates Expectations with the Surprising 2014 Corolla

•New model offers exciting, impactful exterior styling
•Modern interior design with premium flair
•Longer wheelbase offers improved ride quality and interior roominess
•New model targets over 40 mpg rating with a list of mechanical and aerodynamic improvements

TORRANCE, Calif. (June 6, 2013) – Building on 47 years of success and close to 40 million sales in the world, the 11th generation Corolla is a dramatically styled, sleeker, more dynamic Corolla that will change consumer perceptions of this iconic compact.

The new Corolla's exterior design builds on the 'Iconic Dynamism' theme seen on the athletic Corolla Furia Concept at the 2013 North American International Auto Show in January. The new Corolla builds on the styling momentum seen in Toyota vehicles launched in the past year, which has produced more expressive vehicle designs. With the new Corolla's stronger exterior styling, it is clear that Toyota's brand and product direction will emphasize more compelling styling executions that will appeal to current Toyota customers while also attracting more youthful buyers.

The Corolla's design theme dictates a more advanced, modern-looking vehicle with a longer wheelbase and shorter overhangs, resulting in an athletic stance with greater presence. More pronounced flared wheel arches, and the impactful simplicity of cleanly sculpted surfaces, help lend the Corolla an exterior elegance. When viewing the profile, there is a sweeping character crease in the body's sheet metal that spans the length of the sedan and accentuates the integrated door handle design. The 2014 Corolla's exterior form tapers towards the front and rear of the vehicle to emphasize the wheel arches, with a longer, faster sloping roofline that blends into a shorter rear deck to lend the sedan a sportier image.

The new Corolla's athletic character is complemented by a broad range of styled alloy wheel and wheel cover options ranging from covered 15-inch steel wheels to 17-inch alloy wheels. The new Corolla will also offer three new exterior colors.

The 2014 Corolla's interior matches the visual impact of the exterior and adds a new level of refinement. The passenger cabin features a clean, horizontally oriented dash panel design that adds to the interior's sense of spaciousness. The instrument panel and surrounding areas are finished in premium materials with piano black surfaces, metallic accents and decorative pin-striping to help elevate the compact car experience. Exquisite texture graining and soft touch material covers the top of the dash panel and key touch points in the cabin. Adding to the cabin's elevated tone, Corolla offers a choice of seat-covering materials in premium fabric or available SofTex™ material. Attention to detail is demonstrated in the ornamental stitching spanning the length of the dash panel and the shift boot that adorns the center console's shifter lever. Sound insulation has been strategically placed along the fenders, cowl, and behind the dash panel to reduce noise entering the cabin helping occupants enjoy Corolla's available audio systems and connectivity features.

The premium interior extends to the rear seat as well. The new Corolla's longer 106.3-inch wheelbase creates a more spacious interior, with a rear seat area that is 2.95-inches longer than the previous model, to offer outstanding rear leg room.

The 2014 Corolla will also offer a new LE Eco grade that is differentiated by a more efficient 140-horsepower, 1.8-liter engine with Valvematic technology; improved aerodynamics; and low rolling resistance tires. The Corolla Eco-badged models will achieve an estimated highway fuel economy rating of over 40 mpg thanks to the new Valvematic engine combined with a newly developed Continuously Variable Transmission (CVT). The Corolla L, LE, and S grade models are all powered by a 1.8-liter, four-cylinder engine with intelligent Variable Valve Timing (VVT-i) that produces 132 horsepower.

While the new Corolla has taken the exterior and interior to new levels, the model remains committed to delivering world-class fuel economy in the compact segment. The Corolla LE and S offer a newly developed continuously variable transmission (CVT). This new advanced transmission, named CVTi-S ('i' for intelligent, 'S' for shift), helps increase the Corolla's fuel economy and provide its smooth and efficient power transfer. It has also been engineered to offer improved drivability and mitigate the 'rubber band' feeling associated with traditional CVT's under acceleration. The new CVTi-S has been engineered to strike a balance between addressing fuel economy targets and higher level of drivability to meet consumer tastes.

Within this compact transmission, the size disparity between the CVTi-S' small and large internal pulleys has been maximized to provide the widest possible range of gear ratios to improve acceleration and fuel economy. The new CVTi-S fluid-pump design helps reduce parasitic loss at high speeds, and the transmission's software creates discrete sequential shift points to help CVTi-S operate with character similar to a traditional automatic transmission during acceleration. The Corolla S offers a manual-mode shift gate in the console shifter, or steering wheel paddle shifters, allow drivers to affect fast, sequential 'shifts' through 7-speeds with the CVTi-S with 'gear' change shown in the instrument panel's TFT display.

A six-speed manual transmission is available on the Corolla L and S grades. Drive modes that offer recalibrated throttle, transmission and steering responses are available on the Corolla LE Eco and Corolla S. For ECO drive mode on the LE Eco, the initial throttle inputs are less sensitive to help encourage more fuel-efficient driving and eliminate sudden starts. On the S grade, the SPORT mode software helps make the accelerator pedal feel more responsive to input along with CVTi-S shifting logic that enhances acceleration feel. In SPORT mode, Corolla's electronic power steering is programmed to offer a more positive steering feel.

The 2014 Corolla unibody makes extensive use of lightweight, high-strength steel to help keep vehicle weight below 2,900 pounds in the interest of fuel economy. In addition to improved collision performance, such construction also gives the Corolla's structure increased rigidity to optimize chassis and suspension performance, giving the new car a more responsive and engaging driving experience.

Source - Toyota

The Unexpected: Toyota Reveals the Stunning Next-Generation Corolla Sedan

•The 11th Generation Corolla is distinguished by a more expressive, chiseled exterior design
•Úpgraded interior styling, premium materials, and roominess reposition Corolla in the compact segment
•Improved efficiency with an available '7-speed' CVTi-S and available Corolla LE Eco trim level that targets over 40 mpg estimated highway fuel economy rating

TORRANCE, Calif. (June 6, 2013) – The all-new 2014 Corolla will include dramatically amplified elements of style, design, quality and craftsmanship, while building upon the stellar Corolla reputation for reliability, efficiency and function, making Toyota's newest compact the most surprising and capable Corolla yet.

Corolla for the World: 47 years, 154 Countries, Built in 16 Locations, Immeasurable Impact
With nearly 40 million units sold, the Toyota Corolla is the best-selling car nameplate on the planet, and this year marks its 47th year on the market. Since the Corolla first appeared in Japan in 1966, it has played a major role in the motorization of Japan, and its global popularity has had a significant impact on transportation throughout the rest of the world. The global scope of Corolla now finds it manufactured in 16 locations and sold in 154 countries. The Toyota Corolla's appeal as a global car is rooted in a product philosophy set forth by Tatsuo Hasegawa, the first Corolla's chief engineer, who sought 'to develop a car that brings happiness and well-being to people around the world.'

As a result of more than 40 years on the market satisfying consumer needs, this compact car has developed into a pillar supporting Toyota's famed reputation for quality, durability, and reliability. The Corolla, maybe more so than any other Toyota sold globally, has been the answer for consumers in the market for a reliable, efficient, and affordable compact vehicle.




The new Corolla features an expressive front fascia with sharper, more pronounced details above a large trapezoidal grill that rests beneath a thin intake inlet below the hood.

The front view of the new Corolla reveals a continuation of the design themes seen in recent Toyota sedans such as Camry and Avalon, and it creates a sleeker, more assertive impression of a Toyota compact sedan with its more precisely sculpted surfaces.

Source - Toyota